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International Marketing in the Fast Changing World

International Marketing in the Fast Changing World PDF Author: Shaoming Zou
Publisher: Emerald Group Publishing
ISBN: 1785602322
Category : Business & Economics
Languages : en
Pages : 305

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Book Description
Emerging markets, the euro crisis, and the push to reform global institutions have resulted in a fast changing world, creating opportunities and challenges for international marketing firms and academics. New players, phenomena, and challenges have emerged that demand new research to develop and expand innovative concepts and theories.