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Author: F. Go
Publisher: Springer
ISBN: 113728255X
Category : Business & Economics
Languages : en
Pages : 290
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Book Description
This third annual volume of the International Place Branding Yearbook looks at the case for applying brand and marketing strategies to the economic, social, political and cultural development of cities, towns and regions around the world to help them compete in the global, national and local markets. It focuses on sustainability and smart growth.
Author: F. Go
Publisher: Springer
ISBN: 113728255X
Category : Business & Economics
Languages : en
Pages : 290
Get Book Here
Book Description
This third annual volume of the International Place Branding Yearbook looks at the case for applying brand and marketing strategies to the economic, social, political and cultural development of cities, towns and regions around the world to help them compete in the global, national and local markets. It focuses on sustainability and smart growth.
Author: F. Go
Publisher: Springer
ISBN: 113728255X
Category : Business & Economics
Languages : en
Pages : 207
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Book Description
This third annual volume of the International Place Branding Yearbook looks at the case for applying brand and marketing strategies to the economic, social, political and cultural development of cities, towns and regions around the world to help them compete in the global, national and local markets. It focuses on sustainability and smart growth.
Author: F. Go
Publisher: Springer
ISBN: 0230298095
Category : Business & Economics
Languages : en
Pages : 234
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Book Description
The Place Branding Yearbook 2010 examines the case for applying brand and marketing strategies and tactics to the economic, social, political and cultural development of places such as communities, villages, towns, cities, regions, countries, academic institutions and other locations to help them compete in the global, national and local markets.
Author: Frank M. Go
Publisher: Springer
ISBN: 0230343325
Category : Business & Economics
Languages : en
Pages : 213
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Book Description
The second annual volume of the International Place Branding Yearbook; this collection looks at the case for applying brand and marketing strategies and to the economic, social, political and cultural development of cities, towns and regions around the world to help them compete in the global, national and local markets.
Author: F. Go
Publisher: Springer
ISBN: 0230298095
Category : Business & Economics
Languages : en
Pages : 207
Get Book Here
Book Description
The Place Branding Yearbook 2010 examines the case for applying brand and marketing strategies and tactics to the economic, social, political and cultural development of places such as communities, villages, towns, cities, regions, countries, academic institutions and other locations to help them compete in the global, national and local markets.
Author: F. Go
Publisher: Springer
ISBN: 1137465166
Category : Business & Economics
Languages : en
Pages : 456
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Book Description
This book draws together three overlapping relationships and knowledge domains. These are the cultural entrepreneurship/creative industries, the public and/or private philanthropic contributions that have funded artistic production and the preservation and presentation of place brands as a mechanism to revitalize local economies and communities.
Author: Robert E. Brown
Publisher: Routledge
ISBN: 1351245333
Category : Business & Economics
Languages : en
Pages : 228
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Book Description
The Global Foundations of Public Relations: Humanism, China and the West explores the growing humanistic turn in public relations processes and proposes that this has compelling parallels in the roots of Chinese philosophies. As the leader of growth and power across the Pacific Rim, public relations in China is not developing in isolation from the West, but via mutual accommodations and culturally complex interactions. By collecting cases and reflections on PR practices from both Chinese and Western scholars, the chapters propose that Chinese philosophies are playing a role in the development of modern Chinese PR practices, and – focusing less on the obvious differences and contracts – seek to highlight their spiritual, philosophical and political confluences. The conclusions drawn enhance and advance our understanding of public relations globally. This innovative work is of interest to educators and researchers in the fields of public relations, strategic communications, and public diplomacy.
Author: Nelson de Matos
Publisher: Cambridge Scholars Publishing
ISBN: 1527577538
Category : Business & Economics
Languages : en
Pages : 190
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Book Description
This book serves to help students and practitioners to understand and explore marketing and design by looking at the sphere of marketing, experiential design and innovation and providing an overview of experience marketing frameworks and innovation’s role in the economy. It also explores branding, identity and product-service design and digital marketing, interaction design and human-centred design. The book details research methodology developments in design management and marketing, and considers future avenues for marketing, creativity and experiential design.
Author: Miltiadis D. Lytras
Publisher: Emerald Group Publishing
ISBN: 1804559946
Category : Political Science
Languages : en
Pages : 408
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Book Description
Smart Cities and Digital Transformation offers a three-tiered approach to tomorrow’s cities in terms of limitless innovation, sustainable development and empowering communities.
Author: Recep Efe
Publisher: Cambridge Scholars Publishing
ISBN: 1443868000
Category : Science
Languages : en
Pages : 470
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Book Description
As humans we have stewardship over the environment. Man’s dominion does not mean a license to abuse, spoil, squander or destroy. Future cultures will be able to reach their potential only if this generation remembers that sustainable land use is a combination of economics, ecology and social justice. Our ancestors survived due to an innate sense of “oneness” whereby they helped each other. For them everything was “holy”. Sustaining desired ecological, economic, and social conditions in the system is a big challenge, but not an impossible task. This book presents chapters by scientists from different disciplines from the Mediterranean Basin and its environs. It presents updated information and highlights the way forward for the fields of economy, environment and ecology, making this book a very useful source for people working in these different disciplines. Contributions have been prepared by experts in these respective fields. The book also brings to the fore important future tasks for these particular disciplines, and provides up-to-date references, tables and figures illustrating research findings. As such, this volume is a must-read for students, researchers and professionals in environmental sciences, ecology, forestry, geography and other related fields.
