Influencing Customer Demand PDF Download

Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Influencing Customer Demand PDF full book. Access full book title Influencing Customer Demand by Mahya Hemmati. Download full books in PDF and EPUB format.

Influencing Customer Demand

Influencing Customer Demand PDF Author: Mahya Hemmati
Publisher: CRC Press
ISBN: 1000406962
Category : Business & Economics
Languages : en
Pages : 298

Get Book Here

Book Description
In today’s competitive markets, considering the demand and the supply chain sides is crucial to keeping revenue and customer satisfaction maximized. Managing and planning demand play a vital role in the sustainability of a company. This is the first book to the discuss managerial, mathematical, and conceptual framework of influencing factors on demand along with accurate mathematical analyses to evaluate and raise revenue. The book provides an understanding of the key elements that impact buyer demand. It presents the mathematical relationship between the influencing factors and the demand functions. It discusses the methods used for inspiring demand, how to measure demand dependency on components such as price, quality, and inventory, and it helps management improve alignment between supply and demand by affecting the level and understanding of the role within supply chain management (SCM). This book is applicable for the professional as well as for academia. It can help those working in SCM, project management, production, inventory control, scheduling, engineering management, retail management, and operations management.