Author: Sujit Bhattacharjee
Publisher:
ISBN: 9781839750434
Category :
Languages : en
Pages : 104
Book Description
Being happy yourself has the potential to change other lives and foster a more caring society
IS HAPPINESS a Cigar Called HAMLET?
Author: Sujit Bhattacharjee
Publisher:
ISBN: 9781839750434
Category :
Languages : en
Pages : 104
Book Description
Being happy yourself has the potential to change other lives and foster a more caring society
Publisher:
ISBN: 9781839750434
Category :
Languages : en
Pages : 104
Book Description
Being happy yourself has the potential to change other lives and foster a more caring society
What's It All About?
Author: Julian Baggini
Publisher: Granta Publications
ISBN: 1847089208
Category : Philosophy
Languages : en
Pages : 179
Book Description
“Secular-minded readers seeking an alternative to The Purpose-Driven Life have an excellent starting point here.”—Publishers Weekly For readers who are serious about confronting the big issues in life—but are turned off by books which deal with them through religion, spirituality, or psychobabble, this is an honest, intelligent discussion by a philosopher that doesn't hide from the difficulties or make undeliverable promises. It aims to help the reader understand the overlooked issues behind the obvious questions, and shows how philosophy does not so much answer them as help provide us with the resources to answer them for ourselves. “Useful and provocative.”—The Wall Street Journal “Looking for a clear guide to what contemporary philosophy has to say about the meaning of life? Baggini takes us through all the plausible answers, weaving together Kierkegaard, John Stuart Mill, Monty Python, and Funkadelic in an entertaining but always carefully reasoned discussion.”—Peter Singer, author of How Are We To Live “The question of the meaning of life has long been a byword for pretentious rambling. It takes some nerve to tackle it in a brisk and no-nonsense fashion.”—New Statesman
Publisher: Granta Publications
ISBN: 1847089208
Category : Philosophy
Languages : en
Pages : 179
Book Description
“Secular-minded readers seeking an alternative to The Purpose-Driven Life have an excellent starting point here.”—Publishers Weekly For readers who are serious about confronting the big issues in life—but are turned off by books which deal with them through religion, spirituality, or psychobabble, this is an honest, intelligent discussion by a philosopher that doesn't hide from the difficulties or make undeliverable promises. It aims to help the reader understand the overlooked issues behind the obvious questions, and shows how philosophy does not so much answer them as help provide us with the resources to answer them for ourselves. “Useful and provocative.”—The Wall Street Journal “Looking for a clear guide to what contemporary philosophy has to say about the meaning of life? Baggini takes us through all the plausible answers, weaving together Kierkegaard, John Stuart Mill, Monty Python, and Funkadelic in an entertaining but always carefully reasoned discussion.”—Peter Singer, author of How Are We To Live “The question of the meaning of life has long been a byword for pretentious rambling. It takes some nerve to tackle it in a brisk and no-nonsense fashion.”—New Statesman
Shakespeare Jubilees: 1769-2014
Author: Christa Jansohn
Publisher: LIT Verlag Münster
ISBN: 3643905904
Category : Literary Criticism
Languages : en
Pages : 384
Book Description
This volume contains a collection of essays on Shakespeare Jubilees around the world, from 1769 to 2014. The contributions range from the elaborate celebrations in Shakespeare's hometown to more modest festivities elsewhere; and from ambitious, theatrical, and politically loaded demonstrations to nationally colored, culturally distinct, and idiosyncratic commemorations. The variety of ways in which geographically distant countries have remembered Shakespeare has never before been the object of a comparative study. The book's essays will throw new light on Shakespeare as a shared international heritage. (Series: Studies on English Literature / Studien zur englischen Literatur - Vol. 27) [Subject: Literary Studies, Shakespearean Studies, Theater Studies]
Publisher: LIT Verlag Münster
ISBN: 3643905904
Category : Literary Criticism
Languages : en
Pages : 384
Book Description
This volume contains a collection of essays on Shakespeare Jubilees around the world, from 1769 to 2014. The contributions range from the elaborate celebrations in Shakespeare's hometown to more modest festivities elsewhere; and from ambitious, theatrical, and politically loaded demonstrations to nationally colored, culturally distinct, and idiosyncratic commemorations. The variety of ways in which geographically distant countries have remembered Shakespeare has never before been the object of a comparative study. The book's essays will throw new light on Shakespeare as a shared international heritage. (Series: Studies on English Literature / Studien zur englischen Literatur - Vol. 27) [Subject: Literary Studies, Shakespearean Studies, Theater Studies]
The Fundamentals of Creative Advertising
Author: Ken Burtenshaw
Publisher: A&C Black
ISBN: 2940411565
Category : Design
Languages : en
Pages : 186
Book Description
The Fundamentals of Creative Advertising provides an introduction to the key elements of creative advertising and includes a wealth of visual examples taken from real campaigns using various media.
