The Business Environment

The Business Environment PDF Author: Dorron Otter
Publisher: Oxford University Press, USA
ISBN: 0199579601
Category : Business & Economics
Languages : en
Pages : 518

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Book Description
Now in a new edition, The Business Environment provides a unique and stimulating introduction to the subject. Outlining the classic "PESTLE" structure in Part One, it goes on to explore such key issues as globalization, sustainability, equal opportunities, and entrepreneurship in Part Two. Employing a highly engaging and accessible writing style, the authors integrate coherent themes throughout the text, helping students to gain a holistic understanding of the business environment. They also introduce students to critical thinking with "Stop and Think" boxes. FEATURES OF THE SECOND EDITION: * Incorporates a large percentage of updated case and illustrative content, including material on the 2008 global financial crisis and its implications for the business environment * Includes a new chapter (12) on equal business opportunities and restructures the rest of the chapters for greater consistency and accessibility * Adopts an extremely student-friendly approach that includes a wide range of pedagogical features, an accessible writing style, and an attractive layout * An extensive Companion Website includes numerous resources for students and instructors (click link at upper right)

The Business Environment

The Business Environment PDF Author: Dorron Otter
Publisher: Oxford University Press, USA
ISBN: 0199579601
Category : Business & Economics
Languages : en
Pages : 518

Get Book Here

Book Description
Now in a new edition, The Business Environment provides a unique and stimulating introduction to the subject. Outlining the classic "PESTLE" structure in Part One, it goes on to explore such key issues as globalization, sustainability, equal opportunities, and entrepreneurship in Part Two. Employing a highly engaging and accessible writing style, the authors integrate coherent themes throughout the text, helping students to gain a holistic understanding of the business environment. They also introduce students to critical thinking with "Stop and Think" boxes. FEATURES OF THE SECOND EDITION: * Incorporates a large percentage of updated case and illustrative content, including material on the 2008 global financial crisis and its implications for the business environment * Includes a new chapter (12) on equal business opportunities and restructures the rest of the chapters for greater consistency and accessibility * Adopts an extremely student-friendly approach that includes a wide range of pedagogical features, an accessible writing style, and an attractive layout * An extensive Companion Website includes numerous resources for students and instructors (click link at upper right)

Introduction to Business

Introduction to Business PDF Author: Lawrence J. Gitman
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 1455

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Book Description
Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.

Sustainable Business

Sustainable Business PDF Author: Helen Kopnina
Publisher: Routledge
ISBN: 1317811070
Category : Business & Economics
Languages : en
Pages : 295

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Book Description
Sustainable Business: Key Issues is the first comprehensive introductory-level textbook to address the interface between environmental challenges and business solutions to provide an overview of the basic concepts of sustainability, sustainable business, and business ethics. The book introduces students to the background and key issues of sustainability and suggests ways in which these concepts can be applied in business practice. Though the book takes a business perspective, it is interdisciplinary in its nature and draws on knowledge from socio-economic, political, and environmental studies, thereby providing a practical and critical understanding of sustainability in the changing paradigm of global business. It goes beyond the conventional theories of sustainability and addresses critical issues concerned with population, consumption and economic growth. It discusses realistic ways forward, in particular the Circular Economy and Cradle to Cradle frameworks. The book is both a theoretical and practical study guide for undergraduate and postgraduate international students of broad areas of sustainability, teaching ways to recognize opportunities for innovation and entrepreneurship at the intersection of environmental, economic, ethical, and social systems. It takes a strategic approach in applying the power of business methods and policy to address issues of global importance such as climate change, poverty, ecosystem degradation and human rights. This textbook is essential reading for students of business, management and sustainability courses. It is written in an engaging and accessible style, with each chapter including case studies, discussion questions, end of chapter summaries and suggestions for further reading.

Marketing Challenges in a Turbulent Business Environment

Marketing Challenges in a Turbulent Business Environment PDF Author: Mark D. Groza
Publisher: Springer
ISBN: 3319194283
Category : Business & Economics
Languages : en
Pages : 671

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Book Description
Edited in collaboration with the Academy of Marketing Science, this book contains the full proceedings of the 2014 Academy of Marketing Science World Marketing Congress held in Lima, Peru. The key challenge for marketers during the last two decades has been assuring high satisfaction and strong customer loyalty. Today, consumers’ ever-changing desires, instantaneous communication through social media and mobile technology and an unstable global economic climate all come together to stir up market turbulence. This volume explores how traditional and modern marketing practices facilitate development of new and innovative products, help create increased product/service differentiation, ensure better service quality, and most of all, create value for stakeholders even in such a turbulent business environment. Showcasing cross-cultural research from academics, scholars and practitioners from around the world, this volume provides insight and strategies for various marketing issues in today’s emerging markets. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Business, Environment, and Society

Business, Environment, and Society PDF Author: Vesela Veleva
Publisher: Routledge
ISBN: 1351868608
Category : Psychology
Languages : en
Pages : 327

