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Author: Manuel José Marí Ortega
Publisher: Lulu.com
ISBN: 1471046788
Category : Business & Economics
Languages : es
Pages : 52
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Book Description
Actualmente y desde hace ya unos años, cada vez más empresas deciden ganarse su trocito de mundo en Internet. Mientras las grandes marcas como "Coca-Cola" gastan hoy millones de euros en publicidad para darse a conocer, en las redes sociales el usuario está haciendo por su cuenta muchas de las tradicionales labores del marketing donde con una comunicación rápida, clara y accesible, permite a PYMES estar a la altura de grandes multinacionales, ya que en las Redes Sociales todos podemos ser "Coca-Cola". A través de este libro-manual te enseñaremos a poner en marcha desde cero tus Redes Sociales, centralizándonos en la plataforma Facebook, como su red de éxito, logrando a través de pequeños consejos que su empresa se posicione en un lugar idóneo, que repercuta indirectamente en la venta de su producto o servicio. Bienvenid@ al mundo Social Media
Author: Manuel José Marí Ortega
Publisher: Lulu.com
ISBN: 1471046788
Category : Business & Economics
Languages : es
Pages : 52
Get Book Here
Book Description
Actualmente y desde hace ya unos años, cada vez más empresas deciden ganarse su trocito de mundo en Internet. Mientras las grandes marcas como "Coca-Cola" gastan hoy millones de euros en publicidad para darse a conocer, en las redes sociales el usuario está haciendo por su cuenta muchas de las tradicionales labores del marketing donde con una comunicación rápida, clara y accesible, permite a PYMES estar a la altura de grandes multinacionales, ya que en las Redes Sociales todos podemos ser "Coca-Cola". A través de este libro-manual te enseñaremos a poner en marcha desde cero tus Redes Sociales, centralizándonos en la plataforma Facebook, como su red de éxito, logrando a través de pequeños consejos que su empresa se posicione en un lugar idóneo, que repercuta indirectamente en la venta de su producto o servicio. Bienvenid@ al mundo Social Media
Author: Nemesio Castillo
Publisher: Lulu.com
ISBN: 1304489221
Category : Business & Economics
Languages : en
Pages : 234
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Book Description
Competitiveness' Key Factor s: the organization's internal resources, its heterogeneous distribution and its difficulty to imitate them
Author: Francisco J. Martínez-López
Publisher: Springer
ISBN: 331924826X
Category : Business & Economics
Languages : en
Pages : 256
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Book Description
This book presents and analyzes the concept of online brand communities, an emerging and exciting topic in marketing and eCommerce. First, it lays out the foundations like the evolution of the Web and the so-called Social Web, its utility for users and businesses, and the evolution of the marketing mind-set to adapt the Social Web. On this basis, the book then presents a detailed analysis of online brand communities, examining the concept of virtual community with a specific focus on virtual brand communities. In this context the book also explores recent trends related to branding and brand management. Next, it proposes a classification system for online brand communities, taking into account questions like the motivating factors for consumers to join, participate and stay in a community. The process of value creation in communities is examined from both business and consumer perspectives. The book draws to a close with a brief presentation of the process broadly accepted for the successful development of online brand communities.
Author: Luis Lombardero
Publisher: Editorial Almuzara
ISBN: 8483561034
Category : Business & Economics
Languages : en
Pages : 578
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Book Description
Author:
Publisher:
ISBN:
Category : Industries
Languages : en
Pages : 786
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Book Description
Author: OECD
Publisher: OECD Publishing
ISBN: 9264251820
Category :
Languages : en
Pages : 448
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Book Description
This joint initiative by the Inter-American Development Bank (IDB) and the OECD seeks to encourage the expansion of broadband networks and services in the region, supporting a coherent and cross-sectorial approach, to maximise their benefits for economic and social development.
Author: Miguel Santesmases Mestre
Publisher:
ISBN: 9788436825435
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
This is the English edition of the first marketing book in Spanish to be adapted to the European Space for Higher Education, which has been written with the new requirements of the recent official degrees in mind. In addition to its theoretical presentation illustrated with many examples, each chapter starts with a business situation, and closes with a case study with practice topics, key terms and review questions, along with related Internet links and specific bibliography. In addition, teachers and students are provided with complementary on-line material on the book’s website: www.miguelsantesmases.com/fm.htm This textbook presents the fundamentals of marketing, the market, the consumer’s environment and behaviour, the marketing research, and the information systems. It later goes deeper into the marketing tools (product and services management, pricing, communication, sales, distribution and, lastly, the marketing plan), all supported by examples and case studies. Chapters dealing with relationship marketing, customer relations management, new communication technologies and emerging marketing techniques have also been included. Fundamentals of Marketing offers a modern approach, adapted to the new teaching methodologies which will make both the teaching and learning of the principles of marketing much easier.
Author: Aleksej Heinze
Publisher: Taylor & Francis
ISBN: 1317422120
Category : Business & Economics
Languages : en
Pages : 346
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Book Description
Digital and Social Media Marketing: A Results-Driven Approach is an exciting new industry-led, research-informed and results-driven guide to digital commerce. Its examples draw from SMEs and from Europe to offer a unique perspective for those learning about digital marketing and, having been developed in close collaboration with the Search Engine Marketing Trade Association (SEMTA), it is a reliable source of prevailing industry standards for practitioners at the cutting edge of their trade. Unlike other digital marketing texts, this accessible textbook gives special consideration to the ethical challenges raised by an increasingly digital world. Equally unique is the book’s Digital Business Maturity Model, which offers organisations a clear roadmap for understanding their relative levels of technology adoption. Embracing the true spirit of Digital and Social Media Marketing, the book will be the first of its kind in this field with digital learning materials, case studies and exercises available in a supporting Massive Open Online Course (MOOC). The MOOC will enhance learners’ experience and create an interactive international learning community. This book will provide a hands on, accessible and user friendly platform to turn skills and knowledge into strategic advantage. Ideal for postgraduate learners, instructors interested in providing a unique and up-to-date learning experience and for SMEs and practitioners aiming to be at the cutting edge of Digital and Social Media Marketing.
Author: Jaime Gil-Lafuente
Publisher: Springer
ISBN: 3030006778
Category : Technology & Engineering
Languages : en
Pages : 376
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Book Description
This book presents original research articles addressing various aspects of economics, management and optimization. The topics discussed include economics, finance, marketing, resource allocation strategies, fuzzy logic, and network-based techniques for the analysis of economics, management and mathematical optimization. Combining the input of contributing professors and researchers from various Spanish, Italian and Latin American universities, the book will be of interest to students, researchers and practitioners, as well as members of the general public interested in the world of Economics and Management.
Author: Carlo Pietrobelli
Publisher:
ISBN:
Category :
Languages : en
Pages : 0
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Book Description
Does enterprise participation in global markets ensure sustainable income growth? Policies have often been designed in the belief that this is true, but competitiveness and participation in international markets may take very different forms, and developing countries do not always benefit. This book presents a series of rich and original field studies from Latin America, conducted by the authors with the same consistent methodological approach, and represents a theory-generating exercise within clusters and economic development literature. The main question addressed is how Latin American small and medium-sized enterprises (SMEs) may participate in global markets in ways that provide for sustainable income growth, the “high road” to competitiveness. In contrast, the “low road” is often typically followed by small firms from developing countries, which often compete by squeezing wages and revenues rather than by increasing productivity, salaries, and profits.
