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Author: Superstar Kaplan
Publisher:
ISBN: 9781792005022
Category :
Languages : en
Pages : 158
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Book Description
It's time to take your sales and marketing to the next level. In this dynamic new guide, Andrew "Superstar" Kaplan takes you way down the rabbit hole, revealing strategies that all the big boys use (but will never admit to) that generate millions of dollars for them every year. Based on an underground century-old style of selling, the techniques described in this book are deceptive in their simplicity but lethal in their effect. They've been reversed-engineered off every big advertising campaign, sales call, and marketing approach you've ever fallen for yourself. Only this time, 'Superstar' injects a new layer of positioning to keep your customers happy and begging for more (even when you're charging more than your competition). Imagine combining the enthusiasm of Gary Vaynerchuk, the methodical approach of Tim Ferriss, the strategy of Ryan Holiday, the tactics of Dan Kennedy, the mindset of Tony Robbins, the technique of Grant Cardone, the insight of Seth Godin, the grit of Ben Settle, the attitude of Dan Lok, and the experience of Russell Brunson ...and wrapping it all together into a solid concise value-packed clinic on Sales, Marketing, and Advertising ...and you've got yourself a mere glimpse of what this book will offer you. Whether you're selling on Facebook, Twitter, Instagram, YouTube, Google, or any other Social Media, this book has a framework you can use. Whether you're selling online, offline, in print, in magazines, in commercials, on TV, or in any other format, this is the book for you. Whether you're an entrepreneur, business owner, or salesperson, this book introduces an approach for selling anything at any price. This book is a living breathing lesson in success ...a whole new level of magnetically attracting your ideal prospects and closing more sales. Read it and find out for yourself. Learn the key factors that will have prospects clamoring for YOUR solution from miles away. Understand how buyers REALLY notice what you offer, and why grabbing their attention in very specific ways makes a huge difference in your results. Discover a brand new method of piercing the hearts and minds of customers through storytelling methods that speak to their actual biology. Create "value piles" in your market, and turn regular boring products into offers that just can't be ignored. Put yourself and your product directly in front of a market that's primed to buy whatever you're selling. Instill the bulletproof mindset needed for having a product or service you that can sell at any time and at any price.
Author: Superstar Kaplan
Publisher:
ISBN: 9781792005022
Category :
Languages : en
Pages : 158
Get Book Here
Book Description
It's time to take your sales and marketing to the next level. In this dynamic new guide, Andrew "Superstar" Kaplan takes you way down the rabbit hole, revealing strategies that all the big boys use (but will never admit to) that generate millions of dollars for them every year. Based on an underground century-old style of selling, the techniques described in this book are deceptive in their simplicity but lethal in their effect. They've been reversed-engineered off every big advertising campaign, sales call, and marketing approach you've ever fallen for yourself. Only this time, 'Superstar' injects a new layer of positioning to keep your customers happy and begging for more (even when you're charging more than your competition). Imagine combining the enthusiasm of Gary Vaynerchuk, the methodical approach of Tim Ferriss, the strategy of Ryan Holiday, the tactics of Dan Kennedy, the mindset of Tony Robbins, the technique of Grant Cardone, the insight of Seth Godin, the grit of Ben Settle, the attitude of Dan Lok, and the experience of Russell Brunson ...and wrapping it all together into a solid concise value-packed clinic on Sales, Marketing, and Advertising ...and you've got yourself a mere glimpse of what this book will offer you. Whether you're selling on Facebook, Twitter, Instagram, YouTube, Google, or any other Social Media, this book has a framework you can use. Whether you're selling online, offline, in print, in magazines, in commercials, on TV, or in any other format, this is the book for you. Whether you're an entrepreneur, business owner, or salesperson, this book introduces an approach for selling anything at any price. This book is a living breathing lesson in success ...a whole new level of magnetically attracting your ideal prospects and closing more sales. Read it and find out for yourself. Learn the key factors that will have prospects clamoring for YOUR solution from miles away. Understand how buyers REALLY notice what you offer, and why grabbing their attention in very specific ways makes a huge difference in your results. Discover a brand new method of piercing the hearts and minds of customers through storytelling methods that speak to their actual biology. Create "value piles" in your market, and turn regular boring products into offers that just can't be ignored. Put yourself and your product directly in front of a market that's primed to buy whatever you're selling. Instill the bulletproof mindset needed for having a product or service you that can sell at any time and at any price.