Publisher: A&C Black
ISBN: 2940411565
Category : Design
Languages : en
Pages : 186
Book Description
The Fundamentals of Creative Advertising provides an introduction to the key elements of creative advertising and includes a wealth of visual examples taken from real campaigns using various media.
Dad Dancing
Author: Ian Allen
Publisher: Portico
ISBN: 1911622560
Category : Humor
Languages : en
Pages : 350
Book Description
It's official: dads were put onto this planet to embarrass the rest of their families. This hilarious book is a spotter's guide to the innumerable ways Dad can achieve this, whether it's via ridiculous dancing, experimental facial hair, cringeworthy sportswear or putting his foot in it at funerals. Contains a wealth of highly useful information for the discerning dad, including countdowns of the most embarrassing things Dads say in wedding speeches, the fashion fads Dad really shouldn't have bothered with and the 10 signs that Dad is having a midlife crisis, plus a handy diagrammatic guide to dancing like a dad and Dad's guides to travel, cleaning, hobbies, oneupmanship and many things besides. With all this plus a liberal scattering of charts, lists and jokes and illustrated with action shots of dads doing the things they love to do, this book is ideal for the dad in your life, or for any unsuspecting man who's about to become one. Contains a wealth of highly useful information for the discerning dad, including countdowns of the most embarrassing things Dads say in wedding speeches, the fashion fads Dad really shouldn't have bothered with and the 10 signs that Dad is having a midlife crisis, plus a handy diagrammatic guide to dancing like a dad and Dad's guides to travel, cleaning, hobbies, oneupmanship and many things besides. With all this plus a liberal scattering of charts, lists and jokes and illustrated with action shots of dads doing the things they love to do, this book is ideal for the dad in your life, or for any unsuspecting man who's about to become one.
Publisher: Portico
ISBN: 1911622560
Category : Humor
Languages : en
Pages : 350
Book Description
It's official: dads were put onto this planet to embarrass the rest of their families. This hilarious book is a spotter's guide to the innumerable ways Dad can achieve this, whether it's via ridiculous dancing, experimental facial hair, cringeworthy sportswear or putting his foot in it at funerals. Contains a wealth of highly useful information for the discerning dad, including countdowns of the most embarrassing things Dads say in wedding speeches, the fashion fads Dad really shouldn't have bothered with and the 10 signs that Dad is having a midlife crisis, plus a handy diagrammatic guide to dancing like a dad and Dad's guides to travel, cleaning, hobbies, oneupmanship and many things besides. With all this plus a liberal scattering of charts, lists and jokes and illustrated with action shots of dads doing the things they love to do, this book is ideal for the dad in your life, or for any unsuspecting man who's about to become one. Contains a wealth of highly useful information for the discerning dad, including countdowns of the most embarrassing things Dads say in wedding speeches, the fashion fads Dad really shouldn't have bothered with and the 10 signs that Dad is having a midlife crisis, plus a handy diagrammatic guide to dancing like a dad and Dad's guides to travel, cleaning, hobbies, oneupmanship and many things besides. With all this plus a liberal scattering of charts, lists and jokes and illustrated with action shots of dads doing the things they love to do, this book is ideal for the dad in your life, or for any unsuspecting man who's about to become one.
