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Author: Steven Brower
Publisher: Fairchild Books
ISBN: 9781474223591
Category : Commercial art
Languages : en
Pages : 232
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Book Description
"For many design students, the expectation is that they will one day reach the top of the ladder within a design studio or corporation and become an art director. But what does this mean and how does a design student get there? What does an art director do? How is it different from being a designer? How does one lead and inspire a team, work with freelance designers, illustrators and photographers? How do they sell this work to editors, department heads and clients? Becoming a Successful Art Director answers all these questions for design students and professionals alike. It is at once an illustrated art book, a handbook on how to be creative in this exciting work environment, and a guide to what to expect on entering the workplace. Giving practical, hands-on advice for both beginning and advanced students, It will provide a clear picture for graphic design and illustration students of how to work with art directors and the range of industries where an art director might be employed."--
Author: Steven Brower
Publisher: Fairchild Books
ISBN: 9781474223591
Category : Commercial art
Languages : en
Pages : 232
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Book Description
"For many design students, the expectation is that they will one day reach the top of the ladder within a design studio or corporation and become an art director. But what does this mean and how does a design student get there? What does an art director do? How is it different from being a designer? How does one lead and inspire a team, work with freelance designers, illustrators and photographers? How do they sell this work to editors, department heads and clients? Becoming a Successful Art Director answers all these questions for design students and professionals alike. It is at once an illustrated art book, a handbook on how to be creative in this exciting work environment, and a guide to what to expect on entering the workplace. Giving practical, hands-on advice for both beginning and advanced students, It will provide a clear picture for graphic design and illustration students of how to work with art directors and the range of industries where an art director might be employed."--
Author: Steven Brower
Publisher: Bloomsbury Publishing
ISBN: 1472569113
Category : Design
Languages : en
Pages : 224
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Book Description
Honorable Mention in the Foreword Indie Awards 2016 For many design students, the expectation is that they will one day reach the top of the ladder within a design studio or corporation and become an art director. But what does this mean and how does a design student get there? What does an art director do? How is it different from being a designer? How does one lead and inspire a team, work with freelance designers, illustrators and photographers? Inside Art Direction answers all these questions for design students and professionals alike. Through interviews with 18 art directors working in a range of different industries from books and magazines to music and film to web and app design, students learn about how they got to where they are, what the art director's job really entails, and receive advice about the future of art direction. In the 28 case studies, illustrators, art directors and editors discuss specific assignments that they worked on, how they came up with ideas and the process of getting to the final result. With practical, hands-on advice, tips and art direction assignments that students can try out, Inside Art Direction provides insights about this fascinating field.
Author: Steven Heller
Publisher: Laurence King Publishing
ISBN: 9781856696241
Category : Design
Languages : en
Pages : 0
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Book Description
This book is a highly informative, highly entertaining introduction to what art direction is and what art directors do. Written by two of the world's leading experts on the subject, it covers the role of art director in numerous environments, including magazines and newspapers, advertising, corporate identity, museums, and publishing. It also provides an insight into what makes a successful art director, what an art director actually does all day, what makes things go right, and what makes things go wrong. Alongside perspectives on typography, illustration, and photography, there are case studies of successful art direction in different spheres, from McSweeney's to Vier5's web design. The authors have also invited pre-eminent international art directors to interpret their roles in special sections of the book that they have art directed themselves. The result is an impressive, enlightening, and often very funny diversity of perspectives and approaches. Clearly written, including a glossary of handy art director sayings, an "art director test," and more, Art Direction Explained, At Last! will provide students with insights into the world of art direction and professionals with a perceptive overview of their profession.
Author: Nik Mahon
Publisher: Bloomsbury Publishing
ISBN: 1350034568
Category : Business & Economics
Languages : en
Pages : 184
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Book Description
Art Direction examines the key techniques, approaches and 'secrets' involved in the development of creative advertising concepts. Mahon provides tips on how to use surprise, simplicity, provocation and visual drama to communicate the advertising message. The book examines the process of visualizing and exploring different ideas, and discusses the use of moving image, photography, illustration and typography to realize these ideas. It also explores the use of different advertising media, from traditional formats to new and alternative channels of communication.
