Introduction to Marketing Communication PDF Download

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Introduction to Marketing Communication

Introduction to Marketing Communication PDF Author: John Burnett
Publisher: Pearson College Division
ISBN: 9780132690850
Category : Business & Economics
Languages : en
Pages : 659

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Book Description
This book focuses on the wide range of areas included in marketing communication and the tools and techniques needed to create an integrated approach. *International examples acknowledge that integrated marketing communication exists and is practiced throughout a global community. *Real-world profiles of young executives describe a variety of jobs, career paths, and views on how to get ahead in marketing communication. *Each chapter contains an IMC in Action, IMC in Focus, and an Ethics Box.