Internet Marketing for Orthodontists PDF Download
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Author: Nick Holliday
Publisher: Nick Holliday
ISBN: 1452335869
Category : Business & Economics
Languages : en
Pages : 132
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Book Description
Our internet marketing plan just got a heck of a lot better. As an orthodontist, you have an unprecedented opportunity to take advantage of the internet marketing boom. And make a great deal of money in the process. The problem is that most orthodontists are doing it completely wrong. They're spending a massive amount of time and money but not getting any results.
Author: Nick Holliday
Publisher: Nick Holliday
ISBN: 1452335869
Category : Business & Economics
Languages : en
Pages : 132
Get Book Here
Book Description
Our internet marketing plan just got a heck of a lot better. As an orthodontist, you have an unprecedented opportunity to take advantage of the internet marketing boom. And make a great deal of money in the process. The problem is that most orthodontists are doing it completely wrong. They're spending a massive amount of time and money but not getting any results.
Author: Adam Roseland
Publisher:
ISBN:
Category :
Languages : en
Pages : 66
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Book Description
Running a local orthodontic practice is challenging, even if you've been in business 5-10 years. So many established practices have a few loyal patients but struggle getting new leads on a consistent monthly basis. I've worked in digital marketing for more than 15 years and helped over one hundred of local businesses dominate online advertising. So many times, I hear clients say they really thought their practice would have grown more in the time they were open. You likely already know that advertising online will help but there is so much information online saturating the market with various ways to start and grow an orthodontic practice. Even the sites with a special focus on digital marketing "best practices" can all be really overwhelming. While there is likely some value floating around the world wide web, it can be extremely difficult to know which strategies and techniques are the best fit for you.In this book we are going to cover nine different factors that impact your ability to successfully scale your already steady practice in the coming years. I will cover the problems with traditional marketing, the strategies we use to help our clients get patients who pay, refer and stay for years to come.
Author: Carine Carels
Publisher: Leuven University Press
ISBN: 9789061869047
Category : Medical
Languages : en
Pages : 286
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Book Description
Author: Adam Zilko
Publisher: Createspace Independent Publishing Platform
ISBN: 9781986877039
Category :
Languages : en
Pages : 252
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Book Description
One of the biggest challenges facing dental professionals today is how to develop and scale a comprehensive digital marketing strategy. Sadly, many dentists, periodontists, orthodontists, and periodontal surgeons struggle to maintain their footholds offline. With resources stretched thin, coming up with the budget and developing the strategies to gain prominence on Google and elsewhere online becomes a constant struggle. Wouldn't it be great if there was a complete guide to digital marketing that was written strictly for those working in dentistry? That book is here. In this fourth edition of an Amazon Best Seller, Adam Zilko has compiled a digital strategy that can be customized for any practice, regardless of size or equity. With completely updated strategies that reflect what's working today for many top practices, The Ultimate Guide to Digital Marketing for Your Dental Practice contains proven strategies for attracting and converting new dental patients. A Focus on Digital Excellence The only way to attract a healthy stream of new, quality dental patients is to have a web presence that demands respect and attention. This book helps dental professionals get into the mindset of making their web presences patient-centric and targeted to quality patients who see the value in good dentistry. A Success Mindset Adam takes a unique approach that he takes with his Firegang Dental Marketing clients, and that's to get them into the proper mindset. Adam dispels common myths and helps dental professionals establish clear-cut goals and realistic expectations for building upon their dreams of dental practice success. A Fully-Customizable Digital Marketing "Treatment Plan" What follows in Grow Your Practice Online is a digital marketing strategy that can be used by new practices, those who have gone stagnant, and those intent on maximizing success. The book details the prospect's online journey and the many complicated paths prospects can take before they become an actual patient. The strategies are broken down so they are easy to learn and implement. SEO, Google & Facebook Marketing Another challenge dental professionals face is keeping up with the latest Google algorithm changes, how to optimize for Google safely so that you don't get penalized, as well as how to advertise on Google, Facebook, and other paid digital ad platforms. Adam has managed to make these facets of digital marketing easy to understand and gives plenty of advice for maximizing clicks, conversions, and return on investment. Testing & Optimizing for Maximum Leads & Growth The key to proper digital marketing is the study of the metrics and how to use those numbers and figures to maximize your efforts online. Dental professionals will learn how to make sense of all the noise and how to glean useful information from Google Analytics and other digital analysis platforms, as well has how to tweak campaigns over time to make them even more powerful. With an added digital marketing checklist for dental professionals and a full page of book bonuses, The Ultimate Guide to Digital Marketing for Your Dental Practice by Adam Zilko is a must buy.
