Author: Kevin William Grant
Publisher: Kevin William Grant
ISBN: 1076233481
Category : Business & Economics
Languages : en
Pages : 828
Book Description
"Innovation Coaching" offers an immersive exploration into the intricate interplay of innovation and mental health while charting the journey of nurturing creativity amidst an ever-changing global landscape. This comprehensive volume combines perspectives from psychology, coaching, entrepreneurship, mental health, and corporate management to integrate a holistic understanding of the innovation ecosystem. Key Highlights: The Power of Failure: Embrace the lessons that setbacks bring. Dive into how businesses can rebound from challenges underpinned by the crucial role of mental well-being. Innovation Fundamentals: Beyond its buzzword status, what truly is innovation? Explore its multi-faceted definitions, the balance between sustaining and disruptive innovation, and best practices that bring ideas to life. Emotions at the Heart of Innovation: More than just a cerebral exercise, innovation is deeply emotional. Delve into how feelings like guilt, anger, and empathy impact and shape the innovation journey. Mental Health & Innovation: The book probes the intertwined relationship between mental health and innovation with compassion and depth. Understand both the exhilarating highs and demanding lows of the creative process and arm yourself with strategies to maintain equilibrium. The Art of Facilitating Innovation: Learn what it takes to create a conducive environment for innovation. From setting up effective teams to the nuances of innovation labs, get insights into fostering a culture of creativity. The Pitfalls of 'Fake' Innovation: Navigate the murky waters between genuine innovation and mere "innovation theater." Recognize the signs, understand the causes, and steer clear of superficial innovation practices. Coaching for Innovation: Enter the transformative realm of coaching. Discover how coaching can catalyze groundbreaking innovation from its historical roots to its modern-day practices. Adapting to Change: In a world in flux, the ability to adapt is paramount. From global phenomena like the COVID-19 pandemic to the tech revolution with artificial intelligence, learn to pivot and harness innovation in times of change. The Art of Moving On: Change is the only constant. Equip yourself with tools and insights to manage career or life transitions with resilience and grace. Final Reflections: Join the author on a personal voyage, recounting their innovation journey and providing a compass for the reader's path forward. "Innovation Coaching" isn't merely a book—it's a compass for those navigating the dynamic seas of innovation and change. Whether you're an entrepreneur, a mental health professional, a coach, a manager, a leader, or simply someone invested in personal growth, this guide offers a treasure trove of insights, strategies, and stories that inspire and instruct. Embrace the odyssey of innovation, and let this book be your guide.
Coaching for Innovation
Author: Cristina Bianchi
Publisher: Springer
ISBN: 1137353260
Category : Business & Economics
Languages : en
Pages : 180
Book Description
Making innovation in the workplace highly accessible, Coaching for Innovation presents a step-by-step guide which is full of practical tips, models, exercises and interviews with HR and business professionals. It demonstrates the integral role that coaching plays in idea generation and the innovation process.
Publisher: Springer
ISBN: 1137353260
Category : Business & Economics
Languages : en
Pages : 180
Book Description
Making innovation in the workplace highly accessible, Coaching for Innovation presents a step-by-step guide which is full of practical tips, models, exercises and interviews with HR and business professionals. It demonstrates the integral role that coaching plays in idea generation and the innovation process.
