Investigating the Impacts of CSR Initiatives on Customers' Loyalty PDF Download
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Author: Mohammed Iqbal
Publisher:
ISBN:
Category :
Languages : en
Pages : 18
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Book Description
As the significance of CSR initiatives on consumer attitudes, behavior, intention and loyalty has increased it remains imperative for the financial institutions especially banks to investigate the effects of CSR initiatives on customers' loyalty. By taking a model “Causal relationship between CSR initiatives and Customers' loyalty”, therefore, this study has aimed to trigger the effects of customer centric, ethics, green environment, and philanthropic on customers' loyalty. A survey has been conducted on 320 visitors and the response rate is 88.75 percent. Initially, an exploratory factor analysis has been directed using SPSS 21 and subsequently Structural Equation Modeling (SEM) has been used to test both the proposed model and hypothesized relationships among the constructs. The result of the study has revealed that the constructs (customer centric, philanthropic, green environment and ethics) have significant impact on customers' loyalty. The study also revealed that customer centric has the greatest effects on customers' loyalty while ethics is the least influencing factor on loyalty in context of financial institutions in Bangladesh. The findings of the study will help the marketers of financial institutions to attract and retain their customers ultimately to develop customers' loyalty and equity of the institutions.
Author: Mohammed Iqbal
Publisher:
ISBN:
Category :
Languages : en
Pages : 18
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Book Description
As the significance of CSR initiatives on consumer attitudes, behavior, intention and loyalty has increased it remains imperative for the financial institutions especially banks to investigate the effects of CSR initiatives on customers' loyalty. By taking a model “Causal relationship between CSR initiatives and Customers' loyalty”, therefore, this study has aimed to trigger the effects of customer centric, ethics, green environment, and philanthropic on customers' loyalty. A survey has been conducted on 320 visitors and the response rate is 88.75 percent. Initially, an exploratory factor analysis has been directed using SPSS 21 and subsequently Structural Equation Modeling (SEM) has been used to test both the proposed model and hypothesized relationships among the constructs. The result of the study has revealed that the constructs (customer centric, philanthropic, green environment and ethics) have significant impact on customers' loyalty. The study also revealed that customer centric has the greatest effects on customers' loyalty while ethics is the least influencing factor on loyalty in context of financial institutions in Bangladesh. The findings of the study will help the marketers of financial institutions to attract and retain their customers ultimately to develop customers' loyalty and equity of the institutions.
Author: Dallen Timothy
Publisher: Routledge
ISBN: 1136433988
Category : Business & Economics
Languages : en
Pages : 269
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Book Description
Tourism and the Lodging Sector is a pioneering book, the first text of its kind to examine the lodging sector from a tourism perspective. The book highlights the importance of the lodging sector in tourism as a major income generator and essential part of the travel experience. The book offers an international perspective on topics such as sustainability, security, economic development, technology and globalization. The issues, concepts and management concerns facing this industry are examined, highlighting important topics such as: the place of accommodations in tourism and vice versa the social ecological and economic implications of lodging development management and restructuring issues in a globalizing industry sustainable tourism and the accommodation sector cross-sectoral linkages between lodging, food services, gaming, conferences, and other intermediaries the interaction between supply and demand safety and security in tourism and lodging. Tourism and the Lodging Sector critically examines a wide range of lodging establishments from an industry and social science perspective, drawing parallels and distinctions between the various types of accommodation, from campgrounds for the cost-conscious or adventurous outdoor traveler, to luxury, five-star resorts, and more innovative accommodation such as tree-house hotels and ecolodges. Essential reading for students of tourism, this book is an indispensable guide, unprecedented in the field of tourism management. Dallen J. Timothy is Professor, School of Community Resources and Development, Arizona State University, USA Victor B. Teye is Associate Professor, School of Community Resources and Development, Arizona State University, USA
Author: Vanessa Schwarz
Publisher: GRIN Verlag
ISBN: 3668773173
Category : Business & Economics
Languages : de
Pages : 20
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Book Description
Studienarbeit aus dem Jahr 2017 im Fachbereich BWL - Unternehmensethik, Wirtschaftsethik, Hochschule Heilbronn; Künzelsau, Sprache: Deutsch, Abstract: This paper deals with the concept of Corporate Social Responsibility (CSR). Economic models and schemes such as CSR that aim to create optimal environmental and social circumstances to meet the needs of stakeholders and the environment are getting more popular. In this context it will be examined whether a concept like CSR affects consumers positively. Specifically, this paper deals with the concept of Corporate Social Responsibility and its effects on Brand Loyalty, examining the question if customers get attached to a brand or a product because of its positive image and social dedication.
Author: R. Edward Freeman
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 248
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Book Description
Managers and theorists are focusing on values in today's business world. The point of view advanced in this book is simple yet groundbreaking: the search for excellence and the search for ethics amount to the same thing, and both have to be integrated into corporate strategy.