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Book Description
This book blends theory and practice to support courses in corporate social responsibility (CSR), business and society, and environmental management and sustainability. Based on her extensive work with companies, the author offers engaging readings and teaching cases that address key challenges for business today - measurement, supply chain management, public policy, and stakeholder pressures. Part I focuses on the macro-level and provides an overview of concepts such as the green economy, eco-industrial parks, corporate social responsibility (corporate citizenship), nanotechnology, and sustainable consumption. Part II provides specific frameworks and tools for sustainability management and measurement at the company level. Part III includes detailed teaching cases of several well-known firms. The main theme is that business is a key player in achieving a more sustainable development, yet its practices are often narrow in focus or shortsighted. The text provokes discussions around issues such as: Is business sustainability possible in a market economy focused on increasing consumption? Should a product or service be called "green" when it puts at risk the health and safety of workers? What can U.S. policymakers learn from their European counterparts when it comes to protecting human health and the environment? How can we ensure that the benefits of nanotechnology exceed its risks? How can sustainability indicators be used as a tool to advance sustainability by companies and policymakers? The book provides a flexible, up-to-date supplementary teaching tool for undergraduate and graduate students, executive education courses, and certificate programs. Intended Audience: Primarily undergraduate and graduate students taking courses in environmental management, corporate social responsibility (CSR), sustainability, or business and society; as a supplementary text in professional education and certificate programs in environmental management, corporate citizenship, sustainability, and CSR.

Leading Sustainable Change

Leading Sustainable Change PDF Author: Rebecca Henderson
Publisher:
ISBN: 0198704070
Category : Ecology
Languages : en
Pages : 396

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Book Description
The business case for acting sustainably is becoming increasingly compelling - reducing our global footprint to sustainable levels is the defining issue of our times and it is one that can only be addressed with the active participation of the private sector. However, persuading well-established organizations to act in new ways is never easy. This book is designed to support business leaders and organizational scholars who are grappling with this challenge by pulling together leading edge insights from some of the world's best researchers as to how organizational change in general - and sustainable change in particular - can be most effectively managed. The book begins by laying out the economic case for change, while subsequent chapters describe how leaders at firms such as Du Pont, IBM and Cemex have transformed their organizations, exploring issues such as the role of the senior team and the ways in which firms shift their identities, build innovative cultures and processes, and begin to change the world around them. Business leaders will find the book a source of both powerful examples and immediately actionable ideas, while scholars will be deeply intrigued by the insights that emerge from the cross-cutting exploration of one of the toughest challenges our society has ever faced.

Business and Management Environment in Saudi Arabia

Business and Management Environment in Saudi Arabia PDF Author: Abbas Ali
Publisher: Routledge
ISBN: 113569589X
Category : Business & Economics
Languages : en
Pages : 277

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Book Description
For the last 60 years, Saudi Arabia has assumed a vital economic role and has been situated on the center stage of the global economic and political scene. While the market was once dominated by American and British firms, and later Japanese corporations, Korean and Chinese companies have now aggressively entered the market and have posed serious challenges to entrenched multinational corporations. The Saudi market has newly become an arena for unbridled competition. As companies must adapt and embark on creative means to sustain their positions in dynamic markets, multinational corporations must also find a comprehensive approach to dealing with cultural and political developments. Having a competitive edge demands familiarity with market nuances and peculiarities in addition to providing quality product and service. Business and Management Environment in Saudi Arabia is not primarily about how to conduct business in the region, but rather it provides insightful information to optimally guide western managers in conducting their operations in Saudi Arabia. The book offers essential information to engage effectively, manage business activities, resolve cultural understandings, and tackle appropriate issues of group dynamics, human resource management, managing change, and development and relations with the government and the general public. As such, it is required reading for both business leaders and academics alike.

Environmental Issues in Business

Environmental Issues in Business PDF Author: Samuel J. Parker
Publisher:
ISBN: 9781612094434
Category : Environmental engineering
Languages : en
Pages : 0

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Book Description
This book examines the various environmental factors which affect the workplace atmosphere in businesses, with a particular focus on indoor air quality. Topics discussed include antimicrobial treatments of indoor mould and bacteria; an assessment of the carbon footprint and how that will affect long-term pollution emission reduction; indoor air quality, health and productivity; antigenic/allergenic rubber proteins and environmental regulations and environmental investing practices in Europe.

The International Business Environment

The International Business Environment PDF Author: Ian Brooks
Publisher: Pearson Education
ISBN: 9780273682479
Category : Business & Economics
Languages : en
Pages : 494

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Book Description
The International Business Environment is written for undergraduate and masters--level students taking an introductory module on the international context and environment of business as part of an International Business, Business Studies or Management degree. The book provides broad and discursive coverage of the external environment confronted by both large and small organisations. It examines the key issues and institutions within economic, political and legal frameworks, as well as the impacts of social and cultural, technological and ecological developments. A well-structured chapter framework features mini-cases, summaries, references and further reading. A selection of long cases provides further substantial illustration of concepts in practice. A website for the tutor contains teaching and case notes, as well as presentation slides. It can be found at www.booksites.net/brooks Key Features Applied business focus covers all aspects of the international business environment Longer cases feature a range of industries in public and private sectors Mini-cases and discussion questions provide regular opportunity for critical reflection Recent data and examples bring immediate relevance to the subject References to relevant websites at the end of each chapter Dr Ian Brooks is Dean of Northampton Business School at University College Northampton and researches organisational change. Jamie Weatherston is Senior Lecturer in Strategic Management at Newcastle Business School, Northumbria University Graham Wilkinson is Senior Lecturer in Business and Economics at Northampton Business School, University College Northampton.

Adapting to Environmental Challenges

Adapting to Environmental Challenges PDF Author: Simon Torp
Publisher: Emerald Group Publishing
ISBN: 1839824786
Category : Business & Economics
Languages : en
Pages : 257

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Book Description
Adapting To Environmental Challenges: New Research In Strategy And International Business provides new perspectives to understand strategic adaptation in international business contexts based on corporate responsible behavior and cultural sensitivity as the ingredients for agile operations and a resilient multinational organization.