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Author: Chip R. Bell
Publisher: Berrett-Koehler Publishers
ISBN: 1523090227
Category : Business & Economics
Languages : en
Pages : 169
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Book Description
“A journey into a powerful idea . . . the more people you involve as creators and contributors, the greater your innovation capacity.” —Polly LaBarre, New York Times-bestselling coauthor of Mavericks at Work Organizations need to offer customers breakthrough products, services, and solutions to effectively compete in today’s innovation-hungry economy. The challenge is customers often don’t know precisely what they want. As Henry Ford is reputed to have said, “If I had asked people what they wanted, they would have said faster horses.” To surprise and awe your customers, Chip Bell advises developing co-creation partnerships with them. Co-creation partnerships are about fulfilling customers’ hopes and aspirations, not just their needs and expectations. Co-creation partnerships require (1) curiosity that uncovers insight, (2) grounding that promotes clear focus, (3) discovery that fosters risk-taking, (4) trust that safeguards partnership purity, and (5) passion that inspires energized generosity. Using examples from organizations like McDonald’s, DHL, Marriott, Lockheed Martin, Discover Financial, Ultimate Software, and many more, Bell shows how co-creation partnerships enable you to tap into the treasure trove of ideas, ingenuity, and genius-in-the-raw within every customer. “Innovation through partnership is the blueprint for business growth in the future. Inside Your Customer’s Imagination provides the instruction and inspiration to make it a success.”—Marshall Goldsmith, #1 New York Times-bestselling author “Chip Bell’s unique perspective, lively illustrations, and practical advice result in one terrific resource for anyone eager to tap a customer’s ingenuity for creating breakthrough results.” —Jeanne Bliss, founder and CEO, CustomerBliss; and cofounder, Customer Experience Professionals Association (CXPA)
Author: Chip R. Bell
Publisher: Berrett-Koehler Publishers
ISBN: 1523090227
Category : Business & Economics
Languages : en
Pages : 169
Get Book Here
Book Description
“A journey into a powerful idea . . . the more people you involve as creators and contributors, the greater your innovation capacity.” —Polly LaBarre, New York Times-bestselling coauthor of Mavericks at Work Organizations need to offer customers breakthrough products, services, and solutions to effectively compete in today’s innovation-hungry economy. The challenge is customers often don’t know precisely what they want. As Henry Ford is reputed to have said, “If I had asked people what they wanted, they would have said faster horses.” To surprise and awe your customers, Chip Bell advises developing co-creation partnerships with them. Co-creation partnerships are about fulfilling customers’ hopes and aspirations, not just their needs and expectations. Co-creation partnerships require (1) curiosity that uncovers insight, (2) grounding that promotes clear focus, (3) discovery that fosters risk-taking, (4) trust that safeguards partnership purity, and (5) passion that inspires energized generosity. Using examples from organizations like McDonald’s, DHL, Marriott, Lockheed Martin, Discover Financial, Ultimate Software, and many more, Bell shows how co-creation partnerships enable you to tap into the treasure trove of ideas, ingenuity, and genius-in-the-raw within every customer. “Innovation through partnership is the blueprint for business growth in the future. Inside Your Customer’s Imagination provides the instruction and inspiration to make it a success.”—Marshall Goldsmith, #1 New York Times-bestselling author “Chip Bell’s unique perspective, lively illustrations, and practical advice result in one terrific resource for anyone eager to tap a customer’s ingenuity for creating breakthrough results.” —Jeanne Bliss, founder and CEO, CustomerBliss; and cofounder, Customer Experience Professionals Association (CXPA)
Author: Marta Arteaga
Publisher: Cuento de Luz
ISBN: 8415619316
Category : Juvenile Fiction
Languages : en
Pages : 24
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Book Description
Winner of the Living Now Awards 2013, International Latino Book Awards 2013 and Moonbeam Children Books Awards 2013. There is a door in every one of us that leads to our imagination, a world where anything is possible. Dou you dare to embark on the most wonderful journey to our inner-self? One day when I was reading my story, I breathed in one of the words and something magical happened... I entered my imagination! We have always been told about the power of imagination, but what is imagination? How does it work? There is a magical place where you can always be yourself. In there you can turn on your light and illuminate your life with it. That place is your imagination. Your imagination has a life and a voice of its own. It is like a voice that speaks inside of you and paints everything around you with vivid colors. Within your imagination you are the king or queen of your creation. Open the door and discover how that place where we can always be ourselves is like and how does it work. And within your imagination... what is there? Read the first pages of Inside my imagination here below:
Author: Daniel Lusko
Publisher: Independently Published
ISBN: 9781976932700
Category : Self-Help
Languages : en
Pages : 116
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Book Description
