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Author: Leo Jones
Publisher: Cambridge University Press
ISBN: 9780521369572
Category : Foreign Language Study
Languages : en
Pages : 240
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Book Description
Author: Leo Jones
Publisher: Cambridge University Press
ISBN: 9780521369572
Category : Foreign Language Study
Languages : en
Pages : 240
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Book Description
Author: Keith Adams
Publisher: Pearson Education ESL
ISBN: 9780130883889
Category : Business & Economics
Languages : en
Pages : 116
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Book Description
Author: Catherine Nickerson
Publisher: Routledge
ISBN: 1317439260
Category : Language Arts & Disciplines
Languages : en
Pages : 269
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Book Description
Introducing Business English provides a comprehensive overview of this topic, situating the concepts of Business English and English for Specific Business Purposes within the wider field of English for Special Purposes. This book draws on contemporary teaching and research contexts to demonstrate the growing importance of English within international business communication. Covering both spoken and written aspects of Business English, this book: examines key topics within Business English, including teaching Business English as a lingua franca, intercultural business interactions, blended learning and web-based communication; discusses the latest research on each topic, and possible future directions; features tasks and practical examples, a section on course design, and further resources. Written by two leading researchers and teachers, Introducing Business English is a must-read for advanced undergraduate and postgraduate students studying Business English, Business English as a Lingua Franca, and English for Specific Business Purposes.
Author: Leo Jones
Publisher: Cambridge University Press
ISBN: 9780521531733
Category : Business & Economics
Languages : en
Pages : 180
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Book Description
New International Business English is a flexible course at the upper-intermediate level for people who need or will soon need to use English in their day-to-day work.All four skills - listening, speaking, reading, writing - are developed through a wide range of tasks which closely reflect the world of work.The Student's Book has been redesigned with many new illustrations and photos to make it more attractive and easier to use.The attached CD-ROM contains an introduction to the BEC Vantage examination and one complete Practice Test including audio.
Author: Rebecca Piekkari
Publisher: Edward Elgar Publishing
ISBN: 1784710997
Category : Business & Economics
Languages : en
Pages : 268
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Book Description
Responding to the growing interest in the role of language in international business, this book presents language as a critical management challenge for the internationalizing firm. Several perspectives are explored, including the individual, the firm
Author: Leo Jones
Publisher:
ISBN: 9783125027268
Category :
Languages : en
Pages : 0
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Book Description
Author: Leo Jones
Publisher: Cambridge University Press
ISBN: 9780521774673
Category : Foreign Language Study
Languages : en
Pages :
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Book Description
This bestselling course is the ideal next step for students who have completed Working in English. Fifteen topic-based units cover a wide range of business situations and the course provides frequent opportunity for discussion and thorough vocabulary development. The Teacher's Book offers a complete introduction to the aims, design and principles of the course, including step-by-step procedures for each section, suggested timings and photocopiable resource material. The Workbook contains a valuable grammar review. The Student's Book now comes with a free BEC Vantage Preparation CD-ROM that contains an introduction to the BEC Vantage exam and a full practice test including audio.
Author: Juan Carlos Palmer
Publisher: Peter Lang
ISBN: 9783039109548
Category : Business & Economics
Languages : en
Pages : 356
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Book Description
This volume originates from the editors' interest in one of the most relevant fields of research these days: Intercultural and International Business Communication. The needs of the business world to communicate effectively at an international level in order to overcome language differences have proved to be a fascinating topic for many scholars. International business discourse is culturally-situated and therefore context-dependent, and all three - discourse, culture and context - play a key role in the communication process. The present contributions analyse this topic under the perspective of theory, research and teaching. Different scholars have offered their views on the subject, presenting contributions on different areas related to business communication all over the world.
Author: Phil Kelly
Publisher: International Thomson Business Press
ISBN: 9781844807840
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
Developed using extensive lecturer and student feedback, International Business and Management acknowledges recent changes in course emphasis and presents an integrated treatment of international management problems. Combining a strong strategic focus with coverage of the functions that underpin global business, it delivers a fresh European perspective on international business, expressly written for post-introductory undergraduate courses and also for MBA students. All of the key areas of international business are covered within this managerial framework, including important topics rarely covered in older textbooks such as: SMEs and how they compete on a global level; ethics and social responsibility; and technology and how organizations use information to support global operations and deliver competitive advantage. Kelly also includes constructive and genuinely international examples, showing how SMEs through to MNCs have grappled with the operational and organizational challenges of international business. Eye-catching real-world case studies, market researched pedagogy, and a strong theoretical backbone ensure that Kelly: International Business and Management is at the forefront of European IB textbooks.
Author: Michaela Bücheler
Publisher:
ISBN: 9783464203873
Category :
Languages : en
Pages : 104
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Book Description