Innovation Coaching
Author: Kevin William Grant
Publisher: Kevin William Grant
ISBN: 1076233481
Category : Business & Economics
Languages : en
Pages : 828
Book Description
"Innovation Coaching" offers an immersive exploration into the intricate interplay of innovation and mental health while charting the journey of nurturing creativity amidst an ever-changing global landscape. This comprehensive volume combines perspectives from psychology, coaching, entrepreneurship, mental health, and corporate management to integrate a holistic understanding of the innovation ecosystem. Key Highlights: The Power of Failure: Embrace the lessons that setbacks bring. Dive into how businesses can rebound from challenges underpinned by the crucial role of mental well-being. Innovation Fundamentals: Beyond its buzzword status, what truly is innovation? Explore its multi-faceted definitions, the balance between sustaining and disruptive innovation, and best practices that bring ideas to life. Emotions at the Heart of Innovation: More than just a cerebral exercise, innovation is deeply emotional. Delve into how feelings like guilt, anger, and empathy impact and shape the innovation journey. Mental Health & Innovation: The book probes the intertwined relationship between mental health and innovation with compassion and depth. Understand both the exhilarating highs and demanding lows of the creative process and arm yourself with strategies to maintain equilibrium. The Art of Facilitating Innovation: Learn what it takes to create a conducive environment for innovation. From setting up effective teams to the nuances of innovation labs, get insights into fostering a culture of creativity. The Pitfalls of 'Fake' Innovation: Navigate the murky waters between genuine innovation and mere "innovation theater." Recognize the signs, understand the causes, and steer clear of superficial innovation practices. Coaching for Innovation: Enter the transformative realm of coaching. Discover how coaching can catalyze groundbreaking innovation from its historical roots to its modern-day practices. Adapting to Change: In a world in flux, the ability to adapt is paramount. From global phenomena like the COVID-19 pandemic to the tech revolution with artificial intelligence, learn to pivot and harness innovation in times of change. The Art of Moving On: Change is the only constant. Equip yourself with tools and insights to manage career or life transitions with resilience and grace. Final Reflections: Join the author on a personal voyage, recounting their innovation journey and providing a compass for the reader's path forward. "Innovation Coaching" isn't merely a book—it's a compass for those navigating the dynamic seas of innovation and change. Whether you're an entrepreneur, a mental health professional, a coach, a manager, a leader, or simply someone invested in personal growth, this guide offers a treasure trove of insights, strategies, and stories that inspire and instruct. Embrace the odyssey of innovation, and let this book be your guide.
Publisher: Kevin William Grant
ISBN: 1076233481
Category : Business & Economics
Languages : en
Pages : 828
Book Description
"Innovation Coaching" offers an immersive exploration into the intricate interplay of innovation and mental health while charting the journey of nurturing creativity amidst an ever-changing global landscape. This comprehensive volume combines perspectives from psychology, coaching, entrepreneurship, mental health, and corporate management to integrate a holistic understanding of the innovation ecosystem. Key Highlights: The Power of Failure: Embrace the lessons that setbacks bring. Dive into how businesses can rebound from challenges underpinned by the crucial role of mental well-being. Innovation Fundamentals: Beyond its buzzword status, what truly is innovation? Explore its multi-faceted definitions, the balance between sustaining and disruptive innovation, and best practices that bring ideas to life. Emotions at the Heart of Innovation: More than just a cerebral exercise, innovation is deeply emotional. Delve into how feelings like guilt, anger, and empathy impact and shape the innovation journey. Mental Health & Innovation: The book probes the intertwined relationship between mental health and innovation with compassion and depth. Understand both the exhilarating highs and demanding lows of the creative process and arm yourself with strategies to maintain equilibrium. The Art of Facilitating Innovation: Learn what it takes to create a conducive environment for innovation. From setting up effective teams to the nuances of innovation labs, get insights into fostering a culture of creativity. The Pitfalls of 'Fake' Innovation: Navigate the murky waters between genuine innovation and mere "innovation theater." Recognize the signs, understand the causes, and steer clear of superficial innovation practices. Coaching for Innovation: Enter the transformative realm of coaching. Discover how coaching can catalyze groundbreaking innovation from its historical roots to its modern-day practices. Adapting to Change: In a world in flux, the ability to adapt is paramount. From global phenomena like the COVID-19 pandemic to the tech revolution with artificial intelligence, learn to pivot and harness innovation in times of change. The Art of Moving On: Change is the only constant. Equip yourself with tools and insights to manage career or life transitions with resilience and grace. Final Reflections: Join the author on a personal voyage, recounting their innovation journey and providing a compass for the reader's path forward. "Innovation Coaching" isn't merely a book—it's a compass for those navigating the dynamic seas of innovation and change. Whether you're an entrepreneur, a mental health professional, a coach, a manager, a leader, or simply someone invested in personal growth, this guide offers a treasure trove of insights, strategies, and stories that inspire and instruct. Embrace the odyssey of innovation, and let this book be your guide.
