Instructor's Manual for Strategic Marketing Cases in Emerging Markets PDF Download
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Author: Atanu Adhikari
Publisher: Springer
ISBN: 3319526979
Category : Business & Economics
Languages : en
Pages : 94
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Book Description
This is a teaching companion to the case studies provided in the book 'Strategic Marketing Cases in Emerging Markets' and is intended to help teachers and trainers follow a pedagogic line by using the case studies to develop a critical understanding of the service business scenarios and strategies for marketing in emerging markets. The authors provide extensive teaching notes for each of the cases, covering the pedagogy of the case study, the prerequisites to understanding it, case-specific teaching objectives, a suggested teaching approach, and a case synopsis. Each case is then rounded out with suggested discussion questions and concise answers, as well as additional reading to enhance the teaching and learning experience in the classroom.
Author: Patricia M. Buhler
Publisher:
ISBN: 9780132341851
Category :
Languages : en
Pages :
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Book Description
Author: Espen Anderson
Publisher: Harvard Business Review Press
ISBN: 1633691136
Category : Education
Languages : en
Pages : 305
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Book Description
Case method teaching immerses students in realistic business situations--which include incomplete information, time constraints, and conflicting goals. The class discussion inherent in case teaching is well known for stimulating the development of students' critical thinking skills, yet instructors often need guidance on managing that class discussion to maximize learning. Teaching with Cases focuses on practical advice for instructors that can be easily implemented. It covers how to plan a course, how to teach it, and how to evaluate it. The book is organized by the three elements required for a great case-based course: 1) advance planning by the instructor, including implementation of a student contract; 2) how to make leading a vibrant case discussion easier and more systematic; and 3) planning for student evaluation after the course is complete. Teaching with Cases is ideal for anyone interested in case teaching, whether basing an entire course on cases, using cases as a supplement, or simply using discussion facilitation techniques. To learn more about the book, and to see resources available, visit teachingwithcases.hbsp.harvard.edu.
Author: Theodore J. Kowalski
Publisher:
ISBN: 9780801302343
Category : Teaching
Languages : en
Pages : 133
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Book Description
Author: Mason Andrew Carpenter
Publisher:
ISBN: 9780131456532
Category : Strategic planning
Languages : en
Pages : 409
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Book Description
Author: Atanu Adhikari
Publisher: Springer
ISBN: 3319526979
Category : Business & Economics
Languages : en
Pages : 94
Get Book Here
Book Description
This is a teaching companion to the case studies provided in the book 'Strategic Marketing Cases in Emerging Markets' and is intended to help teachers and trainers follow a pedagogic line by using the case studies to develop a critical understanding of the service business scenarios and strategies for marketing in emerging markets. The authors provide extensive teaching notes for each of the cases, covering the pedagogy of the case study, the prerequisites to understanding it, case-specific teaching objectives, a suggested teaching approach, and a case synopsis. Each case is then rounded out with suggested discussion questions and concise answers, as well as additional reading to enhance the teaching and learning experience in the classroom.
Author: Anthony Patrick O'Brien
Publisher:
ISBN: 9780201721768
Category : Finance
Languages : en
Pages : 543
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Book Description
Author: Zerrillo Philip
Publisher: World Scientific
ISBN: 9813273364
Category : Education
Languages : en
Pages : 108
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Book Description
This book is intended to support faculty in designing and conducting case teaching. The book is a practical 'how to' guide for faculty setting up and delivering a case based class. It can be used by instructors of all levels as it discusses issues such as class culture, teaching pace, grading, board usage etc.
Author: Gina Vega
Publisher: Routledge
ISBN: 1317458087
Category : Business & Economics
Languages : en
Pages : 380
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Book Description
Readable and practical, this workbook provides technical assistance and concrete advice for researching, writing, and teaching with cases. The exercises and worksheets encourage practicing skills and serve as a handy and affordable workshop alternative for both novice and experienced case writers. Nine stand-alone modules and 79 exercise worksheets guide case authors through the entire case writing process from research through publication. Special topics such as teaching students to write cases, learning how to review for others, and collaborative writing techniques are explained and will grab the readers attention. The book is written in a to-the-point, engaging manner and avoids academic jargon, acronyms, and inside terminology. It can be used as a stand-alone volume, or in concert with any other case writing manual.
Author: James P. Honan
Publisher: John Wiley & Sons
ISBN: 0787964816
Category : Education
Languages : en
Pages : 107
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Book Description
Using Cases in Higher Education: A Guide for Faculty and Administrators is an essential resource created for faculty and administrators who utilize case studies to analyze, assess, and respond to the complex and difficult issues facing higher education leaders. While this volume will prove useful with any case study, it is specifically designed to complement the series of casebooks and teaching notes, starting with Casebook I: Faculty Employment Policies and Teaching Notes to Casebook I: Faculty Employment Policies.
Author: Louis B. Barnes
Publisher:
ISBN:
Category : Education
Languages : en
Pages : 428
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Book Description
