International Marketing in the Network Economy PDF Download
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Author: F. Kohlbacher
Publisher: Springer
ISBN: 0230288367
Category : Business & Economics
Languages : en
Pages : 275
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Book Description
The capability of MNCs to create, transfer and combine knowledge from different locations is an important determinant of corporate success. This book uses examples of knowledge-based firms - Hewlett-Packard Consulting & Integration, Siemens, Mazda, and Maekawa - to show that knowledge-based marketing is key to a sustainable competitive advantage.
Author: F. Kohlbacher
Publisher: Springer
ISBN: 0230288367
Category : Business & Economics
Languages : en
Pages : 275
Get Book Here
Book Description
The capability of MNCs to create, transfer and combine knowledge from different locations is an important determinant of corporate success. This book uses examples of knowledge-based firms - Hewlett-Packard Consulting & Integration, Siemens, Mazda, and Maekawa - to show that knowledge-based marketing is key to a sustainable competitive advantage.
Author: Adrianus Pieter de Man
Publisher: Edward Elgar Publishing
ISBN:
Category : Business & Economics
Languages : en
Pages : 216
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Book Description
Smart network strategies, structures and management are necessary to build and maintain networks. This account of the current state of the network economy uses examples from Toyota, Microsoft, Cisco, Glaxo, Nokia and airline alliances to illustrate effective network management.
Author: Blazenka Knezevic
Publisher: Eduardo Tomé
ISBN: 9892077148
Category : Business & Economics
Languages : en
Pages : 739
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Book Description
Foreword A famous Portuguese Poet once said around one hundred years ago; “before I was born all the words that should save the Humanity had already been written.., the only thing that was missing was to save Humanity.” Fast forward to the 21st century services led and knowledge based economy, and we have myriads of theoretical study about the decisive assets – namely intangibles. Those analysis are made in several perspectives, namely Human Resources, Knowledge Management, Intellectual Capital, and also many sectorial perspectiveslike Trade, Economics, Logistics, Social Policy etc. However, today the question about the applicability of all these studies remains unsolved. So, it like, many of the words that will save the Knowledge Economy have already been written, all we need is to save the Knowledge Economy…Or is it not? The idea behind TAKE Conference was to provide a multidisciplinary forum in which those multiple perspectives will come together. We believe it is a fruitful operation and we intend to continue the exercise in the future. The problem of the relation between theory and practice in the knowledge economy is getting more important and not lessimportant with the development of the BRICS and other nations. TAKE main question will be one of the problems of the 21st century. Following the promising start of TAKE 2016 in Aveiro, Portugal, TAKE 2017 was organized by the Faculty of Economics of Zagreb University, around Prof. Blazenka Knezevic. I would like to thank her and her team for the massive effort in putting TAKE 2017 together. It will be a very nice and memorable conference. I would like also to thank the 5 keynotes, the special sessions and workshop organizes, the authors of the 60 papers and 5 posters, the stream leaders, the reviewers and the sponsors for the efforts. And to the 90 participants from 20 countries: Austria, Bosnia‐Herzegovina, Canada, Croatia, Germany, Hong Kong, Hungary, Netherlands, Mexico, Portugal, Poland, Romania, Russia, South Africa, Serbia, Slovakia, Spain, Thailand, United Kingdom, United States. A special word to Prof. Gaby Neumann from Wildau who organized the Proceedings. Let us make TAKE 2017 a great occasion and help save the knowledge economy a bit. Eduardo Tomé, Conference Chair Zagreb, July 2017
Author: Peter J. van Baalen
Publisher: Springer Science & Business Media
ISBN: 1461508290
Category : Business & Economics
Languages : en
Pages : 197
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Book Description
In the network economy, concepts of management knowledge, management learning, and business school organization should change. Otherwise, they will not survive the 21st century. Different (f)actors are putting new demand upon providers of management education and traditional providers of management education are faced with new competitors. Moreover, the dynamics of the playing field have changed, as have approaches to (management) learning. Management Education in the Network Economy proposes the idea of networked business school to cope with these challenges. The book deals with the following subjects: 1) Current economic and organizational realities can best be viewed from the perspective of network organization; management knowledge and education should reflect these transformations to survive. 2) The idea and organization of (management) learning are revolutionizing, as well as the market for (management) education, which brings about huge changes for business schools. 3) Business school, particularly, should capitalize on these transformations and should strategically (re)organize and (re)position themselves to compete in the playing field for management education. 4) A networked learning environment is an integrative and effective learning environment for organizing management education in the 21st century network economy. 5) The networked business school is the organizational form to survive in the 21st century network economy, reflecting the environmental changes and demands, and to realize a competitive edge in the field of management education.
