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Author: David Stam
Publisher: Routledge
ISBN: 1317817133
Category : Social Science
Languages : en
Pages : 291
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Book Description
Inside Magazine Publishing is an engaging and practically-focused textbook exploring all aspects of the contemporary magazine industry. Editors David Stam and Andrew Scott present a detailed analysis of the key elements of the magazine business today with both a look back to the past and a projection of the future. The role of digital and new media platforms and their effect on all aspects of publishing is explored in detail. The book features a broad range of case studies, written by industry experts, providing readers with accessible examples of key issues in magazine publishing. Additional micro essays also expertly apply theory to practice, and the book is further supported by a companion website (www.insidemagazinepublishing.com). Subject areas covered include: UK magazine publishing today changing business models originating and managing creative content magazine writing and design circulation sales and advertising distribution and marketing the magazine in the digital age. There are useful appendices on printing, paper selection and legal matters as well as a detailed glossary. Inside Magazine Publishing provides a comprehensive overview of magazine publishing for students and all those wishing to understand this dynamic and complex industry.
Author: David Stam
Publisher: Routledge
ISBN: 1317817133
Category : Social Science
Languages : en
Pages : 291
Get Book Here
Book Description
Inside Magazine Publishing is an engaging and practically-focused textbook exploring all aspects of the contemporary magazine industry. Editors David Stam and Andrew Scott present a detailed analysis of the key elements of the magazine business today with both a look back to the past and a projection of the future. The role of digital and new media platforms and their effect on all aspects of publishing is explored in detail. The book features a broad range of case studies, written by industry experts, providing readers with accessible examples of key issues in magazine publishing. Additional micro essays also expertly apply theory to practice, and the book is further supported by a companion website (www.insidemagazinepublishing.com). Subject areas covered include: UK magazine publishing today changing business models originating and managing creative content magazine writing and design circulation sales and advertising distribution and marketing the magazine in the digital age. There are useful appendices on printing, paper selection and legal matters as well as a detailed glossary. Inside Magazine Publishing provides a comprehensive overview of magazine publishing for students and all those wishing to understand this dynamic and complex industry.
Author: David Stam
Publisher: Routledge
ISBN: 9781315818528
Category : Language Arts & Disciplines
Languages : en
Pages : 274
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Book Description
Inside Magazine Publishing is an engaging and practically-focused textbook exploring all aspects of the contemporary magazine industry. Editors David Stam and Andrew Scott present a detailed analysis of the key elements of the magazine business today with both a look back to the past and a projection of the future. The role of digital and new media platforms and their effect on all aspects of publishing is explored in detail. The book features a broad range of case studies, written by industry experts, providing readers with accessible examples of key issues in magazine publishing. Additional micro essays also expertly apply theory to practice, and the book is further supported by a companion website (www.insidemagazinepublishing.com). Subject areas covered include: UK magazine publishing today changing business models originating and managing creative content magazine writing and design circulation sales and advertising distribution and marketing the magazine in the digital age. There are useful appendices on printing, paper selection and legal matters as well as a detailed glossary. Inside Magazine Publishing provides a comprehensive overview of magazine publishing for students and all those wishing to understand this dynamic and complex industry.
Author: Giles Clark
Publisher: Routledge
ISBN: 1317694457
Category : Education
Languages : en
Pages : 376
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Book Description
Now in its fifth edition, Inside Book Publishing remains the classic introduction to the book publishing industry, being both a manual for the profession for over two decades and the bestselling textbook for students of publishing.The book remains essential reading for publishing students, those seeking a career in publishing, recent entrants to the industry, and authors seeking an insider's view. The accompanying website supports the book by providing up-to-date and relevant content.This new edition has been fully updated to respond to the rapid changes in the market and technology. Now more global in its references and scope, the book explores the tensions and trends affecting the industry, including the growth of ebooks, self-publishing, and online retailing, and new business models and workflows. The book provides excellent overviews of the main aspects of the publishing process, including commissioning, product development, design and production, marketing, sales and distribution.