Author: Josh Weltman
Publisher: Workman Publishing
ISBN: 076118175X
Category : Business & Economics
Languages : en
Pages : 193
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Book Description
The author says it best: “This book is for people like you and me. People who go to work and—using words, pictures, music, and stories—are expected to make s**t happen . . . to make the phone lines light up and the in-box fill up. Attract fans, friends, and followers. Make the cash register ring. Win the business. Close the deal. Sell something.” Joshua Weltman knows just how to do that, and teach others how to do it, too. An advertising creative director for more than 25 years and the Mad Men co-producer responsible for Don Draper’s credibility as an advertising genius, Weltman distills everything he knows about the art of persuasion into a playbook?of rules, principles, insights, insider anecdotes, and more, all tailored to the fast-changing life in the information economy. Weltman identifies the four elements of selling—one of which is behind everything from a national television campaign to an email blast. There’s the ad that makes people curious—want to know more? That creates a sense of urgency—limited time offer! That increases market share—why we’re unique, or just better. And the ad that protects margins—thank you for your loyalty. And then Weltman explains how to employ these strategies, including: the six words that win business; the four kinds of stories; what to do if your product sucks; why lying in an ad will never pay off; why information reduces doubt; how to think like a force-multiplier; why different is better than better; why to remove jargon and acronyms and reveal ideas and relationships. Advertising, Joshua Weltman argues, is a toolbox, not a tool, and used right it makes people happy. Seducing Strangers shows you how. “People often ask me questions, or ask my opinions, on or about the world of advertising. My stock response is ‘You know I play a fictional advertising executive, right?’ That’s usually used to cover the ignorance or stupidity of whatever I am about to say next. In the future I will simply refer them to Josh Weltman.” —from the Foreword by Jon Hamm
Author: Joe Girard
Publisher: Simon and Schuster
ISBN: 0743273966
Category : Business & Economics
Languages : en
Pages : 196
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Book Description
Joe Girard was an example of a young man with perseverance and determination. Joe began his working career as a shoeshine boy. He moved on to be a newsboy for the Detroit Free Press at nine years old, then a dishwasher, a delivery boy, stove assembler, and home building contractor. He was thrown out of high school, fired from more than forty jobs, and lasted only ninety-seven days in the U.S. Army. Some said that Joe was doomed for failure. He proved them wrong. When Joe started his job as a salesman with a Chevrolet agency in Eastpointe, Michigan, he finally found his niche. Before leaving Chevrolet, Joe sold enough cars to put him in the Guinness Book of World Records as 'the world's greatest salesman' for twelve consecutive years. Here, he shares his winning techniques in this step-by-step book, including how to: o Read a customer like a book and keep that customer for life o Convince people reluctant to buy by selling them the right way o Develop priceless information from a two-minute phone call o Make word-of-mouth your most successful tool Informative, entertaining, and inspiring, HOW TO SELL ANYTHING TO ANYBODY is a timeless classic and an indispensable tool for anyone new to the sales market.
Author: Haje Jan Kamps
Publisher: Apress
ISBN: 9781484260647
Category : Business & Economics
Languages : en
Pages : 103
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Book Description
You have a home-run startup idea and a whip-smart team to execute it. Everything should be in place to kick-start your company and secure funding. However, there is one more step that can make or break the entire deal: the pitch. Founders everywhere struggle to nail the perfect pitch to garner VC backing, and this book is here to help. Pitch Perfect by Haje Jan Kamps expertly teaches you how to tell your startup’s story. To raise venture capital, it is absolutely crucial that your foundation is a story that is accessible, compelling, and succinct. Kamps uses his invaluable experiential knowledge to guide you through your presentation, from slide deck specifics to storytelling details to determining a fundamental philosophy for your business. In the process of creating and formulating a pitch deck and the story to go with it, founders often discover deep flaws in their business idea. Perhaps the market is non-existent. It could be that the “problem” isn’t worth solving. Maybe the idea is so simple that it would be too easy to copy. Maybe it’s already been done, or the team simply is not up to the job. Pitch Perfect has all of those bases covered so that you can excel. How do you convince an institutional investor to part with their money and fund your company? The small block of time you are given for a pitch holds your startup’s future in its grasp. Learn how to craft your startup story in a way that will get people to lean into your message with Pitch Perfect. Your dream is only one pitch away.
Author: Tom Hopkins
Publisher: John Wiley & Sons
ISBN: 1118967240
Category : Business & Economics
Languages : en
Pages : 384
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Book Description
Your guide to the most up-to-date selling strategies and techniques No matter your skill level, this new edition of Selling For Dummies helps you lay the foundation for sales success with the latest information on how to research your prospects, break down the steps of the sales process, follow up with customers, and so much more. Selling, when done right, is more than a job—it's an art. With the help of Selling For Dummies, you'll discover how to stand head-and-shoulders above the crowd by knowing your clients, and approaching selling with passion and a positive attitude. The book covers making killer sales pitches and presentations, using the latest technologies to your advantage, establishing goals and planning your time efficiently, partnering with others, addressing clients' concerns, and closing more sales. Includes expert tips for harnessing the power of the Internet to increase sales Covers the latest selling strategies and techniques in the Digital Age Explains how mastering selling skills can benefit all areas of your life Explores the newest prospecting and qualification strategies If you're brand new to the sales scene or a seasoned salesperson looking to win more clients and close more sales, Selling For Dummies sets you up for success.
