Communication Research - Volume 10, No. 1, January 1983 PDF Download
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Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 660
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Book Description
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 660
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Book Description
Author: Roger Haney
Publisher: Cambridge Scholars Publishing
ISBN: 103641230X
Category : Self-Help
Languages : en
Pages : 290
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Book Description
What are the ways audiences use the mass media, and what are the gratifications they receive from that usage? What functions do soap operas provide for the audience? Theories and research dealing with these questions are presented in the first chapter of the text. The second chapter concerns how knowledge of news is diffused throughout society, followed by how adoption of new innovations is spread. Research on the Knowledge Gap, as well as the diffusion of public opinion and the Spiral of Silence, is presented. The final two chapters concern Cultivation Theory and how fear is cultivated in children and adults by both entertainment shows and the news. Strategies for reducing such fear are presented. Media also cultivate beliefs about society, such as perceptions of the amount of crime and risk in society, environmental concerns, marital expectations, and attitudes toward racism and homosexuality. A section on International Cultivation is included.
Author: Cecilie Judson Smith Gaziano
Publisher:
ISBN:
Category : Citizens' associations
Languages : en
Pages : 664
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Book Description
Author:
Publisher:
ISBN:
Category : Dissertations, Academic
Languages : en
Pages : 686
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Book Description
Author:
Publisher:
ISBN:
Category : Education
Languages : en
Pages : 372
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Book Description
Author: George Comstock
Publisher: Academic Press
ISBN: 1483276139
Category : Technology & Engineering
Languages : en
Pages : 381
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Book Description
Public Communication and Behavior, Volume 2, is devoted to the study of communicatory behavior that has a public or social character. More concretely, it encompasses research and theory designated as ""within a range of disciplines and fields—advertising, child development, education, journalism, political science, sociology, and wherever else such scholarly activity occurs including, of course, social psychology"". The book opens with a chapter on television exposure as a potential cause of aggression. This is followed by separate chapters on barriers to information flow and the manner in which news audiences make use of TV news; various television forms and their impact on children; and the characterization and formalization of some elements of the evolving paradigm of communications research. The final chapter discusses the research findings concerning the public impact of the 1983 television movie about the aftermath of nuclear war, The Day After.
Author: David K. Perry
Publisher: Routledge
ISBN: 1135644993
Category : Language Arts & Disciplines
Languages : en
Pages : 357
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Book Description
This updated edition presents a civic journalism treatment of the field of mass communication research. The sine qua non of the civic journalism movement seems to center around an implicit assumption that the human mind is an evolved part in the natural world, not a detached spectator as much traditional philosophy assumes. Thus, it has attempted to encourage journalists and members of their audiences to participate actively in civic life. Applying the same idea to mass communication academics, this book focuses on the empirical consequences of their work, especially its possible impact on human life. It argues that researchers need to connect with the broader communities in which they live and considers the impact of media research on society. Features of the second edition include: *detailed update of research evidence concerning the media violence issue; *additional material concerning media ownership structures and their possible relationship to media content and effects; *new material focusing on the impact of tobacco and alcohol advertising; *updated and expanded section concerning the history of media studies; and *an expanded discussion of philosophical issues pertaining to theory construction. This book is intended for graduate and advanced undergraduate students studying mass communication theory and related subjects, such as communication theory, media effects, media literacy, and media and society.
Author: Barrie Gunter
Publisher: SAGE
ISBN: 0857022016
Category : Language Arts & Disciplines
Languages : en
Pages : 321
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Book Description
In this book, Barrie Gunter provides a broad overview of the methodological perspectives adopted by media researchers in their attempt to derive a better understanding of the nature, role and impact of media in society. By tracing the epistemological and theoretical roots of the major methodological perspectives, Gunter identifies the various schools of social scientific research that have determined the major perspectives in the area. Drawing a distinction between quantitative and qualitative methods, he discusses the relative advantages and disadvantages of each approach, and examines recent trends that signal a convergence of approaches and their associated forms of research. The unique strength of this book is that it discusses the theoretical underpinnings of media research methodologies, and thereby presents a deeper discussion of methodologies than simply whether or not they offer techniques that generate reliable data.
Author:
Publisher: Taylor & Francis
ISBN: 1135891052
Category :
Languages : en
Pages : 606
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Book Description
Author: Gabi Schaap
Publisher: Walter de Gruyter
ISBN: 3110209896
Category : Language Arts & Disciplines
Languages : en
Pages : 337
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Book Description
Television news range among the most extensively investigated topics in communication studies. The book contributes to television news research by focusing on whether and how news viewers who watch the same news program form similar or different interpretations. The author develops a novel concept of interpretation based on cognitive complexity research. He strongly argues that qualitative and quantitative research methods work best if they complement one another.