Innovation Communities
Author: Klaus Fichter
Publisher: Springer Science & Business Media
ISBN: 3642221289
Category : Business & Economics
Languages : en
Pages : 356
Book Description
Self-organising networks have become the dominant innovators of complex technologies and radical innovation. The growing need for co-operation to ensure innovation success calls for a broader understanding of what makes innovation projects successful and requires new concepts. The book introduces the new concept of “innovation communities”, defining them as informal networks of like-minded individuals who act as innovation promotors or champions. These key figures come from various companies and organisations and will team up in a project-related fashion, jointly promoting a certain innovation, product or idea either on one or across different levels of an innovation system. The publication presents findings from surveys that demonstrate that networks of champions are a success factor in radical innovation. Five case studies of noteworthy innovation projects illustrate why the collaboration of champions can make innovation projects more successful. Furthermore, the book presents hands-on methods and includes best-practice cases and guidelines on how to develop innovation communities. This publication comprises empirical findings and practical experiences that are valuable for the following groups in particular: Entrepreneurs; Innovation, R&D, and network managers; Innovation and strategy consultants; Innovation and start-up intermediaries; Innovation researchers; Government officials and politicians responsible for R&D and innovation programmes and funding
Publisher: Springer Science & Business Media
ISBN: 3642221289
Category : Business & Economics
Languages : en
Pages : 356
Book Description
Self-organising networks have become the dominant innovators of complex technologies and radical innovation. The growing need for co-operation to ensure innovation success calls for a broader understanding of what makes innovation projects successful and requires new concepts. The book introduces the new concept of “innovation communities”, defining them as informal networks of like-minded individuals who act as innovation promotors or champions. These key figures come from various companies and organisations and will team up in a project-related fashion, jointly promoting a certain innovation, product or idea either on one or across different levels of an innovation system. The publication presents findings from surveys that demonstrate that networks of champions are a success factor in radical innovation. Five case studies of noteworthy innovation projects illustrate why the collaboration of champions can make innovation projects more successful. Furthermore, the book presents hands-on methods and includes best-practice cases and guidelines on how to develop innovation communities. This publication comprises empirical findings and practical experiences that are valuable for the following groups in particular: Entrepreneurs; Innovation, R&D, and network managers; Innovation and strategy consultants; Innovation and start-up intermediaries; Innovation researchers; Government officials and politicians responsible for R&D and innovation programmes and funding
Innovate Now
Author: Andreas Cem Vogt
Publisher: Andreas Cem Vogt
ISBN:
Category : Business & Economics
Languages : en
Pages : 164
Book Description
This guide provides a deep dive into innovation coaching, covering its definition, the role of a coach, and the design and management of innovation workshops. It explores various innovation tools and methodologies, frameworks to structure innovation, and techniques to foster creativity and ideation. The content also discusses building a supportive culture for innovation, the importance of leadership in nurturing innovation, and practical advice for implementing innovation strategies. Additionally, it addresses innovation coaching across various industries and the future trends in the field, emphasising the impact of technology.
Publisher: Andreas Cem Vogt
ISBN:
Category : Business & Economics
Languages : en
Pages : 164
Book Description
This guide provides a deep dive into innovation coaching, covering its definition, the role of a coach, and the design and management of innovation workshops. It explores various innovation tools and methodologies, frameworks to structure innovation, and techniques to foster creativity and ideation. The content also discusses building a supportive culture for innovation, the importance of leadership in nurturing innovation, and practical advice for implementing innovation strategies. Additionally, it addresses innovation coaching across various industries and the future trends in the field, emphasising the impact of technology.
