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Author: James Holstein
Publisher: SAGE
ISBN: 9780761928515
Category : Business & Economics
Languages : en
Pages : 572
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Book Description
Inside Interviewing highlights the fluctuating and diverse moral worlds put into place during interview research when gender, race, culture and other subject positions are brought narratively to the foreground. It explores the 'facts', thoughts, feelings and perspectives of respondents and how this impacts on the research process.
Author: James Holstein
Publisher: SAGE
ISBN: 9780761928515
Category : Business & Economics
Languages : en
Pages : 572
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Book Description
Inside Interviewing highlights the fluctuating and diverse moral worlds put into place during interview research when gender, race, culture and other subject positions are brought narratively to the foreground. It explores the 'facts', thoughts, feelings and perspectives of respondents and how this impacts on the research process.
Author: Jaber F. Gubrium
Publisher: SAGE
ISBN: 9780761919513
Category : Psychology
Languages : en
Pages : 1002
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Book Description
Aimed at professionals in market research and journalism as well as researchers, academics and students, this handbook is both an encyclopedia providing discussions of methodological issues and a story of a particular tale of interviewing.
Author: Josh Steimle
Publisher: Apress
ISBN: 1484219317
Category : Business & Economics
Languages : en
Pages : 330
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Book Description
Read 29 in-depth, candid interviews with people holding the top marketing roles within their organizations. Interviewees include CMOs and other top marketers from established companies and organizations—such as Linda Boff of GE, Jeff Jones of Target, and Kenny Brian of the Harvard Business School—to startups—such as Matt Price of Zendesk, Seth Farbman of Spotify, and Heather Zynczak of Domo. Interviewer Josh Steimle (contributor to business publications such as Forbes, Mashable, and TechCrunch and founder of an international marketing agency) elicits a bounty of biographical anecdotes, professional insights, and career advice from each of the prominent marketers profiled in this book. Chief Marketing Officers at Work: Tells how CMOs and other top marketers from leading corporations, nonprofits, government entities, and startups got to where they are today, what their jobs entail, and the skills they use to thrive in their roles. Shows how top marketing executives continuously adapt to changes in technology, language, and culture that have an impact on their jobs. Locates where the boundaries between role of CMOs and the roles of CEOs, CTOs, and COOs are blurring. Explores how the CMO decisions are now driven by data rather than gut feelings. The current realities in marketing are clearly revealed in this book as interviewees discuss the challenges of their jobs and share their visions and techniques for breaking down silos, working with other departments, and following the data. These no-holds-barred interviews will be of great interest to all those who interact with marketing departments, including other C-level executives, managers, and other professionals at any level within the organization.
Author: Irving Seidman
Publisher:
ISBN: 9780807736975
Category : Social Science
Languages : en
Pages : 143
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Book Description
The new edition of this volume provides guidance for new and experienced interviewers to help them develop, shape and reflect on interviewing as a qualitative research process. It offers e×amples of interviewing techniques as well as a discussion of the complexities of interviewing and its connections with the broader issues of qualitative research.
Author: Alan Morris
Publisher: SAGE
ISBN: 147392698X
Category : Social Science
Languages : en
Pages : 182
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Book Description
Are you new to qualitative research or a bit rusty and in need of some inspiration? Are you doing a research project involving in-depth interviews? Are you nervous about carrying out your interviews? This book will help you complete your qualitative research project by providing a nuts and bolts introduction to interviewing. With coverage of ethics, preparation strategies and advice for handling the unexpected in the field, this handy guide will help you get to grips with the basics of interviewing before embarking on your research. While recognising that your research question and the context of your research will drive your approach to interviewing, this book provides practical advice often skipped in traditional methods textbooks. Written with the needs of social science students and those new to qualitative research in mind, the book will help you plan, prepare for, carry out and analyse your interviews.
Author: Lee Ann Fujii
Publisher: Routledge
ISBN: 1135015384
Category : Political Science
Languages : en
Pages : 219
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Book Description
What is interviewing and when is this method useful? What does it mean to select rather than sample interviewees? Once the researcher has found people to interview, how does she build a working relationship with her interviewees? What should the dynamics of talking and listening in interviews be? How do researchers begin to analyze the narrative data generated through interviews? Lee Ann Fujii explores the answers to these inquiries in Interviewing in Social Science Research, the latest entry in the Routledge Series on Interpretive Methods. This short, highly readable book explores an interpretive approach to interviewing for purposes of social science research. Using an interpretive methodology, the book examines interviewing as a relational enterprise. As a relational undertaking, interviewing is more akin to a two-way dialogue than a one-way interrogation. Fujii examines the methodological foundations for a relational approach to interviewing, while at the same time covering many of the practical nuts and bolts of relational interviewing. Examples come from the author’s experiences conducting interviews in Bosnia, Rwanda, and the United States, and from relevant literatures across a variety of social scientific disciplines. Appendices to the book contain specific tips and suggestions for relational interviewing in addition to interview excerpts that give readers a sense of how relational interviews unfold. This book will be of great value to graduate students and researchers from across the social sciences who are considering or planning to use interviews in their research, and can be easily used by academics for teaching courses or workshops in social science methods.