New York Times Best-selling Author Bob Proctor praises Imagination Creates Reality, "My friend Daniel Lusko is a director in Hollywood, and his life is proof his imagination is well exercised. Daniel's book does an excellent job of showing us how to fire up our imagination and channel it's magnificent creative power toward the good we desire. This book should be kept on hand and reviewed again and again. It is absolutely power-packed with unfailing principles and experiences of the imagination that will ignite your mind and change your life." Richard Hawkes, Chief Executive for Prince Charles of Wales at Buckingham Palace says, "Imagination Creates Reality is a truly inspiring read that really provokes the reader to think and believe in a different and creative way. As an experienced social sector Chief Executive I am always looking for different ways to both inspire colleagues and also to encourage young people to believe that they can change the world for the better. I will be strongly recommending this book to all of them as it will help them stretch their imagination way beyond the artificial boundaries we can all set up." The power of the imagination is a phrase often relevant to only a select few who are considered creative people. Why are some people creative and others are not? Is the imagination something that is available only to inventors and artists? There is so much more to the imagination that is relevant to every single person on the planet, and whether consciously or unconsciously, something that each one of us are influenced by every single moment of our lives. With this book, my aim is to expand the awareness and skill of the reader's extraordinary power to use their imagination to create the life of their dreams that all of mankind will benefit from. -Daniel Lusko
Author: Sarah White
Publisher: Penguin
ISBN: 144069611X
Category : Business & Economics
Languages : en
Pages : 490
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Book Description
From online marketing to old-fashioned word-of-mouth, readers will find a comprehensive update on key marketing basics, as well as such topics as: • Guerilla marketing. • Marketing to Boomers and Latinos. • Online marketing. • Targeted, but affordable direct mail. • Sample marketing plans for several types of small businesses (as well as a couple of larger projects). • Practical, do-it-yourself distribution strategies. • Analysis of business segments and trends, and much more.
Author: Sarah White
Publisher: Penguin
ISBN: 9781592571352
Category : Business & Economics
Languages : en
Pages : 490
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Book Description
In today's business environment, many professionals are getting back to the basics of key topics such as marketing. In this new edition of the popular The Complete Idiot's Guide to Marketing, author Sarah White gives a comprehensive update on marketing today. She takes a firm foundation of the basics and adds to it accessible marketing techniques including guerrilla marketing, marketing to the Baby Boomer generation, online marketing, targeted affordable direct mail, and more! With all the formal material readers need for positioning products or services including marketing plans, distribution strategies, and more, this completely updated edition is the book readers need for today! New coverage includes sample marketing plans for several types of small business – and a couple of larger projects; practical do-it-yourself strategies and tactics; how to analyze business segments, trends, etc.
Author: Digital World
Publisher: Digital World
ISBN: 1436675472
Category : Business & Economics
Languages : en
Pages : 68
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Book Description
Tired of mediocre sales results? Wanting to turn your business into a magnet for loyal customers? In this series of practical and revealing ebooks, you will have access to an arsenal of advanced strategies and techniques to boost your sales to new heights and build lasting relationships with your customers. Throughout the series, you will: Unlock the secrets of consumer psychology: Understand the motivations and triggers that drive purchasing decisions and learn how to create irresistible messages that convert leads into loyal customers. Master foolproof prospecting techniques: Discover how to find your ideal customers, even in competitive markets, and build a solid foundation of qualified leads. Improve your communication skills: Learn to communicate with clarity, persuasion and empathy, creating genuine connections with your customers and building the trust necessary to close sales. Monetize your knowledge and skills: Transform yourself into a sales expert and explore lucrative opportunities to offer your services as a consultant or mentor. Each ebook in the series offers: Practical, actionable content: Proven tips and strategies you can immediately implement in your business. Real examples and case studies: Learn from the experiences of successful salespeople and replicate their results. Valuable tools and resources: Templates, checklists and scripts to help you implement strategies. Personalized guidance: Access to an exclusive group to answer questions and receive personalized support. Whether you are a beginner or an experienced seller, this ebook series is the key to your success. Invest in your future and become a sales master! Secure your complete series today and take the first step towards mastering the art of selling and building customer loyalty!
Author: Neil Godin
Publisher: Trafford Publishing
ISBN: 1425102255
Category : Business & Economics
Languages : en
Pages : 228
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Book Description
Business owners and salespeople hate the imposing and rejection that go with selling, but have to generate sales. This book shows you how to grow your business quickly, easily and inexpensivelyƒ without old-fashioned selling.
Author: Robert Harvey
Publisher: A&C Black
ISBN: 1441124241
Category : Literary Criticism
Languages : en
Pages : 174
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Book Description
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Author: James W. Pickens
Publisher: Business Plus
ISBN: 0446567841
Category : Business & Economics
Languages : en
Pages : 229
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Book Description
Showing how to read the customer's emotions, this classic gives readers the inside knowledge to overcome any barrier and successfully make the close every time.
Author: Brian Zahnd
Publisher: Charisma Media
ISBN: 1599797542
Category : Religion
Languages : en
Pages : 162
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Book Description
No one wants trouble to come. But when it does (and it always does), you can recover…you can prevail.
