It's a Branded World PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download It's a Branded World PDF full book. Access full book title It's a Branded World by Tom Sitati. Download full books in PDF and EPUB format.
Author: Tom Sitati
Publisher: Lulu.com
ISBN: 0557093805
Category : Business & Economics
Languages : en
Pages : 201
Get Book Here
Book Description
This is the first book on branding published in East Africa by an East African and takes a wide view of both the local and global brandscape. Through the collection of selected articles, the book which makes for an easy read, also tackles the future of brands and branding.
Author: Tom Sitati
Publisher: Lulu.com
ISBN: 0557093805
Category : Business & Economics
Languages : en
Pages : 201
Get Book Here
Book Description
This is the first book on branding published in East Africa by an East African and takes a wide view of both the local and global brandscape. Through the collection of selected articles, the book which makes for an easy read, also tackles the future of brands and branding.
Author: Scott Bedbury
Publisher: Penguin
ISBN: 9780142001905
Category : Business & Economics
Languages : en
Pages : 244
Get Book Here
Book Description
What does it really take to succeed in business today? In A New Brand World, Scott Bedbury, who helped make Nike and Starbucks two of the most successful brands of recent years, explains this often mysterious process by setting out the principles that helped these companies become leaders in their respective industries. With illuminating anecdotes from his own in-the-trenches experiences and dozens of case studies of other winning—and failed—branding efforts (including Harley-Davidson, Guinness, The Gap, and Disney), Bedbury offers practical, battle-tested advice for keeping any business at the top of its game.
Author: Michael Levine
Publisher: John Wiley & Sons
ISBN: 9780471263661
Category : Business & Economics
Languages : en
Pages : 280
Get Book Here
Book Description
Table of contents
Author: David Tyreman
Publisher: Jaico Publishing House
ISBN: 9386867001
Category :
Languages : en
Pages : 189
Get Book Here
Book Description
Author: Alycia de Mesa
Publisher: Springer
ISBN: 0230233716
Category : Business & Economics
Languages : en
Pages : 194
Get Book Here
Book Description
Virtual worlds such as Second Life, have millions of users worldwide. Virtual world "residents" wield huge purchasing power, and use real money in the online economies. Companies as diverse as Adidas, Jean-Paul Gaultier, and MTV have plunged into these unchartered waters to give their brands a virtual presence, using varied strategies.
Author: Lisa Ann Richey
Publisher: U of Minnesota Press
ISBN: 0816665451
Category : Political Science
Languages : en
Pages : 273
Get Book Here
Book Description
A critical account of the rise of celebrity-driven “compassionate consumption.”
Author: Andrew Canter
Publisher:
ISBN: 9781728855776
Category : Brand name products
Languages : en
Pages : 251
Get Book Here
Book Description
Javier Regueira, PhD, Philip O'Ferrall, Karnvir Mundrey, Daniel Bo, Petra Kroop, Professor Iain Macrury, Margret Knitter, Simon Orpin, Patricia Weiss, Olivier Robert-Murphy, João Belmar, Rob Donnell, Anna Gavazzi, Kata Fasi, Michael Wylie-Harris, Pascal Somarriba, Professor Paul Springer, Jan Godsk, Steve Macallister, Ed Cracknell, Scott Green, Anton Efimov, Sandra Freisinger-Heinl, Tom Curtis, Thomas Jamet, Adam Harris, Eleanor Thornton-Firkin, Ellen Marzell, Neil Waller, Jack Dyson, Simon Gosling, Graham Hayday, Rebecca Allen, Mark Choueke, Pablo Muñez, Daniel Calabuig, Ravid Kuperberg, Angela Everitt, Lawrence Ribeiro, Maria D'Souza, Richard Malton, Kaaren Whitney-Vernon, Adam Hua, Trevor Hardy, Bruce Bildsten.The Branded Content Marketing Association (BCMA) is the leading global member association for branded content. The BCMA promotes the value of branded content and is designed for anyone involved in the communications industry. Through best practice it leads the debate on what makes great branded content and how brands, producers, platforms and agencies can engage audiences for maximum benefit and payback. For more information please visit www.thebcma.info
Author: Chris Grams
Publisher: Que Publishing
ISBN: 0789748029
Category : Business & Economics
Languages : en
Pages : 299
Get Book Here
Book Description
"Today you can build powerful, enduring brands at amazingly low cost -- without expensive ad campaigns, huge marketing budgets, self-interested outside agencies, or deep specialized expertise. [...] Chris Grams integrates classic brand positioning concepts with 21st century digital strategies, tools, and practices. Grams presents great new ways to collaboratively uncover, communicate, and evolve your ideal brand position, embed it in organizational culture, and work with your brand community to make it come to life. This step-by-step guide will lead you through the entire brand positioning process, while providing all you need to build a winning brand on a tight budget!"--Back cover.
Author: Nick Westergaard
Publisher: AMACOM
ISBN: 0814439233
Category : Business & Economics
Languages : en
Pages : 240
Get Book Here
Book Description
Capture their attention-and keep it! With the rise of digital media, you'd think it would be easier than ever to be heard. Yet, most messages fail to cut through the clutter. Consumers are overwhelmed. Ads alone aren't effective. And you can't just churn out content and connect on every social network. To stand out today, you need to start with your brand. Brand Now uncovers the new rules of branding in our complex and chaotic world. Written by the author of Get Scrappy, the digital marketing bible for business, this latest book explains how to build brands that resonate both online and off. The book helps you: Create a brand with meaning * Reinforce it with the right touchpoints * Hone your brand's unique story * Share it through engaging content * Cultivate a sense of community * Craft a coherent experience * Stand out with simplicity and transparency The world may be growing louder, but with Brand Now's big ideas and practical toolbox, you can break through the noise-and win a place in the hearts and minds of your customers.
Author: Simon Anholt
Publisher: Routledge
ISBN: 1136426078
Category : Business & Economics
Languages : en
Pages : 185
Get Book Here
Book Description
Recently vilified as the prime dynamic driving home the breach between poor and rich nations, here the branding process is rehabilitated as a potential saviour of the economically underprivileged. Brand New Justice, now in a revised paperback edition, systematically analyses the success stories of the Top Thirteen nations, demonstrating that their wealth is based on the 'last mile' of the commercial process: buying raw materials and manufacturing cheaply in third world countries, these countries realise their lucrative profits by adding value through finishing, packaging and marketing and then selling the branded product on to the end-user at a hugely inflated price. The use of sophisticated global media techniques alongside a range of creative marketing activities are the lynchpins of this process. Applying his observations on economic history and the development and impact of global marketing, Anholt presents a cogent plan for developing nations to benefit from globalization. So long the helpless victim of capitalist trading systems, he shows that they can cross the divide and graduate from supplier nation to producer nation. Branding native produce on a global scale, making a commercial virtue out of perceived authenticity and otherness and fully capitalising on the 'last mile' benefits are key to this graduation and fundamental to forging a new global economic balance. Anholt argues with a forceful logic, but also backs his hypothesis with enticing glimpses of this process actually beginning to take place. Examining activities in India, Thailand, Russia and Africa among others, he shows the risks, challenges and pressures inherent in 'turning the tide', but above all he demonstrates the very real possibility of enlightened capitalism working as a force for good in global terms.