Author: Heike Löber
Publisher: Diplomarbeiten Agentur
ISBN: 3842822081
Category : Business & Economics
Languages : en
Pages : 162
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Book Description
Inhaltsangabe:Introduction: There is a difference between a good company and a great company. A good company offers excellent products and services. A great company also offers excellent products and services but also strives to make the world a better place . As this quote clearly demonstrates, the importance of corporate social responsibility (CSR) is on the rise. Indeed, more and more companies are engaging in CSR-related activities such as cause-related marketing (CRM), employee volunteering (EV) or corporate philanthropy (CP). According to Bhattacharya and Sen more than 80% percent of Fortune 500 companies deal with CSR issues in the United States (US). In European countries such as Germany, the numbers of companies with CSR initiatives is similarly growing. Among those firms are famous examples such as Starbucks and The Body Shop as well as the German companies BMW or SAP. There are several reasons for this trend. On the one hand, companies are increasingly put under pressure to behave socially responsible from different sides. First, consumers today are more sensitive to business practices of companies and can exert their power by means of boycotts resulting in negative economic consequences for firms. This is especially the case in times of increasing media coverage and advances in information technology where bad business practices become more easily transparent. Particularly, recent corporate scandals like those of Enron, or Shell, among others, make a contribution to consumers skepticism. Then, globalization leads to new challenges for companies because on the one hand, they are operating in countries with lower standards of living resulting in higher needs for socially responsible behavior in the respective society. On the other hand, worldwide competition is being strengthened in markets, which are characterized by low levels of product differentiation. CSR offers a source of competitive advantage because it enhances the overall reputation of the company and provides a valuable basis for differentiation. Besides that, companies are feeling pressure by a rise in public standards for social performance (e.g. the United Nations Global Compact). On the other hand, there is evidence that CSR is not only the right thing to do but it also leads to doing better because there is a positive relationship between a company s CSR activities and its stakeholders; especially consumers can be positively influenced. For one thing, market [...]
Author: OECD
Publisher: OECD Publishing
ISBN: 9264175067
Category :
Languages : en
Pages : 158
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Book Description
This book provides a comprehensive analysis of household consumption patterns in five key areas: food, tourism-related travel, energy, water and waste generation.
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 19
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Book Description
In twenty first century businesses (Telecommunication companies) face the challenge of sustainability in the hyper competitive environment and consider diversified alternatives. The concept of corporate social responsibility a new marketing term in newly introduced in Pakistan. In this context, corporate social responsibility (CSR) operates as a marketing tool to increase consumer loyalty and purchase intention which is a major benefit for the business.. Thus, the study investigates the concept corporate social responsibility of telecommunication companies in the Pakistan and its impact on customer loyalty and purchase intention. This study use two hypotheses based on the literature review and primary data was gathered from a sample of 151 through a survey. Data analysis was done by SPSS software for bivariate analysis. The findings revealed that, corporate social responsibility has positive impact on customer loyalty and purchase intention intelecommunication industry in Pakistan.
Author: Keith Davis
Publisher: McGraw-Hill Companies
ISBN:
Category : Business & Economics
Languages : en
Pages : 634
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Book Description
Textbook on the sociological aspects of business in the USA, with particular reference to the social role of the enterprise in modern society - covers such issues as pollution control, social responsibility, alienation and community relations, etc., and includes case studies. References.
Author: Milena Stanisavljević
Publisher:
ISBN:
Category :
Languages : en
Pages : 6
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Book Description
In this paper the impact of corporate social responsibility (CSR) dimensions on customer loyalty was researched. There are three main goals of this research: to show if the customers heard about the CSR, to emphasize the significance which customers gave to certain dimensions of CSR and to show that perceptions about CSR dimensions had the influence on customer loyalty. CSR is a possibility for company's differentiation, only if customers value these efforts. CSR is explained through the concept of the Pyramid of CSR. A socially responsible company needs to be dedicated to profit making, law obedience, ethical business management and to be a good citizen. The data was gathered using questionnaires; descriptive and regression analysis were carried out. The results showed that the majority of respondents heard about CSR term. Respondents perceived legal and economic dimension of CSR as the most important. There was an impact of the perceptions of CSR dimensions on customer loyalty, especially of philanthropic and economic dimensions. Based on the presented results, management recommendations could be given in order to help defining business strategy which could help in satisfying the interests of customers and to gain their loyalty.
Author: George W. Bohrnstedt
Publisher: SAGE Publications, Incorporated
ISBN:
Category : Reference
Languages : en
Pages : 264
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Book Description
Measurement in social science research has only recently begun to command attention. With a shift in attitudes towards causal modelling and the use of parametric statistics, interest in formal measurement models has grown. Bohrnstedt and Borgatta aim to stimulate further theoretical research into sociological measurement, and to provide examples of how these techniques can be applied in research. This timely compilation will benefit those who are interested in quantitative methods, particularly researchers, educators, and advanced students in the social sciences.
