Author: Nagaraj, Samala
Publisher: IGI Global
ISBN: 1799839206
Category : Business & Economics
Languages : en
Pages : 334
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Book Description
Engaging customers has become an effective strategy of marketers for improving customer-brand relationships as customer engagement is a perfect predictor of organic growth. Aggressive sales promotions, advertising campaigns, rewards, discounts, and more may attract a customer, but customer engagement creates an emotional connection with the brands/firms/services, which drives customer loyalty and long-term profitability. This has become much more applicable and effective with the use of social media platforms and the increased access of internet. Moreover, the implementation of customer analytics to measure engagement activities has provided marketers with more insights for improving services. Insights, Innovation, and Analytics for Optimal Customer Engagement is an advanced reference book that covers the latest emerging research in customer engagement and includes underlying theories, innovative methods, a review of existing literature, engagement analytics, and insights for marketers with reference to customer engagement. The book covers various product categories, industries, and sectors that are working to engage customers in inventive and creative ways. This book is a comprehensive reference tool for marketers, brand managers, social media specialists, advertisers, managers, executives, academicians, researchers, practitioners, and students interested in gaining comprehensive knowledge about customer engagement and the latest advancements in the field.
Author: Nachiappan Subramanian
Publisher: World Scientific
ISBN: 178634999X
Category : Technology & Engineering
Languages : en
Pages : 324
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Book Description
Innovation analytics is an emerging paradigm that integrates information/knowledge, analytics, digital twins and artificial intelligence to support and manage the entire lifecycle of a product and process from inception, through engineering design and manufacture, to service and disposal of manufactured products. Innovation analytics is set to become an integral part of the innovation lifecycle to help make smart, agile decisions and accelerate business growth.Innovation Analytics: Tools for Competitive Advantage provides a comprehensive overview of the challenges and opportunities behind the latest research surrounding technological advances driving innovation analytics; the transition of analytical ideas to interdisciplinary teams; the development of deep synchronicity of skills and production innovation; and the use of innovation analytics in multiple stages of product and process evolution.In exploring the impact of emerging developments in the current climate, researchers and academics will be able to gain insight into real-world usage of analytics for innovation and its contribution toward society. As such, students, scientists, engineers, academics, and management professionals alike will find this title beneficial.
Author: Nachiappan Subramanian
Publisher: Wspc (Europe)
ISBN: 9781800610002
Category : Planning
Languages : en
Pages : 0
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Book Description
Innovation analytics is an emerging paradigm that integrates information/knowledge, analytics, digital twins and artificial intelligence to support and manage the entire lifecycle of a product and process from inception, through engineering design and manufacture, to service and disposal of manufactured products. Innovation analytics is set to become an integral part of the innovation lifecycle to help make smart, agile decisions and accelerate business growth. Innovation Analytics: Tools for Competitive Advantage provides a comprehensive overview of the challenges and opportunities behind the latest research surrounding technological advances driving innovation analytics; the transition of analytical ideas to interdisciplinary teams; the development of deep synchronicity of skills and production innovation; and the use of innovation analytics in multiple stages of product and process evolution. In exploring the impact of emerging developments in the current climate, researchers and academics will be able to gain insight into real-world usage of analytics for innovation and its contribution toward society. As such, students, scientists, engineers, academics, and management professionals alike will find this title beneficial.
Author: Mounir Kehal
Publisher: CRC Press
ISBN: 0429589743
Category : Computers
Languages : en
Pages : 212
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Book Description
Innovation based in data analytics is a contemporary approach to developing empirically supported advances that encourage entrepreneurial activity inspired by novel marketing inferences. Data Analytics in Marketing, Entrepreneurship, and Innovation covers techniques, processes, models, tools, and practices for creating business opportunities through data analytics. It features case studies that provide realistic examples of applications. This multifaceted examination of data analytics looks at: Business analytics Applying predictive analytics Using discrete choice analysis for decision-making Marketing and customer analytics Developing new products Technopreneurship Disruptive versus incremental innovation The book gives researchers and practitioners insight into how data analytics is used in the areas of innovation, entrepreneurship, and marketing. Innovation analytics helps identify opportunities to develop new products and services, and improve existing methods of product manufacturing and service delivery. Entrepreneurial analytics facilitates the transformation of innovative ideas into strategy and helps entrepreneurs make critical decisions based on data-driven techniques. Marketing analytics is used in collecting, managing, assessing, and analyzing marketing data to predict trends, investigate customer preferences, and launch campaigns.
Author: Carlos M. Rodriguez, Ph.d.
Publisher: Createspace Independent Publishing Platform
ISBN: 9781523202836
Category :
Languages : en
Pages : 496
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Book Description
As product designer or product marketing manager, decisions related to the conceptualization and design of new products and modifications of existing ones are critical and must be made following proven, successful methodologies. While many books on product management, development, and product marketing exist, they do not explore these techniques and the applications outside the traditional marketing management context. The result is a serious lack of understanding for professionals around the world about the design process itself and the tools for product development. Carlos M. Rodríguez, PhD, is the director of the Center for the Study of Innovation Management CSIM at Delaware State University, and has set out to address this discrepancy. The result is Product Design and Innovation: Analytics for Decision Making, a practical, hands-on resource guiding readers through the entire design process and methodologies applied in industry. Beginning with concepts and ideas, Rodríguez provides the analytical and quantitative skills needed to see a project through to launch-while minimizing future commercial risks. Techniques discussed include the Kano methodology and concept development, functional analysis and systems technique (FAST), quality function deployment (QFD), Taguchi robust design, emotional design, Kansei methodology, and prototyping. An accessible, step-by-step overview of product conceptualization and design, supported by illustrative applications and written in a clear and simple language, Product Design and Innovation is an invaluable tool for design students and marketing professionals.