EBOOK: Foundations of Marketing, 6e
Author: John Fahy
Publisher: McGraw Hill
ISBN: 1526847353
Category : Business & Economics
Languages : en
Pages : 454
Book Description
Valued by instructors and students alike, Foundations of Marketing presents an accessible introduction to Marketing. Packed with examples and end of chapter case studies highlighting the real world application of marketing concepts, this fully updated Sixth Edition features digital marketing integrated throughout the chapters as well as a dedicate chapter on marketing planning and strategy. Discover: How marketing adds value to customers and organizations How innovative brand positioning drives commercial success How new digital marketing communication techniques are being used by companies to drive their brand awareness and engagement, as well as customer retention and conversion levels How marketing planning and strategy gives direction to an organization’s marketing effort and co-ordinates its activities. Key features: Marketing Spotlights showcase the marketing innovations of brands including Adidas, Crayola, Samsung and KFC. Marketing in Action boxes offer varied examples of real companies’ campaigns in the UK, Scandinavia, The Netherlands and internationally. Critical Marketing Perspective boxes encourage critical thinking of ethical debates to stimulate student discussion about socially responsible practice and encourage critical analysis of these issues. 12 brand new end of chapter Case Studies including Fjallraven, Primark, Uber and BrewDog give in-depth analysis of companies’ marketing strategies, with dedicated questions to provoke student enquiry. Marketing Showcase videos feature interviews with business leaders and marketing professionals, offering insights into how different organisations have successfully harnessed the elements of the marketing mix.
Publisher: McGraw Hill
ISBN: 1526847353
Category : Business & Economics
Languages : en
Pages : 454
Book Description
Valued by instructors and students alike, Foundations of Marketing presents an accessible introduction to Marketing. Packed with examples and end of chapter case studies highlighting the real world application of marketing concepts, this fully updated Sixth Edition features digital marketing integrated throughout the chapters as well as a dedicate chapter on marketing planning and strategy. Discover: How marketing adds value to customers and organizations How innovative brand positioning drives commercial success How new digital marketing communication techniques are being used by companies to drive their brand awareness and engagement, as well as customer retention and conversion levels How marketing planning and strategy gives direction to an organization’s marketing effort and co-ordinates its activities. Key features: Marketing Spotlights showcase the marketing innovations of brands including Adidas, Crayola, Samsung and KFC. Marketing in Action boxes offer varied examples of real companies’ campaigns in the UK, Scandinavia, The Netherlands and internationally. Critical Marketing Perspective boxes encourage critical thinking of ethical debates to stimulate student discussion about socially responsible practice and encourage critical analysis of these issues. 12 brand new end of chapter Case Studies including Fjallraven, Primark, Uber and BrewDog give in-depth analysis of companies’ marketing strategies, with dedicated questions to provoke student enquiry. Marketing Showcase videos feature interviews with business leaders and marketing professionals, offering insights into how different organisations have successfully harnessed the elements of the marketing mix.
Branding Your Business
Author: James Hammond
Publisher: Kogan Page Publishers
ISBN: 0749463023
Category : Business & Economics
Languages : en
Pages : 288
Book Description
The only way forward for business success is to create a memorable brand and fix it in the consumer's mind. Branding Your Business explains the whole branding process in easy-to-follow terms. Providing practical help instead of academic theories, it explains what a brand is and what it is not, how to conduct a 'DIY' brand audit and how to use marketing NLP and psychology principles to create a powerful brand for your business. Based around the theory that a brand is the total perception a customer has about a company, its products or services, Branding Your Business will reveal what is needed to create and manage successful brands, increase profits and leave the competition standing.
Publisher: Kogan Page Publishers
ISBN: 0749463023
Category : Business & Economics
Languages : en
Pages : 288
Book Description
The only way forward for business success is to create a memorable brand and fix it in the consumer's mind. Branding Your Business explains the whole branding process in easy-to-follow terms. Providing practical help instead of academic theories, it explains what a brand is and what it is not, how to conduct a 'DIY' brand audit and how to use marketing NLP and psychology principles to create a powerful brand for your business. Based around the theory that a brand is the total perception a customer has about a company, its products or services, Branding Your Business will reveal what is needed to create and manage successful brands, increase profits and leave the competition standing.
