Author: Betty Pritchett
Publisher:
ISBN: 9780256221374
Category : Business & Economics
Languages : en
Pages : 314

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Book Description

Author: Kenneth L. Bernhardt
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 400

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Book Description

Author: Courtland L. Bovée
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 354

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Book Description

Author: Howard H. Stevenson
Publisher:
ISBN: 9780256079241
Category : New business enterprises
Languages : en
Pages : 300

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Book Description

Author: Robin Peterson
Publisher: West Publishing Company
ISBN:
Category : Business & Economics
Languages : en
Pages : 448

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Book Description

Author: Lawrence J. Gitman
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 1455

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Book Description
Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.

Author: Charles H. Trepper
Publisher:
ISBN: 9780321404794
Category : Management information systems
Languages : en
Pages : 420

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Author: Roger A. Kerin
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 324

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Book Description
Forty-five contemporary marketing cases, focusing on major decisions faced by marketing executives, present a diverse set of issues in a variety of industries. Sixty percent of the cases are new, revised, or updated for this edition (sixth edition was 1993). This annotated instructor's edition provides information on case introductions, computational work, supplementary data, teaching suggestions, as well as notations which link specific topics or cases to corresponding sections in the Instructor's Manual. Annotation copyright by Book News, Inc., Portland, OR

Author: Library of Congress. Copyright Office
Publisher: Copyright Office, Library of Congress
ISBN:
Category : Copyright
Languages : en
Pages : 1624

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Author: Powers
Publisher:
ISBN: 9780471693178
Category :
Languages : en
Pages : 196

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Book Description