Author: Boye Lafayette De Mente
Publisher: Tuttle Publishing
ISBN: 1462901786
Category : Foreign Language Study
Languages : en
Pages : 150
Book Description
It's amazing how 100 key words and phrases provide instant communication! Do you want to speak simple Korean but are too busy to study it? Are you visiting Korea for a short time and want a Korean phrase book to help you communicate? If so, this Korean phrasebook for you. It's tiny 0.4 x 4.1 x 5.9 inches size makes it incredibly convenient to travel with but without losing the most essential content for communication. This new, expanded edition contains 15% more content, fun manga-style illustrations, and additional information on which destinations, personalities and trends are hot in Korea right now! The idea of Instant Korean is simple--learn 100 words and phrases and say 1,000 things. The trick is knowing which 100 words to learn, but the author Boye Demente has solved the problem, choosing only those words you'll hear again and again. Even with a Korean language vocabulary this small, you'll be surprised how quickly you can learn Korean and how fluently you too can communicate in Korean. An English-Korean dictionary makes looking up words and phrases simple and quick. Here's a sample of what you'll be able to do with this Korean phrasebook: Meet people. Go shopping. Ask directions. Ride the subway. Order food and drinks. And much more. About the new edition: This revised edition has manga illustrations to give visual cues for language use in context, and useful cultural notes on what's proper in Korea--how to address someone based on the hierarchy in societal structure (age, gender and how well acquainted with the other party), how to get the attention of a wait staff in a restaurant, etc.
Instant Korean
Author: Boye Lafayette De Mente
Publisher: Tuttle Publishing
ISBN: 1462901786
Category : Foreign Language Study
Languages : en
Pages : 150
Book Description
It's amazing how 100 key words and phrases provide instant communication! Do you want to speak simple Korean but are too busy to study it? Are you visiting Korea for a short time and want a Korean phrase book to help you communicate? If so, this Korean phrasebook for you. It's tiny 0.4 x 4.1 x 5.9 inches size makes it incredibly convenient to travel with but without losing the most essential content for communication. This new, expanded edition contains 15% more content, fun manga-style illustrations, and additional information on which destinations, personalities and trends are hot in Korea right now! The idea of Instant Korean is simple--learn 100 words and phrases and say 1,000 things. The trick is knowing which 100 words to learn, but the author Boye Demente has solved the problem, choosing only those words you'll hear again and again. Even with a Korean language vocabulary this small, you'll be surprised how quickly you can learn Korean and how fluently you too can communicate in Korean. An English-Korean dictionary makes looking up words and phrases simple and quick. Here's a sample of what you'll be able to do with this Korean phrasebook: Meet people. Go shopping. Ask directions. Ride the subway. Order food and drinks. And much more. About the new edition: This revised edition has manga illustrations to give visual cues for language use in context, and useful cultural notes on what's proper in Korea--how to address someone based on the hierarchy in societal structure (age, gender and how well acquainted with the other party), how to get the attention of a wait staff in a restaurant, etc.
Publisher: Tuttle Publishing
ISBN: 1462901786
Category : Foreign Language Study
Languages : en
Pages : 150
Book Description
It's amazing how 100 key words and phrases provide instant communication! Do you want to speak simple Korean but are too busy to study it? Are you visiting Korea for a short time and want a Korean phrase book to help you communicate? If so, this Korean phrasebook for you. It's tiny 0.4 x 4.1 x 5.9 inches size makes it incredibly convenient to travel with but without losing the most essential content for communication. This new, expanded edition contains 15% more content, fun manga-style illustrations, and additional information on which destinations, personalities and trends are hot in Korea right now! The idea of Instant Korean is simple--learn 100 words and phrases and say 1,000 things. The trick is knowing which 100 words to learn, but the author Boye Demente has solved the problem, choosing only those words you'll hear again and again. Even with a Korean language vocabulary this small, you'll be surprised how quickly you can learn Korean and how fluently you too can communicate in Korean. An English-Korean dictionary makes looking up words and phrases simple and quick. Here's a sample of what you'll be able to do with this Korean phrasebook: Meet people. Go shopping. Ask directions. Ride the subway. Order food and drinks. And much more. About the new edition: This revised edition has manga illustrations to give visual cues for language use in context, and useful cultural notes on what's proper in Korea--how to address someone based on the hierarchy in societal structure (age, gender and how well acquainted with the other party), how to get the attention of a wait staff in a restaurant, etc.