Critical Reading and Writing in the Digital Age
Author: Andrew Goatly
Publisher: Routledge
ISBN: 1317205812
Category : Language Arts & Disciplines
Languages : en
Pages : 350
Book Description
Critical Reading and Writing in the Digital Age is a fully introductory, interactive textbook that explores the power relations at work in and behind the texts we encounter in our everyday lives. Using examples from numerous genres – such as fiction, poetry, advertisements and newspapers – this textbook examines the language choices a writer must make in structuring texts, representing the world and positioning the reader. Assuming no prior knowledge of linguistics, Critical Reading and Writing in the Digital Age offers guidance on how to read texts critically and how to develop effective writing skills. Extensively updated, key features of the second edition include: a radically revised and repackaged section that highlights the theme of discourses of power and authority and the new possibilities for resisting them; a revamped analysis of the art of communication which has changed due to the advent of new media including Facebook and Wikipedia; fresh examples, exercises and case studies including fan fiction, articles from the BBC, Daily Mail and South China Morning Post, and a selection of international ads for a variety of products; a brand new companion website at www.routledge.com/cw/goatly featuring projects, quizzes and activities for each chapter, a glossary and further reading. Written by two experienced teachers, Critical Reading and Writing in the Digital Age is an ideal coursebook for students of English language.
Publisher: Routledge
ISBN: 1317205812
Category : Language Arts & Disciplines
Languages : en
Pages : 350
Book Description
Critical Reading and Writing in the Digital Age is a fully introductory, interactive textbook that explores the power relations at work in and behind the texts we encounter in our everyday lives. Using examples from numerous genres – such as fiction, poetry, advertisements and newspapers – this textbook examines the language choices a writer must make in structuring texts, representing the world and positioning the reader. Assuming no prior knowledge of linguistics, Critical Reading and Writing in the Digital Age offers guidance on how to read texts critically and how to develop effective writing skills. Extensively updated, key features of the second edition include: a radically revised and repackaged section that highlights the theme of discourses of power and authority and the new possibilities for resisting them; a revamped analysis of the art of communication which has changed due to the advent of new media including Facebook and Wikipedia; fresh examples, exercises and case studies including fan fiction, articles from the BBC, Daily Mail and South China Morning Post, and a selection of international ads for a variety of products; a brand new companion website at www.routledge.com/cw/goatly featuring projects, quizzes and activities for each chapter, a glossary and further reading. Written by two experienced teachers, Critical Reading and Writing in the Digital Age is an ideal coursebook for students of English language.
The Show That Never Ends: The Rise and Fall of Prog Rock
Author: David Weigel
Publisher: W. W. Norton & Company
ISBN: 0393242269
Category : Music
Languages : en
Pages : 432
Book Description
The wildly entertaining story of progressive rock, the music that ruled the 1970s charts—and has divided listeners ever since. The Show That Never Ends is the definitive story of the extraordinary rise and fall of progressive (“prog”) rock. Epitomized by such classic, chart-topping bands as Yes, Genesis, Pink Floyd, Jethro Tull, and Emerson Lake & Palmer, along with such successors as Rush, Marillion, Asia, Styx, and Porcupine Tree, prog sold hundreds of millions of records. It brought into the mainstream concept albums, spaced-out cover art, crazy time signatures, multitrack recording, and stagecraft so bombastic it was spoofed in the classic movie This Is Spinal Tap. With a vast knowledge of what Rolling Stone has called “the deliciously decadent genre that the punks failed to kill,” access to key people who made the music, and the passion of a true enthusiast, Washington Post national reporter David Weigel tells the story of prog in all its pomp, creativity, and excess. Weigel explains exactly what was “progressive” about prog rock and how its complexity and experimentalism arose from such precursors as the Beach Boys’ Pet Sounds and the Beatles’ Sgt. Pepper. He traces prog’s popularity from the massive success of Procol Harum’s “Whiter Shade of Pale” and the Moody Blues’ “Nights in White Satin” in 1967. He reveals how prog’s best-selling, epochal albums were made, including The Dark Side of the Moon, Thick as a Brick, and Tubular Bells. And he explores the rise of new instruments into the prog mix, such as the synthesizer, flute, mellotron, and—famously—the double-neck guitar. The Show That Never Ends is filled with the candid reminiscences of prog’s celebrated musicians. It also features memorable portraits of the vital contributions of producers, empresarios, and technicians such as Richard Branson, Brian Eno, Ahmet Ertegun, and Bob Moog. Ultimately, Weigel defends prog from the enormous derision it has received for a generation, and he reveals the new critical respect and popularity it has achieved in its contemporary resurgence.
