Author: Dave Hitz
Publisher: John Wiley & Sons
ISBN: 0470345233
Category : Business & Economics
Languages : en
Pages : 210
Book Description
Dave Hitz likes to solve fun problems. He didn’t set out to be a Silicon Valley icon, a business visionary, or even a billionaire. But he became all three. It turns out that business is a mosaic of interesting puzzles like managing risk, developing and reversing strategies, and looking into the future by deconstructing the past. As a founder of NetApp, a data storage firm that began as an idea scribbled on a placemat and now takes in $4 billion a year, Hitz has seen his company go through every major cycle in business—from the Jack-of-All-Trades mentality of a start-up, through the tumultuous period of the IPO and the dot-com bust, and finally to a mature enterprise company. NetApp is one of the fastest-growing computer companies ever, and for six years in a row it has been on Fortune magazine’s list of Best Companies to Work For. Not bad for a high school dropout who began his business career selling his blood for money and typing the names of diseases onto index cards. With colorful examples and anecdotes, How to Castrate a Bull is a story for everyone interested in understanding business, the reasons why companies succeed and fail, and how powerful lessons often come from strange and unexpected places. Dave Hitz co-founded NetApp in 1992 with James Lau and Michael Malcolm. He served as a programmer, marketing evangelist, technical architect, and vice president of engineering. Presently, he is responsible for future strategy and direction for the company. Before his career in Silicon Valley, Dave worked as a cowboy, where he got valuable management experience by herding, branding, and castrating cattle.
How to Castrate a Bull
Author: Dave Hitz
Publisher: John Wiley & Sons
ISBN: 0470345233
Category : Business & Economics
Languages : en
Pages : 210
Book Description
Dave Hitz likes to solve fun problems. He didn’t set out to be a Silicon Valley icon, a business visionary, or even a billionaire. But he became all three. It turns out that business is a mosaic of interesting puzzles like managing risk, developing and reversing strategies, and looking into the future by deconstructing the past. As a founder of NetApp, a data storage firm that began as an idea scribbled on a placemat and now takes in $4 billion a year, Hitz has seen his company go through every major cycle in business—from the Jack-of-All-Trades mentality of a start-up, through the tumultuous period of the IPO and the dot-com bust, and finally to a mature enterprise company. NetApp is one of the fastest-growing computer companies ever, and for six years in a row it has been on Fortune magazine’s list of Best Companies to Work For. Not bad for a high school dropout who began his business career selling his blood for money and typing the names of diseases onto index cards. With colorful examples and anecdotes, How to Castrate a Bull is a story for everyone interested in understanding business, the reasons why companies succeed and fail, and how powerful lessons often come from strange and unexpected places. Dave Hitz co-founded NetApp in 1992 with James Lau and Michael Malcolm. He served as a programmer, marketing evangelist, technical architect, and vice president of engineering. Presently, he is responsible for future strategy and direction for the company. Before his career in Silicon Valley, Dave worked as a cowboy, where he got valuable management experience by herding, branding, and castrating cattle.
Publisher: John Wiley & Sons
ISBN: 0470345233
Category : Business & Economics
Languages : en
Pages : 210
Book Description
Dave Hitz likes to solve fun problems. He didn’t set out to be a Silicon Valley icon, a business visionary, or even a billionaire. But he became all three. It turns out that business is a mosaic of interesting puzzles like managing risk, developing and reversing strategies, and looking into the future by deconstructing the past. As a founder of NetApp, a data storage firm that began as an idea scribbled on a placemat and now takes in $4 billion a year, Hitz has seen his company go through every major cycle in business—from the Jack-of-All-Trades mentality of a start-up, through the tumultuous period of the IPO and the dot-com bust, and finally to a mature enterprise company. NetApp is one of the fastest-growing computer companies ever, and for six years in a row it has been on Fortune magazine’s list of Best Companies to Work For. Not bad for a high school dropout who began his business career selling his blood for money and typing the names of diseases onto index cards. With colorful examples and anecdotes, How to Castrate a Bull is a story for everyone interested in understanding business, the reasons why companies succeed and fail, and how powerful lessons often come from strange and unexpected places. Dave Hitz co-founded NetApp in 1992 with James Lau and Michael Malcolm. He served as a programmer, marketing evangelist, technical architect, and vice president of engineering. Presently, he is responsible for future strategy and direction for the company. Before his career in Silicon Valley, Dave worked as a cowboy, where he got valuable management experience by herding, branding, and castrating cattle.
