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Author: Maximilian Rothkopf
Publisher: LIT Verlag Münster
ISBN: 3643100191
Category : Airlines
Languages : en
Pages : 246
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Book Description
The passenger airline industry is a prominent service industry that is becoming increasingly commoditized. As little empirical work in this field exists, this study contributes to research by exploring how passenger airlines leverage innovation in such market conditions from a strategic and organizational view. Comprehensive case studies of a sample of eight passenger airlines constitute the empirical basis. The analysis detects patterns of innovations and draws conclusions on the strategic innovation behavior in the airline industry. The study proposes an organizational concept and a strategic approach for airlines to innovate in an increasingly commoditized market.
Author: Maximilian Rothkopf
Publisher: LIT Verlag Münster
ISBN: 3643100191
Category : Airlines
Languages : en
Pages : 246
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Book Description
The passenger airline industry is a prominent service industry that is becoming increasingly commoditized. As little empirical work in this field exists, this study contributes to research by exploring how passenger airlines leverage innovation in such market conditions from a strategic and organizational view. Comprehensive case studies of a sample of eight passenger airlines constitute the empirical basis. The analysis detects patterns of innovations and draws conclusions on the strategic innovation behavior in the airline industry. The study proposes an organizational concept and a strategic approach for airlines to innovate in an increasingly commoditized market.
Author: Henry Chesbrough
Publisher: John Wiley & Sons
ISBN: 0470905743
Category : Business & Economics
Languages : en
Pages : 88
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Book Description
The father of "open innovation" is back with his most significant book yet. Henry Chesbrough’s acclaimed book Open Innovation described a new paradigm for management in the 21st century. Open Services Innovation offers a new approach that demonstrates how open innovation combined with a services approach to business is an effective and powerful way to grow and compete in our increasingly services-driven economy. Chesbrough shows how companies in any industry can make the critical shift from product- to service-centric thinking, from closed to open innovation where co-creating with customers enables sustainable business models that drive continuous value creation for customers. He maps out a strategic approach and proven framework that any individual, business unit, company, or industry can put to work for renewed growth and profits. The book includes guidance and compelling examples for small and large companies, services businesses, and emerging economies, as well as a path forward for the innovation industry. "Whether you are managing a product or a service, your business needs to become more open and more inclusive in order to be more innovative. Open Services Innovation will be an invaluable guide to intrepid managers who commit to making that journey." —GARY HAMEL, visiting professor, London Business School; director, Management Lab; and author, The Future of Management "I tore out page after page to share with my leaders. Chesbrough has pioneered an entire rethink of business innovation that’s rich in concept, deeply explained, with tools ready to use in every industry." —SCOTT COOK, founder and chairman of the executive committee, Intuit "Focusing on core competence often tempts managers to keep continuing what succeeded in the past. A far more important question is what capabilities are critical in the future, and Chesbrough shows how to ask and answer these issues." —CLAYTON CHRISTENSEN, Robert & Jane Cizik Professor of Business Administration, Harvard Business School, and author, The Innovator's Dilemma "To thrive, businesses will need to master the lessons of open service innovation. Here is their one-stop guidebook with important lessons clearly and compellingly presented." —JAMES C. SPOHRER, director, IBM University Programs World-Wide "Open Innovation pioneer Henry Chesbrough breaks new ground with Open Services Innovation, a persuasive argument for the power of co-creation in the world of services." —TOM KELLEY, general manager, IDEO, and author, The Ten Faces of Innovation, The Art of Innovation "With his trademark style of beautifully explained examples, Henry Chesbrough shows how open service innovation and new business models can help you escape this product commodity trap and bring you to the next level of competition." —ALEX OSTERWALDER, author, Business Model Generation "Open Services Innovation shows how a business can redefine itself as a service organisation and tap into faster growth through shared innovation." —SIR TERRY LEAHY, chief executive, Tesco "Chesbrough shows how innovating openly with a services mindset can make you a market leader." —CHARLENE LI, author, Open Leadership, and founder, Altimeter Group
Author: Andreas Wald
Publisher: LIT Verlag Münster
ISBN: 3643106262
Category : Business & Economics
Languages : en
Pages : 399
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Book Description
This volume provides an introduction to aviation management covering all major actors and processes, the fundamental structures, and the economic and regulatory background of the industry. It comprises contributions from experienced practitioners of the aviation industry and from scholars in that field.
Author: B. Joseph Pine
Publisher: Harvard Business Press
ISBN: 9780875848198
Category : Business & Economics
Languages : en
Pages : 276
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Book Description
This text seeks to raise the curtain on competitive pricing strategies and asserts that businesses often miss their best opportunity for providing consumers with what they want - an experience. It presents a strategy for companies to script and stage the experiences provided by their products.