Publisher: W. W. Norton & Company
ISBN: 0393242269
Category : Music
Languages : en
Pages : 432
Book Description
The wildly entertaining story of progressive rock, the music that ruled the 1970s charts—and has divided listeners ever since. The Show That Never Ends is the definitive story of the extraordinary rise and fall of progressive (“prog”) rock. Epitomized by such classic, chart-topping bands as Yes, Genesis, Pink Floyd, Jethro Tull, and Emerson Lake & Palmer, along with such successors as Rush, Marillion, Asia, Styx, and Porcupine Tree, prog sold hundreds of millions of records. It brought into the mainstream concept albums, spaced-out cover art, crazy time signatures, multitrack recording, and stagecraft so bombastic it was spoofed in the classic movie This Is Spinal Tap. With a vast knowledge of what Rolling Stone has called “the deliciously decadent genre that the punks failed to kill,” access to key people who made the music, and the passion of a true enthusiast, Washington Post national reporter David Weigel tells the story of prog in all its pomp, creativity, and excess. Weigel explains exactly what was “progressive” about prog rock and how its complexity and experimentalism arose from such precursors as the Beach Boys’ Pet Sounds and the Beatles’ Sgt. Pepper. He traces prog’s popularity from the massive success of Procol Harum’s “Whiter Shade of Pale” and the Moody Blues’ “Nights in White Satin” in 1967. He reveals how prog’s best-selling, epochal albums were made, including The Dark Side of the Moon, Thick as a Brick, and Tubular Bells. And he explores the rise of new instruments into the prog mix, such as the synthesizer, flute, mellotron, and—famously—the double-neck guitar. The Show That Never Ends is filled with the candid reminiscences of prog’s celebrated musicians. It also features memorable portraits of the vital contributions of producers, empresarios, and technicians such as Richard Branson, Brian Eno, Ahmet Ertegun, and Bob Moog. Ultimately, Weigel defends prog from the enormous derision it has received for a generation, and he reveals the new critical respect and popularity it has achieved in its contemporary resurgence.
Buttering Parsnips, Twocking Chavs
Author: Martin H. Manser
Publisher: Weidenfeld & Nicolson
ISBN: 0297856863
Category : Language Arts & Disciplines
Languages : en
Pages : 333
Book Description
A more-ishly browsable collection of words and phrases, linguistic quirks, lexical oddities and syntactic surprises. Our langauge is one of delight and curiosity. BUTTERING PARSNIPS, TWOCKING CHAVS is a guided tour of English, exploring the origins of words, their changing meaning, lexical peculiarities, word games and lost words, presented in lists, small passages of narrative text, amusing quotations and nuggets of amazing facts. This must-have compendium shows that words have a matchless power to entertain. Here you will find enough new words and phrases to last a lifetime. Idioms frolic beside cliches, catchphrases, proverbs, eponyms, acronyms, spoonerisms and split infinitives. Text messages cavort alongside business jargon and rap slang to produce a language that is both witty and bizarre, and sometimes frankly outstanding. So whether you're a yuppie or a woopie, a sinbad or dinky, a spod or even a wazzock, these pages will provide endless hours of delight and fascination.
Publisher: Weidenfeld & Nicolson
ISBN: 0297856863
Category : Language Arts & Disciplines
Languages : en
Pages : 333
Book Description
A more-ishly browsable collection of words and phrases, linguistic quirks, lexical oddities and syntactic surprises. Our langauge is one of delight and curiosity. BUTTERING PARSNIPS, TWOCKING CHAVS is a guided tour of English, exploring the origins of words, their changing meaning, lexical peculiarities, word games and lost words, presented in lists, small passages of narrative text, amusing quotations and nuggets of amazing facts. This must-have compendium shows that words have a matchless power to entertain. Here you will find enough new words and phrases to last a lifetime. Idioms frolic beside cliches, catchphrases, proverbs, eponyms, acronyms, spoonerisms and split infinitives. Text messages cavort alongside business jargon and rap slang to produce a language that is both witty and bizarre, and sometimes frankly outstanding. So whether you're a yuppie or a woopie, a sinbad or dinky, a spod or even a wazzock, these pages will provide endless hours of delight and fascination.