Author: John R. Walker
Publisher: Prentice Hall
ISBN: 9780135139288
Category : Hospitality industry
Languages : en
Pages : 0
Book Description
"Portions of this book were previously published under the title Introduction to hospitality management"--T.p. verso.
Introduction to Hospitality
Author: John R. Walker
Publisher: Prentice Hall
ISBN: 9780135139288
Category : Hospitality industry
Languages : en
Pages : 0
Book Description
"Portions of this book were previously published under the title Introduction to hospitality management"--T.p. verso.
Publisher: Prentice Hall
ISBN: 9780135139288
Category : Hospitality industry
Languages : en
Pages : 0
Book Description
"Portions of this book were previously published under the title Introduction to hospitality management"--T.p. verso.
Hospitality
Author: Robert A. Brymer
Publisher:
ISBN: 9781792454455
Category : Hospitality industry
Languages : en
Pages : 428
Book Description
This long-standing successful book introduces many of the "must know" topics important to hospitality, within a traditional business framework. It also provides readers with a snapshot of a wide variety of industry career paths, an attribute not found in other books. The goal is to provide a broad-brush survey approach to the hospitality industry, while offering the information needed to help students proceed into more advanced courses and readings. This text explores the topics that separate hospitality from other fields of study--Publisher.
Publisher:
ISBN: 9781792454455
Category : Hospitality industry
Languages : en
Pages : 428
Book Description
This long-standing successful book introduces many of the "must know" topics important to hospitality, within a traditional business framework. It also provides readers with a snapshot of a wide variety of industry career paths, an attribute not found in other books. The goal is to provide a broad-brush survey approach to the hospitality industry, while offering the information needed to help students proceed into more advanced courses and readings. This text explores the topics that separate hospitality from other fields of study--Publisher.
Introduction to Hospitality Management
Author: Dennis R. Reynolds
Publisher: John Wiley & Sons
ISBN: 1119326273
Category : Business & Economics
Languages : en
Pages : 40
Book Description
The hospitality industry's rapid evolution provides career-seekers with tremendous opportunity–and unique challenges. Changes in the global economy, rising interest in ecotourism, the influence of internet commerce, and myriad other trends contribute to the dynamic nature of this exciting field. Introduction to Hospitality Management presents a thorough overview of historical perspectives, current trends, and real-world practices. Coverage of bar and restaurant management, hotel and lodging operations, travel and tourism, and much more gives students a comprehensive survey of this rewarding field. Focusing on practicality, this text presents real-world examples of traditional methods alongside insightful discussions surrounding changes in consumer demands and key issues affecting the industry. The industry’s multifaceted nature lends itself to broad exploration, and this text provides clear guidance through topics related to foodservice operation, convention management, meeting planning, casino and gaming management, leadership and staffing, financial and business models, and promotion and marketing. Emphasis on career planning and job placement strategies give students a head start in charting their future in hospitality.
Publisher: John Wiley & Sons
ISBN: 1119326273
Category : Business & Economics
Languages : en
Pages : 40
Book Description
The hospitality industry's rapid evolution provides career-seekers with tremendous opportunity–and unique challenges. Changes in the global economy, rising interest in ecotourism, the influence of internet commerce, and myriad other trends contribute to the dynamic nature of this exciting field. Introduction to Hospitality Management presents a thorough overview of historical perspectives, current trends, and real-world practices. Coverage of bar and restaurant management, hotel and lodging operations, travel and tourism, and much more gives students a comprehensive survey of this rewarding field. Focusing on practicality, this text presents real-world examples of traditional methods alongside insightful discussions surrounding changes in consumer demands and key issues affecting the industry. The industry’s multifaceted nature lends itself to broad exploration, and this text provides clear guidance through topics related to foodservice operation, convention management, meeting planning, casino and gaming management, leadership and staffing, financial and business models, and promotion and marketing. Emphasis on career planning and job placement strategies give students a head start in charting their future in hospitality.
