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Author: Adrienne Russell
Publisher: Peter Lang
ISBN: 9781433102332
Category : Computers
Languages : en
Pages : 220
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Book Description
Bloggers around the world produce material for local, national and international audiences, yet they are developing in ways that are distinct from the U.S. model. Through case studies of blogs written in English, Chinese, Arab, French, Russian, and Hebrew, this book explores the way blogging is being conceptualized in different cultural contexts. The authors move beyond the most highly trafficked sites to shed light on larger developments taking place online, calling into question assumptions that form the foundation of much of what we read on blogging and, by extension, on global amateur or do-it-yourself media. This book suggests a more nuanced approach to understanding how blogospheres serve communication needs, how they exist in relation to one another, where they exist apart as well as where they overlap, and how they interact with other forms of communication in the larger media landscape.
Author: Adrienne Russell
Publisher: Peter Lang
ISBN: 9781433102332
Category : Computers
Languages : en
Pages : 220
Get Book
Book Description
Bloggers around the world produce material for local, national and international audiences, yet they are developing in ways that are distinct from the U.S. model. Through case studies of blogs written in English, Chinese, Arab, French, Russian, and Hebrew, this book explores the way blogging is being conceptualized in different cultural contexts. The authors move beyond the most highly trafficked sites to shed light on larger developments taking place online, calling into question assumptions that form the foundation of much of what we read on blogging and, by extension, on global amateur or do-it-yourself media. This book suggests a more nuanced approach to understanding how blogospheres serve communication needs, how they exist in relation to one another, where they exist apart as well as where they overlap, and how they interact with other forms of communication in the larger media landscape.
Author: Gianpietro Mazzoleni
Publisher: John Wiley & Sons
ISBN: 1118290755
Category : Language Arts & Disciplines
Languages : en
Pages : 1803
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Book Description
The International Encyclopedia of Political Communication is the definitive single-source reference work on the subject, with state-of-the-art and in-depth scholarly reflection on the key issues within political communication from leading international experts. It is available both online and in print. Explores pertinent/salient topics within political science, sociology, psychology, communication and many other disciplines Theory, empirical research and academic as well as professional debate are widely covered in this truly international and comparative work Provides clear definitions and explanations which are both cross-national and cross-disciplinary by nature Offers an unprecedented level of authority, accuracy and balance, with contributions from leading international experts in their associated fields Part of The Wiley Blackwell-ICA International Encyclopedias of Communication series, published in conjunction with the International Communication Association. Online version available at Wiley Online Library Named Outstanding Academic Title of 2016 by Choice Magazine, a publication of the American Library Association
Author: Giulia Evolvi
Publisher: Routledge
ISBN: 1351357204
Category : Social Science
Languages : en
Pages : 174
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Book Description
Religion in Europe is currently undergoing changes that are reconfiguring physical and virtual spaces of practice and belief, and these changes need to be understood with regards to the proliferation of digital media discourses. This book explores religious change in Europe through a comparative approach that analyzes Atheist, Catholic, and Muslim blogs as spaces for articulating narratives about religion that symbolically challenge the power of religious institutions. The book adds theoretical complexity to the study of religion and digital media with the concept of hypermediated religious spaces. The theory of hypermediation helps to critically discuss the theory of secularization and to contextualize religious change as the result of multiple entangled phenomena. It considers religion as being connected with secular and post-secular spaces, and media as embedding material forms, institutions, and technologies. A spatial perspective contextualizes hypermediated religious spaces as existing at the interstice of alternative and mainstream, private and public, imaginary and real venues. By offering the innovative perspective of hypermediated religious spaces, this book will be of significant interest to scholars of religious studies, the sociology of religion, and digital media.
Author: Management Association, Information Resources
Publisher: IGI Global
ISBN: 1466647086
Category : Technology & Engineering
Languages : en
Pages : 1862
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Book Description
"This book explores the latest empirical research and best real-world practices for preventing, weathering, and recovering from disasters such as earthquakes or tsunamis to nuclear disasters and cyber terrorism"--Provided by publisher.
Author: Lubna Alsagoff
Publisher: Routledge
ISBN: 113674116X
Category : Education
Languages : en
Pages : 380
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Book Description
What general principles should inform a socioculturally sensitive pedagogy for teaching English as an International Language and what practices would be consistent with these principles? This text explores the pedagogical implications of the continuing spread of English and its role as an international language, highlighting the importance of socially sensitive pedagogy in contexts outside inner circle English-speaking countries. It provides comprehensive coverage of topics traditionally included in second language methodology courses (such as the teaching of oral skills and grammar), as well as newer fields (such as corpora in language teaching and multimodality); features balanced treatment of theory and practice; and encourages teachers to apply the pedagogical practices to their own classrooms and to reflect on the effects of such practices. Designed for pre-service and in-service teachers of English around the world, Principles and Practices for Teaching English as an International Language fills a critical need in the field.
