Industrial Marketing Essentials PDF Download
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Author: Peter J. LaPlaca
Publisher:
ISBN:
Category : Industrial marketing
Languages : en
Pages :
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Book Description
Author: Peter J. LaPlaca
Publisher:
ISBN:
Category : Industrial marketing
Languages : en
Pages :
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Book Description
Author: Jeff Larson
Publisher:
ISBN: 9780998713816
Category : Electronic commerce
Languages : en
Pages : 0
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Book Description
Author: Dr. MADESWARAN A
Publisher: Archers & Elevators Publishing House
ISBN: 8194706580
Category : Antiques & Collectibles
Languages : en
Pages : 405
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Book Description
Author: Edmund Jerome McCarthy
Publisher: Irwin Professional Publishing
ISBN:
Category : Business & Economics
Languages : en
Pages : 524
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Book Description
Author: Lawrence S. Silver
Publisher: Routledge
ISBN: 041589929X
Category : Business & Economics
Languages : en
Pages : 366
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Book Description
Identifying and assessing the ways in which changes in the marketing mix affect consumer behavior is key to a successful marketing strategy. This book guides the student in designing, conducting and interpreting marketing research. This comprehensive textbook covers the full range of topics, including: Secondary research and data mining ; Internet marketing research ; Qualitative and exploratory research ; Statistical analysis and Marketing research ethics. With learning objectives at the beginning of each chapter, a host of cases and a comprehensive companion website, this book offers a range of tools to help students develop and test their research and analytical skills.
Author: E.L. Hound
Publisher: Gari Emmanuel C. Laban
ISBN:
Category : Business & Economics
Languages : en
Pages : 155
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Book Description
The Fourth Industrial Revolution is at large, and the marketing game is keeping in stride with its blinding pace. The question is, can you? In this book, you’ll learn about the tricks leading businesses use to stay ahead of the competition, as well as make apex predators out of humble startups. If you see total digitalization as the doorstep to the future, think again, you may be missing a few important avenues. And we'll be more than happy to point you back in the right direction.
Author: Callie Daum
Publisher: Vibrant Publishers
ISBN: 1949395804
Category : Business & Economics
Languages : en
Pages : 135
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Book Description
Marketing is both detailed and vague, with many complexities. This book provides new managers and leaders with a foundation in the core issues of marketing: · An overview of marketing and marketing management · Creating a strategic marketing plan · Performing market research · Creating and maintaining customer relationships and customer value Marketing Management Essentials You Always Wanted To Know is part of the Self-Learning Management Series that helps working professionals moving into management roles. The series addresses every aspect of business from HR to finance, marketing, and operations. Each book includes fundamentals, important concepts, and well-known principles, as well as practical applications of the subject matter.
Author: Robert Fairchild Elder
Publisher:
ISBN:
Category : Consumption (Economics)
Languages : en
Pages : 336
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Book Description
Author: Noel Capon
Publisher: Wessex, Incorporated
ISBN: 9780998487120
Category : Business & Economics
Languages : en
Pages : 236
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Book Description
At 186 pages and 20 chapters, Capon's Marketing Essentials provides the essence of marketing. Developed by popular request, Capon's Marketing Essentials highlights the key features of developing and implementing market strategy, in an easy-to-read and much smaller volume than either Managing Marketing in the 21st Century or Capon's Marketing Framework. What Capon's Marketing Essentials lacks in examples, it makes up for in conciseness. Students gain an excellent understanding of marketing. Capon's Marketing Essentials contains Internet links to additional material, video/audio interviews, and multiple choice and true/false questions and answers.
Author: Philip Kotler
Publisher: Prentice Hall
ISBN:
Category : Business & Economics
Languages : en
Pages : 584
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Book Description
