Author: John Gallaugher
Publisher:
ISBN: 9781453375747
Category : Information resources management
Languages : en
Pages : 479

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Book Description

Author: Andrew P. Sage
Publisher: Wiley-Interscience
ISBN:
Category : Computers
Languages : en
Pages : 634

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Book Description
This new book on systems management discusses important concerns for the development of systems from the perspective of information technology, information systems, and software systems engineering. It focuses on the systems management process for information technology and software development organizations.

Author: Sushil K. Prasad
Publisher: Springer Science & Business Media
ISBN: 3642120342
Category : Business & Economics
Languages : en
Pages : 431

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Book Description
This volume constitutes the refereed proceedings of the 4th International Conference on Information Systems, Technology and Management, ICISTM 2010, held in Bangkok, Thailand, in March 2010. The 28 revised full papers presented together with 3 keynote lectures, 9 short papers, and 2 tutorial papers were carefully reviewed and selected from 86 submissions. The papers are organized in topical sections on information systems, information technology, information management, and applications.

Author: Peter Ekman
Publisher: Routledge
ISBN: 1000451666
Category : Business & Economics
Languages : en
Pages : 285

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Book Description
With the widespread transformation of information into digital form throughout society – firms and organisations are embracing this development to adopt multiple types of IT to increase internal efficiency and to achieve external visibility and effectiveness – we have now reached a position where there is data in abundance and the challenge is to manage and make use of it fully. This book addresses this new managerial situation, the post-digitalisation era, and offers novel perspectives on managing the digital landscape. The topics span how the post-digitalisation era has the potential to renew organisations, markets and society. The chapters of the book are structured in three topical sections but can also be read individually. The chapters are structured to offer insights into the developments that take place at the intersection of the management, information systems and computer science disciplines. It features more than 70 researchers and managers as collaborating authors in 23 thought-provoking chapters. Written for scholars, researchers, students and managers from the management, information systems and computer science disciplines, the book presents a comprehensive and thought-provoking contribution on the challenges of managing organisations and engaging in global markets when tools, systems and data are abundant.

Author: Sumeet Dua
Publisher: Springer Science & Business Media
ISBN: 3642291651
Category : Computers
Languages : en
Pages : 474

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Book Description
This book constitutes the refereed proceedings of the 6th International Conference on Information Systems, Technology and Management, ICISTM 2012, held in Grenoble, France, in March 2012. The 38 revised papers were carefully reviewed and selected from 85 submissions. The papers are organized in topical sections on information systems; information technology; information management; business intelligence; management science and education; applications; workshop on program protection and reverse engineering.

Author: David Meerman Scott
Publisher: John Wiley & Sons
ISBN: 1119651611
Category : Business & Economics
Languages : en
Pages : 452

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Book Description
The seventh edition of the pioneering guide to generating attention for your idea or business, packed with new and updated information In the Digital Age, marketing tactics seem to change on a day-to-day basis. As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, the newest online videos, the latest mobile apps, and all the other high-tech influences can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The seventh edition of The New Rules of Marketing and PR provides everything you need to speak directly to your audience, make a strong personal connection, and generate the best kind of attention for your business. An international bestseller with more than 400,000 copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. You will learn the latest approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising! The latest edition of The New Rules of Marketing & PR has been completely revised and updated to present more innovative methods and cutting-edge strategies than ever. The new content shows you how to harness AI and machine learning to automate routine tasks so you can focus on marketing and PR strategy. Your life is already AI-assisted. Your marketing should be too! Still the definitive guide on the future of marketing, this must-have resource will help you: Incorporate the new rules that will keep you ahead of the digital marketing curve Make your marketing and public relations real-time by incorporating techniques like newsjacking to generate instant attention when your audience is eager to hear from you Use web-based communication technologies to their fullest potential Gain valuable insights through compelling case studies and real-world examples Take advantage of marketing opportunities on platforms like Facebook Live and Snapchat The seventh edition of The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly is the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and managers in organizations of all types and sizes.

Author: Rolf Dornberger
Publisher: Springer
ISBN: 3319743228
Category : Technology & Engineering
Languages : en
Pages : 283

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Book Description
This book discusses digitalization trends and their concrete applications in business and societal contexts. It summarizes new findings from research, teaching and management activities comprising digital transformation, e-business, the representation of knowledge, human–computer interaction and business optimization. The trends discussed include artificial intelligence, virtual reality, robotics, blockchain, and many more. Professors and researchers who conduct research and teach at the interface between academia and business present the latest advances in their field. The book adopts the philosophy of applied sciences and combines both rigorous research and practical applications. As such, it addresses the needs of both professors and researchers, who are constantly seeking inspiration, and of managers seeking to tap the potential of the latest trends to take their business to the next level. Readers will find answers to pressing questions that arise in their daily work.

Author: Kenneth C. Laudon
Publisher: Pearson Educación
ISBN: 9789702605287
Category : Business & Economics
Languages : es
Pages : 618

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Book Description
Management Information Systems provides comprehensive and integrative coverage of essential new technologies, information system applications, and their impact on business models and managerial decision-making in an exciting and interactive manner. The twelfth edition focuses on the major changes that have been made in information technology over the past two years, and includes new opening, closing, and Interactive Session cases.

Author: Jolyon Hallows
Publisher: AMACOM/American Management Association
ISBN: 9780814428795
Category : Business & Economics
Languages : en
Pages : 314

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Book Description
Plan, Information Systems Project Management helps you successfully deliver your projects on time, on budget, and with desired results.

Author: Robert D Galliers
Publisher: Oxford University Press
ISBN: 0199580588
Category : Business & Economics
Languages : en
Pages : 746

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Book Description
This Handbook provides critical, interdisciplinary contributions from leading international academics on the theory and methodology, practical applications, and broader context of Management Information Systems, as well as offering potential avenues for future research