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Author: Jason Miles
Publisher: McGraw Hill Professional
ISBN: 0071827013
Category : Business & Economics
Languages : en
Pages : 240
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Book Description
CREATE A PICTURE-PERFECT Instagram MARKETING STRATEGY If you're not using Instagram to your advantage, you have to start now. Instagram is the hottest social media site today: Two years after its launch, the number of its daily mobile users surpassed that of Twitter. Then Facebook purchased it for a billion dollars--and it took the world by storm. Instagram Power provides everything you need to grab customers on the world's most popular photo-sharing site. This guide covers it all--from setting up an account to promoting a brand to integrating the photo-sharing app into an existing marketing strategy. Learn how to: CREATE THE MOST EFFECTIVE IMAGE FOR YOUR NEEDS IDENTIFY PROSPECTIVE CUSTOMERS WITH HASHTAGS DEVELOP A MARKETING PLAN TAILORED FOR THE SITE LAUNCH A NEW PRODUCT CREATE A MINI SOCIAL NETWORK OF CUSTOMERS ON INSTAGRAM TRACK AND MEASURE YOUR EFFORTS
Author: Jason Miles
Publisher: McGraw Hill Professional
ISBN: 0071827013
Category : Business & Economics
Languages : en
Pages : 240
Get Book
Book Description
CREATE A PICTURE-PERFECT Instagram MARKETING STRATEGY If you're not using Instagram to your advantage, you have to start now. Instagram is the hottest social media site today: Two years after its launch, the number of its daily mobile users surpassed that of Twitter. Then Facebook purchased it for a billion dollars--and it took the world by storm. Instagram Power provides everything you need to grab customers on the world's most popular photo-sharing site. This guide covers it all--from setting up an account to promoting a brand to integrating the photo-sharing app into an existing marketing strategy. Learn how to: CREATE THE MOST EFFECTIVE IMAGE FOR YOUR NEEDS IDENTIFY PROSPECTIVE CUSTOMERS WITH HASHTAGS DEVELOP A MARKETING PLAN TAILORED FOR THE SITE LAUNCH A NEW PRODUCT CREATE A MINI SOCIAL NETWORK OF CUSTOMERS ON INSTAGRAM TRACK AND MEASURE YOUR EFFORTS
Author: Jason Miles
Publisher: McGraw Hill Professional
ISBN: 1260453316
Category : Business & Economics
Languages : en
Pages : 272
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Book Description
Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product. The essential guide to marketing and building your business on Instagram - today’s hottest social media platform While other social sites are declining in popularity, Instagram is hotter than ever—and shows no signs of cooling off any time soon. But it’s not just users that are flocking to the site, marketers love it too. With more features and marketing capabilities than ever, Instagram is a channel that smart marketers can’t afford to avoid. Filled with proven strategies from leading Instagram experts this updated edition of Instagram Power walks you through the steps of setting up your account, actionable monetization methods you can use, and how to integrate the social media platform into your complete marketing approach. With 15 new chapter subsections and revisions throughout, the book shows you how to leverage all the new features, including Insights, IGTV, Shop-able Posts, Stories, and Instagram Ads. You’ll discover how to: •Leverage Instagram to build and strengthen your business or personal brand•Design an effective marketing plan for the platform•Sell directly on Instagram with Shop-able posts•Avoid common pitfalls, and much more If you’re serious about marketing, you need to tap into the power of the world's most popular photo-sharing platform. This guide offers a road map to achieving Instagram marketing success.
Author: Eduardo Lopez
Publisher: The Rosen Publishing Group, Inc
ISBN: 1508172722
Category : Juvenile Nonfiction
Languages : en
Pages : 66
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Book Description
With the landscape of social media changing rapidly, image-based platforms like Snapchat and Instagram are growing more popular as access to high-quality cameras become a part of daily life. To prepare students for success in writing, creating content, and marketing, this guide walks the reader through both of these exciting platforms, comparing their advantages and drawbacks. The twenty activities included give students concrete skills to develop as they consider their audience, map out plans for the content they plan to post, and learn how to use social media to attract the notice of colleges and employers.
Author: Alessandro Inversini
Publisher: Springer
ISBN: 331928231X
Category : Business & Economics
Languages : en
Pages : 792
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Book Description
The papers presented in this volume advance the state-of-the-art research on digital marketing and social media, mobile computing and responsive web design, semantic technologies and recommender systems, augmented and virtual reality, electronic distribution and online travel reviews, MOOC and eLearning, eGovernment and sharing economy. This book covers the most significant areas contributed by prominent scholars from around the world and is suitable for both academics and practitioners who are interested in the latest developments in eTourism.
