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Author: Priscilla Hobbs
Publisher: Intellect (UK)
ISBN: 9781789384741
Category :
Languages : en
Pages : 250
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Book Description
A collection of essays exploring the wide-ranging influence of the Walt Disney Company. It would be difficult to go through life without ever encountering a Disney product. Since the first Mickey Mouse cartoon premiered in 1928, Disney has played a central role in shaping American popular culture, and it has expanded to the global market. The company positioned itself as a titan of family entertainment, and many of its offerings, from films to consumable products, have become embedded in the minds of children and adults, woven into many of our life experiences. Fans of Disney build connections with their favorite characters and franchises, fueled by Disney's marketing practices. Others have developed a near-cult-like relationship with the brand, equating its products with religious icons and theme park visits with pilgrimages. This edited volume looks beyond the movies and merchandise to peer into the very heart of the Disney phenomenon: how the fan response drives the corporation's massive marketing machine and how the corporate response, in turn, shapes the fan experience.
Author: Priscilla Hobbs
Publisher: Intellect (UK)
ISBN: 9781789384741
Category :
Languages : en
Pages : 250
Get Book Here
Book Description
A collection of essays exploring the wide-ranging influence of the Walt Disney Company. It would be difficult to go through life without ever encountering a Disney product. Since the first Mickey Mouse cartoon premiered in 1928, Disney has played a central role in shaping American popular culture, and it has expanded to the global market. The company positioned itself as a titan of family entertainment, and many of its offerings, from films to consumable products, have become embedded in the minds of children and adults, woven into many of our life experiences. Fans of Disney build connections with their favorite characters and franchises, fueled by Disney's marketing practices. Others have developed a near-cult-like relationship with the brand, equating its products with religious icons and theme park visits with pilgrimages. This edited volume looks beyond the movies and merchandise to peer into the very heart of the Disney phenomenon: how the fan response drives the corporation's massive marketing machine and how the corporate response, in turn, shapes the fan experience.
Author: Priscilla Hobbs
Publisher:
ISBN: 9781789384758
Category : Amusements
Languages : en
Pages : 248
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Book Description
The name 'Disney' is synonymous with its expansive franchises, from princesses to theme parks. The power of the Disney brand is its role as a cultural influencer across multiple generations across the globe. This collection of essays takes a look at Disney beyond its behemoth corporate presents and into the threads of the Disney experience. b/w illus.
Author: Robyn Muir
Publisher: Policy Press
ISBN: 1529222095
Category : Disney characters
Languages : en
Pages : 256
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Book Description
The Disney Princesses are a billion-dollar industry, known and loved by children across the globe. Robyn Muir provides an exploratory and holistic examination of this worldwide commercial and cultural phenomenon in its key representations: films, merchandising and marketing, and park experiences. Muir highlights the messages and images of femininity found within the Disney Princess canon and provides a rigorous and innovative methodology for analysing gender in media. Including an in-depth examination of each princess film from the last 83 years, the book provides a lens through which to view and understand how Disney Princesses have contributed to the depiction of femininity within popular culture.
Author: Priscilla Hobbs
Publisher: McFarland
ISBN: 1476693358
Category : Social Science
Languages : en
Pages : 221
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Book Description
The "Happiest Place on Earth" opened in 1955 during a trying time in American life--the Cold War. Disneyland was envisioned as a utopian resort where families could play together and escape the tension of the "real world." Since its construction, the park has continually been updated to reflect changing American culture. The park's themed features are based on familiar Disney stories and American history and folklore. They reflect the hopes of a society trying to understand itself in the wake of World War II. This second edition expands its perspective in response to, among other things, the cultural shifts brought on by the Covid-19 pandemic. New and updated chapters endeavor to hold Disney accountable: not accountability for misdeeds, but its accountability to include everyone, as American mythmakers and cultural titans.
Author: Project on Disney
Publisher: Duke University Press
ISBN: 9780822316244
Category : Business & Economics
Languages : en
Pages : 268
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Book Description
Contains critical essays in which the authors, having visited Disney World as individuals and as a group, offer their perspectives on various aspects of the amusement park and its appeal.
Author: Lisa Buchegger
Publisher: LIT Verlag
ISBN: 3643962398
Category : Social Science
Languages : en
Pages : 150
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Book Description
Disney films reflect the current values and beliefs of society and have the power to influence their audiences in the perception of what is beautiful, and whether appearance does or does not matter. This book gives an overview of beauty ideals, body images, and appearances in Disneys feature films. Seven main films are chosen for this analysis to allow for a comparison across time: Snow White and the Seven Dwarves (1937), Cinderella (1950), The Little Mermaid (1989), Beauty and the Beast (1991), Aladdin (1992), The Hunchback of Notre Dame (1996), and Frozen (2013). The survey determines to what extent Disney films make use of the beauty-goodness stereotype the equation of appearance and personality. The characters are analyzed as to which bodily features they exhibit, and how these features are in tune with dominant beauty discourses during the times the films were made. Furthermore, the narratives are examined to find out how they topics beauty and appearance are rendered within them, demonstrating that earlier films frequently rely on traditional and stereotypical depictions and notions of beauty, whereas more recent productions represent more ambiguity and diversity.
Author: Jennifer A. Kokai
Publisher: Rowman & Littlefield
ISBN: 166693240X
Category : Social Science
Languages : en
Pages : 271
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Book Description
Writing in a time of heightened political anxiety–and when accusations of nationalism, authoritarianism, and proto-fascism have increasingly divided Americans into factions– the authors use their influential performance studies-based ‘tourist as actor’ framework to unpack the ways that Disney parks and their guests co-create performance of implicit Americanness in the 21st century. This book argues that the roles that guests choose to perform-- accepting, declining, negotiating, or overwriting scripts offered to them by the Disney theme park experience-- ultimately reveals much about the nature of the contemporary United States. Focusing primarily on Walt Disney World in Florida, and using case studies on music, geography and ecology, sports, families, and politics, these chapters illuminate the always complicated and often contradictory presentations and performances of America within Disney parks in the deeply contested twenty-first century.
Author: Robert Neuman
Publisher: McFarland
ISBN: 1476648808
Category : Performing Arts
Languages : en
Pages : 279
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Book Description
From its beginnings, Disneyland was destined to be something entirely different from the standard mid-century amusement park. To sell his dream park to investors and the public, Walt Disney recruited Hollywood art directors and sketch artists to design the grounds around the mythic settings and high-minded ideals commonly expressed on the silver screen. This book focuses on the initial planning of Disneyland and its first year of operation, a time when Walt personally oversaw every detail of the park's development. Divided into chapters by park zone, it reveals how the five sectors were constructed using illusionistic tricks of stage design. Reaching beyond structure and design, chapters also explore how the sectors--Main Street, U.S.A., Frontierland, Tomorrowland, Adventureland and Fantasyland--represented themes found in Disney stories, familiar movie genres and American culture at large.
Author: Michael Barrier
Publisher: Univ of California Press
ISBN: 0520256190
Category : Biography & Autobiography
Languages : en
Pages : 430
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Book Description
Film and televsion.
Author: Richard E. Foglesong
Publisher: Yale University Press
ISBN: 9780300098280
Category : Business & Economics
Languages : en
Pages : 292
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Book Description
" ... a critical account of how the Disney Co. has used--and also abused--its governmental immunities from the beginning of Disney World to the present ..."--Jacket.