Author: Subhash C. Jain
Publisher: Edward Elgar Publishing
ISBN: 1849806128
Category : Business & Economics
Languages : en
Pages : 433
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Book Description
The global expansion of business has generated a tremendous interest among scholars, but there remains a strong need for theoretical insights into conducting marketing operations abroad. This thoroughly revised edition addresses this lack in the extant literature. The book consists of insights from leading scholars in international marketing, working not only to advance the theoretical underpinnings of today's most important international marketing issues, but also to provide insights for how the field of scholarship and practice of international marketing might develop in the future. The authors, top scholars from around the world, provide useful theoretical insights designed to stimulate contemplation and discussion, and to provide guidelines for future research on international marketing. The volume includes coverage of topics in four main areas: Part I looks at global branding while Part II examines issues of marketing strategy on a world stage. Part III offers chapters on cultural issues and the book closes with a more detailed look at marketing at the bottom of the pyramid in Part IV. Scholars and students in marketing and international business will find much of value in this comprehensive volume.
Author: Jorma Larimo
Publisher: Edward Elgar Publishing
ISBN: 178347548X
Category : Business & Economics
Languages : en
Pages : 533
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Book Description
Over the past few decades, alliance and networks have been generally examined individually. This Handbook sheds new light on this research by combining the two topics and focuses on highlighting their similarities. The expert contributors discuss topic
Author: Damianos P Sakas
Publisher: World Scientific
ISBN: 1908978120
Category : Business & Economics
Languages : en
Pages : 640
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Book Description
This book is a collection of selected papers presented at the International Conference of Marketing and Management Sciences held from 23 to 25 May 2008 in Athens, Greece. The papers focus on how globalization has had significant impact on companies, societies and individuals alike. They discuss the need for new strategies and practices that can help cope with changes that arise due to globalization. Written in a simple manner, this book will be of interest to academics studying and teaching marketing and management courses and to managers dealing with strategies to cope with changes due to globalization./a
Author: Shaoming Zou
Publisher: Emerald Group Publishing
ISBN: 1785602322
Category : Business & Economics
Languages : en
Pages : 305
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Book Description
Emerging markets, the euro crisis, and the push to reform global institutions have resulted in a fast changing world, creating opportunities and challenges for international marketing firms and academics. New players, phenomena, and challenges have emerged that demand new research to develop and expand innovative concepts and theories.
Author: Stanley Paliwoda
Publisher: Routledge
ISBN: 1135387176
Category : Business & Economics
Languages : en
Pages : 672
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Book Description
The third edition of an established text, this book provides comprehensive treatment of international marketing issues and includes expanded coverage of Eastern Europe and the Pacific Rim. New for this edition are the expanded use of mini cases within the text to illustrate the latest developments in marketing, together with expanded coverage of: South East Asia and the Pacific Rim, Central and Eastern Europe, Globalization, Culture, Financial aspects of marketing. Included throughout are self-assessment and discussion questions, key terms, references and bibliography.
Author:
Publisher: Emerald Group Publishing
ISBN: 1845448197
Category : Business ethics
Languages : en
Pages : 125
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Book Description
The aim of this e-book is to provide diverse views on the complexity of ethical issues in the context of international marketing. It is the outcome of the efforts and contributions of several authors and reviewers who are passionate supporters of the overwhelming need for international marketing ethics. All papers included in the e-book have been subjected to a rigorous review process by internationally renowned experts in the field.