Instant Korean
Author: Boye Lafayette De Mente
Publisher: Tuttle Publishing
ISBN: 1462918638
Category : Foreign Language Study
Languages : en
Pages : 193
Book Description
It's amazing how 100 key words and phrases provide instant communication! Do you want to speak simple Korean but are too busy to study it? Are you visiting Korea for a short time and want a Korean phrase book to help you communicate? If so, this Korean phrasebook for you. It's tiny 0.4 x 4.1 x 5.9 inches size makes it incredibly convenient to travel with but without losing the most essential content for communication. This new, expanded edition contains 15% more content, fun manga-style illustrations, and additional information on which destinations, personalities and trends are hot in Korea right now! The idea of Instant Korean is simple--learn 100 words and phrases and say 1,000 things. The trick is knowing which 100 words to learn, but the author Boye Demente has solved the problem, choosing only those words you'll hear again and again. Even with a Korean language vocabulary this small, you'll be surprised how quickly you can learn Korean and how fluently you too can communicate in Korean. An English-Korean dictionary makes looking up words and phrases simple and quick. Here's a sample of what you'll be able to do with this Korean phrasebook: Meet people. Go shopping. Ask directions. Ride the subway. Order food and drinks. And much more. About the new edition: This revised edition has manga illustrations to give visual cues for language use in context, and useful cultural notes on what's proper in Korea--how to address someone based on the hierarchy in societal structure (age, gender and how well acquainted with the other party), how to get the attention of a wait staff in a restaurant, etc.
Publisher: Tuttle Publishing
ISBN: 1462918638
Category : Foreign Language Study
Languages : en
Pages : 193
Book Description
It's amazing how 100 key words and phrases provide instant communication! Do you want to speak simple Korean but are too busy to study it? Are you visiting Korea for a short time and want a Korean phrase book to help you communicate? If so, this Korean phrasebook for you. It's tiny 0.4 x 4.1 x 5.9 inches size makes it incredibly convenient to travel with but without losing the most essential content for communication. This new, expanded edition contains 15% more content, fun manga-style illustrations, and additional information on which destinations, personalities and trends are hot in Korea right now! The idea of Instant Korean is simple--learn 100 words and phrases and say 1,000 things. The trick is knowing which 100 words to learn, but the author Boye Demente has solved the problem, choosing only those words you'll hear again and again. Even with a Korean language vocabulary this small, you'll be surprised how quickly you can learn Korean and how fluently you too can communicate in Korean. An English-Korean dictionary makes looking up words and phrases simple and quick. Here's a sample of what you'll be able to do with this Korean phrasebook: Meet people. Go shopping. Ask directions. Ride the subway. Order food and drinks. And much more. About the new edition: This revised edition has manga illustrations to give visual cues for language use in context, and useful cultural notes on what's proper in Korea--how to address someone based on the hierarchy in societal structure (age, gender and how well acquainted with the other party), how to get the attention of a wait staff in a restaurant, etc.
Korean Instant Pot Cookbook
Author: Nancy Cho
Publisher: Rocketships & Wonderment
ISBN: 173412413X
Category : Cooking
Languages : en
Pages : 172
Book Description
“You can feel the love the authors have not only for the cuisine, but for the culture of Korea. This book is a great find for the busy person who wants to cook Korean food on a regular basis, without the hassle of doing a lot of dishes!" - Hooni Kim, Michelin-star chef and author of My Korea Korean Instant Pot Cookbook is the perfect collection of recipes for home cooks who want to make authentic Korean cuisine with ease. Recipe developers Nancy Cho and Selina Lee learned to make Korean food from their mothers and grandmothers. For Nancy, this transpired in her family’s kitchen in California suburbs, while Selina’s experience came from growing up in Seoul, Korea. Together, they set out to explore their Korean heritage, family experiences, and cherished dishes from their childhood to the present. In this cookbook, they share over 90 recipes, tested and translated for preparation in the Instant Pot--all while maintaining the flavors and foundational traditions of Korean cuisine. Whether you’re looking to recreate the dishes your umma made or you’re new to Korean cooking, the Korean Instant Pot Cookbook will help any home cook whip out a quick weeknight meal, an easy late-night snack, or put together an inviting bapsang (Korean table complete with banchan)! 