Author: Simon Das
Publisher: Routledge
ISBN: 1000367738
Category : Biography & Autobiography
Languages : en
Pages : 186
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Book Description
This book examines the key developments in the UK magazine industry since 2014 and explains in detail how the business has innovated to survive. Innovations in Magazine Publishing explores the key issues that publishers and editors have had to grapple with in recent years and demonstrates how they have changed their business models and encouraged innovation and creativity. Written in an engaging and accessible style, the authors and contributors have drawn on years of industry expertise and contacts to examine the massive changes that have taken place in the areas of content creation and advertising in the last decade. Beginning with a highly useful summary of UK magazine publishing history, the book then provides a detailed focus on how magazines have had to adapt to a declining revenue picture in both copy and advertisement sales. This discussion considers changes in ownership and the supply chain, mutual dependency on social media, the rapid growth of the independent sector, investing in brand and product extensions, and how media companies themselves have changed to meet the demands of the new era. The important issue of ethnic diversity within the UK publishing industry is addressed and the introduction also includes a discussion of the effects of the Covid-19 pandemic on the industry, and how the magazine business will need to respond to whatever the future may bring. This comprehensive overview of the current state of the industry is a vital resource for students, researchers and professionals in magazine journalism, as well as for those studying media and journalism studies more generally.
Author: Thomas Lloyd Vranken
Publisher: Routledge
ISBN: 0429632681
Category : Literary Criticism
Languages : en
Pages : 166
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Book Description
As the nineteenth century came to an end, a number of voices within the British and American magazine industries pushed back against serialisation as the dominant publication mode, experimenting instead with less conventional magazine formats. This book explores these formats, focusing (in particular) on the ways in which the periodical press first published The Adventures of Huckleberry Finn, The Picture of Dorian Gray, and The Return of Sherlock Holmes. What led magazines to publish excerpts from a forthcoming book, or an entire novel in a single issue, or a discontinuous short-story series? How did these experimental modes affect the act of reading? Drawing on a range of archival and other primary sources, Literary Experiments in Magazine Publishing: Beyond Serialization addresses these and other questions.
Author: Michael Barnard
Publisher: Routledge
ISBN: 1135467064
Category : Business & Economics
Languages : en
Pages : 116
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Book Description
First published in 1989. Routledge is an imprint of Taylor & Francis, an informa company.
Author: Thomas A. Williams
Publisher: Sentient Publications
ISBN: 9781591810032
Category : Business & Economics
Languages : en
Pages : 340
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Book Description
Williams provides a dynamic step-by-step guide to creating everything from tourism books and niche market magazines to specialty tabloids, using your home computer.
Author: Travis Kurowski
Publisher: Milkweed Editions
ISBN: 1571319220
Category : Language Arts & Disciplines
Languages : en
Pages : 202
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Book Description
Gutenberg’s invention of movable type in the fifteenth century introduced an era of mass communication that permanently altered the structure of society. While publishing has been buffeted by persistent upheaval and transformation ever since, the current combination of technological developments, market pressures, and changing reading habits has led to an unprecedented paradigm shift in the world of books. Bringing together a wide range of perspectives—industry veterans and provocateurs, writers, editors, and digital mavericks—this invaluable collection reflects on the current situation of literary publishing, and provides a road map for the shifting geography of its future: How do editors and publishers adapt to this rapidly changing world? How are vibrant public communities in the Digital Age created and engaged? How can an industry traditionally dominated by white men become more diverse and inclusive? Mindful of the stakes of the ongoing transformation, Literary Publishing in the 21st Century goes beyond the usual discussion of 'print vs. digital' to uncover the complex, contradictory, and increasingly vibrant personalities that will define the future of the book.
Author: Nicola Wilson, Claire Battershill, Sophie Heywood, Marrisa Joseph, Daniela La Penna, Helen Southworth, Alice Staveley and Elizabeth Willson Gordon
Publisher: Edinburgh University Press
ISBN: 1399500368
Category : Literary Criticism
Languages : en
Pages : 840
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Book Description
Women's creative labour in publishing has often been overlooked. This book draws on dynamic new work in feminist book history and publishing studies to offer the first comparative collection exploring women's diverse, deeply embedded work in modern publishing. Highlighting the value of networks, collaboration, and archives, the companion sets out new ways of reading women's contributions to the production and circulation of global print cultures. With an international, intergenerational set of contributors using diverse methodologies, essays explore women working in publishing transatlantically, on the continent, and beyond the Anglosphere. The book combines new work on high-profile women publishers and editors alongside analysis of women's work as translators, illustrators, booksellers, advertisers, patrons, and publisher's readers; complemented by new oral histories and interviews with leading women in publishing today. The first collection of its kind, the companion helps establish and shape a thriving new research field.
Author: Leonard Mogel
Publisher: Leonard Mogel
ISBN: 9780982959602
Category : Business & Economics
Languages : en
Pages : 388
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Book Description