Introduction to Hospitality, Global Edition
Author: John R. Walker
Publisher: Pearson Higher Ed
ISBN: 1292330295
Category : Juvenile Nonfiction
Languages : en
Pages : 433
Book Description
For introductory courses in hospitality. An engaging introduction to hospitality, for tomorrow's managers Introduction to Hospitality is a lively, comprehensive survey of the world’s largest industry: hospitality. Students explore the vibrant inner workings of each hospitality segment, including hospitality and lodging; beverages, restaurants, and managed services; tourism, recreation, attractions, clubs, and gaming; assemblies, events, and attractions; and managerial areas of the hospitality industry. The 8th edition includes new simulations, videos, and shared writing activities.
Publisher: Pearson Higher Ed
ISBN: 1292330295
Category : Juvenile Nonfiction
Languages : en
Pages : 433
Book Description
For introductory courses in hospitality. An engaging introduction to hospitality, for tomorrow's managers Introduction to Hospitality is a lively, comprehensive survey of the world’s largest industry: hospitality. Students explore the vibrant inner workings of each hospitality segment, including hospitality and lodging; beverages, restaurants, and managed services; tourism, recreation, attractions, clubs, and gaming; assemblies, events, and attractions; and managerial areas of the hospitality industry. The 8th edition includes new simulations, videos, and shared writing activities.
Hospitality Experience
Author: Frans Melissen
Publisher: Routledge
ISBN: 1000038157
Category : Business & Economics
Languages : en
Pages : 369
Book Description
Hospitality Experience offers students an exciting introduction to key aspects of hospitality management. The authors provide a refreshing focus on how hospitality experiences can be created and managed successfully. With a comprehensive overview of the hospitality industry, the textbook familiarizes students with the basics of hospitality management and offers analysis as well as cases and practical examples. Designed primarily for entry-level students at all levels, the book will also be of interest to professionals working in the business.
Publisher: Routledge
ISBN: 1000038157
Category : Business & Economics
Languages : en
Pages : 369
Book Description
Hospitality Experience offers students an exciting introduction to key aspects of hospitality management. The authors provide a refreshing focus on how hospitality experiences can be created and managed successfully. With a comprehensive overview of the hospitality industry, the textbook familiarizes students with the basics of hospitality management and offers analysis as well as cases and practical examples. Designed primarily for entry-level students at all levels, the book will also be of interest to professionals working in the business.
Introduction to Hospitality Operations
Author: Peter Jones
Publisher: Burns & Oates
ISBN: 9780304329021
Category : Food service management
Languages : en
Pages : 262
Book Description
This book examines the whole of the hospitality industry and the way in which it operates. Part A examines and explores the accommodation industry, and Part B focuses on the foodservice industry. It is invaluable for students of a range of courses.
Publisher: Burns & Oates
ISBN: 9780304329021
Category : Food service management
Languages : en
Pages : 262
Book Description
This book examines the whole of the hospitality industry and the way in which it operates. Part A examines and explores the accommodation industry, and Part B focuses on the foodservice industry. It is invaluable for students of a range of courses.
Welcome to Hospitality: An Introduction
Author: Kaye (Kye-Sung) Chon
Publisher: Cengage Learning
ISBN: 9781428321489
Category : Business & Economics
Languages : en
Pages : 560
Book Description
Welcome to Hospitality: An Introduction provides a detailed description of the many facets of the Hospitality and Tourism sector, including tours and travel, hotels, restaurants, culinary, casino operations, cruises, and the recreation and leisure industries. Personal profiles of industry leaders highlight the wide range of career opportunities available in the field. The authors discuss the Hospitality and Tourism industry's evolution toward increased internationalization and integration. Industry Insight vignettes offer a behind-the-scenes view of real-life job tasks and career success stories. Each chapter features practical case study scenarios, including business and social attitude comparatives, advertising and marketing messaging, financial modeling, and competitive analysis formulation. New To This Edition: Expanded coverage of industry career opportunities, a comprehensive new chapter on the Gaming Industry, and expanded coverage of Events Management. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Publisher: Cengage Learning
ISBN: 9781428321489
Category : Business & Economics
Languages : en
Pages : 560
Book Description
Welcome to Hospitality: An Introduction provides a detailed description of the many facets of the Hospitality and Tourism sector, including tours and travel, hotels, restaurants, culinary, casino operations, cruises, and the recreation and leisure industries. Personal profiles of industry leaders highlight the wide range of career opportunities available in the field. The authors discuss the Hospitality and Tourism industry's evolution toward increased internationalization and integration. Industry Insight vignettes offer a behind-the-scenes view of real-life job tasks and career success stories. Each chapter features practical case study scenarios, including business and social attitude comparatives, advertising and marketing messaging, financial modeling, and competitive analysis formulation. New To This Edition: Expanded coverage of industry career opportunities, a comprehensive new chapter on the Gaming Industry, and expanded coverage of Events Management. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
A Host of Opportunities
Author: Hubert B. Van Hoof
Publisher: Prentice Hall
ISBN: 9780130145918
Category : Hospitality industry
Languages : en
Pages : 0
Book Description
Appropriate for Introduction to Hospitality courses within Hospitality Management & some Culinary Arts departments. A brief and inexpensive introductory text organized around typical hospitality management curricula. A Host of Opportunities provides an introduction to future Hospitality Management courses. Every chapter integrates of cross-departmental viewpoints and functions, along with ethics to prepare a learner with management training.