Author: Sarah Jurkiewicz
Publisher: transcript Verlag
ISBN: 3839441420
Category : Social Science
Languages : en
Pages : 375
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Book Description
Unlike previous media-analytic research, Sarah Jurkiewicz's anthropological study understands blogging as a social field and a domain of practice. This approach underlines the significance of blogging in practitioners' daily lives and for their self-understanding. In this context, the notion of publicness enables a consideration of publics not as static 'spheres' that actors merely enter, but as produced and constituted by social practices. The vibrant media landscape of Beirut serves as a selection of samples for an ethnographic exploration of blogging.
Author: Peter van den Besselaar
Publisher: Springer Science & Business Media
ISBN: 1402035918
Category : Computers
Languages : en
Pages : 467
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Book Description
This book includes 23 papers dealing with the impact of modern information and communication technologies that support a wide variety of communities: local communities, virtual communities, and communities of practice, such as knowledge communities and scientific communities. The volume is the result of the second multidisciplinary "Communities and Technologies Conference", a major event in this emerging research field. The various chapters discuss how communities are affected by technologies, and how understanding of the way that communities function can be used in improving information systems design. This state of the art overview will be of interest to computer and information scientists, social scientists and practitioners alike.
Author: David Meerman Scott
Publisher: John Wiley & Sons
ISBN: 0470606630
Category : Business & Economics
Languages : en
Pages : 324
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Book Description
A completely revised and updated edition of the BusinessWeek bestseller on effective, modern marketing and PR best practices The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This new second edition paperback keeps you up-to-date on the latest trends. New case studies and current examples are included to illustrate the very latest in marketing and PR trends Completely updated to reflect the latest marketing and PR techniques using social media sites such as Twitter, Facebook, and YouTube Includes a step-by-step action plan for harnessing the power of the Internet to communicate directly with buyers, increase sales, and raise online visibility David Meerman Scott is a renowned online marketing strategist, keynote speaker and the author of World Wide Rave, from Wiley The New Rules of Marketing and PR, Second Edition gives you all the information you need to craft powerful and effective marketing messages and get them to the right people at the right moment-at a fraction of the price of a traditional marketing campaign.
Author: Nina Amir
Publisher: Penguin
ISBN: 1599638924
Category : Language Arts & Disciplines
Languages : en
Pages : 240
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Book Description
Transform Your Blog into a Book! The world of blogging changes rapidly, but it remains one of the most efficient ways to share your work with an eager audience. In fact, you can purposefully hone your blog content into a uniquely positioned book--one that agents and publishers will want to acquire or that you can self-publish successfully. How to Blog a Book Revised and Expanded Edition is a completely updated guide to writing and publishing a saleable book based on a blog. Expert author and blogger Nina Amir guides you through the process of developing targeted blog content that increases your chances of attracting a publisher and maximizing your visibility and authority as an author. In this revised edition you'll find: • The latest information on how to set up, maintain, and optimize a blog • Steps for writing a book easily using blog posts • Advice for crafting effective, compelling blog posts • Tips on gaining visibility and promoting your work both online and off • Current tools for driving traffic to your blog • Strategies for monetizing your existing blog content as a book or other products • Profiles of bloggers who received blog-to-book deals and four new "blogged-book" success stories Whether you're a seasoned blogger or have never blogged before, How to Blog a Book Revised and Expanded Edition offers a fun, effective way to write, publish, and promote your book, one post at a time.
Author: David Meerman Scott
Publisher: John Wiley & Sons
ISBN: 1118711076
Category : Business & Economics
Languages : en
Pages : 464
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Book Description
The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international bestseller with more than 300,000 copies sold in over 25 languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales. It shows how large and small companies, nonprofits, and other organizations can leverage Web-based content to get the right information to the right people at the right time for a fraction of the cost of big-budget campaigns. Including a wealth of compelling case studies and real-world examples of content marketing and inbound marketing success, this is a practical guide to the new reality of reaching buyers when they're eager to hear from you. Includes updated information, examples, and case studies plus an examination of newly popular tools such as Infographics, photo-sharing using Pinterest and Instagram, as well as expanded information on social media such as YouTube, Twitter, Facebook, and LinkedIn David Meerman Scott is a marketing strategist, bestselling author of eight books including three international bestsellers, advisor to emerging companies including HubSpot, and a professional speaker on topics including marketing, leadership, and social media. Prior to starting his own business, he was marketing VP for two U.S. publicly traded companies and was Asia marketing director for Knight-Ridder, at the time one of the world's largest information companies. The New Rules of Marketing & PR offers the single resource for entrepreneurs, business owners, nonprofit managers as well as those working in marketing or publicity departments to build a marketing and PR strategy to grow any business.