Author: Jerry Acuff
Publisher: John Wiley & Sons
ISBN: 1118044835
Category : Business & Economics
Languages : en
Pages : 276
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Book Description
Praise for stop acting like a seller and Start Thinking Like a Buyer "Stop Acting Like a Seller and Start Thinking Like a Buyer is a book that teaches you emphatically that 'words matter.' If you want to set yourself apart from others, whether you're selling a product or a concept, this is a book to read. Not only will you learn how to prepare for sales success, you will learn how to be far more effective by thinking like a buyer." —Theresa Martinez, Brand Director, Roche Laboratories "This book shares a great commonsense approach to developing a new sales attitude and mindset that will work no matter what you're selling. Jerry has successfully articulated a powerful and unique formula for sales greatness." —Duggar Baucom, head basketball coach, Virginia Military Institute "This is a book for people who truly want to have incredible success in sales. Thinking like a buyer is the most powerful way to help customers and prospects think differently about you and your product. This book shows you exactly how to make that happen in a step-by-step way. If you want to learn how to guarantee your success in selling or influencing, this is a book you must read." —Dan C. Weilbaker, PhD, McKesson Professor of Sales, Northern Illinois University "A mind shift takes place when you read Acuff's book and realize 'it's all about them.' The book helps you understand human psychology and behavior and gives you the practical tips, encouragement, and examples to help you stand out and be valued by your customers regardless of what you're selling." —Charlene Prounis, Managing Partner, Flashpoint Medica
Author: Ben Kench
Publisher: John Wiley & Sons
ISBN: 1118489535
Category : Business & Economics
Languages : en
Pages : 256
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Book Description
Get a handle on the most up–to–date selling strategies and techniques that will help you grow your business. Are you looking to enter the world of sales, or are you looking for new tips and tactics to expand your business? Selling For Dummies gives you the latest information on how to research your prospects, master the steps of the sales process, follow up with happy customers, and much more. This straight–talking guide helps you develop the sales, communication, and negotiating skills you need to deliver successful presentations, win and retain customers, and get the results you want. Discover what selling is - and isn′t! Find out how knowing your clients sets you apart from the rest and helps you get to ‘yes’ Use the seven steps of the selling cycle to score appointments, make a good impression, give winning presentations, address client concerns, close sales and more Get valuable tips on how to follow up and build a long-term relationship with clients Learn how you can sell well in any economy
Author: Grant Cardone
Publisher: Greenleaf Book Group
ISBN: 1608322904
Category : Business & Economics
Languages : en
Pages : 281
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Book Description
Shows that knowing the principles of selling is a prerequisite for success of any kind, and explains how to put those principles to use. This title includes tools and techniques for mastering persuasion and closing the sale.
Author: Ken Moraif
Publisher: John Wiley & Sons
ISBN: 1118951492
Category : Business & Economics
Languages : en
Pages : 231
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Book Description
Protect your retirement from the next big crash with a New Twist on the Old Investment Strategy. For years, advisors have recommended that investors take a "buy and hold" approach to the market, but people over fifty can't afford to rely on this strategy. Buy, Hold, & SELL! uncovers the myth of the "buy and hold" investment philosophy, and explains why it's dangerously incomplete. Written by Ken Moraif, one of Barron’s top 100 Financial Advisors in the United States three years a row and who called the 2008 market crash in November of 2007, this book outlines an alternative strategy that better serves investors who are at retirement age. Written in easy-to-understand language and buoyed by Ken's trademark humor, this guide shoots down the myths that keep investors in risky markets, and arms readers with the knowledge, motivation, and strategies that may help them survive-and even thrive-during the inevitable next bear market. Too many retirees lost a large percentage of their investments during the market collapse of 2008 and spent years trying to regain their footing. During the collapse, many advisors told their clients to stay in the market. Ken did the opposite, advising his clients and listeners of his popular radio show “Money Matters” to get out of the market in November of 2007-before the economic meltdown. With this book, Ken shares his 26 years of experience to help investors prepare for the imminent bear market that could devastate their retirement plans. For those looking to build a sound financial plan for the long run, this book provides expert insight and solid advice with supporting charts, graphs, statistics, and anecdotes. Understand the buy-hold-SELL strategy Learn how to design a sell strategy to protect principal in the next bear market Find clear-cut information regarding retirement finances Discover the benefits of a diversified portfolio This book expands upon old advice to provide the most important part of the equation: a sell strategy designed to protect principal. The goal of Buy, Hold, & SELL! is not to make investors rich quick, but to help keep them from becoming poor.
Author: Neil Rackham
Publisher: Taylor & Francis
ISBN: 1000111482
Category : Business & Economics
Languages : en
Pages : 253
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Book Description
True or false? In selling high-value products or services: 'closing' increases your chance of success; it is essential to describe the benefits of your product or service to the customer; objection handling is an important skill; open questions are more effective than closed questions. All false, says this provocative book. Neil Rackham and his team studied more than 35,000 sales calls made by 10,000 sales people in 23 countries over 12 years. Their findings revealed that many of the methods developed for selling low-value goods just don‘t work for major sales. Rackham went on to introduce his SPIN-Selling method. SPIN describes the whole selling process: Situation questions Problem questions Implication questions Need-payoff questions SPIN-Selling provides you with a set of simple and practical techniques which have been tried in many of today‘s leading companies with dramatic improvements to their sales performance.
