Investor Relations - The Communication to the Target Group. The Emphasis of Trust with the Example of Sage Plc

Investor Relations - The Communication to the Target Group. The Emphasis of Trust with the Example of Sage Plc PDF Author: Robert Nagel
Publisher: GRIN Verlag
ISBN: 3638736628
Category : Business & Economics
Languages : en
Pages : 66

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Book Description
Bachelor Thesis from the year 2003 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1.00, Northumbria University, 91 entries in the bibliography, language: English, abstract: The area of the investor relations as well as the capital markets have changed dramatically in the recent years. It is now an independent department, which has to balance the regulation aspect with the needs and wants of the stakeholders. Therefore, this department is now much closer to the field of marketing. There are several instruments available for the investor relations to be able to communicate with the target group as well as the main stakeholders and also to achieve the aims of the IR.

Investor Relations - The Communication to the Target Group. The Emphasis of Trust with the Example of Sage Plc

Investor Relations - The Communication to the Target Group. The Emphasis of Trust with the Example of Sage Plc PDF Author: Robert Nagel
Publisher: GRIN Verlag
ISBN: 3638736628
Category : Business & Economics
Languages : en
Pages : 66

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Book Description
Bachelor Thesis from the year 2003 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1.00, Northumbria University, 91 entries in the bibliography, language: English, abstract: The area of the investor relations as well as the capital markets have changed dramatically in the recent years. It is now an independent department, which has to balance the regulation aspect with the needs and wants of the stakeholders. Therefore, this department is now much closer to the field of marketing. There are several instruments available for the investor relations to be able to communicate with the target group as well as the main stakeholders and also to achieve the aims of the IR.

Investor Relations and Corporate Reporting

Investor Relations and Corporate Reporting PDF Author: Stefanie Paolini
Publisher: diplom.de
ISBN: 3836614391
Category : Business & Economics
Languages : en
Pages : 151

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Book Description
Inhaltsangabe:Introduction: Nowadays, deregulated and globalized financial markets force companies into competition for investors. The challenges capital market-oriented companies have to meet are increasing information needs of investors and rigid rules and regulations. Well implemented and managed Investor Relations and Corporate Reporting activities that gain the trust of the financial market could assist in facing up to competition. Financial and Corporate Reporting is all about communicating the long-term strategic alignment, quality and experience of the management as well as other factors that determine the value of the company, e.g. a sustainable, solid business development associated with a transparent corporate communication. From investor s and analyst s points of view, which are geared to a forward-looking approach in case of an investment decision, the information value of traditional and predominately retrospective financial statements encounters its limits. The ambition of legislator and standard setter to make the group management report to a value- and future-oriented instrument is a signpost in the right direction. The group management report should additionally facilitate estimates about the future development of the company by a stronger consideration of the management s view. Numerous empirical studies provide evidence that the capital market is affected by imperfect and unequally distributed information (asymmetric information distribution) as well as by conflict of objective and interest between the management (agent) and shareholder (principal). Modern Investor Relations and Corporate Reporting activities go beyond the mere communication of facts and figures. Investor Relations and Corporate Reporting reduce skepticism and create transparency by building up a direct relationship to the investor. The present master thesis examines interdependencies between companies and investors as well as the organizational integration in the company s structure by means of scientific theories. In addition, a primary research of 10-DAX companies regarding their Investor Relations and Corporate Reporting activities ascertains how several communication measures are effectively applied in practice and how much importance companies attach to well managed capital market communication. The survey reveals strengths and weaknesses of today s capital market communication and outlines future prospects of Corporate Reporting. The present master [...]

Investor Relations and Financial Communication

Investor Relations and Financial Communication PDF Author: Alexander V. Laskin
Publisher: John Wiley & Sons
ISBN: 1119780454
Category : Language Arts & Disciplines
Languages : en
Pages : 228

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Book Description
Equips students and professionals with the fundamental skills and knowledge needed to succeed in investor relations and financial communication Investor Relations and Financial Communication is a comprehensive, up-to-date introduction to the investor relations and financial communication profession. Written by a leading educator and professional consultant, this authoritative textbook provides the well-rounded foundation necessary for anyone wanting to begin a career as an Investor Relations Officer (IRO). Detailed yet accessible chapters describe all essential aspects of the field, including communication skills, basic financial knowledge, legal and regulatory guidelines, professional standards and practices, and more. Organized in five sections, the book first identifies and defines the jobs available in investor relations and financial communication, detailing the responsibilities, titles, salaries, and key players in the industry. After thoroughly explaining the disclosure of financial and non-financial information, the author describes the regulatory environment in which professionals operate and offers expert insight into issues of corporate governance, environmental sustainability, social responsibility, shareholder activism, and crisis management. Subsequent sections highlight the day-to-day activities of investor relations and financial communication professionals and discuss the future of the field. This invaluable textbook also: Describes the responsibilities of the Investor Relations Officer throughout initial public offering, periodic reporting, and performance evaluation Discusses the role of investor relations professionals in disclosing financial information and educating the investment community Emphasizes the various skills that IROs must possess in order to do their jobs successfully, such as marketing and securities law compliance Includes end-of-chapter review questions, activities, and lists of key terms Investor Relations and Financial Communication: Creating Value Through Trust and Understanding is the perfect textbook for both professional development training programs and undergraduate and graduate courses in investor relations, and is required reading for all those working in investor relations, particularly early-career professionals.