Author: Androniki Kavoura
Publisher: Springer
ISBN: 3030124533
Category : Business & Economics
Languages : en
Pages : 1284
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Book Description
This book covers a very broad range of topics in marketing, communication, and tourism, focusing especially on new perspectives and technologies that promise to influence the future direction of marketing research and practice in a digital and innovational era. Among the areas covered are product and brand management, strategic marketing, B2B marketing and sales management, international marketing, business communication and advertising, digital and social marketing, tourism and hospitality marketing and management, destination branding and cultural management, and event marketing. The book comprises the proceedings of the International Conference on Strategic Innovative Marketing and Tourism (ICSIMAT) 2018, where researchers, academics, and government and industry practitioners from around the world came together to discuss best practices, the latest research, new paradigms, and advances in theory. It will be of interest to a wide audience, including members of the academic community, MSc and PhD students, and marketing and tourism professionals.
Author: Claudia Lehmann
Publisher: Springer
ISBN: 3658230363
Category : Business & Economics
Languages : en
Pages : 344
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Book Description
Claudia Lehmann explores service productivity from the providers, customer and operations perspective in the German airport industry using a solid empirical foundation. Available service productivity concepts, methods, measurements and their ability to overcome the emphasized problems are discussed, suggesting ways on how to deal with them. The insights of this book deliver considerable value for both management and academia.
Author: Alex Verjovsky
Publisher: Xlibris Corporation
ISBN: 1514440288
Category : Business & Economics
Languages : en
Pages : 346
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Book Description
Look at any industry, in any market, and youll find the same attrition strategy playing out everywhere. Companies compete with one another in a mindless race to the bottom, matching feature for feature, which commoditizes markets and drives down prices and margins. Ultimately, no one winsnot even the consumer, as quality, service, and differentiation suffer. Yet there is another way: maneuver strategy. Maneuver relies on speed, agility, insight, and innovation to win the most in any market at the least possible cost. Unlike attrition, maneuver never seeks to attack an incumbent in head-to-head competition. Instead, maneuver uses reconnaissance and insights to identify weaknesses and uses three strategies (preemption, dislocation, and disruption) to attack those vulnerabilities. Using speed and agility, a maneuver strategist wins new spaces before competitors become aware of the opportunity or disrupts the well-laid plans and efficient operations of competitors. As the pace of change accelerates, as speed and agility become more important than size and strength, as new entrants disrupt existing markets, attrition strategy seems outdated. Maneuver strategy, with its focus on speed, agility, and innovation, is the right strategy for the new emerging markets.
Author: Frederik Derk Wiersema
Publisher:
ISBN: 9780988548800
Category :
Languages : en
Pages : 59
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Book Description
Author: K. Goffin
Publisher: Springer
ISBN: 0230294480
Category : Business & Economics
Languages : en
Pages : 512
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Book Description
Too many new products fail. New products which are hard to differentiate from existing products won't capture the customer's imagination. The failure is due to a poor understanding of customers' needs. Companies need to take a radical approach to identifying customers' real needs, and this book demonstrates innovative ways to achieve this.
Author: Thomas Menkhoff
Publisher: World Scientific
ISBN: 9811238936
Category : Business & Economics
Languages : en
Pages : 254
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Book Description
'This book competently demonstrates the full potential of effective innovation governance and outlines what Innovation Leaders need to know and do in order to make innovation work.'Howard THOMASProfessor Emeritus of Strategic Management and Management EducationSingapore Management University (SMU)What is innovation and what does it take to make it work? How can innovation management and governance help to create and capture new value towards a sustainable future?This reader contains several 'op-eds' (op-ed = short for 'opposite the editorial page') on innovation management and urban sustainability matters written between 2012 and 2021 for Singapore-based print media aimed at providing interested readers with deeper insights into key enablers of effective innovation governance at corporate levels. The bite-sized commentaries on innovation matters are loosely structured with regards to Leadership & Strategy, People & Organisational Culture, Innovation Processes, Knowledge & Learning as well as Innovation Governance. Besides three case studies of innovation award winners (Singapore Airlines; National Library Board Singapore; Qian Hu Corporation Ltd.), the book also entails reflections about the 'smart city' strategies of Singapore, Berlin (Germany) and Barcelona (Spain) aimed at enhancing sustainability and liveability.This resource book is essential reading for anyone interested in acquiring innovation management and governance know how — from graduate students and advanced undergraduates to innovation practitioners in business and society as well as start-up founders and municipal leaders.
