Introduction to Agricultural Marketing PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Introduction to Agricultural Marketing PDF full book. Access full book title Introduction to Agricultural Marketing by Robert E. Branson. Download full books in PDF and EPUB format.
Author: Robert E. Branson
Publisher: McGraw-Hill Companies
ISBN:
Category : Business & Economics
Languages : en
Pages : 550
Get Book
Book Description
Introduction to agricultural and agribusiness marketing-and its goals; What is marketing?; Identifying marketing objectives; Agricultural marketing; Agricultural market structure; The cost and efficiency of marketing: a public concern; Price discovery in agricultural markets; Price risk and uncertainty; Government marketing services; Direct participation by government in marketing; Producer's marketing alternatives and strategies; Agribusiness marketing; Agricultural marketing and the agribusiness firm; The marketing environment and the agribusiness firm; Developing a marketing strategy; Agribusiness products; Packaging and branding; Managerial pricing of agribusiness products: tools of analysis; Managerial pricing tactics in agribusiness market situations; Promotion of agribusiness products; Agribusiness managers and channels of distribution; Evaluating the agribusiness marketing program; Dynamics of marketin systems; Dynamics and innovations in agricultural marketing systems; International agribusiness marketing; Marketing of agribusiness inputs; Glossary; Index.
Author: Robert E. Branson
Publisher: McGraw-Hill Companies
ISBN:
Category : Business & Economics
Languages : en
Pages : 550
Get Book
Book Description
Introduction to agricultural and agribusiness marketing-and its goals; What is marketing?; Identifying marketing objectives; Agricultural marketing; Agricultural market structure; The cost and efficiency of marketing: a public concern; Price discovery in agricultural markets; Price risk and uncertainty; Government marketing services; Direct participation by government in marketing; Producer's marketing alternatives and strategies; Agribusiness marketing; Agricultural marketing and the agribusiness firm; The marketing environment and the agribusiness firm; Developing a marketing strategy; Agribusiness products; Packaging and branding; Managerial pricing of agribusiness products: tools of analysis; Managerial pricing tactics in agribusiness market situations; Promotion of agribusiness products; Agribusiness managers and channels of distribution; Evaluating the agribusiness marketing program; Dynamics of marketin systems; Dynamics and innovations in agricultural marketing systems; International agribusiness marketing; Marketing of agribusiness inputs; Glossary; Index.
Author: F. Bailey Norwood
Publisher: Waveland Press
ISBN: 1478648678
Category : Technology & Engineering
Languages : en
Pages : 445
Get Book
Book Description
Friendly and readable, Agricultural Marketing and Price Analysis presents a comprehensive approach to agricultural price analysis, agricultural market structures, and agricultural marketing strategies. The authors engage students with very little exposure to economics and with only a basic grasp of algebra. The text utilizes a fresh approach and supplies thorough coverage of core topics, as well as complex topics such as general equilibrium models, game theory, and econometrics. It also provides an introduction to data analysis and incorporates many examples. Supplemental materials are available for additional practice and further exploration. Unique to the Second Edition is the inclusion of a chapter on consumer behavior and food preferences, as well as relevant areas of research. The authors introduce readers to the agricultural supply chain, including forecasting and inventory management. Succinct and approachable, this text sets the stage for an enjoyable and effective learning experience.
Author: Ronald Arthur Schrimper
Publisher: Pearson
ISBN:
Category : Business & Economics
Languages : en
Pages : 360
Get Book
Book Description
Agricultural Marketing examines the principles and practices of economic analysis to cultivate an understanding of how agricultural and food markets operate. After an introduction that discusses some of the most frequently encountered economic measurements of market status, a basic framework is presented for the analysis of economic activities that link agricultural production with food consumption. Coverage then explores both the spatial and temporal dimensions of agricultural markets. For those interested in international agricultural and food marketing, economics, and production.
Author: James Vercammen
Publisher: Routledge
ISBN: 1136807462
Category : Business & Economics
Languages : en
Pages : 241
Get Book
Book Description
The price of food has become very volatile in recent years for a variety of reasons, including a strengthened connection between the prices of agricultural commodities and other commodities such as oil and metals, more volatile production due to more frequent droughts and floods, and a rising demand for biofuels. Understanding the determinants of agricultural commodity prices and the connections between prices has become a high priority for academics and applied economists who are interested in agricultural marketing and trade, policy analysis and international rural development. This book builds on the various theories of commodity price relationships in competitive markets over space, time and form. It also builds on the various theories of commodity price relationships in markets that are non-competitive because processing firms exploit market power, private information distorts commodity bidding, and bargaining is required to establish prices when the marketing transaction involves a single seller and buyer. Each chapter features a spreadsheet model to analyze a particular real-world case study or plausible scenario, and issues considered include: the reasons for commodity price differences across regions the connection between the release of information and the rapid adjustment in a network of commodity prices the specific linkage between energy and food prices bidding strategies by large exporters who compete in import tenders The simulation results that are obtained from the spreadsheet models reveal many important features of commodity prices. The models are also well suited for additional "what if" analysis such as examining how the pattern of trade in agricultural commodities may change if shipping becomes more expensive because of substantial increase in the world price of oil. Model building and the analysis of the simulation results is a highly effective way to develop critical thinking skills and to view agricultural commodity prices in a rigorous and unique way. This is an ideal resource for economics students looking to gain develop skills in the areas of Agricultural Marketing, Commodity Price Analysis, Models of Commodity Markets, Quantitative Methods and Commodity Futures Markets.
Author: V. James Rhodes
Publisher:
ISBN: 9781616004262
Category :
Languages : en
Pages : 384
Get Book
Book Description
Author: Lane, S. H
Publisher: [Guelph, Ont.] : Department of Agricultural Economics and Business, University of Guelph
ISBN:
Category : Farm produce
Languages : en
Pages : 346
Get Book
Book Description
Author: Sydney Anderson
Publisher:
ISBN:
Category : Farm produce
Languages : en
Pages : 24
Get Book
Book Description
Author: V. James Rhodes
Publisher: Holcomb Hathaway Publishers
ISBN:
Category : Business & Economics
Languages : en
Pages : 436
Get Book
Book Description
An updated, systems-oriented text providing students with instruction and background to basic agricultural marketing strategies. Twenty chapters are divided into three sections: marketing, market competition, and consumer markets; the marketing system; and public policy issues in marketing procurement. Each chapter includes key term lists, previews, summaries, study questions, and in most cases, resource lists. Annotation copyrighted by Book News, Inc., Portland, OR
Author: I. M. Crawford
Publisher: Food & Agriculture Organization of the UN (FAO)
ISBN:
Category : Business & Economics
Languages : en
Pages : 312
Get Book
Book Description
Author: Jagdish Prasad
Publisher: Mittal Publications
ISBN: 9788170997375
Category : Agriculture
Languages : en
Pages : 388
Get Book
Book Description