90+ KOREAN RECIPES: Includes traditional dishes such as Soondubu Jjigae (Silken Tofu Stew), popular one-bowl meals like Jjajangmyeon (Black Bean Sauce Noodles), special meals like Bossam and Musaengchae (Pork Belly Cabbage Wraps with Spicy Radish Salad), and modern fusions such as Budae Jjigae (Korean Army Stew) EASY-TO-FOLLOW: Written with step-by-step instructions to get the most out of the Instant Pot’s functionality, as well a full glossary on essential ingredients so every home cook knows what to buy and how to substitute ENTICING PHOTOGRAPHY: Beautiful, full-color photos of appetizing recipes and must-have ingredients
Publisher: Rocketships & Wonderment
ISBN: 173412413X
Category : Cooking
Languages : en
Pages : 172
Book Description
“You can feel the love the authors have not only for the cuisine, but for the culture of Korea. This book is a great find for the busy person who wants to cook Korean food on a regular basis, without the hassle of doing a lot of dishes!" - Hooni Kim, Michelin-star chef and author of My Korea Korean Instant Pot Cookbook is the perfect collection of recipes for home cooks who want to make authentic Korean cuisine with ease. Recipe developers Nancy Cho and Selina Lee learned to make Korean food from their mothers and grandmothers. For Nancy, this transpired in her family’s kitchen in California suburbs, while Selina’s experience came from growing up in Seoul, Korea. Together, they set out to explore their Korean heritage, family experiences, and cherished dishes from their childhood to the present. In this cookbook, they share over 90 recipes, tested and translated for preparation in the Instant Pot--all while maintaining the flavors and foundational traditions of Korean cuisine. Whether you’re looking to recreate the dishes your umma made or you’re new to Korean cooking, the Korean Instant Pot Cookbook will help any home cook whip out a quick weeknight meal, an easy late-night snack, or put together an inviting bapsang (Korean table complete with banchan)! 90+ KOREAN RECIPES: Includes traditional dishes such as Soondubu Jjigae (Silken Tofu Stew), popular one-bowl meals like Jjajangmyeon (Black Bean Sauce Noodles), special meals like Bossam and Musaengchae (Pork Belly Cabbage Wraps with Spicy Radish Salad), and modern fusions such as Budae Jjigae (Korean Army Stew) EASY-TO-FOLLOW: Written with step-by-step instructions to get the most out of the Instant Pot’s functionality, as well a full glossary on essential ingredients so every home cook knows what to buy and how to substitute ENTICING PHOTOGRAPHY: Beautiful, full-color photos of appetizing recipes and must-have ingredients
Survival Korean
Author: Boye Lafayette De Mente
Publisher: Tuttle Publishing
ISBN: 146291165X
Category : Foreign Language Study
Languages : en
Pages : 88
Book Description
A handy Korean phrasebook and guide to the Korean language, Survival Korean contains basic vocabulary necessary for getting around Korea. This book contains all the necessary words and phrases for speaking Korean in any kind of setting. Perfect for students, tourists, or business people learning Korean or travelling to Korea, it also contains a beginner guide to the Korean language, allowing for a deeper understanding of Korean than a typical Korean phrasebook or Korean dictionary. The book is broken into four basic sections: Common Korean Expressions and Key Words, Essential Korean Communication Tools, Korean Travel Vocabulary and Useful Korean Expressions, and Korean Pronunciation Guides for Key Korean Names and Signs. All Korean words and phrases are written in Romanized form as well phonetically, making pronouncing Korean a breeze. For example, the word for "Hello", Yoboseyo is also written as Yoe-boh-say-yoh. Authentic Korean script (Hangul) is also included so that in the case of difficulties the book can be shown to the person the user is trying to communicate with. Key features of Survival Korean include: Hundreds of useful Korean words and expressions. Up-to-date internet, mobile, and social media terms An English-Korean index with more than 1,000 additional words and their pronunciation for quick reference. Romanized forms, phonetic spellings, and Korean script (Hangul) for all words and phrases. A concise background and history of the Korean language. An introduction to the Korean Alphabet. A pronunciation guide for Korean syllables. A guide to Korean grammar.