Strength Coaching in America
Author: Jason P. Shurley
Publisher: University of Texas Press
ISBN: 1477319794
Category : Sports & Recreation
Languages : en
Pages : 339
Book Description
It’s hard to imagine, but as late as the 1950s, athletes could get kicked off a team if they were caught lifting weights. Coaches had long believed that strength training would slow down a player. Muscle was perceived as a bulky burden; training emphasized speed and strategy, not “brute” strength. Fast forward to today: the highest-paid strength and conditioning coaches can now earn $700,000 a year. Strength Coaching in America delivers the fascinating history behind this revolutionary shift. College football represents a key turning point in this story, and the authors provide vivid details of strength training’s impact on the gridiron, most significantly when University of Nebraska football coach Bob Devaney hired Boyd Epley as a strength coach in 1969. National championships for the Huskers soon followed, leading Epley to launch the game-changing National Strength Coaches Association. Dozens of other influences are explored with equal verve, from the iconic Milo Barbell Company to the wildly popular fitness magazines that challenged physicians’ warnings against strenuous exercise. Charting the rise of a new athletic profession, Strength Coaching in America captures an important transformation in the culture of American sport.
Publisher: University of Texas Press
ISBN: 1477319794
Category : Sports & Recreation
Languages : en
Pages : 339
Book Description
It’s hard to imagine, but as late as the 1950s, athletes could get kicked off a team if they were caught lifting weights. Coaches had long believed that strength training would slow down a player. Muscle was perceived as a bulky burden; training emphasized speed and strategy, not “brute” strength. Fast forward to today: the highest-paid strength and conditioning coaches can now earn $700,000 a year. Strength Coaching in America delivers the fascinating history behind this revolutionary shift. College football represents a key turning point in this story, and the authors provide vivid details of strength training’s impact on the gridiron, most significantly when University of Nebraska football coach Bob Devaney hired Boyd Epley as a strength coach in 1969. National championships for the Huskers soon followed, leading Epley to launch the game-changing National Strength Coaches Association. Dozens of other influences are explored with equal verve, from the iconic Milo Barbell Company to the wildly popular fitness magazines that challenged physicians’ warnings against strenuous exercise. Charting the rise of a new athletic profession, Strength Coaching in America captures an important transformation in the culture of American sport.
Innovation You
Author: Jeff DeGraff
Publisher: Ballantine Books
ISBN: 0345530705
Category : Self-Help
Languages : en
Pages : 222
Book Description
In today’s frenetic, uncertain world, the “same old, same old” routines are perfect ways to go nowhere fast. What has worked for you before—professionally or personally—no longer gets results. Whether you’ve been downsized, reached the end of a long relationship, or found yourself questioning where you are in life, it’s clear you need to change. To innovate. Make it new. Make yourself new. Now, in this invaluable book, the world-renowned “Dean of Innovation,” Jeff DeGraff, shares his tried-and-true techniques on how to reinvent yourself—creatively and with maximum impact. Innovation You reveals DeGraff’s unique four-step program to bolster your ingenuity and remake your life. From forging ahead in a new career to losing weight to finally pursuing that long-held dream, DeGraff’s strategies are effective and easy to follow. Inside you will learn to • Rethink Innovation: Find ways to think outside the box, seek out diverse opinions, and pay attention to the next great trend. • Rethink Your Approach: Use the Competing Values Framework to identify your natural innovation profile—do you compete, collaborate, create, or control?—and then deliberately draw from the other styles to augment your usual tactics. • Rethink Your Methods: Put your reinvention plan in motion—set specific, realistic, and meaningful targets, cultivate relationships with relevant mentors and experts, and try alternate methods to achieve your goals. • Rethink the Journey: Understand that innovation is a process and that progress comes in cycles rather than a quick straight line. Accept uncertainty, question assumptions, and acknowledge areas where you can improve. Full of invigorating ideas, engaging anecdotes, practical wisdom, and inspiring success stories, Innovation You is your personal road map to reach your highest potential—and experience a bold new way of living.