Trick Mirror
Author: Jia Tolentino
Publisher: Random House
ISBN: 0525510559
Category : Literary Collections
Languages : en
Pages : 322
Book Description
NEW YORK TIMES BESTSELLER • “From The New Yorker’s beloved cultural critic comes a bold, unflinching collection of essays about self-deception, examining everything from scammer culture to reality television.”—Esquire Book Club Pick for Now Read This, from PBS NewsHour and The New York Times • “A whip-smart, challenging book.”—Zadie Smith • “Jia Tolentino could be the Joan Didion of our time.”—Vulture FINALIST FOR THE NATIONAL BOOK CRITICS CIRCLE’S JOHN LEONARD PRIZE FOR BEST FIRST BOOK • NAMED ONE OF THE TEN BEST BOOKS OF THE YEAR BY THE NEW YORK PUBLIC LIBRARY AND HARVARD CRIMSON AND ONE OF THE BEST BOOKS OF THE YEAR BY The New York Times Book Review • Time • Chicago Tribune • The Washington Post • NPR • Variety • Esquire • Vox • Elle • Glamour • GQ • Good Housekeeping • The Paris Review • Paste • Town & Country • BookPage • Kirkus Reviews • BookRiot • Shelf Awareness Jia Tolentino is a peerless voice of her generation, tackling the conflicts, contradictions, and sea changes that define us and our time. Now, in this dazzling collection of nine entirely original essays, written with a rare combination of give and sharpness, wit and fearlessness, she delves into the forces that warp our vision, demonstrating an unparalleled stylistic potency and critical dexterity. Trick Mirror is an enlightening, unforgettable trip through the river of self-delusion that surges just beneath the surface of our lives. This is a book about the incentives that shape us, and about how hard it is to see ourselves clearly through a culture that revolves around the self. In each essay, Tolentino writes about a cultural prism: the rise of the nightmare social internet; the advent of scamming as the definitive millennial ethos; the literary heroine’s journey from brave to blank to bitter; the punitive dream of optimization, which insists that everything, including our bodies, should become more efficient and beautiful until we die. Gleaming with Tolentino’s sense of humor and capacity to elucidate the impossibly complex in an instant, and marked by her desire to treat the reader with profound honesty, Trick Mirror is an instant classic of the worst decade yet. FINALIST FOR THE PEN/DIAMONSTEIN-SPIELVOGEL AWARD FOR THE ART OF THE ESSAY
Publisher: Random House
ISBN: 0525510559
Category : Literary Collections
Languages : en
Pages : 322
Book Description
NEW YORK TIMES BESTSELLER • “From The New Yorker’s beloved cultural critic comes a bold, unflinching collection of essays about self-deception, examining everything from scammer culture to reality television.”—Esquire Book Club Pick for Now Read This, from PBS NewsHour and The New York Times • “A whip-smart, challenging book.”—Zadie Smith • “Jia Tolentino could be the Joan Didion of our time.”—Vulture FINALIST FOR THE NATIONAL BOOK CRITICS CIRCLE’S JOHN LEONARD PRIZE FOR BEST FIRST BOOK • NAMED ONE OF THE TEN BEST BOOKS OF THE YEAR BY THE NEW YORK PUBLIC LIBRARY AND HARVARD CRIMSON AND ONE OF THE BEST BOOKS OF THE YEAR BY The New York Times Book Review • Time • Chicago Tribune • The Washington Post • NPR • Variety • Esquire • Vox • Elle • Glamour • GQ • Good Housekeeping • The Paris Review • Paste • Town & Country • BookPage • Kirkus Reviews • BookRiot • Shelf Awareness Jia Tolentino is a peerless voice of her generation, tackling the conflicts, contradictions, and sea changes that define us and our time. Now, in this dazzling collection of nine entirely original essays, written with a rare combination of give and sharpness, wit and fearlessness, she delves into the forces that warp our vision, demonstrating an unparalleled stylistic potency and critical dexterity. Trick Mirror is an enlightening, unforgettable trip through the river of self-delusion that surges just beneath the surface of our lives. This is a book about the incentives that shape us, and about how hard it is to see ourselves clearly through a culture that revolves around the self. In each essay, Tolentino writes about a cultural prism: the rise of the nightmare social internet; the advent of scamming as the definitive millennial ethos; the literary heroine’s journey from brave to blank to bitter; the punitive dream of optimization, which insists that everything, including our bodies, should become more efficient and beautiful until we die. Gleaming with Tolentino’s sense of humor and capacity to elucidate the impossibly complex in an instant, and marked by her desire to treat the reader with profound honesty, Trick Mirror is an instant classic of the worst decade yet. FINALIST FOR THE PEN/DIAMONSTEIN-SPIELVOGEL AWARD FOR THE ART OF THE ESSAY
