Author: Anaita Sarkar
Publisher:
ISBN: 9780648984900
Category :
Languages : en
Pages :

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Book Description
An actionable digital marketing playbook to help grow e-commerce businesses in Australia

Author: Amie Pendle
Publisher: Lulu.com
ISBN: 1678003492
Category : Self-Help
Languages : en
Pages : 108

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Book Description
Stand Up and Stand Out with the Brandographer as she teaches you, her online bestie, how to dominate social media with a brand that screams YOU!! Learn everything from how to take your own photos, to posting hacks that will get you seen! Wanna work with brands as an influencer and grow your following? We have you covered there too!

Author: Rishabh Bansal
Publisher: Rishabh Printers
ISBN:
Category : Business & Economics
Languages : en
Pages : 58

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Book Description
The Instagram network is 1 billion strong and there is a lot of potential to market your brand using the portal. The book Brand Marketing on Instagram teaches you exactly how to create a powerful brand image using visuals that could give your brand more recognition. Starting from the basics, get to know the high-end tools that helps you to grow on Instagram. Step-by-step in each chapter, you'll learn the branding strategies, how to gain more visibility among your target audience, account growth tactics and much more. The live case-studies to get targeted followers and more reach will help you dive deep and grow your brand. Chapters Chapter 1 - Introduction to branding and Instagram marketing Chapter 2 - Basic concepts of Instagram Chapter 3 - Competitor Research on Instagram Chapter 4 - Content Creation Chapter 5 - Hashtag Research Chapter 6 - Profile Growth Chapter 7 - Automation Chapter 8 - Paid advertising on Instagram: Instagram Ads Chapter 9 - Instagram TV: IGTV About the author Rishabh Bansal is a Digital Marketing and online branding expert. He has helped over 100 brands grow online on Instagram. His vision is to empower entrepreneurs across the globe to grow digitally. Besides this, he is very fond of travelling.

Author: Mark Robertson
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 70

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Book Description
Attract Hyper-Targeted Instagram Followers, Convert Followers to Paying Customers, & Expand your Brand Using Instagram Today only, get this bestseller for a special price. Did you know you can grow your business with Instagram Stories? Learn to get more followers, drive more traffic to your website, and sell more of your products and services with this book! Here Is A Preview Of What You'll Read... What Is Instagram? Instagram Marketing Instagram’s Reach How Important Is Instagram For Your Brand? How To Gain Followers Fast? Building An Instagram Strategy Creating Content On Instagram Instagram’s Business Tools And much, much more! Download your copy today! Take action today and download this book now at a special price!

Author: Bill Chiaravalle
Publisher: John Wiley & Sons
ISBN: 111895808X
Category : Business & Economics
Languages : en
Pages : 390

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Book Description
Discover how brands are created, managed, differentiated, leveraged, and licensed Whether your business is large or small, global or local, this new edition of Branding For Dummies gives you the nuts and bolts to create, improve, and maintain a successful brand. It'll help you define your company's mission, the benefits and features of your products or services, what your customers and prospects already think of your brand, what qualities you want them to associate with your company, and so much more. Packed with plain-English advice and step-by-step instructions, Branding For Dummies covers assembling a top-notch branding team, positioning your brand, handling advertising and promotions, avoiding blunders, and keeping your brand viable, visible, and healthy. Whether you're looking to develop a logo and tagline, manage and protect your brand, launch a brand marketing plan, fix a broken brand, make customers loyal brand champions—or anything in between—Branding For Dummies makes it fast and easy. Includes tips and cautionary advice on social media and its impact on personal and business branding programs Covers balancing personal and business brand development References some of the major brand crises—and how to avoid making the same mistakes Shows brand marketers how to create brands that match their employers' objectives while launching their own careers If you're a business leader looking to set your brand up for the ultimate success, Branding For Dummies has you covered.

Author: JIM GEORGE ALEPH
Publisher: JIM GEORGE ALEPH
ISBN:
Category : Computers
Languages : en
Pages : 138

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Book Description
This detailed guide to Instagram provides users with the knowledge and tools to build a compelling and effective presence on the platform. Starting with the essentials of creating a strong Instagram profile and understanding your audience, the book guides readers through setting up a business account and crafting engaging captions and hashtags. Visual content creation is covered extensively, including the development of a content calendar to maintain consistency. The book offers strategies for growing your followers organically, collaborating with others, and running successful giveaways to boost engagement. Building a loyal community and effectively responding to comments and messages are key topics, along with hosting successful Instagram Live sessions. Readers will learn to understand Instagram Insights, measure success, and track progress for continuous improvement. The guide also delves into optimizing profiles and content, using Instagram Stories and IGTV, running effective ad campaigns, and leveraging Instagram’s shopping feature for business growth.