Author: Stephen Rollnick
Publisher: Guilford Press
ISBN: 1462507085
Category : Medical
Languages : en
Pages : 224
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Book Description
Much of health care today involves helping patients manage conditions whose outcomes can be greatly influenced by lifestyle or behavior change. Written specifically for health care professionals, this concise book presents powerful tools to enhance communication with patients and guide them in making choices to improve their health, from weight loss, exercise, and smoking cessation, to medication adherence and safer sex practices. Engaging dialogues and vignettes bring to life the core skills of motivational interviewing (MI) and show how to incorporate this brief evidence-based approach into any health care setting. Appendices include MI training resources and publications on specific medical conditions. This book is in the Applications of Motivational Interviewing series, edited by Stephen Rollnick, William R. Miller, and Theresa B. Moyers.
Author: Herbert J. Rubin
Publisher: SAGE
ISBN: 9780761920755
Category : Language Arts & Disciplines
Languages : en
Pages : 306
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Book Description
The 2nd edition of this work has been completely rewritten to add new examples & to better integrate the presentation of topics. Readers will see how the choice of topic influences question wording & how the questions asked influence the analysis.
Author: Craig N. Ackley
Publisher: CRC Press
ISBN: 1420084275
Category : Law
Languages : en
Pages : 198
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Book Description
Investigative and Forensic Interviewing: A Personality-Focused Approach looks at the personality styles most commonly encountered in the criminal justice system and demonstrates how to use this insight to plan and conduct a productive interview. The book includes chapters on narcissistic, antisocial, psychopathic, borderline, inadequate/immature, p
Author: Steve Portigal
Publisher: Rosenfeld Media
ISBN: 1959029827
Category : Computers
Languages : en
Pages : 212
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Book Description
Interviewing is easy, right? Anyone can do it… but few do it well enough to unlock the benefits and insights that interviewing users and customers can yield. In this new and updated edition of the acclaimed classic Interviewing Users, Steve Portigal quickly and effectively dispels the myth that interviewing is trivial. He shows how research studies and logistics can be used to determine concrete goals for a business and takes the reader on a detailed journey into the specifics of interviewing techniques, best practices, fieldwork, documentation, and how to make sense of uncovered data. Then Steve takes the process even further―showing the methods and details behind asking questions―from the words themselves to the interviewer’s actions and how they influence an interview. There is even a chapter on making sure that information gleaned from the research study is used by the business in such a way to make it impactful and worthwhile. Oh, and for good measure he throws in information about Research Operations. But, hey, that’s just the nuts and bolts of the book. The truly fun part is Steve’s voice and how he portrays this information through amusing anecdotes about his career, fascinating examples from other practitioners, and tips and tricks that only the most experienced UX researchers, like Steve, could come up with. As a nod to the pandemic, he offers ideas for the best way to interview someone remotely, and he also discusses personal bias―how to identify and deal with it so that it doesn’t affect interviews. Everyone will get something from this book. But beyond the requisite information, it’s simply a good read. And if you want another good read with stories galore, pick up Steve’s other book Doorbells, Danger, and Dead Batteries. "Quite simply the best book on when, why, and how you should conduct user interview studies." —Elizabeth F. Churchill, PhD, Senior Director, Google Who Should Read This Book? Anyone and everyone who is interested in finding out what makes their business tick, i.e., who their users are. Anyone and everyone who wants to learn how to interview and listen to people. Anyone and everyone, including CEOs, user researchers, designers, engineers, marketers, product managers, strategists, interviewers, and you. Takeaways User research is key for companies to include in their design and development process. The best way to do user research is through interviewing users and determining their needs. Interviewing can identify what could be designed or what is actually a problem. Teams who meet their users face-to-face will build better products. Field research takes a lot of preparation to be successful―and a solid plan in advance. There are critical techniques and frameworks for mapping human behavior. A good interviewer always puts their participants at ease. If you ask the right questions, you’ll get the right answers. A smart interviewer checks their worldview at the door. To establish a rapport with your interviewee, listen and don’t be judgmental. Research data is a combination of analysis and synthesis. The importance of research analysis must be continually highlighted and emphasized to the powers that be.