Publisher: Prentice Hall
ISBN: 9780130145918
Category : Hospitality industry
Languages : en
Pages : 0
Book Description
Appropriate for Introduction to Hospitality courses within Hospitality Management & some Culinary Arts departments. A brief and inexpensive introductory text organized around typical hospitality management curricula. A Host of Opportunities provides an introduction to future Hospitality Management courses. Every chapter integrates of cross-departmental viewpoints and functions, along with ethics to prepare a learner with management training.
Hospitality Marketing
Author: Francis Buttle
Publisher: Taylor & Francis
ISBN: 1317403495
Category : Business & Economics
Languages : en
Pages : 435
Book Description
This introductory textbook shows you how to apply the principles of marketing within the hospitality industry. Written specifically for students taking marketing modules within a hospitality course, it contains examples and case studies that show how ideas and concepts can be successfully applied to a real-life work situation. It emphasizes topical issues such as sustainable marketing, corporate social responsibility and relationship marketing. It also describes the impact that the internet has had on both marketing and hospitality, using a variety of tools including a wide range of internet learning activities. This 3rd Edition has been updated to include: Coverage of hot topics such as use of technology and social media, power of the consumer and effect on decision making, innovations in product design and packaging, ethical marketing and sustainability marketing Updated online resources including: power point slides, test bank of questions, web links and additional case studies New and updated international case studies looking at a broad range of hospitality settings such as restaurants, cafes and hotels New discussion questions to consolidate student learning at the end of each chapter.
Publisher: Taylor & Francis
ISBN: 1317403495
Category : Business & Economics
Languages : en
Pages : 435
Book Description
This introductory textbook shows you how to apply the principles of marketing within the hospitality industry. Written specifically for students taking marketing modules within a hospitality course, it contains examples and case studies that show how ideas and concepts can be successfully applied to a real-life work situation. It emphasizes topical issues such as sustainable marketing, corporate social responsibility and relationship marketing. It also describes the impact that the internet has had on both marketing and hospitality, using a variety of tools including a wide range of internet learning activities. This 3rd Edition has been updated to include: Coverage of hot topics such as use of technology and social media, power of the consumer and effect on decision making, innovations in product design and packaging, ethical marketing and sustainability marketing Updated online resources including: power point slides, test bank of questions, web links and additional case studies New and updated international case studies looking at a broad range of hospitality settings such as restaurants, cafes and hotels New discussion questions to consolidate student learning at the end of each chapter.
Hospitality Marketing
Author: David Bowie
Publisher: Routledge
ISBN: 0750652454
Category : Business & Economics
Languages : en
Pages : 364
Book Description
This book takes a unique approach to outlining marketing processes in the hospitality industry. It discusses the eight elements of the marketing mix with direct reference to the specifics of the hospitality industry, and approaches the whole process in three stages : before, during, and after. (Midwest).
Publisher: Routledge
ISBN: 0750652454
Category : Business & Economics
Languages : en
Pages : 364
Book Description
This book takes a unique approach to outlining marketing processes in the hospitality industry. It discusses the eight elements of the marketing mix with direct reference to the specifics of the hospitality industry, and approaches the whole process in three stages : before, during, and after. (Midwest).