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Author:
Publisher:
ISBN:
Category : Peace
Languages : en
Pages : 92
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Book Description
Author:
Publisher:
ISBN:
Category : Peace
Languages : en
Pages : 92
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Book Description
Author:
Publisher:
ISBN:
Category : International organization
Languages : en
Pages : 130
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Book Description
Author: Frank Jefkins
Publisher: Elsevier
ISBN: 1483183173
Category : Social Science
Languages : en
Pages : 287
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Book Description
Public Relations discuss the historical background, organization, definition, and promotion of the subject as a management function. The factors that influence public expectations of public relations are presented in detail. A section of the book enumerates the characteristics of an effective PR practitioner. Such factors as ability to communicate, organize, interact with people, having personal integrity, and imagination are explained thoroughly. The book provides a comprehensive discussion of the common and statute law affecting public relations. It also reviews the types of defamation like slander and libel. The topic copyright is explained. A section of the book covers the product's life cycle. This subject includes the packaging, distribution, sales force, market education, promotion, and merchandising of the product. It is important that management- employee relations should be stimulated by PR techniques. These techniques can be in the form of house journals, notice-boards, audio-visual, speak up schemes, shop-floor talks, staff conferences, and other get-togethers. The book will provide useful information to reporters, advertisers, commercial developers, students and researchers in the field of marketing.
Author:
Publisher:
ISBN:
Category : Pragmatics
Languages : en
Pages : 100
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Book Description
Author: Frank Jefkins
Publisher: Elsevier
ISBN: 1483183181
Category : Social Science
Languages : en
Pages : 319
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Book Description
Advertising provides a comprehensive coverage of the subject matter. It gives some sample of case studies. There are ten classes of the subject matter. These are classified as being persuasive, informative, institutional, financial, classified, retail, cooperative, industrial, government, and trade. Each of these types is defined and comprehensively explained. The subject matter also has a role to society and this is discussed in the text. The book defines such term as marketing, propaganda, and public relations. Different medium of commercial delivery are outlined. Such medium as via press, television, radio, cinema, direct mail, and exhibitions are analyzed. The process of doing an advertisement is discussed in detail. This is followed by a description of the six sides to advertising. Several advertising organizations are described in detail. And a section of the text identifies the ways in which commercials are being funded. The book will provide useful information to commercial creators, marketers, agents, students, and researchers in the field of marketing.
Author: International Social Science Council
Publisher:
ISBN:
Category : Social sciences
Languages : en
Pages : 186
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Book Description
News from ISSC.
Author: Barry Buzan
Publisher: Cambridge University Press
ISBN: 0521872618
Category : History
Languages : en
Pages : 401
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Book Description
The first intellectual history of International Security Studies since 1945, providing an unparalleled survey for students and scholars.
Author: Mary Lee Morrison
Publisher: McFarland
ISBN: 0786482362
Category : Social Science
Languages : en
Pages : 239
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Book Description
Elise Boulding has been among the most influential of social reformers to advocate the integration of peace studies and women's studies. Her ideas inspired a number of works addressing the role of the family in producing social change and discussing women's unique capacity for promoting peace through nurturing and networking. Boulding's additional ideas on transnational networks and their relationship to global understanding are considered seminal contributions to modern peace studies and have earned her the title of "matriarch" of the 20th century peace movement. This biography is divided into three parts. The first and third deal chronologically with the life of Elise Boulding, beginning with her childhood experiences as a Scandinavian immigrant. The 1940 Nazi invasion of Norway significantly influenced her concepts of pacifism and Quaker spiritualism, laying the foundation for her future work as a leader in the Women's International League for Peace and Freedom and her dynamic professional partnership with and marriage to the internationally known Quaker economist and poet Kenneth Boulding. Part Two expounds upon Boulding's philosophy of education, her role as a member of the Religious Society of Friends, her espousal of the conceptual evolution of cultures of peace, and her theoretical work in women's studies and peace research. In recognition of these achievements, Boulding has been the recipient of more than 19 awards and was a 1990 nominee for the Nobel Peace Prize.
Author: Elizabetta Zuanelli Sonino
Publisher: Springer Science & Business Media
ISBN: 1489909095
Category : Language Arts & Disciplines
Languages : en
Pages : 299
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Book Description
The "function" and "notion" of literacy may be considered the keystone, a "filigree" principle underlying the educational, social, and cultural organiza tion of the societies of the twentieth century. It is therefore interesting to try to pinpoint the notion and its implications at the tum of the century by focusing the attention of scholars from various disciplines-sociolinguistics, psychology, psycholinguistics, and pedagogy-on the subject. This is the purpose of this volume, which originated from an inter disciplinary meeting on trends in and problems of research on early literacy through mother tongues and/or second languages, held in Venice under the auspices of the University of Venice, and in particular of the Seminario di Linguistica e di Didattica della Lingue and the Centro Linguistico Interfacolta, and the Municipality of Venice, together with UNESCO and AILA. A first far-reaching question touches on the role assigned to or fulfilled by mass "literacy" in modem society. The concept of literacy considered as a social achievement, an essential component in the process of education to be institutionally prompted and controlled, fluctuates between two opposite poles. A polemic-destructive view considers the notion and the educational "prac tices" connected with it as a potent instrument of social control, a tool for social reproduction and consensus. On the other side, a plurifunctional con structive view considers the acquisition and maintenance of different languages via educational institutions as a concrete possibility for the defense and main tenance of cultural pluralism and identity, be it social, ethnic, or religious.
Author: Betty A. Reardon
Publisher: State University of New York Press
ISBN: 1438417020
Category : Social Science
Languages : en
Pages : 224
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Book Description