Publisher: Tuttle Publishing
ISBN: 146291165X
Category : Foreign Language Study
Languages : en
Pages : 88
Book Description
A handy Korean phrasebook and guide to the Korean language, Survival Korean contains basic vocabulary necessary for getting around Korea. This book contains all the necessary words and phrases for speaking Korean in any kind of setting. Perfect for students, tourists, or business people learning Korean or travelling to Korea, it also contains a beginner guide to the Korean language, allowing for a deeper understanding of Korean than a typical Korean phrasebook or Korean dictionary. The book is broken into four basic sections: Common Korean Expressions and Key Words, Essential Korean Communication Tools, Korean Travel Vocabulary and Useful Korean Expressions, and Korean Pronunciation Guides for Key Korean Names and Signs. All Korean words and phrases are written in Romanized form as well phonetically, making pronouncing Korean a breeze. For example, the word for "Hello", Yoboseyo is also written as Yoe-boh-say-yoh. Authentic Korean script (Hangul) is also included so that in the case of difficulties the book can be shown to the person the user is trying to communicate with. Key features of Survival Korean include: Hundreds of useful Korean words and expressions. Up-to-date internet, mobile, and social media terms An English-Korean index with more than 1,000 additional words and their pronunciation for quick reference. Romanized forms, phonetic spellings, and Korean script (Hangul) for all words and phrases. A concise background and history of the Korean language. An introduction to the Korean Alphabet. A pronunciation guide for Korean syllables. A guide to Korean grammar.
Damn Delicious
Author: Rhee, Chungah
Publisher: Time Inc. Books
ISBN: 0848751434
Category : Cooking
Languages : en
Pages : 420
Book Description
The debut cookbook by the creator of the wildly popular blog Damn Delicious proves that quick and easy doesn't have to mean boring.Blogger Chungah Rhee has attracted millions of devoted fans with recipes that are undeniable 'keepers'-each one so simple, so easy, and so flavor-packed, that you reach for them busy night after busy night. In Damn Delicious, she shares exclusive new recipes as well as her most beloved dishes, all designed to bring fun and excitement into everyday cooking. From five-ingredient Mini Deep Dish Pizzas to no-fuss Sheet Pan Steak & Veggies and 20-minute Spaghetti Carbonara, the recipes will help even the most inexperienced cooks spend less time in the kitchen and more time around the table.Packed with quickie breakfasts, 30-minute skillet sprints, and speedy takeout copycats, this cookbook is guaranteed to inspire readers to whip up fast, healthy, homemade meals that are truly 'damn delicious!'
Publisher: Time Inc. Books
ISBN: 0848751434
Category : Cooking
Languages : en
Pages : 420
Book Description
The debut cookbook by the creator of the wildly popular blog Damn Delicious proves that quick and easy doesn't have to mean boring.Blogger Chungah Rhee has attracted millions of devoted fans with recipes that are undeniable 'keepers'-each one so simple, so easy, and so flavor-packed, that you reach for them busy night after busy night. In Damn Delicious, she shares exclusive new recipes as well as her most beloved dishes, all designed to bring fun and excitement into everyday cooking. From five-ingredient Mini Deep Dish Pizzas to no-fuss Sheet Pan Steak & Veggies and 20-minute Spaghetti Carbonara, the recipes will help even the most inexperienced cooks spend less time in the kitchen and more time around the table.Packed with quickie breakfasts, 30-minute skillet sprints, and speedy takeout copycats, this cookbook is guaranteed to inspire readers to whip up fast, healthy, homemade meals that are truly 'damn delicious!'
Maangchi's Big Book of Korean Cooking
Author: Maangchi
Publisher: Harvest
ISBN: 1328988120
Category : Cooking
Languages : en
Pages : 451
Book Description
"The definitive book on Korean cuisine by "YouTube's Korean Julia Child" and the author of Maangchi's Real Korean Cooking." --
Publisher: Harvest
ISBN: 1328988120
Category : Cooking
Languages : en
Pages : 451
Book Description
"The definitive book on Korean cuisine by "YouTube's Korean Julia Child" and the author of Maangchi's Real Korean Cooking." --
Our Korean Kitchen
Author: Jordan Bourke
Publisher: Simon and Schuster
ISBN: 1681881861
Category : Cooking
Languages : en
Pages : 138
Book Description
