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Author: Frank M. Go
Publisher: Springer
ISBN: 0230343325
Category : Business & Economics
Languages : en
Pages : 213
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Book Description
The second annual volume of the International Place Branding Yearbook; this collection looks at the case for applying brand and marketing strategies and to the economic, social, political and cultural development of cities, towns and regions around the world to help them compete in the global, national and local markets.
Author: Frank M. Go
Publisher: Springer
ISBN: 0230343325
Category : Business & Economics
Languages : en
Pages : 431
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Book Description
The second annual volume of the International Place Branding Yearbook; this collection looks at the case for applying brand and marketing strategies and to the economic, social, political and cultural development of cities, towns and regions around the world to help them compete in the global, national and local markets.
Author: F. Go
Publisher: Springer
ISBN: 113728255X
Category : Business & Economics
Languages : en
Pages : 207
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Book Description
This third annual volume of the International Place Branding Yearbook looks at the case for applying brand and marketing strategies to the economic, social, political and cultural development of cities, towns and regions around the world to help them compete in the global, national and local markets. It focuses on sustainability and smart growth.
Author: Keith Dinnie
Publisher: Routledge
ISBN: 1317681959
Category : Business & Economics
Languages : en
Pages : 306
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Book Description
Nation Branding: Concepts, Issues, Practice was the ground-breaking first textbook to provide an overview of this recently established but fast-growing practice, in which the principles of brand management are applied to countries rather than companies. Many governments have invested in nation branding in order to strengthen their country's influence, improve its reputation, or boost tourism, trade and investment. This new edition has been comprehensively revised and its influential original framework modified to reflect the very latest changes to this still-developing field. It remains an accessible blend of theory and practice rich with international examples and contributions. Updates to this edition: New international cases of countries as diverse as China, United Arab Emirates, Ghana, Cuba, India, Great Britain and many more; New contributions from distinguished scholars, diplomats and businesspeople providing a range of case studies, practitioner insights and academic perspectives; New Companion Website to support the book featuring instructor aids such as PowerPoint presentations for each chapter and an instructor manual; This much-anticipated update to an influential book is an essential introduction to nation branding for students and policy makers.
Author: Folker Hanusch
Publisher: Routledge
ISBN: 1317849981
Category : Social Science
Languages : en
Pages : 161
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Book Description
Lifestyle journalism has experienced enormous growth in the media over the past two decades, but scholars in the fields of journalism and communication studies have so far paid relatively little attention to a field that is still sometimes seen as "not real journalism". There is now an urgent need for in-depth exploration and contextualisation of this field, with its increasing relevance for 21st century consumer cultures. For the first time, this book presents a wide range of studies which have engaged with the field of lifestyle journalism in order to outline the various political, economic, social and cultural tensions within it. Taking a comparative view, the collection includes studies covering four continents, including countries such as Australia, China, Norway, Denmark, Singapore, the UK and the USA. While keeping the broader lifestyle field in mind, the chapters focus on a variety of sub-fields such as travel, music, food, health, fashion and personal technology journalism. This volume provides a fascinating account of the different facets of lifestyle journalism, and charts the way forward for a more sustained analysis of the field. This book was originally published as a special issue of Journalism Practice.
Author: Miltiadis D. Lytras
Publisher: Emerald Group Publishing
ISBN: 1804559946
Category : Political Science
Languages : en
Pages : 408
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Book Description
Smart Cities and Digital Transformation offers a three-tiered approach to tomorrow’s cities in terms of limitless innovation, sustainable development and empowering communities.
Author: Aicha Adoui
Publisher: Springer Nature
ISBN: 303144180X
Category : Education
Languages : en
Pages : 156
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Book Description
This book offers a comprehensive analysis of international higher education and soft power as cultural diplomacy, through a study of Morocco and South Korea. It draws on extensive original research to explore the social, political, and economic factors that have shaped the international standing of both countries in terms of higher education. The research reveals the importance of higher education in promoting soft power and the role of international universities in enhancing the international reputation of a country. The book's key findings demonstrate the impact of soft power as cultural diplomacy on international relations and the contribution it makes to research in the field of international higher education.
Author: Nelson de Matos
Publisher: Cambridge Scholars Publishing
ISBN: 1527577538
Category : Business & Economics
Languages : en
Pages : 190
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Book Description
This book serves to help students and practitioners to understand and explore marketing and design by looking at the sphere of marketing, experiential design and innovation and providing an overview of experience marketing frameworks and innovation’s role in the economy. It also explores branding, identity and product-service design and digital marketing, interaction design and human-centred design. The book details research methodology developments in design management and marketing, and considers future avenues for marketing, creativity and experiential design.
Author: Vítor Oliveira
Publisher: Springer Nature
ISBN: 3030664600
Category : Science
Languages : en
Pages : 261
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Book Description
This book is about the relation between scientific research and professional practice on the built environment. The physical form of cities is structured in different elements of urban form. Each of these elements, and the way they are combined into distinct patterns, is shaped by various agents and processes of change. Planning, urban design and architecture are practice-oriented activities that have a significant impact on these elements. Yet, this ‘action’ on the physical form if cities tends to be separated from scientific ‘knowledge’ on this complex object. In fact, none of these activities is strongly related to urban morphology, the science of urban form. There are many reasons for this gap. One of the reasons is the lack of significant examples of how the bridging process can happen. The book addresses this specific issue. It gathers a number of cases, developed in the last years in different geographical contexts – from Latin America to Eastern Asia – that exemplify how to move from scientific research to professional practice. Each case, or set of cases, is presented in one chapter. The first part of each chapter presents the morphological view of his/her author(s) on the process of city building; the second part exemplifies how this author moves from reading to design.
Author: Ian Yeoman
Publisher: Routledge
ISBN: 1135939101
Category : Business & Economics
Languages : en
Pages : 349
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Book Description
The growth of events and festivals has been significant over the last decade and a wide range of skills are essential to ensure those events are successful. This requirement has been instrumental in stimulating the creation of more tertiary education opportunities to develop events management knowledge. As the discipline develops, knowledge requires direction in order to understand the changing advances in society. This is the first book to take a futures approach to understanding event management. A systematic and pattern-based understanding is used to determine the likelihood of future events and trends. Using blue skies scenarios to provide a vision of the future of events, not only capturing how the events industry is changing but also important issues that will affect events now as well as the future. Chapters include analysis of sustainability, security, impacts of social media, design at both mega event and community level and review a good range of different types of events from varying geographical regions. A final section captures the contributions of each chapter through the formation of a conceptual map for a future research agenda. Written by leading academics in the field, this ground breaking book will be a valuable reference point for educators, researchers and industry professionals.
Author: Robert Govers
Publisher: Reputo Press
ISBN: 9082826518
Category : Social Science
Languages : en
Pages : 180
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Book Description
Americans are loud. Amsterdam equals sex, drugs, and rock & roll. Mexicans are lazy and Germans are boring, but punctual. Paris is romantic, Wuhan infectious, Ukrainians heroic, and New Zealand untouched. This is the way people around the world think about cities, regions and countries and the communities that live there; through cliches and stereotypes. It can be frustrating and hindering trade, diplomacy, investment, tourism, or talent attraction. Many believe that such image problems can be resolved with advertising campaigns, but the classic tourism promotion model is broken and insufficient. This book explains what works and what doesn’t when it comes to improving the reputation of cities, regions, and countries. It does so without the use of jargon and with reference to numerous case-studies. The book primarily aims to inspire readers and offer them a broad overview of an issue in modern society that is of interest and relevance to all of us: the reputation of our communities.
