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Author: C. Whan Park
Publisher: John Wiley & Sons
ISBN: 1119308070
Category : Business & Economics
Languages : en
Pages : 292
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Book Description
Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and innovative approach to brand management. Using numerous real-world examples and backed by research from top notch academics, this book describes how companies can turn a product, service, corporate, person or place brand into one that customers love, trust and respect; in short, how to make a brand admired. The result? Greater brand loyalty, stronger brand advocacy, and higher brand equity. Admired brands grow more revenue in a more efficient way over a longer period of time and with more opportunities for growth. The real power of Brand Admiration is that it provides concrete, actionable guidance on how brand managers can make customers (and employees) admire a brand. Admired brands don't just do the job; they offer exactly what customers need (enabling benefits), in way that's pleasing, fun, interesting, and emotionally involving (enticing benefits), while making people feel good about themselves (enriching benefits). Providing these benefits, called 3 Es, is foundational to building , strengthening and leveraging brand admiration. In addition, the authors articulate a common-sense and action based measure of brand equity, and they develop dashboard metrics to diagnose if there are any 'canaries in the coal mine', and if so, what to do next. In short, Brand Admiration provides a coherent, cohesive approach to helping the brand stand the test of time. A well-designed, well-managed brand becomes a part of the public consciousness, and ultimately, a part of the culture. This trajectory is the fruit of decisions made from an integrated strategic standpoint. This book shows you how to shift the process for your brand, with practical guidance and an analytical approach.
Author: C. Whan Park
Publisher: John Wiley & Sons
ISBN: 1119308070
Category : Business & Economics
Languages : en
Pages : 292
Get Book Here
Book Description
Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and innovative approach to brand management. Using numerous real-world examples and backed by research from top notch academics, this book describes how companies can turn a product, service, corporate, person or place brand into one that customers love, trust and respect; in short, how to make a brand admired. The result? Greater brand loyalty, stronger brand advocacy, and higher brand equity. Admired brands grow more revenue in a more efficient way over a longer period of time and with more opportunities for growth. The real power of Brand Admiration is that it provides concrete, actionable guidance on how brand managers can make customers (and employees) admire a brand. Admired brands don't just do the job; they offer exactly what customers need (enabling benefits), in way that's pleasing, fun, interesting, and emotionally involving (enticing benefits), while making people feel good about themselves (enriching benefits). Providing these benefits, called 3 Es, is foundational to building , strengthening and leveraging brand admiration. In addition, the authors articulate a common-sense and action based measure of brand equity, and they develop dashboard metrics to diagnose if there are any 'canaries in the coal mine', and if so, what to do next. In short, Brand Admiration provides a coherent, cohesive approach to helping the brand stand the test of time. A well-designed, well-managed brand becomes a part of the public consciousness, and ultimately, a part of the culture. This trajectory is the fruit of decisions made from an integrated strategic standpoint. This book shows you how to shift the process for your brand, with practical guidance and an analytical approach.
Author: Rosie Cappuccino
Publisher: Jessica Kingsley Publishers
ISBN: 1787758265
Category : Self-Help
Languages : en
Pages : 210
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Book Description
'I am Rosie. I have BPD. I am not an attention-seeker, manipulative, dangerous, hopeless, unlovable, 'broken', 'difficult to reach' or 'unwilling to engage'. I am caring, creative, courageous, determined, full of life and love.' Talking About BPD is a positive, stigma-free guide to life with borderline personality disorder (BPD) from award-winning blogger Rosie Cappuccino. Addressing what BPD is, the journey to diagnosis and available treatments, Rosie offers advice on life with BPD and shares practical tips and DBT-based techniques for coping day to day. Topics such as how to talk about BPD to those around you, managing relationships and self-harm are also explored. Throughout, Rosie shares her own experiences and works to dispel stigma and challenge the stereotypes often associated with the disorder. This much-needed, hopeful guide will offer support, understanding, validation and empowerment for all living with BPD, as well as those who support them.
Author: Antonio Urquízar Herrera
Publisher: Oxford University Press
ISBN: 0198797451
Category : Architecture
Languages : en
Pages : 289
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Book Description
This book explores the appropriation of Islamic architecture by Spanish historians during the sixteenth and seventeenth centuries, illuminating its relationship to the development of Spanish national identity.
Author: Mo Moulton
Publisher: Basic Books
ISBN: 1541644468
Category : History
Languages : en
Pages : 411
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Book Description
A group biography of renowned crime novelist Dorothy L. Sayers and the Oxford women who stood at the vanguard of equal rights Dorothy L. Sayers is now famous for her Lord Peter Wimsey and Harriet Vane detective series, but she was equally well known during her life for an essay asking "Are Women Human?" Women's rights were expanding rapidly during Sayers's lifetime; she and her friends were some of the first women to receive degrees from Oxford. Yet, as historian Mo Moulton reveals, it was clear from the many professional and personal obstacles they faced that society was not ready to concede that women were indeed fully human. Dubbing themselves the Mutual Admiration Society, Sayers and her classmates remained lifelong friends and collaborators as they fought for a truly democratic culture that acknowledged their equal humanity. A celebration of feminism and female friendship, The Mutual Admiration Society offers crucial insight into Dorothy L. Sayers and her world.
