A Dictionary of Marketing PDF Download
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Author: Charles Doyle
Publisher: Oxford University Press, USA
ISBN: 0199590230
Category : Business & Economics
Languages : en
Pages : 450
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Book Description
Covers traditional marketing techniques and theories alongside the latest concepts, and acknowledges the increased importance of marketing in the customer-oriented environment.
Author: Charles Doyle
Publisher: Oxford University Press, USA
ISBN: 0199590230
Category : Business & Economics
Languages : en
Pages : 450
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Book Description
Covers traditional marketing techniques and theories alongside the latest concepts, and acknowledges the increased importance of marketing in the customer-oriented environment.
Author: Alan Charlesworth
Publisher: Lulu.com
ISBN: 1445215845
Category : Business & Economics
Languages : en
Pages : 49
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Book Description
A glossary written as a companion text to my book: Internet Marketing ' a Practical Approach.
Author: Norman A. P. Govoni
Publisher: SAGE
ISBN: 9780761927716
Category : Business & Economics
Languages : en
Pages : 260
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Book Description
With over 4000 entries, including key terms and concepts covering advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing, this text reflects the changing dynamics of the marketing profession.
Author: Neil Bendle
Publisher: FT Press
ISBN: 0136755313
Category : Business & Economics
Languages : en
Pages : 710
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Book Description
Your Definitive, Up-to-Date Guide to Marketing Metrics—Choosing Them, Implementing Them, Applying Them This award-winning guide will help you accurately quantify the performance of all your marketing investments, increase marketing ROI, and grow profits. Four renowned experts help you apply today's best practices for assessing everything from brand equity to social media, email performance, and rich media interaction. This updated edition shows how to measure costly sponsorships, explores links between marketing and financial metrics for current and aspiring C-suite decision-makers; presents better ways to measure omnichannel marketing activities; and includes a new section on accountability and standardization in marketing measurement. As in their best-selling previous editions, the authors present pros, cons, and practical guidance for every technique they cover. Measure promotions, advertising, distribution, customer perceptions, competitor power, margins, pricing, product portfolios, salesforces, and more Apply web, online, social, and mobile metrics more effectively Build models to optimize planning and decision-making Attribute purchase decisions when multiple channels interact Understand the links between search and distribution, and use new online distribution metrics Evaluate marketing's impact on a publicly traded firm's financial objectives Whatever your marketing role, Marketing Metrics will help you choose the right metrics for every task—and capture data that's valid, reliable, and actionable.
Author: Susan Gunelius
Publisher: John Wiley & Sons
ISBN: 111809378X
Category : Business & Economics
Languages : en
Pages : 362
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Book Description
Get the whole picture and learn to create a successful online content marketing program Successful online marketing is about more than creating a Facebook page or writing a corporate blog. Brands need to build lasting connections with the right customers online through an effective online content marketing strategy, and this book shows you how. It explores ways to create a content marketing strategy, identify the content that will keep your customers coming back, create that content, distribute it online, and measure the results, with hands-on, step-by-step guidance. Content marketing is an essential element of successful online marketing and brand-building; this book shows you how to begin creating and distributing content online to market your business Explains why content marketing is important and how to create an online content marketing strategy, which tools to use, and what to avoid Shows how to create content and get it published online in long or short form Offers plenty of tips, case studies, and worksheets to ensure success Online content marketing positions your business and your product for lasting customer interaction; Content Marketing For Dummies gives you the tools to create a program that works.
Author: Vincent James
Publisher: NetLingo Inc.
ISBN: 9780970639677
Category : Computers
Languages : en
Pages : 534
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Book Description
With emphasis on the personal, business, and technology aspects that make using the Internet so unique, this handy reference presents more than 2,500 computer-related terms and industry-specific jargon for anyone who needs to learn the new language of the Net. Newbies as well as techies will find commonly used shorthand, modern office phrases, and a large collection of emoticons and ASII art. An index sorts the terms into 10 popular categories with a complete list of international country codes and file extensions.
Author: Daniel Chandler
Publisher: Oxford University Press
ISBN: 0192518526
Category : Computers
Languages : en
Pages : 257
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Book Description
This fascinating dictionary covers the whole realm of social media, providing accessible, authoritative, and concise entries centred primarily on websites and applications that enable users to create and share content, or to participate in social networking. From the authors of the popular Dictionary of Media and Communication, Daniel Chandler and Rod Munday, comes a title that complements and supplements their previous dictionary, and that will be of great use to social media marketing specialists, bloggers, and to any general internet user.
Author: Daniel Chandler
Publisher: Oxford University Press
ISBN: 019105755X
Category : Performing Arts
Languages : en
Pages : 722
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Book Description
The most accessible and up-to-date dictionary of its kind, this wide-ranging A-Z covers both interpersonal and mass communication, in all their myriad forms, encompassing advertising, digital culture, journalism, new media, telecommunications, and visual culture, among many other topics. This new edition includes over 200 new complete entries and revises hundreds of others, as well as including hundreds of new cross-references. The biographical appendix has also been fully cross-referenced to the rest of the text. This dictionary is an indispensable guide for undergraduate students on degree courses in media or communication studies, and also for those taking related subjects such as film studies, visual culture, and cultural studies.
Author: Jonathan Law
Publisher: OUP Oxford
ISBN: 0191036722
Category : Business & Economics
Languages : en
Pages : 999
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Book Description
This wide-ranging and authoritative dictionary contains 7,000 entries covering all areas of business and management, including marketing, organizational behaviour, business strategy, law, and taxation. Written by a team of experts, it features the very latest terminology, for example, the recent vocabulary associated with structured finance and the associated subprime lending crisis, including collaterized debt obligation and special purpose vehicle. The new edition of this established bestseller dispels modern financial and management jargon, defining entries in a clear, concise, and accessible manner. It contains US business terms, general management concepts (e.g. competence, knowledge management), named theories (e.g. Tannenbaum and Schmidt, Blake and Mouton) as well as expanded coverage of the contemporary theory of the firm and human resources. New terms are included from the fast-moving areas of current affairs (e.g. MiFID), Internet business and information technology and there is full coverage of the new Companies Act. With recommended web links for many entries, accessible and kept up to date via the Dictionary of Business and Management companion website, this edition is more informative than ever. This A-Z reference work is essential for business students, teachers and professionals, and useful for anyone needing a guide to business terminology.
Author: Chad S. White
Publisher: Createspace Independent Publishing Platform
ISBN: 9781546910633
Category :
Languages : en
Pages : 488
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Book Description
Email marketing's power is matched only by how incredibly misunderstood it is. Email Marketing Rules demystifies this vital channel, taking you step by step through 150 best practices, providing extensive tactical checklists, and giving you strategic frameworks for long-term success. Updated and greatly expanded, the 3rd Edition of Email Marketing Rules will help you... Set the right program goals by understanding "deep metrics" and properly interpreting campaign, channel, and subscriber metrics Build high-performance lists by identifying valuable subscriber acquisition sources, using appropriate permission practices, and managing inactives wisely Ensure your emails are delivered by understanding the factors that cause inbox providers to block senders Craft relevant messaging with effective subject lines, savvy designs, and smart targeting Automate your messaging so you address moments that matter and create highly engaging subscriber journeys Develop solid workflows that avoid errors and speed up production