Author: Susan Meyer
Publisher: The Rosen Publishing Group, Inc
ISBN: 1477776486
Category : Juvenile Nonfiction
Languages : en
Pages : 48
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Book Description
Whether you're in business or just enjoying some free time on social media, creating an identity on the Web is more important than ever. Readers will learn how companies of all shapes and sizes use the Internet to form an image and increase sales. This instructive volume also provides examples of how one's personal brand online is more important than one might think. Myths and facts dispel some common misconceptions about online branding, and 10 Great Questions to Ask a Social Media Specialist will help readers focus on the important aspects of their online presence.
Author: Anastasia Veneti
Publisher: Springer
ISBN: 3030187292
Category : Political Science
Languages : en
Pages : 294
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Book Description
This book offers a theoretically driven, empirically grounded survey of the role visual communication plays in political culture, enabling a better understanding of the significance and impact visuals can have as tools of political communication. The advent of new media technologies have created new ways of producing, disseminating and consuming visual communication, the book hence explores the theoretical and methodological underpinnings of visual political communication in the digital age, and how visual communication is employed in a number of key settings. The book is intended as a specialist reading and teaching resource for courses on media, politics, citizenship, activism, social movements, public policy, and communication.
Author: Anastasia Veneti
Publisher: Emerald Group Publishing
ISBN: 183982400X
Category : Social Science
Languages : en
Pages : 584
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Book Description
The Emerald Handbook of Digital Media in Greece: Journalism and Political Communication in Times of Crisis presents the empirical applications of digital media in political communication and in a number of social settings including the environment, homelessness, migration and social movements.
Author: Management Association, Information Resources
Publisher: IGI Global
ISBN: 1668462885
Category : Computers
Languages : en
Pages : 2012
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Book Description
Social media has become a key tool that businesses must utilize in all areas of their practices to build relationships with their customer base and promote their products. This technology is no longer optional as those who do not take advantage of the many benefits it offers continue to struggle with outdated practices. In order for businesses to flourish, further study on the advantages social media provides in the areas of marketing and developing consumer relationships is required. The Research Anthology on Social Media Advertising and Building Consumer Relationships considers best practices and strategies of utilizing social media successfully throughout various business fields to promote products, build relationships, and maintain relevancy. This book also discusses common pitfalls and challenges companies face as they attempt to create a name for themselves in the online world. Covering topics such as marketing, human aspects of business, and branding, this major reference work is crucial for managers, business owners, entrepreneurs, researchers, scholars, academicians, practitioners, instructors, and students.
Author: Rusmadiah Anwar
Publisher: Springer
ISBN: 9811304874
Category : Social Science
Languages : en
Pages : 564
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Book Description
This book of conference proceedings contains papers presented at the Art and Design International Conference (AnDIC 2016). It examines the impact of Cyberology, also known as Internet Science, on the world of art and design. It looks at how the rapid growth of Cyberology and the creation of various applications and devices have influenced human relationships. The book discusses the impact of Cyberology on the behaviour, attitudes and perceptions of users, including the way they work and communicate. With a strong focus on how the Cyberology world influences and changes the methods and works of artists, this book features topics that are relevant to four key players - artists, intermediaries, policy makers, and the audience - in a cultural system, especially in the world of art and design. It examines the development, problems and issues of traditional cultural values, identity and new trends in contemporary art. Most importantly, the book attempts to discuss the past, present and future of art and design whilst looking at some underlying issues that need to be addressed collectively.
Author: Zengin, Gözde
Publisher: IGI Global
ISBN: 1668463776
Category : Architecture
Languages : en
Pages : 300
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Book Description
Design consists of the solution proposals put forward by the designer for the target audience. The changing needs of the target audience cause the designer to change the solutions. Although the act of designing seems to take place in the triangle of mass-object-designer, it is also affected by the period it is in, independently of these components. The changing perception of taste with the change of the period, the adoption of fast consumption, the advancement of technology, the attempt to establish the real world in the virtual with this progress, and the widespread use of social media causes different effects on different user groups. Some users, who feel this effect, adapt to it and try to meet their needs in parallel, while the other part shows a conscious resistance to this effect and prefers to maintain a perception of liking from the past. It is important to share these views to break the resistance and ensure the construction of a new agenda. Contemporary Manifests on Design Thinking and Practice reveals the current problems, practices, and research of the period in design disciplines. It gives readers the opportunity to see the impact of the ever-present change and transformation in design as a whole. Covering topics such as alternative design models, social media interaction, and urban social sustainability, this premier reference source is a dynamic resource for designers, architects, industrial designers, business leaders and executives, students and faculty of higher education, librarians, researchers, and academicians.
