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Author: Jack R. Meredith
Publisher: John Wiley & Sons
ISBN: 1119369096
Category : Business & Economics
Languages : en
Pages : 546
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Book Description
Projects continue to grow larger, increasingly strategic, and more complex, with greater collaboration, instant feedback, specialization, and an ever-expanding list of stakeholders. Now more than ever, effective project management is critical for the success of any deliverable, and the demand for qualified Project Managers has leapt into nearly all sectors. Project Management provides a robust grounding in essentials of the field using a managerial approach to both fundamental concepts and real-world practice. Designed for business students, this text follows the project life cycle from beginning to end to demonstrate what successful project management looks like on the ground. Expert discussion details specific techniques and applications, while guiding students through the diverse skill set required to select, initiate, execute, and evaluate today's projects. Insightful coverage of change management provides clear guidance on handling the organizational, interpersonal, economic, and technical glitches that can derail any project, while in-depth cases and real-world examples illustrate essential concepts in action.
Author: Jack R. Meredith
Publisher: John Wiley & Sons
ISBN: 1119369096
Category : Business & Economics
Languages : en
Pages : 546
Get Book Here
Book Description
Projects continue to grow larger, increasingly strategic, and more complex, with greater collaboration, instant feedback, specialization, and an ever-expanding list of stakeholders. Now more than ever, effective project management is critical for the success of any deliverable, and the demand for qualified Project Managers has leapt into nearly all sectors. Project Management provides a robust grounding in essentials of the field using a managerial approach to both fundamental concepts and real-world practice. Designed for business students, this text follows the project life cycle from beginning to end to demonstrate what successful project management looks like on the ground. Expert discussion details specific techniques and applications, while guiding students through the diverse skill set required to select, initiate, execute, and evaluate today's projects. Insightful coverage of change management provides clear guidance on handling the organizational, interpersonal, economic, and technical glitches that can derail any project, while in-depth cases and real-world examples illustrate essential concepts in action.
Author: Myint Swe Khine
Publisher: World Scientific Publishing Company
ISBN: 9813102284
Category : Education
Languages : en
Pages : 400
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Book Description
The proliferation of information and communication technology tools in recent years has led many educators to revise the way they teach and structure their learning environments. The growth of technology applications in teaching and training is not only gaining momentum, it is becoming a significant part of today's educational scene. This book presents research and case studies to explain how these technology-rich learning environments can be structured and positive results can be achieved. The authors, based on their extensive research data present the pedagogical and organizational implications of technology-rich learning environments and, more importantly, they provide practical models, ideas and exemplars for educators to actualize the full potential of technology in the future.
Author: Dennis R. Reynolds
Publisher: John Wiley & Sons
ISBN: 1119326273
Category : Business & Economics
Languages : en
Pages : 40
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Book Description
The hospitality industry's rapid evolution provides career-seekers with tremendous opportunity–and unique challenges. Changes in the global economy, rising interest in ecotourism, the influence of internet commerce, and a myriad of other trends contribute to the dynamic nature of this exciting field. Introduction to Hospitality Management presents a thorough overview of historical perspectives, current trends, and real-world practices. Coverage of bar and restaurant management, hotel and lodging operations, travel and tourism, and much more gives students a comprehensive analysis of this rewarding field. Focusing on practicality, this text presents real-world examples of traditional methods alongside insightful discussions surrounding changes in consumer demands and key issues affecting the industry. The industry’s multifaceted nature lends itself to broad exploration, and this text provides: Clear guidance through topics related to foodservice operations, convention management, meeting planning, casino and gaming management, leadership and staffing, financial and business models, and promotion and marketing Emphasis on career planning and job placement strategies, giving students a head start in charting their future in hospitality A combination of Drs. Reynolds and Barrows’ two leading textbooks, Introduction to Management in the Hospitality Industry and Introduction to the Hospitality Industry, into one cohesive, comprehensive edition Substantial coverage of internet commerce and marketing Case studies, including actual interviews with industry professionals, to reinforce primary learning objectives and build critical thinking skills An emphasize on real-world skills and practical methods employed by management professionals Methods to prepare students for job placement in multiple areas of the hospitality and tourism industry Introduction to Hospitality Management is an essential text for students learning about, or with an interest in, the hospitality industry. Written in a clear and accessible style, this important book leaves readers with a strong grasp of the topics and trends most important to a career in the hospitality industry
Author: H. J. de Blij
Publisher:
ISBN: 9780471239826
Category :
Languages : en
Pages : 1028
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Book Description
Author: Theo Lieven
Publisher: Springer
ISBN: 3319602195
Category : Business & Economics
Languages : en
Pages : 276
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Book Description
This book explores ways to drive and increase a brand’s most important property, its equity. Focussing on gender, the author analyses the impact of assigning personalities and characteristics to products and how this can affect the management of brands on a global scale. Using detailed examples, the author argues that brands with low masculine and feminine characteristics have the lowest equity, whilst brands with both high feminine and masculine characteristics are shown to have the strongest equity. Including notions of androgyny in brands, this significant study reveals the different factors which can affect a brand being perceived as either masculine or feminine. Aiming to develop a comprehensive theory and provide practitioners with a guide to increasing the equity of their brands, this controversial and pioneering book lays the foundation for creating a global brand personality model.