Investor Relations

Investor Relations PDF Author: Jeffrey Corbin
Publisher:
ISBN: 9780314280923
Category : Business communication
Languages : en
Pages : 0

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Book Description
It's a long road from envisioning and articulating a company's concept to communicating its valueùan exercise that is of paramount importance in today's business climate where demonstrable value for any potential investment is critical for success. In an engaging and straightforward read, investor relations expert Jeffrey Corbin pulls readers through the essential steps for understanding, conveying, and ultimately, marketing value both through traditional communications means as well as through new social media platforms. From defining intrinsic value to determining an investment proposition, targeting the right investors, and establishing the ideal communications platform, Corbin conveys the importance of a strategic investor relations campaign and offers the subtle nuances around establishing one with fortitude. In a text augmented with scenarios, sample letters, doctrines, and demonstrative slides, Corbin stresses the importance of building and maintaining relationships with investors and highlights the indispensable tools for meeting investor needs. Complete with an overview of the new regulations and key insights for strategies in response to the accompanying legislation, this book highlights the essentiality of a critical self-evaluation for all companies seeking to communicate their value proposition and lays out the fundaments for any company to undertake a disciplined approach to communicating its intrinsic value. Book jacket.

The Handbook of Financial Communication and Investor Relations

The Handbook of Financial Communication and Investor Relations PDF Author: Alexander V. Laskin
Publisher: John Wiley & Sons
ISBN: 1119240816
Category : Language Arts & Disciplines
Languages : en
Pages : 708

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Book Description
The first book to offer a global look at the state-of-the-art thinking and practice in investor relations and financial communication Featuring contributions from leading scholars and practitioners in financial communication and related fields—including public relations, corporate communications, finance, and accounting— this volume in the critically acclaimed “Handbooks in Communication and Media” seriesprovides readers with a comprehensive, up-to-date picture of investor relations and financial communications as they are practiced in North America and around the world. The Handbook of Financial Communication and Investor Relations provides an overview of the past, present, and future of investor relations and financial communications as a profession. It identifies the central issues of contemporary investor relations and financial communications practice, including financial information versus non-financial information, intangibles, risk, value, and growth. Authors address key topics of concern to contemporary practitioners, such as socially responsible investing, corporate governance, shareholder activism, ethics, and professionalism. In addition, the book arms readers with metrics and proven techniques for reliably measuring and evaluating the effectiveness of investor relations and financial communications. Bringing together the most up-to-date research on investor relations and financial communication and the insights and expertise of an all-star team of practitioners, The Handbook of Financial Communication and Investor Relations: Explores how the profession is practiced in various regions of the globe, including North America, South America, Europe, the Middle East, India, Australia, and other areas Provides a unique look at financial communication as it is practiced beyond the corporate world, including in families, the medical profession, government, and the not-for-profit sector Addresses “big-picture” strategies as well as specific tactics for financial communication during crises, the use of social media, dealing with shareholder activism, integrated reporting and CSR, and more This book makes an ideal reference resource for undergrads and graduate students, scholars, and practitioners studying or researching investor relations and financial communication across schools of communication, journalism, business, and management. It also offers professionals an up-to-date, uniquely holistic look at best practices in financial communication investor relations worldwide.

A Communication Guide for Investor Relations in an Age of Activism

A Communication Guide for Investor Relations in an Age of Activism PDF Author: Marcia W. DiStaso
Publisher: Business Expert Press
ISBN: 1947098985
Category : Business & Economics
Languages : en
Pages : 196

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Book Description
Today's competitive corporate environment and the increased expectations of speed in communication make it critical for companies to develop strategic programs for communicating with investors. This book provides an executive overview of the field of investor relations with a focus on what investor relations officers need to know to be successful. Readers will learn the essentials of communicating with investors, the stock market, governance, reputation, and more. With the rise of activist investors, investor relations officers serve as guardians of one of a company's most important assets-its reputation. This book serves as a guide to understanding the history of investor relations and how it has evolved in the age of activist investors. Included are discussions about managing an investor relations program, assessing reputations and how to measure the impact of investor relations efforts. By the end of the book, you will understand the strategic role of investor relations and how activism impacts corporate storytelling, risk, crisis, events, and analyst relations.