Brian's Winter
Author: Gary Paulsen
Publisher: Ember
ISBN: 0307929582
Category : Young Adult Fiction
Languages : en
Pages : 178
Book Description
From three-time Newbery Honor-winning author Gary Paulsen comes a beloved follow-up to his award-winning classic Hatchet that asks: What if Brian hadn't been rescued and had to face his deadliest enemy yet--winter? In the Newbery Honor-winning Hatchet, thirteen-year-old Brian Robeson learned to survive alone in the Canadian wilderness, armed only with his hatchet. As millions of readers know, he was rescued at the end of the summer. But what if that hadn't happened? What if Brian had been left to face his deadliest enemy--winter? Brian Paulsen raises the stakes for survival in this riveting and inspiring story as one boy confronts the ultimate adventure. “Paulsen picks Hatchet’s story up in midstream; read together, the two books make his finest tale of survival yet.” —Kirkus Reviews, Starred “Breathtaking descriptions of nature . . . Paulsen fans will not be disappointed.” —School Library Journal Read all the Hatchet Adventures! Brian's Winter The River Brian's Return Brian's Hunt
Publisher: Ember
ISBN: 0307929582
Category : Young Adult Fiction
Languages : en
Pages : 178
Book Description
From three-time Newbery Honor-winning author Gary Paulsen comes a beloved follow-up to his award-winning classic Hatchet that asks: What if Brian hadn't been rescued and had to face his deadliest enemy yet--winter? In the Newbery Honor-winning Hatchet, thirteen-year-old Brian Robeson learned to survive alone in the Canadian wilderness, armed only with his hatchet. As millions of readers know, he was rescued at the end of the summer. But what if that hadn't happened? What if Brian had been left to face his deadliest enemy--winter? Brian Paulsen raises the stakes for survival in this riveting and inspiring story as one boy confronts the ultimate adventure. “Paulsen picks Hatchet’s story up in midstream; read together, the two books make his finest tale of survival yet.” —Kirkus Reviews, Starred “Breathtaking descriptions of nature . . . Paulsen fans will not be disappointed.” —School Library Journal Read all the Hatchet Adventures! Brian's Winter The River Brian's Return Brian's Hunt
SuperMutant Magic Academy
Author: Jillian Tamaki
Publisher: Drawn and Quarterly
ISBN: 9781770461987
Category : Comics & Graphic Novels
Languages : en
Pages : 0
Book Description
Unrequited love, underage drinking, and teen angst rule at a high school for mutants and witches The New York Times and New Yorker illustrator Jillian Tamaki is best known for co-creating the award-winning young adult graphic novels Skim and This One Summer—moody and atmospheric bestsellers. SuperMutant Magic Academy, which she has been serializing online for the past four years, paints a teenaged world filled with just as much ennui and uncertainty, but also with a sharp dose of humor and irreverence. Tamaki deftly plays superhero and high-school Hollywood tropes against what adolescence is really like: The SuperMutant Magic Academy is a prep school for mutants and witches, but their paranormal abilities take a backseat to everyday teen concerns. Science experiments go awry, bake sales are upstaged, and the new kid at school is a cat who will determine the course of human destiny. In one strip, lizard-headed Trixie frets about her nonexistent modeling career; in another, the immortal Everlasting Boy tries to escape this mortal coil to no avail. Throughout it all, closeted Marsha obsesses about her unrequited crush, the cat-eared Wendy. Whether the magic is mundane or miraculous, Tamaki's jokes are precise and devastating. SuperMutant Magic Academy has won two Ignatz Awards. This volume combines the most popular content from the webcomic with a selection of all-new, never-before-seen strips that conclude Tamaki's account of life at the academy.
