Instructor's Manual to Accompany Hospitality Marketing Management, Fourth Edition PDF Download
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Author: Richard Reid
Publisher:
ISBN: 9780471696094
Category :
Languages : en
Pages : 146
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Book Description
Author: Richard Reid
Publisher:
ISBN: 9780471696094
Category :
Languages : en
Pages : 146
Get Book Here
Book Description
Author: Robin Peterson
Publisher: West Publishing Company
ISBN:
Category : Business & Economics
Languages : en
Pages : 448
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Book Description
Author: James H. Barnes
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 340
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Book Description
Author: Powers
Publisher:
ISBN: 9780471693178
Category :
Languages : en
Pages : 196
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Book Description
Author: Kenneth L. Bernhardt
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 400
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Book Description
Author: Simon Hudson
Publisher: SAGE
ISBN: 1849204888
Category : Business & Economics
Languages : en
Pages : 490
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Book Description
With over 70 global case studies and vignettes, this textbook covers all the key marketing principles applied to tourism and hospitality, showing how these concepts work in practice and demonstrating the diverse range of tourism and hospitality products on offer. Chapters are packed with pedagogical features that will help readers consolidate their learning, including: - Chapter objectives - Key terms - Discussion questions and exercises - Links to useful websites - Profiles of successful individuals and organizations Tourism and Hospitality Marketing is accompanied by a website that offers lecturers answers to the discussion questions and exercises in the book, case study questions, a test bank, PowerPoint slides and a list of additional teaching resources.
Author: Betty Pritchett
Publisher:
ISBN: 9780256221374
Category : Business & Economics
Languages : en
Pages : 314
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Book Description
Author: Roger A. Kerin
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 324
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Book Description
Forty-five contemporary marketing cases, focusing on major decisions faced by marketing executives, present a diverse set of issues in a variety of industries. Sixty percent of the cases are new, revised, or updated for this edition (sixth edition was 1993). This annotated instructor's edition provides information on case introductions, computational work, supplementary data, teaching suggestions, as well as notations which link specific topics or cases to corresponding sections in the Instructor's Manual. Annotation copyright by Book News, Inc., Portland, OR
Author: William J. Stanton
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 170
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Book Description
Author: Simon Hudson
Publisher: Nelson
ISBN: 9780176224684
Category : Business & Economics
Languages : en
Pages : 468
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Book Description
Marketing for Tourism and Hospitality: A Canadian Perspective is the first marketing text that deals specifically with tourism and hospitality marketing in Canada. Containing the most up-to-date examples and solid case studies as well as rich Web resources, this comprehensive and highly-readable book is suitable for both college and university Tourism and Hospitality Marketing programs.