Publisher: Ballantine Books
ISBN: 0345530705
Category : Self-Help
Languages : en
Pages : 222
Book Description
In today’s frenetic, uncertain world, the “same old, same old” routines are perfect ways to go nowhere fast. What has worked for you before—professionally or personally—no longer gets results. Whether you’ve been downsized, reached the end of a long relationship, or found yourself questioning where you are in life, it’s clear you need to change. To innovate. Make it new. Make yourself new. Now, in this invaluable book, the world-renowned “Dean of Innovation,” Jeff DeGraff, shares his tried-and-true techniques on how to reinvent yourself—creatively and with maximum impact. Innovation You reveals DeGraff’s unique four-step program to bolster your ingenuity and remake your life. From forging ahead in a new career to losing weight to finally pursuing that long-held dream, DeGraff’s strategies are effective and easy to follow. Inside you will learn to • Rethink Innovation: Find ways to think outside the box, seek out diverse opinions, and pay attention to the next great trend. • Rethink Your Approach: Use the Competing Values Framework to identify your natural innovation profile—do you compete, collaborate, create, or control?—and then deliberately draw from the other styles to augment your usual tactics. • Rethink Your Methods: Put your reinvention plan in motion—set specific, realistic, and meaningful targets, cultivate relationships with relevant mentors and experts, and try alternate methods to achieve your goals. • Rethink the Journey: Understand that innovation is a process and that progress comes in cycles rather than a quick straight line. Accept uncertainty, question assumptions, and acknowledge areas where you can improve. Full of invigorating ideas, engaging anecdotes, practical wisdom, and inspiring success stories, Innovation You is your personal road map to reach your highest potential—and experience a bold new way of living.
Coaching and Mentoring for Business
Author: Grace McCarthy
Publisher: SAGE
ISBN: 1473904323
Category : Business & Economics
Languages : en
Pages : 241
Book Description
Coaching and Mentoring for Business seeks to go beyond the vast body of skills-based literature that dominates the study of coaching and mentoring and focus on the contribution that coaching can make to the implementation of human resource strategy and organizational strategy. Grace McCarthy includes an introduction to coaching and mentoring theory, then goes on to look at coaching and mentoring skills, and how they may be applied in relation to individual change, coaching and mentoring for leaders and by leaders, coaching and mentoring for strategy, innovation and organisational change, as well as coaching and mentoring in cross-cultural and virtual contexts. Coaching and Mentoring for Business also explores ethical issues in coaching and mentoring before concluding with the evaluation of success in coaching and mentoring and a discussion of emerging issues. Key Features: Vignettes to help readers consolidate their learning by illustrating real life situations Web links to useful academic and professional resources A companion website with PowerPoint slides, a lecturer′s guide and self-assessment quizzes available
Publisher: SAGE
ISBN: 1473904323
Category : Business & Economics
Languages : en
Pages : 241
Book Description
Coaching and Mentoring for Business seeks to go beyond the vast body of skills-based literature that dominates the study of coaching and mentoring and focus on the contribution that coaching can make to the implementation of human resource strategy and organizational strategy. Grace McCarthy includes an introduction to coaching and mentoring theory, then goes on to look at coaching and mentoring skills, and how they may be applied in relation to individual change, coaching and mentoring for leaders and by leaders, coaching and mentoring for strategy, innovation and organisational change, as well as coaching and mentoring in cross-cultural and virtual contexts. Coaching and Mentoring for Business also explores ethical issues in coaching and mentoring before concluding with the evaluation of success in coaching and mentoring and a discussion of emerging issues. Key Features: Vignettes to help readers consolidate their learning by illustrating real life situations Web links to useful academic and professional resources A companion website with PowerPoint slides, a lecturer′s guide and self-assessment quizzes available
Catalyzing Innovations For A Sustainable Future: Bite-sized Commentaries And Resource Materials
Author: Thomas Menkhoff
Publisher: World Scientific
ISBN: 9811238936
Category : Business & Economics
Languages : en
Pages : 254
Book Description
