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Author: Atanu Adhikari
Publisher: Springer Nature
ISBN: 9811587876
Category : Business & Economics
Languages : en
Pages : 195
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Book Description
This book would enable students, academics and practitioners to develop a thorough understanding on how to address service marketing issues and problems in a variety of settings in emerging economies. This book would also give them the background necessary to think through different elements of service marketing in emerging markets by comparing and contrasting with developed economies. This book will describe the component of service marketing, including service mix, service development, consumer behavior, customer assessment, service communication, role of electronic channel and channel management, service chain, pricing and similar topics. Chapters of the book will focus on creating, communicating and delivering customer value to emerging market consumers through several service marketing strategies, processes and programs in the context of markets dynamics, consumer diversity, and competitors. By way of illustrating various actual business situations, this book will help students, academics and practitioners to build necessary skills to take service marketing decisions in emerging economies. This book would be relevant for students of postgraduate programs of full time MBA, post graduate diploma in management, and executive post graduate programs and doctoral programs to develop a critical understanding of the business scenarios and service marketing strategies in emerging economies.
Author: Atanu Adhikari
Publisher: Springer Nature
ISBN: 9811587876
Category : Business & Economics
Languages : en
Pages : 195
Get Book Here
Book Description
This book would enable students, academics and practitioners to develop a thorough understanding on how to address service marketing issues and problems in a variety of settings in emerging economies. This book would also give them the background necessary to think through different elements of service marketing in emerging markets by comparing and contrasting with developed economies. This book will describe the component of service marketing, including service mix, service development, consumer behavior, customer assessment, service communication, role of electronic channel and channel management, service chain, pricing and similar topics. Chapters of the book will focus on creating, communicating and delivering customer value to emerging market consumers through several service marketing strategies, processes and programs in the context of markets dynamics, consumer diversity, and competitors. By way of illustrating various actual business situations, this book will help students, academics and practitioners to build necessary skills to take service marketing decisions in emerging economies. This book would be relevant for students of postgraduate programs of full time MBA, post graduate diploma in management, and executive post graduate programs and doctoral programs to develop a critical understanding of the business scenarios and service marketing strategies in emerging economies.
Author: Constantinos Markides
Publisher: MIT Press
ISBN: 9780262133111
Category : Business & Economics
Languages : en
Pages : 228
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Book Description
This work examines the causes and consequences of the "refocusing" phenomenon, where companies have stopped diversifying and begun focusing once more on their core product lines. Coverage includes a discussion of the effects of refocusing on market value, profitability and organizational structure.
Author: Alan M. Rugman
Publisher: Lexington, Mass. ; Toronto : Heath
ISBN:
Category : Business & Economics
Languages : en
Pages : 168
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Book Description
Author: Ahmed Riahi-Belkaoui
Publisher: Praeger
ISBN:
Category : Business & Economics
Languages : en
Pages : 156
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Book Description
As foreign direct investment of U.S. multinational firms increases rapidly, some key questions emerge from this trend: What is the true nature of multinationality and what are its impacts on firm performance? Both questions are answered in this book through an examination of the nature of multinationality and its alternative measures and the effect of the degree of multinationality on firm performance, where firm performance is expressed by firm value, financial performance, prediction performance of earnings forecasts, diversification strategy and ownership structure, and corporate financing. The book is of value to all those interested in international business, finance and accounting issues, including professional accountants, business executives, teachers, researchers, and students.
Author: Peter J. Buckley
Publisher: Springer
ISBN: 1137402385
Category : Business & Economics
Languages : en
Pages : 290
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Book Description
The Multinational Enterprise and the Emergence of the Global Factory brings together research papers authored by Peter J. Buckley, focusing on three of the most important empirical and theoretical issues in the global economy: the rise of the 'global factory'; the growth of FDI from emerging economies; recent developments in the theory of IB.
Author: Irina Ivashkovskaya
Publisher: Springer Nature
ISBN: 3030238504
Category : Business & Economics
Languages : en
Pages : 279
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Book Description
The industrial development of emerging markets has been a powerful driver for mergers and acquisitions. The contributions collected in this book assess major M&A deals in the largest emerging capital markets (Brazil, Russia, India, China) and their role in shareholder value creation in the markets’ specific business environments. In addition, the book explores various dimensions of M&A deals in order to summarize the main trends in corporate control markets in the largest emerging countries, and how they differ from those in developed countries; to identify deal-performance relationships and the determinants of success or failure; to reveal the drivers for the premium in M&A deals; and to capture market responses to different M&A strategies. By doing so, the book makes a significant contribution to the literature, which has to date largely focused on developed markets.