Author: Adele J. Huber
Publisher: Gabler Verlag
ISBN: 9783834927682
Category : Business & Economics
Languages : en
Pages : 131
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Book Description
the strategies' performance outcomes. Drawing on organizational learning theory, she identifies the organizational abilities and processes that constitute a firm's Strategy Implementation Capability construct and shows empirically that the concept is very valuable in explaining how innovative strategies translate into a firm's performance.
Author: Clayton W. Barrows
Publisher: John Wiley & Sons
ISBN: 047028546X
Category : Business & Economics
Languages : en
Pages : 214
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Book Description
Introduction to Management in the Hospitality Industry, Ninth Edition gives you the industry know-how and the management skills needed to thrive in all aspects of the field, from food service to lodging to tourism. In this latest edition, the authors have brought the text thoroughly up to date by featuring new and emerging companies, new technologies, and new ways of doing business. Covering everything from careers to operations to finance, the text offers the most comprehensive and engaging introduction to this exciting field possible.
Author: Clayton W. Barrows
Publisher: John Wiley & Sons
ISBN: 9780470399163
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
Readers preparing to work in hospitality will enter a field that is quickly evolving. The rise of the global economy, ecotourism, internet commerce, and changing consumer demands are just some of the factors they will be dealing with in this exciting and dynamic industry. This new edition gives readers the foundation they need to thrive in today's hospitality industry, covering everything from finance to operational issues. The Eighth Edition of Introduction to the Hospitality Industry features both historical perspectives and discussions of new trends in a variety of sectors of the hospitality business, including food service, lodging, and tourism. Additional international examples of hospitality and tourism operations have been included throughout the text. This book covers all the latest trends, challenges, and opportunities in the hospitality industry. Readers will have a strong overview of the industry, where it fits into the broader world, the major issues and challenges in the field, and the many possible career paths that await them.
Author: Eugenia Etkina
Publisher: Morgan & Claypool Publishers
ISBN: 1643277804
Category : Science
Languages : en
Pages : 137
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Book Description
The goal of this book is to introduce a reader to a new philosophy of teaching and learning physics - Investigative Science Learning Environment, or ISLE (pronounced as a small island). ISLE is an example of an "intentional" approach to curriculum design and learning activities (MacMillan and Garrison 1988 A Logical Theory of Teaching: Erotetics and Intentionality). Intentionality means that the process through which the learning occurs is as crucial for learning as the final outcome or learned content. In ISLE, the process through which students learn mirrors the practice of physics.
Author: Peter Lindenfeld
Publisher: Rutgers University Press
ISBN: 0813550890
Category : Science
Languages : en
Pages : 385
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Book Description
Today's physics textbooks have become encyclopedic, offering students dry discussions, rote formulas, and exercises with little relation to the real world. Physics: The First Science takes a different approach by offering uniquely accessible, student-friendly explanations, historical and philosophical perspectives and mathematics in easy-to-comprehend dialogue. It emphasizes the unity of physics and its place as the basis for all science. Examples and worked solutions are scattered throughout the narrative to help increase understanding. Students are tested and challenged at the end of each chapter with questions ranging from a guided-review designed to mirror the examples, to problems, reasoning skill building exercises that encourage students to analyze unfamiliar situations, and interactive simulations developed at the University of Colorado. With their experience instructing both students and teachers of physics for decades, Peter Lindenfeld and Suzanne White Brahmia have developed an algebra-based physics book with features to help readers see the physics in their lives. Students will welcome the engaging style, condensed format, and economical price.
