Instructor's Manual to Accompany Hospitality Marketing Management, Fourth Edition PDF Download
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Author: Richard Reid
Publisher:
ISBN: 9780471696094
Category :
Languages : en
Pages : 146
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Book Description
Author: Richard Reid
Publisher:
ISBN: 9780471696094
Category :
Languages : en
Pages : 146
Get Book Here
Book Description
Author: Powers
Publisher:
ISBN: 9780471693178
Category :
Languages : en
Pages : 196
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Book Description
Author: Jinlin Zhao
Publisher: CRC Press
ISBN: 135137656X
Category : Business & Economics
Languages : en
Pages : 319
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Book Description
Here is an insightful look into the great changes in the hospitality and tourism industry in China in recent years. The steady growth of the GDP in China, the increasing middle-income population, lifestyle changes of the Chinese people, and fast infrastructure development (speed trains, airports, highways, and seaports, linking many mega cities, mid-level cities, and townships) have all had a significant effect on the Chinese hospitality industry, which is booming in China. With much more money in their pockets, the Chinese are spending more than 60% of their disposable income on food and travel. International food and hotel chains have responded by increasing their presence in China, and in turn, new domestic restaurant and hotel chains have sprung up to compete for the business. With chapters by scholars from various universities in China and the United States, these issues and more are covered in this new volume. Readers will gain a true understanding of the current development of Chinese hospitality and tourism industry.
Author: Jinlin Zhao
Publisher: CRC Press
ISBN: 1000164713
Category : Business & Economics
Languages : en
Pages : 229
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Book Description
This new volume addresses the growing interest to understand tourism and hospitality in Southeast and South Asia, two regions that have seen tremendous growth in international tourists in recent years. It explores the current development of hospitality and tourism industry in the regions of Hong Kong, Macao and Taiwan as well as other key countries in Southeast and South Asia. The Hospitality and Tourism Industry in ASEAN and East Asian Destinations: New Growth, Trends, and Developments provides updated findings and case studies that highlight opportunities and issues of tourism and hospitality development in ASEAN. Chapters cover such diverse topics as: Online marketing strategies Sustainable hospitality development Diversification efforts of the tourism industry Innovations in independent hotels Wildlife tourism in urban destinations The Vietnamese national park system Consumers’ positive and negative images of certain destinations Much more While academicians will benefit from the updated research findings summarized by the respected scholars, hospitality professionals will also find the book a valuable source of information as the chapters delve into the most recent topical and industry focused issues.
Author: MCGRAWHILL 편집부
Publisher:
ISBN: 9780072481464
Category : Foreign Language Study
Languages : en
Pages : 116
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Book Description
Interactions Mosaic 4th Edition is the newly expanded five-level, four-skill comprehensive ESL/ELT series for academic students. The new edition, for beginners to advanced learners, incorporates interactive and communicative activities while still focusing on skill building to prepare students for academic content.Reading, Writing, Listening and Speaking, as well as Grammar are thoroughly presented in each strand. High-interest themes are integrated across all skill strands and levels. Language proficiencies as well are articulated from level to level.The Instructor's Manual, one for each student book, provides new expanded activities, user-friendly instructions, Placements Tests, Chapter Quizzes, and corresponding Answer Keys.
Author: Frederic B. Mayo
Publisher: John Wiley & Sons
ISBN: 1118637224
Category : Social Science
Languages : en
Pages : 341
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Book Description
Planning an Applied Research Project in Hospitality, Tourism and Sports provides a comprehensive and carefully structured treatment of all the aspects involved in planning a research project. Instead of being a statistically oriented book, this text provides a conceptual and process-oriented approach to planning and conducting research. Written for both students and professionals, it is easy to read, short, and to the point, i.e., practical.
Author: Simon Hudson
Publisher: SAGE
ISBN: 1849204888
Category : Business & Economics
Languages : en
Pages : 490
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Book Description
With over 70 global case studies and vignettes, this textbook covers all the key marketing principles applied to tourism and hospitality, showing how these concepts work in practice and demonstrating the diverse range of tourism and hospitality products on offer. Chapters are packed with pedagogical features that will help readers consolidate their learning, including: - Chapter objectives - Key terms - Discussion questions and exercises - Links to useful websites - Profiles of successful individuals and organizations Tourism and Hospitality Marketing is accompanied by a website that offers lecturers answers to the discussion questions and exercises in the book, case study questions, a test bank, PowerPoint slides and a list of additional teaching resources.
Author: Donald Getz
Publisher: Goodfellow Publishers Ltd
ISBN: 1911635050
Category : Business & Economics
Languages : en
Pages : 248
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Book Description
Event Impact Assessment is the first text to develop professionalism for IA and evaluation in these applied management fields. It positions impact assessment within sustainability and responsibility paradigms and recommend goals, methods and measures for planning, evaluation and impact assessment pertaining to events and tourism.
Author: Donald Getz
Publisher: Goodfellow Publishers Ltd
ISBN: 1911396641
Category : Business & Economics
Languages : en
Pages : 193
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Book Description
Focuses on stakeholder theory applied to event management and goes beyond traditional approaches by treating event management as an applied field. It looks at issues such as stakeholder relationships and the management functions of planning, organizing, staffing, directing and controlling in the events sector.
Author: Azizul Hassan
Publisher: Routledge
ISBN: 1351105728
Category : Business & Economics
Languages : en
Pages : 209
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Book Description
The roles and impacts of planned events within tourism are of increasing importance for destination competitiveness. Tourism Events in Asia is a unique contribution to the understanding of the impacts of events in the development planning, promotion and marketing of destinations in the rapidly growing tourism market of Asia. Balancing theory and practical examples, the book analyses the tools and techniques of branding, marketing and media involvement as well as visitor motivations for successful tourism events in Asia. It reviews a range of different event types from dark tourism festivals, film tourism festivals, cultural heritage tourism festivals, food tourism festivals, business events, sports events; and meeting, incentives, conferences and exhibitions (MICE) and much more. Written by an international team of authors, this book is essential reading for anyone interested in the Asian tourism events market and will be a valuable resource for students and researchers of events, tourism, marketing and branding.
