Instructor's Manual with Case Teaching Notes, Strategic Management PDF Download
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Author: Mason Andrew Carpenter
Publisher:
ISBN: 9780131456532
Category : Strategic planning
Languages : en
Pages : 409
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Book Description
Author: Mason Andrew Carpenter
Publisher:
ISBN: 9780131456532
Category : Strategic planning
Languages : en
Pages : 409
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Book Description
Author: Patricia M. Buhler
Publisher:
ISBN: 9780132341851
Category :
Languages : en
Pages :
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Book Description
Author: Atanu Adhikari
Publisher: Springer
ISBN: 3319526979
Category : Business & Economics
Languages : en
Pages : 90
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Book Description
This is a teaching companion to the case studies provided in the book 'Strategic Marketing Cases in Emerging Markets' and is intended to help teachers and trainers follow a pedagogic line by using the case studies to develop a critical understanding of the service business scenarios and strategies for marketing in emerging markets. The authors provide extensive teaching notes for each of the cases, covering the pedagogy of the case study, the prerequisites to understanding it, case-specific teaching objectives, a suggested teaching approach, and a case synopsis. Each case is then rounded out with suggested discussion questions and concise answers, as well as additional reading to enhance the teaching and learning experience in the classroom.
Author: Ann Thompson
Publisher:
ISBN: 9780070121454
Category :
Languages : en
Pages : 40
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Book Description
Author: Michael A. Hitt
Publisher:
ISBN: 9780314053473
Category : Industrial management
Languages : en
Pages : 388
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Book Description
Author: Espen Anderson
Publisher: Harvard Business Review Press
ISBN: 1633691136
Category : Education
Languages : en
Pages : 305
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Book Description
Case method teaching immerses students in realistic business situations--which include incomplete information, time constraints, and conflicting goals. The class discussion inherent in case teaching is well known for stimulating the development of students' critical thinking skills, yet instructors often need guidance on managing that class discussion to maximize learning. Teaching with Cases focuses on practical advice for instructors that can be easily implemented. It covers how to plan a course, how to teach it, and how to evaluate it. The book is organized by the three elements required for a great case-based course: 1) advance planning by the instructor, including implementation of a student contract; 2) how to make leading a vibrant case discussion easier and more systematic; and 3) planning for student evaluation after the course is complete. Teaching with Cases is ideal for anyone interested in case teaching, whether basing an entire course on cases, using cases as a supplement, or simply using discussion facilitation techniques. To learn more about the book, and to see resources available, visit teachingwithcases.hbsp.harvard.edu.
Author: Samuel C. Certo
Publisher:
ISBN:
Category : Business planning
Languages : en
Pages : 152
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Book Description
Author: J. Paul Peter
Publisher:
ISBN:
Category : Business planning
Languages : en
Pages : 88
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Book Description
Author: Atanu Adhikari
Publisher: Springer
ISBN: 3319515454
Category : Business & Economics
Languages : en
Pages : 166
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Book Description
This book helps students to develop a critical understanding of the service business scenarios and strategies used in marketing for emerging markets. The case studies presented focus on creating, communicating and delivering customer value to emerging market consumers through various marketing strategies, processes and programs in the context of emerging market dynamics, consumer diversity, and competitors. By illustrating a range of actual business situations, this case book will help students acquire the skills they need to make informed marketing decisions in emerging markets. Further, it provides instructors, students, and practitioners alike a framework for understanding the strategic marketing dynamics at work in these countries.
Author: Forest R. David
Publisher:
ISBN: 9780131008373
Category : Strategic planning
Languages : en
Pages : 461
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Book Description