Korean food is quickly becoming the biggest trend in the culinary world—Our Korean Kitchen will be your inspiring guide to bringing this delicious and healthy cuisine to your table. Critically acclaimed chef and food writer Jordan and his Korean wife Rejina provide a cultural history of the food of Korea giving context to the recipes that follow. This comprehensive collection of 100+ authentic and accessible dishes explores the ingredients and techniques needed to master Korean cooking. From how to stock a Korean pantry, to full menu ideas, to recipes for every meal and craving, this is the only guide to Korean cooking you’ll ever need. You’ll find delicious recipes for Bibimbap, Kimchi Fried Rice, Crispy Chili Rice Cakes, Chicken Dumpling Soup, Seafood & Silken Tofu Stew, Pickled Garlic, Seafood & Spring Onion Pancakes, Shrimp and Sweet Potato Tempura, Knife-cut Noodles in Seafood Broth, Soy-Marinated Crab, Grilled Pork Belly with Sesame Dip, Grilled Beef Short Ribs, Deep Fried Honey Cookies, and so much more! Chapters: Rice & Savory Porridge Soups & Stews Vegetables, Pickles & Sides Pancakes, Fritters & Tofu Noodles Fish Meat Dessert
Publisher: Simon and Schuster
ISBN: 1681881861
Category : Cooking
Languages : en
Pages : 138
Book Description
Korean food is quickly becoming the biggest trend in the culinary world—Our Korean Kitchen will be your inspiring guide to bringing this delicious and healthy cuisine to your table. Critically acclaimed chef and food writer Jordan and his Korean wife Rejina provide a cultural history of the food of Korea giving context to the recipes that follow. This comprehensive collection of 100+ authentic and accessible dishes explores the ingredients and techniques needed to master Korean cooking. From how to stock a Korean pantry, to full menu ideas, to recipes for every meal and craving, this is the only guide to Korean cooking you’ll ever need. You’ll find delicious recipes for Bibimbap, Kimchi Fried Rice, Crispy Chili Rice Cakes, Chicken Dumpling Soup, Seafood & Silken Tofu Stew, Pickled Garlic, Seafood & Spring Onion Pancakes, Shrimp and Sweet Potato Tempura, Knife-cut Noodles in Seafood Broth, Soy-Marinated Crab, Grilled Pork Belly with Sesame Dip, Grilled Beef Short Ribs, Deep Fried Honey Cookies, and so much more! Chapters: Rice & Savory Porridge Soups & Stews Vegetables, Pickles & Sides Pancakes, Fritters & Tofu Noodles Fish Meat Dessert
Our Korean Kitchen
Author: Jordan Bourke
Publisher: Weldon Owen International
ISBN: 1681883120
Category : Cooking
Languages : en
Pages : 462
Book Description
“[This] collection of hearty recipes is an ode to authentic Korean cooking inspired by the dishes the couple eat at home.”—The New York Times Winner of Observer Food Monthly’s Best New Cookbook Award In this beautiful cookbook, critically acclaimed chef and food writer Jordan Bourke and his Korean-born wife, Rejina, provide a cultural history of the food of Korea—along with more than 100 authentic and accessible dishes to make as you explore the ingredients and techniques needed to master Korean cooking. From how to stock a Korean pantry, to full menu ideas, to recipes for every meal and craving, this is the only guide to Korean cooking you’ll ever need. You’ll find delicious recipes for Bibimbap, Kimchi Fried Rice, Crispy Chili Rice Cakes, Chicken Dumpling Soup, Seafood & Silken Tofu Stew, Pickled Garlic, Seafood & Spring Onion Pancakes, Shrimp and Sweet Potato Tempura, Knife-cut Noodles in Seafood Broth, Soy-Marinated Crab, Grilled Pork Belly with Sesame Dip, Grilled Beef Short Ribs, Deep Fried Honey Cookies, and so much more! Chapters include: Rice and Savory Porridge * Soups & Stews *Vegetables, Pickles and Sides * Pancakes, Fritters & Tofu * Noodles * Fish * Meat * Dessert “Brilliantly good.”—The Sunday Times “Gorgeous recipes.”—Nigel Slater, author of Greenfeast
Publisher: Weldon Owen International
ISBN: 1681883120
Category : Cooking
Languages : en
Pages : 462
Book Description
“[This] collection of hearty recipes is an ode to authentic Korean cooking inspired by the dishes the couple eat at home.”—The New York Times Winner of Observer Food Monthly’s Best New Cookbook Award In this beautiful cookbook, critically acclaimed chef and food writer Jordan Bourke and his Korean-born wife, Rejina, provide a cultural history of the food of Korea—along with more than 100 authentic and accessible dishes to make as you explore the ingredients and techniques needed to master Korean cooking. From how to stock a Korean pantry, to full menu ideas, to recipes for every meal and craving, this is the only guide to Korean cooking you’ll ever need. You’ll find delicious recipes for Bibimbap, Kimchi Fried Rice, Crispy Chili Rice Cakes, Chicken Dumpling Soup, Seafood & Silken Tofu Stew, Pickled Garlic, Seafood & Spring Onion Pancakes, Shrimp and Sweet Potato Tempura, Knife-cut Noodles in Seafood Broth, Soy-Marinated Crab, Grilled Pork Belly with Sesame Dip, Grilled Beef Short Ribs, Deep Fried Honey Cookies, and so much more! Chapters include: Rice and Savory Porridge * Soups & Stews *Vegetables, Pickles and Sides * Pancakes, Fritters & Tofu * Noodles * Fish * Meat * Dessert “Brilliantly good.”—The Sunday Times “Gorgeous recipes.”—Nigel Slater, author of Greenfeast