Author: Robert E. Hoskisson
Publisher: Oxford University Press
ISBN: 0195360117
Category : Business & Economics
Languages : en
Pages : 223
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Book Description
Large, diversified firms face unique challenges as they compete worldwide, and corporate restructuring is one way multinationals strive for competitive advantage. Weighing the pros and cons of a variety of approaches to restructuring, Downscoping offers executives a clear, strategic path through the maze. The authors show that when a multinational conglomerate fails to compete effectively, too much diversification may be the culprit. Whether the result of weak corporate governance or poor corporate strategy, over-diversification can make managers, unfamiliar with some of the markets in which they compete, opt for safety over innovation. This risk-aversion and lack of long-range commitment to innovation lead inevitably to stagnation over the longer term. The answer is not downsizing--closing offices and laying off personnel--but downscoping: a strategic approach to restructuring. The options include incentive and compensation adjustments for executives, leveraged buy-outs and capital structure changes, focusing on core skills, diversifying internationally while focusing on businesses in which a firm has strong competencies, and buying and selling mature businesses where product development is not a great concern. Regardless of the approach, executives must exercise strategic leadership during and after restructuring, including providing strategic direction, exploiting core competencies, developing human capital, and sustaining the corporate culture. Based on systematic research rather than casual observation, Downscoping provides a strong description of restructuring alternatives and their resulting tradeoffs. Its specific guidelines for maintaining competitiveness will be essential reading for managers involved in corporate restructuring.
Author: G. Gregoriou
Publisher: Springer
ISBN: 0230626505
Category : Business & Economics
Languages : en
Pages : 446
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Book Description
This book addresses the importance of diversification for reducing volatility of investment portfolios. It shows how to improve investment efficiency, and explains how international diversification reduces overall risk while enhancing performance. This book is a crucial tool for any investor looking to improve the profit gain from their investment.
Author: D. A. Langford
Publisher: Thomas Telford
ISBN: 9780727720290
Category : Business & Economics
Languages : en
Pages : 204
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Book Description
Increasingly, more and more clients are seeking to procure construction work on a global basis; designers from one country, contractors from another, materials and subcontractors from yet others. In such a complex multi-organisational and cross-cultural setting, the management of the construction environment and process is likely to create a formidable challenge. Managing overseas construction contracting addresses these challenges and provides practical guidance on the best approaches to take to ensure the best results. The book will be of benefit and interest to all professional practitioners in construction and finance who are currently involved in, or planning to be involved in, overseas construction. It will also be of particular interest to undergraduates and graduates with an interest in overseas construction, who are specialising in the built environment, development economics or project management. The book has been divided into five parts, with each part addressing a particular element of the international construction process: Part I analyses the range of stakeholders that a company will need to satisfy. This includes both internal stakeholders - such as employees) and external stakeholders - such as subcontractors and suppliers). Part II explores the marketing process. This section has been broken down into three themes: marketing strategy, market evaluation and marketing tactics. Part III looks at the task necessary in the successful execution of the construction project. It begins by reviewing the project plan and how the diverse resources of labour, subcontractors, plant, equipment and materials are procured, brought to site and incorporated into the works. This section also looks at project management including, how staff are motivated, how quality is maintained and how safe working is assured. Part IV takes stock of the process of international contracting by reviewing the characteristics of firms which operate in overseas settings. Part V provides two in-depth case studies which describe the project processes involved in the construction of a major irrigation scheme and a massive port development.
Author: Richard E. Caves
Publisher: Harvard University Press
ISBN: 9780674154254
Category : Business & Economics
Languages : en
Pages : 468
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Book Description
With the nations of the world becoming more interdependent, it is imperative to take international influences into account in understanding the organization of industry within a country. This book extends the structure/conduct/performance framework of analysis to present a fully specified simultaneous equation model of an open economy--Canada. By estimating a system of equations of all the major variables, the authors can identify which variables are dependent and which are independent. They are thus able to assess the relative importance of such factors as seller concentration, import competition, retailing structure, advertising expenditure, research and development spending, and technical and allocative efficiency in shaping the organization of industry in Canada. In addition, using both industry-level and firm-level data, the authors develop methods for assessing the effect of structural variables on diversification strategies and the consequences for market performance. They also study the effects of such variables on firms' access to capital markets. The book concludes with a discussion of the implications of the findings for government policy.