Publisher: Drawn and Quarterly
ISBN: 9781770461987
Category : Comics & Graphic Novels
Languages : en
Pages : 0
Book Description
Unrequited love, underage drinking, and teen angst rule at a high school for mutants and witches The New York Times and New Yorker illustrator Jillian Tamaki is best known for co-creating the award-winning young adult graphic novels Skim and This One Summer—moody and atmospheric bestsellers. SuperMutant Magic Academy, which she has been serializing online for the past four years, paints a teenaged world filled with just as much ennui and uncertainty, but also with a sharp dose of humor and irreverence. Tamaki deftly plays superhero and high-school Hollywood tropes against what adolescence is really like: The SuperMutant Magic Academy is a prep school for mutants and witches, but their paranormal abilities take a backseat to everyday teen concerns. Science experiments go awry, bake sales are upstaged, and the new kid at school is a cat who will determine the course of human destiny. In one strip, lizard-headed Trixie frets about her nonexistent modeling career; in another, the immortal Everlasting Boy tries to escape this mortal coil to no avail. Throughout it all, closeted Marsha obsesses about her unrequited crush, the cat-eared Wendy. Whether the magic is mundane or miraculous, Tamaki's jokes are precise and devastating. SuperMutant Magic Academy has won two Ignatz Awards. This volume combines the most popular content from the webcomic with a selection of all-new, never-before-seen strips that conclude Tamaki's account of life at the academy.
Bitter
Author: Akwaeke Emezi
Publisher: Knopf Books for Young Readers
ISBN: 0593309065
Category : Young Adult Fiction
Languages : en
Pages : 273
Book Description
From National Book Award finalist Akwaeke Emezi comes a companion novel to PET that explores both the importance and cost of social revolution--and how youth lead the way. Bitter is an aspiring artist who has been invited to cultivate her talents at a special school in the town of Lucille. Surrounded by other creative teens, she can focus on her painting--though she hides a secret from everyone around her. Meanwhile, the streets of Lucille are filled with social unrest. This is Lucille before the Revolution. A place of darkness and injustice. A place where a few ruling elites control the fates of the many. The young people of Lucille know they deserve better--they aren't willing to settle for this world that the adults say is "just the way things are." They are protesting, leading a much-needed push for social change. But Bitter isn't sure where she belongs--in the art studio or in the streets. And if she does find a way to help the Revolution while being true to who she is, she must also ask: what are the costs? Acclaimed novelist Akwaeke Emezi looks at the power of youth, protest, and art in this timely and provocative novel, a companion to National Book Award Finalist Pet. Praise for PET: "The word hype was invented to describe books like this." --Refinery29 NATIONAL BOOK AWARD FINALIST "[A] beautiful, genre-expanding debut. . . . Pet is a nesting doll of creative possibilities." --The New York Times "Like [Madeleine] L'Engle, Akwaeke Emezi asks questions of good and evil and agency, all wrapped up in the terrifying and glorious spectacle of fantastical theology." --NPR
Publisher: Knopf Books for Young Readers
ISBN: 0593309065
Category : Young Adult Fiction
Languages : en
Pages : 273
Book Description
From National Book Award finalist Akwaeke Emezi comes a companion novel to PET that explores both the importance and cost of social revolution--and how youth lead the way. Bitter is an aspiring artist who has been invited to cultivate her talents at a special school in the town of Lucille. Surrounded by other creative teens, she can focus on her painting--though she hides a secret from everyone around her. Meanwhile, the streets of Lucille are filled with social unrest. This is Lucille before the Revolution. A place of darkness and injustice. A place where a few ruling elites control the fates of the many. The young people of Lucille know they deserve better--they aren't willing to settle for this world that the adults say is "just the way things are." They are protesting, leading a much-needed push for social change. But Bitter isn't sure where she belongs--in the art studio or in the streets. And if she does find a way to help the Revolution while being true to who she is, she must also ask: what are the costs? Acclaimed novelist Akwaeke Emezi looks at the power of youth, protest, and art in this timely and provocative novel, a companion to National Book Award Finalist Pet. Praise for PET: "The word hype was invented to describe books like this." --Refinery29 NATIONAL BOOK AWARD FINALIST "[A] beautiful, genre-expanding debut. . . . Pet is a nesting doll of creative possibilities." --The New York Times "Like [Madeleine] L'Engle, Akwaeke Emezi asks questions of good and evil and agency, all wrapped up in the terrifying and glorious spectacle of fantastical theology." --NPR
A Circle Of Wives
Author: Alice Laplante
Publisher: Harper Collins
ISBN: 1443433683
Category : Fiction
Languages : en
Pages : 274
Book Description
When Dr. John Taylor is found dead in a hotel room in his own hometown, the local police find enough incriminating evidence to suspect foul play. Detective Samantha Adams, whose posh Palo Alto beat usually covers just small-town crimes, is thrown into a high-profile murder case that is more intricately woven than she could have ever imagined. A renowned plastic surgeon, a respected family man and an active community spokesman, Dr. Taylor was well loved and admired. But he led a secret life, hidden from the public eye--in fact, multiple lives. A closeted polygamist, Dr. Taylor was married to three different women in three separate cities. And when these three unsuspecting women show up at his funeral, suspicions run high. Detective Adams soon finds herself tracking down a murderer through a web of lies, marital discord and broken dreams. With a rare combination of gripping storytelling, vivid prose and remarkable insight into character, Alice LaPlante brings to life a story of passion and obsession that will haunt readers long after they turn the final page. A charged, provocative and surprising psychological thriller, A Circle of Wives dissects the dynamics of love and marriage, trust and jealousy, and poses the terrifying question: How well do you really know your spouse?