Continuing Korean
Author: Ross King
Publisher: Tuttle Publishing
ISBN: 1462914926
Category : Foreign Language Study
Languages : en
Pages : 452
Book Description
This is a complete and effective intermediate-level Korean textbook and Korean language learning package It is the next book in the Elementary Korean series and takes student's abilities to read comprehend Korean, speak Korean, read Korean, and write Korean to the next level. Continuing Korean is designed for learners who have achieved basic proficiency and wish to progress to the more complex structures of the Korean language. It offers a full range of field-tested exercises that will help readers build their confidence and fluency in the Korean language. Each lesson includes Korean dialogues, vocabulary, lesson notes and detailed breakdowns of the grammatical structure under discussion, and exercises. The downloadable audio is another great way to learn Korean and ensures correct pronunciation and helps to build listening comprehension.
Publisher: Tuttle Publishing
ISBN: 1462914926
Category : Foreign Language Study
Languages : en
Pages : 452
Book Description
This is a complete and effective intermediate-level Korean textbook and Korean language learning package It is the next book in the Elementary Korean series and takes student's abilities to read comprehend Korean, speak Korean, read Korean, and write Korean to the next level. Continuing Korean is designed for learners who have achieved basic proficiency and wish to progress to the more complex structures of the Korean language. It offers a full range of field-tested exercises that will help readers build their confidence and fluency in the Korean language. Each lesson includes Korean dialogues, vocabulary, lesson notes and detailed breakdowns of the grammatical structure under discussion, and exercises. The downloadable audio is another great way to learn Korean and ensures correct pronunciation and helps to build listening comprehension.
Korean Business Etiquette
Author: Boye Lafayette De Mente
Publisher: Tuttle Publishing
ISBN: 1462900674
Category : Business & Economics
Languages : en
Pages : 169
Book Description
South Korean companies and technology have suddenly conquered the world. Samsung, Hyundai and LG are industry leaders and the global brands. Korean culture in the form of K-Pop music videos and "Korean Wave" films and TV dramas are watched everywhere from Tel Aviv to Singapore to Rio. Korean gourmet food trucks ply the streets of New York and LA, and kimchi has found a place on the shelves of well-stocked supermarkets around the world. With just a fraction of Japan's land area, less than half its population, and no natural resources--how have Korean companies managed to conquer the world in such a short period of time? What is the "secret sauce" of Korean business practices and companies that makes them so successful? To find out, readers need more than statistics and company profiles. Learning the basics about Korean culture, about Korean social etiquette and Korean business culture, will enable you to understand for the first time how Koreans think and why they work so effectively to achieve their goals. This understanding will enhance your own effectiveness in doing business with Koreans, or in competing with them--whether in Korea or elsewhere.
Publisher: Tuttle Publishing
ISBN: 1462900674
Category : Business & Economics
Languages : en
Pages : 169
Book Description
South Korean companies and technology have suddenly conquered the world. Samsung, Hyundai and LG are industry leaders and the global brands. Korean culture in the form of K-Pop music videos and "Korean Wave" films and TV dramas are watched everywhere from Tel Aviv to Singapore to Rio. Korean gourmet food trucks ply the streets of New York and LA, and kimchi has found a place on the shelves of well-stocked supermarkets around the world. With just a fraction of Japan's land area, less than half its population, and no natural resources--how have Korean companies managed to conquer the world in such a short period of time? What is the "secret sauce" of Korean business practices and companies that makes them so successful? To find out, readers need more than statistics and company profiles. Learning the basics about Korean culture, about Korean social etiquette and Korean business culture, will enable you to understand for the first time how Koreans think and why they work so effectively to achieve their goals. This understanding will enhance your own effectiveness in doing business with Koreans, or in competing with them--whether in Korea or elsewhere.