Author:
Publisher:
ISBN:
Category : Lead
Languages : en
Pages : 16

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Book Description

Author: Muzaffer Uysal
Publisher: Routledge
ISBN: 1136586970
Category : Business & Economics
Languages : en
Pages : 265

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Book Description
What sources of information do tourists consult when choosing a travel destination? How can communication channels be used to reach the tourist market for a specific region? This resource provides new insight into these important questions and more on developing tourism marketing strategies using the key factors of communication and channel systems. Communication and Channel Systems in Tourism Marketing features both conceptual and applied research which provides an excellent base for tourism marketers and destination planners to evaluate and improve their overall tourism marketing programs. Tourism and hospitality scholars discuss communication distribution channels, media selection, information needs and sources, importance of travel brochures and slogans, brochure design, and the effectiveness of communication messages in tourism marketing. The advantages and disadvantages of a wide variety of communication channels are explored including word-of-mouth, brochures/pamphlets, travel agents, magazines, radio, television, and slogans. Some of the topics covered in this book that demonstrate the use of communication and channel systems in tourism marketing are: building repeat visitor relationships image formation distribution channels communication messages and their effectiveness design of destination- and attraction-specific brochures communicating unique selling propositions in slogans This groundbreaking book presents original, empirical research that incorporates communications and channels systems as integral components of tourism marketing. The diversity and originality of these tourism research cases will be helpful to destination promoters, tourism decisionmakers, and tourism planners worldwide. Communication and Channel Systems in Tourism Marketing is also a valuable supplementary text for students in courses on leisure, recreation, hospitality, tourism, and marketing.

Author:
Publisher:
ISBN:
Category : Delegated legislation
Languages : en
Pages : 948

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Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 132

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Popular Science gives our readers the information and tools to improve their technology and their world. The core belief that Popular Science and our readers share: The future is going to be better, and science and technology are the driving forces that will help make it better.

Author:
Publisher:
ISBN:
Category : Administrative law
Languages : en
Pages : 864

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Author:
Publisher:
ISBN:
Category : Veterans
Languages : en
Pages : 494

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Author: Edward L. Zuckerman
Publisher: Guilford Publications
ISBN: 1462528007
Category : Psychology
Languages : en
Pages : 529

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Book Description
Significantly revised and updated to include online and computerized aspects of private practice, this essential manual has given many tens of thousands of clinicians the complete record-keeping and risk-reduction tools that every psychotherapy practice needs. The book provides effective methods for obtaining informed consent, planning treatment and documenting progress, managing HIPAA compliance, maintaining clinical and financial records, communicating with clients and third-party payers, and reducing malpractice risk. Drawing from the professional literature, it features key guidance and easy-to-digest pointers about the ethical, legal, and business aspects of practice. With a large-size format and lay-flat binding for easy photocopying of the 53 reproducible forms and handouts, the book includes a CD-ROM that lets purchasers customize and print the reproducible materials. New to This Edition: *Updated throughout to reflect today's greater use of electronic/digital technologies in practice management. *Chapter on insurance and billing, coping with managed care, and Medicare. *Chapter on private practice marketing, including Internet and social media dos and don'ts. *Expanded topics: HIPAA compliance, ICD-10, responding to subpoenas, and using online technologies for billing, communication, and record keeping. *Information about hundreds of websites dealing with all aspects of operating a practice. See also Clinician's Thesaurus, 7th Edition, and Clinician's Electronic Thesaurus, Version 7.0, by Edward L. Zuckerman, indispensable resources for conducting interviews and writing psychological reports.

Author:
Publisher:
ISBN:
Category : Administrative law
Languages : en
Pages : 860

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Book Description
The Code of Federal Regulations is the codification of the general and permanent rules published in the Federal Register by the executive departments and agencies of the Federal Government.

Author:
Publisher:
ISBN:
Category : Government purchasing
Languages : en
Pages : 1512

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Author: United States. Congress. House. Committee on Appropriations. Subcommittee on Department of Transportation and Related Agencies Appropriations
Publisher:
ISBN:
Category : United States
Languages : en
Pages : 626

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