'This book competently demonstrates the full potential of effective innovation governance and outlines what Innovation Leaders need to know and do in order to make innovation work.'Howard THOMASProfessor Emeritus of Strategic Management and Management EducationSingapore Management University (SMU)What is innovation and what does it take to make it work? How can innovation management and governance help to create and capture new value towards a sustainable future?This reader contains several 'op-eds' (op-ed = short for 'opposite the editorial page') on innovation management and urban sustainability matters written between 2012 and 2021 for Singapore-based print media aimed at providing interested readers with deeper insights into key enablers of effective innovation governance at corporate levels. The bite-sized commentaries on innovation matters are loosely structured with regards to Leadership & Strategy, People & Organisational Culture, Innovation Processes, Knowledge & Learning as well as Innovation Governance. Besides three case studies of innovation award winners (Singapore Airlines; National Library Board Singapore; Qian Hu Corporation Ltd.), the book also entails reflections about the 'smart city' strategies of Singapore, Berlin (Germany) and Barcelona (Spain) aimed at enhancing sustainability and liveability.This resource book is essential reading for anyone interested in acquiring innovation management and governance know how — from graduate students and advanced undergraduates to innovation practitioners in business and society as well as start-up founders and municipal leaders.
Publisher: World Scientific
ISBN: 9811238936
Category : Business & Economics
Languages : en
Pages : 254
Book Description
'This book competently demonstrates the full potential of effective innovation governance and outlines what Innovation Leaders need to know and do in order to make innovation work.'Howard THOMASProfessor Emeritus of Strategic Management and Management EducationSingapore Management University (SMU)What is innovation and what does it take to make it work? How can innovation management and governance help to create and capture new value towards a sustainable future?This reader contains several 'op-eds' (op-ed = short for 'opposite the editorial page') on innovation management and urban sustainability matters written between 2012 and 2021 for Singapore-based print media aimed at providing interested readers with deeper insights into key enablers of effective innovation governance at corporate levels. The bite-sized commentaries on innovation matters are loosely structured with regards to Leadership & Strategy, People & Organisational Culture, Innovation Processes, Knowledge & Learning as well as Innovation Governance. Besides three case studies of innovation award winners (Singapore Airlines; National Library Board Singapore; Qian Hu Corporation Ltd.), the book also entails reflections about the 'smart city' strategies of Singapore, Berlin (Germany) and Barcelona (Spain) aimed at enhancing sustainability and liveability.This resource book is essential reading for anyone interested in acquiring innovation management and governance know how — from graduate students and advanced undergraduates to innovation practitioners in business and society as well as start-up founders and municipal leaders.
Creating Innovation Spaces
Author: Volker Nestle
Publisher: Springer Nature
ISBN: 3030576426
Category : Business & Economics
Languages : en
Pages : 347
Book Description
This book offers fresh impulses from different industries on how to deal with innovation processes. Authors from different backgrounds, such as artificial intelligence, mechanical engineering, medical technology and law, share their experiences with enabling and managing innovation. The ability of companies to innovate functions as a benchmark to attract investors long-term. While each company has different preconditions and environments to adapt to, the authors give guidance in the fields of digitalization, workspaces and business model innovation.
Publisher: Springer Nature
ISBN: 3030576426
Category : Business & Economics
Languages : en
Pages : 347
Book Description
This book offers fresh impulses from different industries on how to deal with innovation processes. Authors from different backgrounds, such as artificial intelligence, mechanical engineering, medical technology and law, share their experiences with enabling and managing innovation. The ability of companies to innovate functions as a benchmark to attract investors long-term. While each company has different preconditions and environments to adapt to, the authors give guidance in the fields of digitalization, workspaces and business model innovation.