Author: Eliakim Mizrahi
Publisher: CRC Press
ISBN: 1040076211
Category : Medical
Languages : en
Pages : 551
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Book Description
Orthodontic Pearls: A Selection of Practical Tips and Clinical Expertise synthesizes a wealth of information gleaned from clinical and administrative experiences in orthodontic practice. The administration and running of an orthodontic practice is not often taught extensively or formally in most schools. This book fills that gap by providing tips,
Author: Theodore Eliades
Publisher: Thieme
ISBN: 3132411493
Category : Medical
Languages : en
Pages : 309
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Book Description
For almost 20 years, clear aligners have seen growing popularity in addressing patients' demands for orthodontic treatment that is also discreet and esthetically inconspicuous. Especially for the adult patient, these almost invisible systems are in considerable demand. Supported by solid clinical evidence, this new work introduces and discusses all the presently available thermoplastically formed products that apply a predetermined strain to the teeth and jaw, with the goal of correcting malpositioned teeth, while also being esthetically acceptable for the patient. Key Features: More than a dozen contributions by top international experts Includes the most recent guidelines on clinical management with aligners Scientific approach presents evidence from material properties research, forces generated with aligners, and treatment outcome assessments Valuable information on changes in oral microbiota, potential side effects, biocompatibility, and more Orthodontic Aligner Treatment will be welcomed by all orthodontic specialists, as well as graduate students, researchers, and clinical faculty in the field.
Author: Eliakim Mizrahi
Publisher: CRC Press
ISBN: 1482241951
Category : Medical
Languages : en
Pages : 428
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Book Description
Orthodontic Pearls: A Selection of Practical Tips and Clinical Expertise synthesizes a wealth of information gleaned from clinical and administrative experiences in orthodontic practice. The administration and running of an orthodontic practice is not often taught extensively or formally in most schools. This book fills that gap by providing tips,
Author: Birgit Thilander
Publisher: John Wiley & Sons
ISBN: 1119165679
Category : Medical
Languages : en
Pages : 181
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Book Description
Essential Orthodontics is a comprehensive introduction to the biological principles of orthodontics. This book covers the why, when and how of orthodontics, enabling readers to identify which individuals need to be treated, to diagnose based on individual dentofacial development, and to understand the mechanical principles and tissue responses involved. Divided into three parts, this authoritative resource covers pretreatment considerations, treatment principles of skeletal and dentoalveolar anomalies, and tissue response to orthodontic and orthopaedic forces. Classification of malocclusions and craniofacial growth and development are discussed, and the text explores how to distinguish between normal occlusion and malocclusions. Essential Orthodontics outlines how to perform a comprehensive orthodontic examination leading to an orthodontic diagnosis, and the formation of a treatment plan. Following a student-friendly layout with key objectives and chapter summaries, Essential Orthodontics is an accessible yet comprehensive resource for both undergraduate and postgraduate dental students.
Author: Alexander Chernev
Publisher: Cerebellum Press
ISBN:
Category : Business & Economics
Languages : en
Pages : 954
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Book Description
Strategic Marketing Management: Theory and Practice offers a systematic overview of the fundamentals of marketing theory, defines the key principles of marketing management, and presents a value-based framework for developing viable market offerings. The theory presented stems from the view of marketing as a value-creation process that is central to any business enterprise. The discussion of marketing theory is complemented by a set of practical tools that enable managers to apply the knowledge contained in the generalized frameworks to specific business problems and market opportunities. The information on marketing theory and practice contained in this book is organized into eight major parts. The first part defines the essence of marketing as a business discipline and outlines an overarching framework for marketing management that serves as the organizing principle for the information presented in the rest of the book. Specifically, we discuss the role of marketing management as a value-creation process, the essentials of marketing strategy and tactics as the key components of a company’s business model, and the process of developing an actionable marketing plan. Part Two focuses on understanding the market in which a company operates. Specifically, we examine how consumers make choices and outline the main steps in the customer decision journey that lead to the purchase of a company’s offerings. We further discuss the ways in which companies conduct market research to gather market insights in order to make informed decisions and develop viable courses of action. Part Three covers issues pertaining to the development of a marketing strategy that will guide the company’s tactical activities. Here we focus on three fundamental aspects of a company’s marketing strategy: the identification of target customers, the development of a customer value proposition, and the development of a value proposition for the company and its collaborators. The discussion of the strategic aspects of marketing management includes an in-depth analysis of the key principles of creating market value in a competitive context. The next three parts of the book focus on the marketing tactics, viewed as a process of designing, communicating, and delivering value. Part Four describes how companies design their offerings and, specifically, how they develop key aspects of their products, services, brands, prices, and incentives. In Part Five, we address the ways in which companies manage their marketing communication and the role of personal selling as a means of persuading customers to choose, purchase, and use a company’s offerings. Part Six explores the role of distribution channels in delivering the company’s offerings to target customers by examining the value-delivery process both from a manufacturer’s and a retailer’s point of view. The seventh part of the book focuses on the ways in which companies manage growth. Specifically, we discuss strategies used by companies to gain and defend market position and, in this context, address the issues of pioneering advantage, managing sales growth, and managing product lines. We further address the process of developing new market offerings and the ways in which companies manage the relationship with their customers. The final part of this book presents a set of tools that illustrate the practical application of marketing theory. Specifically, Part Eight delineates two workbooks: a workbook for segmenting the market and identifying target customers and a workbook for developing the strategic and tactical components of a company’s business model. This part also contains examples of two marketing plans—one dealing with the launch of a new offering and the other focused on managing an existing offering.
Author: Management Association, Information Resources
Publisher: IGI Global
ISBN: 1522551883
Category : Business & Economics
Languages : en
Pages : 1755
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Book Description
Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies must utilize current digital tools to create a strong online presence. Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications is an innovative reference source for the latest academic material on emerging technologies, techniques, strategies, and theories in the promotion of brands through forms of digital media. Highlighting a range of topics, such as mobile commerce, brand communication, and social media, this multi-volume book is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.