Author: Alfred Archer
Publisher: Rowman & Littlefield
ISBN: 1786607697
Category : Philosophy
Languages : en
Pages : 267
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Book Description
By bringing the work of philosophers and psychologists together this volume is an interdisciplinary, though predominantly philosophical, exploration of an often discussed but rarely researched emotion; admiration. By exploring the moral psychology of admiration the volume examines the nature of this emotion, how it relates to other emotions such as wonder, envy and pride and what role admiration plays in our moral lives. As to the latter, a strong focus is on the potential link between admiration, emulation and the improvement of our characters, as well as of society as a whole.
Author: Scott Rieckens
Publisher: New World Library
ISBN: 1608685810
Category : Business & Economics
Languages : en
Pages : 226
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Book Description
What if a happier life was only a few simple choices away? A successful entrepreneur living in Southern California, Scott Rieckens had built a “dream life”: a happy marriage, a two-year-old daughter, a membership to a boat club, and a BMW in the driveway. But underneath the surface, Scott was creatively stifled, depressed, and overworked trying to help pay for his family’s beach-town lifestyle. Then one day, Scott listened to a podcast interview that changed everything. Five months later, he had quit his job, convinced his family to leave their home, and cut their expenses in half. Follow Scott and his family as they devote everything to FIRE (financial independence retire early), a subculture obsessed with maximizing wealth and happiness. Filled with inspiring case studies and powerful advice, Playing with FIRE is one family’s journey to acquire the one thing that money can’t buy: a simpler — and happier — life. Based on the documentary
Author: William Shakespeare
Publisher: Classic Books Company
ISBN: 0742652998
Category :
Languages : en
Pages : 532
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Book Description
Author: William Shakespeare
Publisher:
ISBN:
Category :
Languages : en
Pages : 546
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Book Description
Author: Anna Lowenhaupt Tsing
Publisher: U of Minnesota Press
ISBN: 1452954496
Category : Science
Languages : en
Pages : 734
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Book Description
Living on a damaged planet challenges who we are and where we live. This timely anthology calls on twenty eminent humanists and scientists to revitalize curiosity, observation, and transdisciplinary conversation about life on earth. As human-induced environmental change threatens multispecies livability, Arts of Living on a Damaged Planet puts forward a bold proposal: entangled histories, situated narratives, and thick descriptions offer urgent “arts of living.” Included are essays by scholars in anthropology, ecology, science studies, art, literature, and bioinformatics who posit critical and creative tools for collaborative survival in a more-than-human Anthropocene. The essays are organized around two key figures that also serve as the publication’s two openings: Ghosts, or landscapes haunted by the violences of modernity; and Monsters, or interspecies and intraspecies sociality. Ghosts and Monsters are tentacular, windy, and arboreal arts that invite readers to encounter ants, lichen, rocks, electrons, flying foxes, salmon, chestnut trees, mud volcanoes, border zones, graves, radioactive waste—in short, the wonders and terrors of an unintended epoch. Contributors: Karen Barad, U of California, Santa Cruz; Kate Brown, U of Maryland, Baltimore; Carla Freccero, U of California, Santa Cruz; Peter Funch, Aarhus U; Scott F. Gilbert, Swarthmore College; Deborah M. Gordon, Stanford U; Donna J. Haraway, U of California, Santa Cruz; Andreas Hejnol, U of Bergen, Norway; Ursula K. Le Guin; Marianne Elisabeth Lien, U of Oslo; Andrew Mathews, U of California, Santa Cruz; Margaret McFall-Ngai, U of Hawaii, Manoa; Ingrid M. Parker, U of California, Santa Cruz; Mary Louise Pratt, NYU; Anne Pringle, U of Wisconsin, Madison; Deborah Bird Rose, U of New South Wales, Sydney; Dorion Sagan; Lesley Stern, U of California, San Diego; Jens-Christian Svenning, Aarhus U.
Author: Catherine M. Robb
Publisher: John Wiley & Sons
ISBN: 1394238606
Category : Social Science
Languages : en
Pages : 263
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Book Description
Is Taylor Swift a philosopher? What can her songs tell us about ethics and society? What is the nature of friendship? Should you forgive someone for breaking your heart? Taylor Swift is a “Mastermind” when it comes to relationships, songwriting, and performing sold-out stadium tours. But did you know that Taylor is also a philosophical mastermind? Taylor Swift and Philosophy is the first book to explore the philosophical topics that arise from Taylor Swift’s life and music. Edited and authored by Swifties who also happen to be philosophers and scholars, this fun and engaging book is written with general readers in mind—you don’t have to be a devoted fan or a specialist in philosophy to explore the themes, concepts, and questions expressed in Taylor’s songs. Presenting top-tier research and new perspectives on important contemporary issues, twenty-seven chapters discuss the philosophical contexts of Taylor’s work, such as the ethics of reputational damage, the impacts of first impressions, the moral obligation to speak out against injustice, and much more. Taylor Swift and Philosophy is a must-read for Swifties who want to deepen their appreciation and understanding of Taylor’s work, as well as for philosophy students and scholars with an interest in popular culture and media studies.