Publisher: Harper Collins
ISBN: 1443433683
Category : Fiction
Languages : en
Pages : 274
Book Description
When Dr. John Taylor is found dead in a hotel room in his own hometown, the local police find enough incriminating evidence to suspect foul play. Detective Samantha Adams, whose posh Palo Alto beat usually covers just small-town crimes, is thrown into a high-profile murder case that is more intricately woven than she could have ever imagined. A renowned plastic surgeon, a respected family man and an active community spokesman, Dr. Taylor was well loved and admired. But he led a secret life, hidden from the public eye--in fact, multiple lives. A closeted polygamist, Dr. Taylor was married to three different women in three separate cities. And when these three unsuspecting women show up at his funeral, suspicions run high. Detective Adams soon finds herself tracking down a murderer through a web of lies, marital discord and broken dreams. With a rare combination of gripping storytelling, vivid prose and remarkable insight into character, Alice LaPlante brings to life a story of passion and obsession that will haunt readers long after they turn the final page. A charged, provocative and surprising psychological thriller, A Circle of Wives dissects the dynamics of love and marriage, trust and jealousy, and poses the terrifying question: How well do you really know your spouse?
To Heaven and Back
Author: Mary C Neal
Publisher: Authentic Media Inc
ISBN: 1780780540
Category : Religion
Languages : en
Pages : 140
Book Description
A doctor's account of her own experience of death, heaven and return to life with a new realization of her purpose on earth. Dr Mary Neal, an orthopaedic surgeon, was on a kayaking holiday in Chile. Sceptical of near death experiences, she was to have her life transformed when her kayak became wedged in rocks at the bottom of a waterfall and was underwater for so long that her heart stopped.To Heaven And Back is Mary's faith-enriching story of her spiritual journey, her first-hand experience of heaven and its continuing life-enhancing effects.
Publisher: Authentic Media Inc
ISBN: 1780780540
Category : Religion
Languages : en
Pages : 140
Book Description
A doctor's account of her own experience of death, heaven and return to life with a new realization of her purpose on earth. Dr Mary Neal, an orthopaedic surgeon, was on a kayaking holiday in Chile. Sceptical of near death experiences, she was to have her life transformed when her kayak became wedged in rocks at the bottom of a waterfall and was underwater for so long that her heart stopped.To Heaven And Back is Mary's faith-enriching story of her spiritual journey, her first-hand experience of heaven and its continuing life-enhancing effects.
Good Economics for Hard Times
Author: Abhijit V. Banerjee
Publisher: PublicAffairs
ISBN: 1541762878
Category : Business & Economics
Languages : en
Pages : 398
Book Description
The winners of the Nobel Prize show how economics, when done right, can help us solve the thorniest social and political problems of our day. Figuring out how to deal with today's critical economic problems is perhaps the great challenge of our time. Much greater than space travel or perhaps even the next revolutionary medical breakthrough, what is at stake is the whole idea of the good life as we have known it. Immigration and inequality, globalization and technological disruption, slowing growth and accelerating climate change--these are sources of great anxiety across the world, from New Delhi and Dakar to Paris and Washington, DC. The resources to address these challenges are there--what we lack are ideas that will help us jump the wall of disagreement and distrust that divides us. If we succeed, history will remember our era with gratitude; if we fail, the potential losses are incalculable. In this revolutionary book, renowned MIT economists Abhijit V. Banerjee and Esther Duflo take on this challenge, building on cutting-edge research in economics explained with lucidity and grace. Original, provocative, and urgent, Good Economics for Hard Times makes a persuasive case for an intelligent interventionism and a society built on compassion and respect. It is an extraordinary achievement, one that shines a light to help us appreciate and understand our precariously balanced world.