Author: Rohit Mehta
Publisher: Himanshu Mahawar
ISBN:
Category : Business & Economics
Languages : en
Pages : 23

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Book Description
5 Powerful Instagram Marketing Tips

Author: Carolin Wesche
Publisher: GRIN Verlag
ISBN: 3346155935
Category : Business & Economics
Languages : en
Pages : 177

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Book Description
Master's Thesis from the year 2018 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, University of Münster (Institute for Value-Based Marketing), language: English, abstract: The following study investigates the influence of traditional design stimuli, applied to a brand post, on the consumer's engagement rate on Instagram. Consumer engagement thereby represents the effectiveness of a brand post and is defined by the ratio of the number of likes of a brand post and the number of followers of the brand. Aiming at analyzing the effectiveness of traditional design stimuli on Instagram, the author gathers 450 Instagram brand posts from five different product categories which are subsequently assessed and coded. The researcher then conducts a regression analysis as this allows to evaluate the influence of the traditional visual design stimuli on the consumer's engagement rate. Whereas novel & cognitive demanding stimuli are not found to influence the engagement rate for a brand post, certain physically intensive & prominent stimuli as well as some affective & emotional stimuli have a significant influence. The present study further investigates the moderating effect of brand knowledge on the magnitude of the stimuli's influence on consumer engagement rate. The results indicate that brand knowledge has a moderating effect on certain stimuli. For all other stimuli, the influence on the engagement rate does not change for different levels of brand knowledge. The results further show that design stimuli applied in brand posts on Instagram differ in their impact on the engagement rate, depending on the product category shown in the brand post. These findings can be used by managers to exploit the benefits of social media marketing on Instagram.

Author: Paul Burns
Publisher: Bloomsbury Publishing
ISBN: 1350304883
Category : Business & Economics
Languages : en
Pages : 503

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Book Description
Written by a highly regarded expert on entrepreneurship, this bestselling textbook provides an engaging and comprehensive overview of corporate entrepreneurship. Now in its fourth edition and fully revised throughout, this accessible text is structured in four key parts that cover everything a student needs to know about the topic. After an initial consideration of what constitutes corporate entrepreneurship and innovation, the author then guides students through the four pillars of entrepreneurial architecture: culture, structure, leadership and strategy. The third section focusses on the entrepreneurial mind-set, including how to encourage creativity, business ideas and developing concepts. Finally, the book draws attention to corporate venturing, examining venture teams, intrapreneurs, market development and the role of shareholder value. It is no longer sufficient for businesses to grow simply by cutting costs and taking over competitors. To achieve true success, organisations must avoid an ageing product or service portfolio to bring new, innovative ideas to market. Corporate entrepreneurship is inherently risky and therefore requires a fresh approach to strategy. The approach Paul Burns offers will successfully overcome barriers to launching new ideas, internal challenges of managing creativity and show how to foster an entrepreneurial culture. This is the go-to textbook for all students studying Corporate Entrepreneurship, Intrapreneurship or Corporate Venturing at undergraduate, postgraduate or MBA level. The book is also essential reading for courses on Strategic Entrepreneurship and Innovation. New to this Edition: - Fully revised and updated content throughout with new four-part structure - Brand new case studies in every chapter, featuring some of the world's highest profile companies from across the globe - A greater focus on innovation, including a new chapter on this topic at the start of the book - New chapters on 'Developing a Business Model', 'Managing Change' and 'Managing Risk' - New on-page glossary with key terms highlighted in the text and defined in the margins - New Activities and Group Discussion topics at the end of each chapter

Author: SOUNDARYA S S
Publisher: Ink of Knowledge
ISBN: 9358266813
Category : Business & Economics
Languages : en
Pages : 119

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Book Description
This handbook is composed for the students to explore the rapidly changing content marketing world. They will learn how to build a real-world content strategy and plan to execute it. Content marketing is not just a theory, it is a knowledge that will be directly applicable in next marketing role.