Beyond the Obvious
Author: Phil McKinney
Publisher: Hachette Books
ISBN: 1401304133
Category : Business & Economics
Languages : en
Pages : 231
Book Description
The Killer Questions Your Company Should Be Asking Generating and executing great ideas is the key to staying ahead in a rapidly changing world. It seems so basic. Why is it so hard to actually get right? According to innovation expert Phil McKinney, the real problem is that we're teaching people to ask the wrong questions about their businesses--or none at all. There has to be a better way. In Beyond the Obvious, McKinney will help you use his proven FIRE (Focus, Ideation, Rank, Execution) Method to dig deeper and get back to asking the right questions--the ones all companies must ask to survive. Full of real-world examples, this book will change the way you operate, innovate, and create, and it all begins with battle-tested questions Phil has gathered on note cards throughout his career. Shared for the first time here, these "Killer Questions" include: What are the rules and assumptions my industry operates under? What if the opposite were true? What will be the buying criteria used by my customer in 5 years? What are my unshakable beliefs about what my customers want? Who uses my product in ways I never anticipated? These questions will reframe the way you see your products, your customers, and the way the two interact. Whether you're a company of thousands or a lean startup, Beyond the Obvious will give you the skills and easy-to-follow plan you need to make both the revolutionary changes and nuanced tweaks required for success. Praise for Beyond the Obvious "Human beings are creatures of habit, so getting ourselves and our teams to think beyond the obvious is a challenge we face all the time. Phil McKinney is an innovation expert, and his killer questions and hit-the-spot anecdotes provide a great way to get out in front of opportunities we otherwise won't see." -- Geoffrey Moore, author of Crossing the Chasm and Escape Velocity "I've always believed that asking the right questions is the essence of design. Phil McKinney proves that point with this wonderful set of killer questions that will jumpstart-or greatly enhance- your innovation efforts." -- B. Joseph Pine II, co-author, The Experience Economy & Infinite Possibility. "Product Innovation is a prerequisite to building great brands. Phil's questions are a prerequisite to building innovative products." -- Satjiv S. Chahil, former global marketing chief, Apple"
Publisher: Hachette Books
ISBN: 1401304133
Category : Business & Economics
Languages : en
Pages : 231
Book Description
The Killer Questions Your Company Should Be Asking Generating and executing great ideas is the key to staying ahead in a rapidly changing world. It seems so basic. Why is it so hard to actually get right? According to innovation expert Phil McKinney, the real problem is that we're teaching people to ask the wrong questions about their businesses--or none at all. There has to be a better way. In Beyond the Obvious, McKinney will help you use his proven FIRE (Focus, Ideation, Rank, Execution) Method to dig deeper and get back to asking the right questions--the ones all companies must ask to survive. Full of real-world examples, this book will change the way you operate, innovate, and create, and it all begins with battle-tested questions Phil has gathered on note cards throughout his career. Shared for the first time here, these "Killer Questions" include: What are the rules and assumptions my industry operates under? What if the opposite were true? What will be the buying criteria used by my customer in 5 years? What are my unshakable beliefs about what my customers want? Who uses my product in ways I never anticipated? These questions will reframe the way you see your products, your customers, and the way the two interact. Whether you're a company of thousands or a lean startup, Beyond the Obvious will give you the skills and easy-to-follow plan you need to make both the revolutionary changes and nuanced tweaks required for success. Praise for Beyond the Obvious "Human beings are creatures of habit, so getting ourselves and our teams to think beyond the obvious is a challenge we face all the time. Phil McKinney is an innovation expert, and his killer questions and hit-the-spot anecdotes provide a great way to get out in front of opportunities we otherwise won't see." -- Geoffrey Moore, author of Crossing the Chasm and Escape Velocity "I've always believed that asking the right questions is the essence of design. Phil McKinney proves that point with this wonderful set of killer questions that will jumpstart-or greatly enhance- your innovation efforts." -- B. Joseph Pine II, co-author, The Experience Economy & Infinite Possibility. "Product Innovation is a prerequisite to building great brands. Phil's questions are a prerequisite to building innovative products." -- Satjiv S. Chahil, former global marketing chief, Apple"