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Business & Economics
1995 1995

Integrated Direct Marketing

Author: Ernan Roman
Publisher: McGraw Hill Professional
ISBN: 9780844233499
Category : Business & Economics
Languages : en
Pages : 248

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Book Description
The days of dominance by a single advertising medium--TV for the image-building and direct mail for the direct marketer--are over. Ernan Roman's seminal vision of media integration offers a clear path to new heights of marketing effectiveness. -- Stan Rapp Chairman, Cross Rapp Associates Author of