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Author: Soumodip Sarkar
Publisher: Springer Science & Business Media
ISBN: 3790819468
Category : Business & Economics
Languages : en
Pages : 206
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Book Description
This book examines an integrated innovation environment. Coverage describes four market archetypes as well as the market outcome for each archetype. The book analyzes innovation dynamics, including commoditization, the constant innovation challenge and the sustainability of innovation along with cases including the iPod, Lego, Barbie, the browser wars and Google.
Author: Soumodip Sarkar
Publisher: Springer Science & Business Media
ISBN: 3790819468
Category : Business & Economics
Languages : en
Pages : 206
Get Book Here
Book Description
This book examines an integrated innovation environment. Coverage describes four market archetypes as well as the market outcome for each archetype. The book analyzes innovation dynamics, including commoditization, the constant innovation challenge and the sustainability of innovation along with cases including the iPod, Lego, Barbie, the browser wars and Google.
Author: Rajan Varadarajan
Publisher: Emerald Group Publishing
ISBN: 1787548295
Category : Business & Economics
Languages : en
Pages : 371
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Book Description
This volume focuses on substantive issues in innovation, marketing strategy, and the nexus of innovation and marketing strategy.
Author: Harald Pechlaner
Publisher: Routledge
ISBN: 1317162919
Category : Business & Economics
Languages : en
Pages : 284
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Book Description
Dr Pechlaner and Dr Innerhofer, the editors of Competence-Based Innovation in Hospitality and Tourism, argue that the industry operates within highly challenging and competitive environments. Changing environmental and market conditions continually force hotel businesses and service providers to offer their customers new and modified products and services, in order to remain competitive; those which respect value perceptions of markets and sustainable stakeholder reactions. This then raises the question of how innovations within this industry must be developed in order to achieve competitive differentiation. The book demonstrates that the development and analysis of successful innovation strategies should integrate the resource-based view and its advancements, the competence-based view, as well as the dynamic capabilities approach and the relational view. Resource-based strategic management approaches view the firm as a bundle of resources and competences. They point to the importance of firm-specific resources and competences in explaining variations in competitive positions and performance differentiation between companies. The challenge of hospitality and tourism is to develop resources and competences that drive innovations. This book will serve to advance the status quo of tourism research literature by combining innovation theories with network theories and tourism and destination development, by illustrating the development of cooperative competences and innovations in tourism and by showing, in a tailored way, how the challenge of the development of resources and competences that drive innovations in tourism can be managed.
Author: Doç. Dr. Elif Haykır Hobikoğlu
Publisher: ABA ORGANİZASYON EĞİTİM DANIŞMANLIK YAYINCILIK VE PAZARLAMA A.Ş.
ISBN: 6056899829
Category : Business & Economics
Languages : en
Pages : 170
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Book Description
Transformation of creativity into economic value is considered creativity economics. Innovation generates additional value via creativity. Unusual skill of perception, with intuitive touches and a tool that is able to diversify and transform reasons of exintence which contrust a bigger picture, integrates imagination with interdisciplinary functions and ignites creativity. Being open to new ideas is important for important for improving a culture of innovation that promotes creativity and for laying the ground for a strategy that combines flow of information into one single pool. There is no need for extraordinary talents to create infrastructure of creativity with a culture of innovation. When we cros a multidisciplinary streucture by taking down the walls of connotation, this will constitute creativity in the coherence of a puzzle where web ring together different pieces. Creativity fosters innovation, innovationadded value and added value econommic growth. An innovative product manufactured with uniqueness, consumer utility and stimulation of new sensations is valueble as long as it resolves problems of consumers. The value that emerges serves as a means of additional value that contributes to eceonomic development with the support of the success of strategy of creativity. Gamze Sart editörlüğünde hazırlanmıştır.
Author: Management Association, Information Resources
Publisher: IGI Global
ISBN: 1522551883
Category : Business & Economics
Languages : en
Pages : 1755
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Book Description
Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies must utilize current digital tools to create a strong online presence. Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications is an innovative reference source for the latest academic material on emerging technologies, techniques, strategies, and theories in the promotion of brands through forms of digital media. Highlighting a range of topics, such as mobile commerce, brand communication, and social media, this multi-volume book is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.
Author: Prof. Eric Tsui
Publisher: Academic Conferences and publishing limited
ISBN: 191121862X
Category : Business & Economics
Languages : en
Pages : 421
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Book Description
Author: Michael Levy
Publisher: Springer
ISBN: 3319131591
Category : Business & Economics
Languages : en
Pages : 697
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Book Description
This volume includes the full proceedings from the 1993 Academy of Marketing Science (AMS) Annual Conference held in Miami Beach, Florida. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, business-to-business marketing, international marketing, retailing, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Author: Zubin Sethna
Publisher: Emerald Group Publishing
ISBN: 1781907862
Category : Business & Economics
Languages : en
Pages : 324
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Book Description
Entrepreneurial Marketing
Author: Marc-Michael H. Bergfeld
Publisher: BoD – Books on Demand
ISBN: 383347405X
Category :
Languages : en
Pages : 262
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Book Description
Author: Birgitta Sandberg
Publisher: Routledge
ISBN: 1134081316
Category : Business & Economics
Languages : en
Pages : 286
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Book Description
This book focuses on customer-related proactive behaviour in the study of radical innovation development, combining a thorough theoretical discussion with detailed international case studies, considering the role of proactivity in five firms.
