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Author: Brenda Sternquist
Publisher: Bloomsbury Publishing USA
ISBN: 1501323636
Category : Business & Economics
Languages : en
Pages : 368
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Book Description
Revised edition of International retailing, c2007.
Author: Brenda Sternquist
Publisher: Bloomsbury Publishing USA
ISBN: 1501323636
Category : Business & Economics
Languages : en
Pages : 368
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Book Description
Revised edition of International retailing, c2007.
Author: Nicholas Alexander
Publisher: Oxford University Press
ISBN: 0199212821
Category : Business & Economics
Languages : en
Pages : 401
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Book Description
"International Retailing reflects contemporary research and current practice, focusing on what is happening in the field, who is making it happen, why it is happening in the way it is, and how it is happening. Structured around four parts, this textbook guides students through the internationalization process, considering international markets, and how retail companies operate within them. It concludes by exploring future trends and challenges of the international retail marketplace." "The text is packed with a wealth of international examples and familiar case studies, clearly showing how the theory translated into practice."--BOOK JACKET.
Author: John Dawson
Publisher: Routledge
ISBN: 1134289073
Category : Business & Economics
Languages : en
Pages : 233
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Book Description
This significant book takes a strategic approach to international retailing, examining in-depth studies of several retailers, and marrying theory with practice to clearly present material for students at every level.
Author:
Publisher: Emerald Group Publishing
ISBN: 1845440889
Category : Electronic books
Languages : en
Pages : 97
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Book Description
Author: John A. Dawson
Publisher: Psychology Press
ISBN: 9780789028891
Category : Business & Economics
Languages : en
Pages : 226
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Book Description
International Retailing Plans and Strategies in Asia examines the strategies of Western retailers entering into Asian markets and provides specific case examples showing why some companies have failed in Asiaas well as factors that helped others succeed. Important concepts for international retailers exploring Asian markets are explained, and the material is particularly relevant to current WTO and UNCTAD debates about the globalization of retail markets. Helpful tables, charts, and illustrations make complex information easy to access and understand.
Author: John Dawson
Publisher: Routledge
ISBN: 1136161171
Category : Business & Economics
Languages : en
Pages : 313
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Book Description
Large and medium sized retailers have increased their international operations substantially over the last 25 years. This is evident in: the number of countries to which these retailers expand; the growing international sales of retailers; and the heightening of the level of commitment of retailers to their international activity – a trend that is likely to continue over the next decade as general globalization in the service industries increases. The managerial implications of the moves to become global are considerable. Different retailers are pursuing different approaches, to varying degrees of success and are no longer simply multi-national, but are also multi-continental. Consequently, existing concepts and theories of international business fit uneasily in explanations of international retailing, so new corporate strategies need to be explored. Featuring in-depth studies of seven retailers, by international scholars from Japan, the UK and Sweden, Global Strategies in Retailing explores recent developments in strategy that are related to international retailing and in particular, the emergence of a Global Portfolio Strategy. As such, this book will be important reading for all international business and retailing students and academics researching in these areas.
Author: Christopher Moore
Publisher: Routledge
ISBN: 1136393811
Category : Business & Economics
Languages : en
Pages : 271
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Book Description
International Retail Marketing combines a broad thematic overview of the key issues concerning international retail marketing with a series of incisive cases and examples of industry practice from markedly different sectors as fashion, food and healthcare. The authors provide an accessible and wide-ranging outline of the fundamentals of the subject, such as trends in retail marketing, strategy and logistics, and buying and merchandise management within an international perspective. Contributions from Europe, North America and Asia show the dynamics affecting international retailing through a variety of case. Key discussion points are highlighted throughout the text, giving a hands-on focus.
Author: Brenda Sternquist
Publisher: Fairchild Books & Visuals
ISBN: 9781563671036
Category : Business & Economics
Languages : en
Pages : 612
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Book Description
International Retailing provides a framework for understanding how different legal, social and economic environments affect the distribution of consumer goods worldwide. From department stores to independent retailers, superstores to convenience stores, the author profiles their environments and retail strategies.
Author: A. M. Findlay
Publisher: Taylor & Francis
ISBN: 9780415260374
Category : Business & Economics
Languages : en
Pages : 520
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Book Description
Author: Erdener Kaynak
Publisher: Routledge
ISBN: 1317954890
Category : Business & Economics
Languages : en
Pages : 226
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Book Description
Learn the how, when, and why of entering Asian markets Retailers entering Asia are faced with not only a consumer and retail culture very different from their own, but with a variety of cultures that vary greatly among countries within the continent. International Retailing Plans and Strategies in Asia examines the strategies of Western retailers entering into Asian markets and provides specific case examples showing why some companies have failed in Asia—as well as factors that helped others succeed. Important concepts for international retailers exploring Asian markets are clearly explained, and the material is particularly relevant to current WTO and UNCTAD debates about the globalization of retail markets. Helpful tables, charts, and illustrations make complex information easy to access and understand. International Retailing Plans and Strategies in Asia examines: how foreign investment influences domestic retail systems how strategies for entering European markets can be adapted and applied to various Asian markets the important practice of incorporating local cultural values into trading relationships in Asian markets the investment of Japanese retailers in China and the trend toward internationalization in Asia by Asian retailers the evolution of foreign investment in Korea—with a look at foreign firms’ specific investment strategies issues of local competition and the need for foreign firms to adapt to local consumer cultures, particularly as analyzed in case studies of Metro Cash and Carry, Toys R Us, and Carrefour what understanding foreign markets means in terms of adaptation and success for retailers and wholesalers The material in these pages will help to inform business decisions about how to (and how not to) enter foreign markets and whether or not it is proper for governments to intervene. The chapters in this book, originally presented as papers at a workshop held at Chung-Ang University in Seoul in November 2003, address issues of diversity in international retailing and distribution in Asia. International Retailing Plans and Strategies in Asia is designed to be essential reading for international marketing students, retail researchers, business managers, and policymakers, and to be a useful addition to university business school library collections.
