Italian Women's Experiences with American Consumer Culture, 1945–1975 PDF Download
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Author: Jessica L. Harris
Publisher: Springer Nature
ISBN: 3030478254
Category : History
Languages : en
Pages : 242
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Book Description
This book analyzes the spread of American female consumer culture to Italy and its influence on Italian women in the postwar and Cold War periods, eras marked by the political, economic, social, and cultural battle between the United States and Soviet Union. Focusing on various aspects of this culture—beauty and hygiene products, refrigerators, and department stores, as well as shopping and magazine models—the book examines the reasons for and the methods of American female consumer culture’s arrival in Italy, the democratic, consumer capitalist messages its products sought to “sell” to Italian women, and how Italian women themselves reacted to this new cultural presence in their everyday lives. Did Italian women become the American Mrs. Consumer? As such, the book illustrates how the modern, consuming American woman became a significant figure not only in Italy’s postwar recovery and transformation, but also in the international and domestic cultural and social contests for the hearts and minds of Italian women.
Author: Jessica L. Harris
Publisher: Springer Nature
ISBN: 3030478254
Category : History
Languages : en
Pages : 242
Get Book Here
Book Description
This book analyzes the spread of American female consumer culture to Italy and its influence on Italian women in the postwar and Cold War periods, eras marked by the political, economic, social, and cultural battle between the United States and Soviet Union. Focusing on various aspects of this culture—beauty and hygiene products, refrigerators, and department stores, as well as shopping and magazine models—the book examines the reasons for and the methods of American female consumer culture’s arrival in Italy, the democratic, consumer capitalist messages its products sought to “sell” to Italian women, and how Italian women themselves reacted to this new cultural presence in their everyday lives. Did Italian women become the American Mrs. Consumer? As such, the book illustrates how the modern, consuming American woman became a significant figure not only in Italy’s postwar recovery and transformation, but also in the international and domestic cultural and social contests for the hearts and minds of Italian women.
Author: Magda Fahrni
Publisher: UBC Press
ISBN: 077485815X
Category : History
Languages : en
Pages : 361
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Book Description
Creating Postwar Canada showcases new research on this complex period, exploring postwar Canada's diverse symbols and battlegrounds. Contributors to the first half of the collection consider evolving definitions of the nation, examining the ways in which Canada was reimagined to include both the Canadian North and landscapes structured by trade and commerce. The essays in the latter half analyze debates on shopping hours, professional striptease, the "provider" role of fathers, interracial adoption, sexuality on campus, and illegal drug use, issues that shaped how the country defined itself in sociocultural and political terms. This collection contributes to the historiography of nationalism, gender and the family, consumer cultures, and countercultures.
Author: Jeremy Black
Publisher: Routledge
ISBN: 1317489748
Category : Religion
Languages : en
Pages : 256
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Book Description
In this companion volume to "Western Warfare, 1775-1882," Jeremy Black takes his analysis of modern warfare into the twentieth century. As before, a distinctive feature of the author's approach is the coverage of both land and naval warfare as well as conflict within the West and between Western and non-Western powers. Beginning with the British conquest of Egypt in 1882, this book goes on to examine the Spanish-American War of 1898, the Boer War and the Balkan conflicts leading to world war in 1914. A revisionist account of the First World War is followed by a discussion of Western expansionism in the period to 1936. Chapters on the interwar years and the Second World War lead on to a discussion of the retreat from empire and the advent of Cold War. The narrative closes with the end of the Vietnam War in 1975 and a discussion of the limitations of Western military technique, doctrine and technology. Throughout, the themes of military change and modernization are brought into sharp focus and the revolutionary characteristics of the machination of war in this period are questioned. Jeremy Black offers a new and challenging interpretation of modern warfare that will be required reading not only for students of military history but for all those interested in the impact of war in the making of the modern world.
Author: Yeela Lahav-Raz
Publisher: Taylor & Francis
ISBN: 1003821081
Category : Social Science
Languages : en
Pages : 103
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Book Description
Israeli Masculinity, Sex Work, and Consumerism: Heteronormativity and Sexual Repertoires explores the inner world of Israeli sex work consumers and their use of digital technologies on which intense feelings of social togetherness and belonging create a localized form of homosociality and brotherhood. The first of its kind to offer an in-depth analysis of masculine sexual repertoires in the field of sex consumption, this book uses extensive data and observations of online ethnography among a community of Israeli sex consumers operating online. It elucidates the economics of demand in the field of sexual consumption, and highlights how the rise of the thriving online communities of sex consumers can function as a platform on which power relations between men themselves are publicly displayed and are constantly challenged. Israeli Masculinity, Sex Work, and Consumerism: Heteronormativity and Sexual Repertoires will be suitable for researchers in Gender and Sexuality Studies, Sociology, Anthropology and Criminology.
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Category : Consumption (Economics)
Languages : en
Pages : 84
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Category : English imprints
Languages : en
Pages : 1294
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Author: Jacqueline Beth Reich
Publisher:
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Category : Fascism and women
Languages : en
Pages : 522
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Author: Arthur Frank Wertheim
Publisher:
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Category : Social Science
Languages : en
Pages : 258
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Category : Canada
Languages : en
Pages : 638
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Book Description
Article abstracts and citations of reviews and dissertations covering the United States and Canada.
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Category : FI. Forum italicum
Languages : en
Pages : 688
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