Author: Carrie Shuchart
Publisher: Simon and Schuster
ISBN: 1935707752
Category : Education
Languages : en
Pages : 664
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Book Description
After all the hard work on your application, you’re finally in to business school. Now what? The acceptance letter is just the beginning of your MBA experience. Even before classes start, you’ll face all kinds of new challenges: financing your degree, readjusting to homework, schmoozing recruiters. Now you can turn to this book, produced by Manhattan GMAT—one of the leading names in GMAT preparation—to ready you for the challenges you’ll face as a newly-minted MBA candidate.Case Studies & Cocktails will be your go-to guide as you prepare to enter your MBA program and throughout your time at b-school. The authors—MBAs themselves—have drawn on their own experiences and interviewed current students for the inside scoop on every aspect of b-school, from telling the boss you’re going back to school to balancing wine and cheese in one hand while networking. The result is both a handbook for the social side of school and an academic primer on the material you’ll have to master. The book even includes a glossary of need-to-know jargon, so you won’t feel lost when classmates start slinging around acronyms.
Author: Robert C. Jacobson
Publisher:
ISBN: 9781734205114
Category : Aerospace industries
Languages : en
Pages :
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Book Description
For hundreds of thousands of years, humanity focused on space as a location. Today, space is not just a destination-it is a domain, an ecosystem, an enabler of progress, and quite possibly the most valuable industry of the twenty-first century.Three things you need to know: Space as an industry is notoriously complex-which means it's misunderstood. Space influences and benefits nearly every other industry on the planet. Accessing space has never been easier.Space investor and entrepreneur Robert C. Jacobson provides a comprehensive overview of this spectacular industry, allowing everyone on Earth to understand the integral role space plays in our lives and how it will continue to transform the world. Over one hundred industry experts share exclusive insights, presenting a 360-degree view of the wide-ranging space industry, its emerging opportunities, investment potential, benefits on Earth, and more.Space Is Open for Business provides a framework for those outside of the industry to understand the critical context that led to the commercial movement known as NewSpace, illustrating how private sector trailblazers have evolved this $350 billion global industry and how NewSpace's exponential growth will lead our world into a new era of progress.Foreword by David S. Rose Founder, New York Angels | Associate Founder, Singularity University"A sweeping guide that will inspire you to think big about space, the space economy, and your role within it."Matthew C. Weinzierl, Ph.D., Harvard Business School
Author: Yolanda Zappaterra
Publisher: Harry N. Abrams
ISBN: 9780810993778
Category : Art
Languages : en
Pages : 0
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Book Description
A resource guide to the design of print and online magazines and newspapers, providing case studies, examples, exercises, and advice on creating layouts, publication branding, handling copy and images, design and production skills, and trends in the field.
Author: Nancy Skolos
Publisher: Laurence King Publishing
ISBN: 1780673639
Category : Design
Languages : en
Pages : 192
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Book Description
The process of creating graphic design cannot be easily defined: each designer has their own way of seeing the world and approaching their work. Graphic Design Process features a series of in-depth case studies exploring a range of both universal and unique design methods. Chapters investigate typical creative strategies – Research, Inspiration, Drawing, Narrative, Abstraction, Development and Collaboration – examining the work of 23 graphic designers from around the world. Work featured includes projects by Philippe Apeloig, Michael Bierut, Ed Fella, James Goggin, Anette Lenz, Johnson Banks, Me Company, Graphic Thought Facility, Ahn Sang-Soo and Ralph Schraivogel. This book is aimed at students and educators, as well as practising designers interested in the working methodologies of their peers.
Author: Francesca Esmay
Publisher: Guggenheim Museum Publications
ISBN: 9780892075560
Category : Art
Languages : en
Pages : 324
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Book Description
Case studies / Francesca Esmay, Ted Mann, and Jeffrey Weiss -- Decommission. Lost and found : history, policy, works / Francesca Esmay, Ted Mann, and Jeffrey Weiss -- Endgame / Martha Buskirk -- Enforcing the work of art / Virginia Rutledge -- Where eoes the work reside? a conversation between Martha Buskirk and Virginia Rutledge -- Selected correspondence and PCI interviews.
Author: William Moner
Publisher: Johns Hopkins University Press
ISBN: 1421438216
Category : Education
Languages : en
Pages : 349
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Book Description
Voelker, Scott Windham, Mary C. Wright, Catherine Zeek