Online Marketing to Investors

Online Marketing to Investors PDF Author: Daniel R. Valentine
Publisher: Business Expert Press
ISBN: 1631571419
Category : Business & Economics
Languages : en
Pages : 135

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Book Description
“This book clearly explains why Investor Relations is now a highly regarded career choice and demonstrates its value to companies and the investment community.”—Helen Parris, Director of Investor Relations, G4S plc “This book is an essential read for Investor Relations profes-sionals, business managers, and anyone interested in corporate relations.”—William Sun, Deputy Director of the Centre for Governance, Leadership and Global Responsibility, Leeds Business School The expectations on UK listed companies continue to grow with the expansion of the regulatory framework and an increase in public scrutiny. The investment community continues to demand access to management, regular and meaningful communication, and an understanding of a firm’s position relative to its competitors. It falls increas-ingly to the Investor Relations (IR) function to help compa-nies and their management meet the rigorous demands of the equity markets and an evolving set of tools, technolo-gies, legal and governance frameworks. Digital channels present great but underutilised poten-tial to contribute to ever more effective IR. Online platforms offer fast, comprehensive, economical, exible and regula-tion-compliant methods of disclosing corporate informa-tion to investors, analysts and other relevant parties in the investment evaluation and decision making process.

Investor Relations: the Art of Communicating Value

Investor Relations: the Art of Communicating Value PDF Author: Jeffrey Corbin
Publisher:
ISBN: 9781587629815
Category : Business enterprises
Languages : en
Pages : 0

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Book Description
It's a long road from envisioning and articulating a company's concept to communicating its value an exercise that is of paramount importance in today's business climate where demonstrable value for any potential investment is critical for success. In an engaging and straightforward read, investor relations expert Jeff Corbin pulls readers through the essential steps for understanding, conveying and ultimately, marketing value. From defining intrinsic value to determining an investment proposition, targeting the right investors and establishing the ideal communications platform, Corbin conveys the importance of a strategic investor relations campaign and offers the subtle nuances around establishing one with fortitude. In a text augmented with scenarios, sample letters, doctrines and demonstrative slides, Corbin stresses the importance of building and maintaining relationships with investors and highlights the indispensable tools for meeting investor needs. Complete with an overview of the new regulations and key insights for strategies in response to the accompanying legislation, this book highlights the essentiality of a critical self-evaluation for all companies seeking to communicate their value proposition and lays out the fundaments for any company to undertake a disciplined approach to communicating its intrinsic value.

Investor Relations for the Emerging Company

Investor Relations for the Emerging Company PDF Author: Ralph A. Rieves
Publisher: John Wiley & Sons
ISBN: 9780471064176
Category : Biography & Autobiography
Languages : en
Pages : 236

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Book Description
The definitive guide for CEOs, CFOs, and executives of newly public companies Learning to deal with investors, employees, media, regulators, and others once a company has gone public requires dedication and consistency. Investor Relations for the Emerging Company helps fledgling public company officers and directors prepare for the unique business task of convincing investors of their company's value. From describing the various organizations, institutions, mechanics and behaviors of capital markets to clarifying the requirements and best practices for reporting and disclosure, this book provides all the answers. CEOs, CFOs, and executives who must operate an effective investor relations program within the budget constraints of their newly listed company will use this book for years to come.

Investor Relations: The Art and Philosophy of Effective Corporate Communications

Investor Relations: The Art and Philosophy of Effective Corporate Communications PDF Author: Thomas J. Lauria
Publisher: Lulu.com
ISBN: 0557007631
Category : Business & Economics
Languages : en
Pages : 124

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Book Description
The primary objective of this handbook is to create a comprehensive knowledge base on the broad and sometimes misunderstood topic of investor relations, the center of most corporate communications programs. The approach taken was to first develop a thorough understanding of Wall Street itself. Having been a Fortune 25 Investor Relations Director as well as a Sr. Equity Analyst and Equity Research Director, the perception of what is needed by the financial community is quite different than what many investor relations officers believe. Driving a "hyperactive" Investor Relations program is the ultimate aim of this text. The author believes that the insight provided herein will enable new IROs to best understand their new profession and enable existing practitioners to add additional elements to their marketing programs that will enhance shareholder understanding and value. The author's website can be viewed at www.tomlauria.com.