Author: Elias G. Carayannis
Publisher: Springer
ISBN: 1137378794
Category : Business & Economics
Languages : en
Pages : 301
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Book Description
This book offers a unique view of how innovation and competitiveness improve when organizations establish alliances with partners who have strong capabilities and broad social capital, allowing them to create value and growth as well as technological knowledge and legitimacy through new knowledge resources. Organizational intelligence integrates the technology variable into production and business systems, establishing a basis to advance decision-making processes. When strategically integrated, these factors have the power to promote enterprise resilience, robustness, and sustainability. This book provides a unique perspective on how knowledge, information, and data analytics create opportunities and challenges for sustainable enterprise excellence. It also shows how the value of digital technology at both personal and industrial levels leads to new opportunities for creating experiences, processes, and organizational forms that fundamentally reshape organizations.
Author: Mounir Kehal
Publisher: CRC Press
ISBN: 0429591683
Category : Business & Economics
Languages : en
Pages : 193
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Book Description
Innovation based in data analytics is a contemporary approach to developing empirically supported advances that encourage entrepreneurial activity inspired by novel marketing inferences. Data Analytics in Marketing, Entrepreneurship, and Innovation covers techniques, processes, models, tools, and practices for creating business opportunities through data analytics. It features case studies that provide realistic examples of applications. This multifaceted examination of data analytics looks at: Business analytics Applying predictive analytics Using discrete choice analysis for decision-making Marketing and customer analytics Developing new products Technopreneurship Disruptive versus incremental innovation The book gives researchers and practitioners insight into how data analytics is used in the areas of innovation, entrepreneurship, and marketing. Innovation analytics helps identify opportunities to develop new products and services, and improve existing methods of product manufacturing and service delivery. Entrepreneurial analytics facilitates the transformation of innovative ideas into strategy and helps entrepreneurs make critical decisions based on data-driven techniques. Marketing analytics is used in collecting, managing, assessing, and analyzing marketing data to predict trends, investigate customer preferences, and launch campaigns.
Author: Aboul-Ella Hassanien
Publisher: Springer
ISBN: 9783030552572
Category : Computers
Languages : en
Pages : 307
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Book Description
This book includes research articles and expository papers on the applications of artificial intelligence and big data analytics to battle the pandemic. In the context of COVID-19, this book focuses on how big data analytic and artificial intelligence help fight COVID-19. The book is divided into four parts. The first part discusses the forecasting and visualization of the COVID-19 data. The second part describes applications of artificial intelligence in the COVID-19 diagnosis of chest X-Ray imaging. The third part discusses the insights of artificial intelligence to stop spread of COVID-19, while the last part presents deep learning and big data analytics which help fight the COVID-19.
Author: Iwona Otola
Publisher: CRC Press
ISBN: 100009779X
Category : Business & Economics
Languages : en
Pages : 172
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Book Description
Since the beginning of time, running a business has involved using logic by which the business operates. This logic is called the business model in management science, which increasingly is focusing on issues surrounding business models. Research trends related to business models include value creation, value chain operationalization, and social and ecological aspects, as well as innovation and digital transformation. Business Models: Innovation, Digital Transformation, and Analytics examines how innovation, digital transformation, and the composition of value affect the existence and development of business models. The book starts by addressing the conceptual development of business models and by discussing the essence of innovation in those models. Chapters in the book investigate how: Business models can analyze digital transformation scenarios Individual business model elements effect selected performance measures as well as how the elements are significant for the enterprise value composition The environment effects the profitability of the high-growth enterprise business models Employer branding business models are perceived by the generation Z workforce To implement responsible business models in the enterprise Cyber risk is captured in business models Decision algorithms are important to business analytics This book is a compendium of knowledge about the use of business models in the context of innovative activities, digital transformation, and value composition. It attempts to combine the theory and practice and offers a look at business models currently used in companies, especially high-growth enterprises, in various countries of the world and indicates the prospects for their development.
Author: Evan Stubbs
Publisher: John Wiley & Sons
ISBN: 111872464X
Category : Business & Economics
Languages : en
Pages : 256
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Book Description
A practical guide to leveraging your data to spur innovation and growth Your business generates reams of data, but what do you do with it? Reporting is only the beginning. Your data holds the key to innovation and growth – you just need the proper analytics. In Big Data, Big Innovation: Enabling Competitive Differentiation Through Business Analytics, author Evan Stubbs explores the potential gold hiding in your un-mined data. As Chief Analytics Officer for SAS Australia/New Zealand, Stubbs brings an industry insider's perspective to guide you through pattern recognition, analysis, and implementation. Big Data, Big Innovation: Enabling Competitive Differentiation Through Business Analytics details a groundbreaking approach to ensuring your company's upward trajectory. Use this guide to leverage your customer information, financial reports, performance metrics, and more to build a rock-solid foundation for future growth. Build an effective analytics team, and empower them with the right tools Learn how big data drives both evolutionary and revolutionary innovation, and who should be responsible Identify data collection and analysis opportunities and implement action plans Design the platform that suits your company's current and future needs Quantify performance with statistics, programming, and research for a more complete picture of operations Effective management means combining data, people, and analytics to create a synergistic force for innovation and growth. If you want your company to move forward with confidence, Big Data, Big Innovation: Enabling Competitive Differentiation Through Business Analytics can show you how to use what you already have and acquire what you need to succeed.