Publisher: PublicAffairs
ISBN: 1541762878
Category : Business & Economics
Languages : en
Pages : 398
Book Description
The winners of the Nobel Prize show how economics, when done right, can help us solve the thorniest social and political problems of our day. Figuring out how to deal with today's critical economic problems is perhaps the great challenge of our time. Much greater than space travel or perhaps even the next revolutionary medical breakthrough, what is at stake is the whole idea of the good life as we have known it. Immigration and inequality, globalization and technological disruption, slowing growth and accelerating climate change--these are sources of great anxiety across the world, from New Delhi and Dakar to Paris and Washington, DC. The resources to address these challenges are there--what we lack are ideas that will help us jump the wall of disagreement and distrust that divides us. If we succeed, history will remember our era with gratitude; if we fail, the potential losses are incalculable. In this revolutionary book, renowned MIT economists Abhijit V. Banerjee and Esther Duflo take on this challenge, building on cutting-edge research in economics explained with lucidity and grace. Original, provocative, and urgent, Good Economics for Hard Times makes a persuasive case for an intelligent interventionism and a society built on compassion and respect. It is an extraordinary achievement, one that shines a light to help us appreciate and understand our precariously balanced world.
Frédéric Lagrange: Mongolia
Author:
Publisher: Damiani Limited
ISBN: 9788862086066
Category :
Languages : en
Pages : 240
Book Description
French photographer Frédéric Lagrange began taking pictures of Mongolia in 2001. Since then, he has taken 12 trips to the country over the course of 15 years, visiting in all 4 seasons and traveling through the nation's vastly different regions. Frédéric Lagrange: Mongolia is the result: a visual portrait of Mongolia and its people, captured in stunning focus. Designed in an oversized format to maximize the impact of the smallest detail--from the warp and weft of a colorful textile or the flushed cheeks of a baby to the sandy dunes of a desert.
Publisher: Damiani Limited
ISBN: 9788862086066
Category :
Languages : en
Pages : 240
Book Description
French photographer Frédéric Lagrange began taking pictures of Mongolia in 2001. Since then, he has taken 12 trips to the country over the course of 15 years, visiting in all 4 seasons and traveling through the nation's vastly different regions. Frédéric Lagrange: Mongolia is the result: a visual portrait of Mongolia and its people, captured in stunning focus. Designed in an oversized format to maximize the impact of the smallest detail--from the warp and weft of a colorful textile or the flushed cheeks of a baby to the sandy dunes of a desert.
Turn Ideas Into Products
Author: Steve Johnson
Publisher:
ISBN: 9781520728544
Category : Product management
Languages : en
Pages : 143
Book Description
We've all heard stories of amazing product successes: the brilliant college kid who started a business in his dorm room; the team who built a business from the back of a napkin with just a few friends and sold it for millions. Yet for every amazing success story, there are thousands of stories of products that went nowhere. Most of us aren't looking at billion-dollar valuations; we're not looking for an exit. Instead we have a few ideas -- some innovative, some not -- and we're trying to determine which to pursue. Likely, you're working for a company today and you need a step-by-step approach to turn ideas, regardless of their source, into businesses. In Turn Ideas into Products, author Steve Johnson introduces a nimble idea-to-market process with strong emphasis on personal experience with customers. From business planning to product launch, this approach for managing products empowers your product team to work smarter and collaborate better with colleagues and customers.
Publisher:
ISBN: 9781520728544
Category : Product management
Languages : en
Pages : 143
Book Description
We've all heard stories of amazing product successes: the brilliant college kid who started a business in his dorm room; the team who built a business from the back of a napkin with just a few friends and sold it for millions. Yet for every amazing success story, there are thousands of stories of products that went nowhere. Most of us aren't looking at billion-dollar valuations; we're not looking for an exit. Instead we have a few ideas -- some innovative, some not -- and we're trying to determine which to pursue. Likely, you're working for a company today and you need a step-by-step approach to turn ideas, regardless of their source, into businesses. In Turn Ideas into Products, author Steve Johnson introduces a nimble idea-to-market process with strong emphasis on personal experience with customers. From business planning to product launch, this approach for managing products empowers your product team to work smarter and collaborate better with colleagues and customers.