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Author: Janine R”ssiger
Publisher: Diplomica Verlag
ISBN: 3836668459
Category : Business & Economics
Languages : en
Pages : 115
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Book Description
In 2010 the Indian market is estimated to be as big as the European Union. The latest Global Retail Development Index ranks India as the top destination for Western retailers even before rising stars like China or Russia. The purchasing power is rising in India. Hence, the Indian market has huge potential for foreign investment. The Indian market is a market multi-national companies should not miss because of its future importance. But India is also a country with a very unique and complex culture. Indianizing a retail company's assortment and strategy is key to succeed in India. Knowledge of the unique characteristics of the Indian market and culture is vital. When a Western retailers has to decide if the Indian market is a possible destination, the company has to asses which facts speak in favor of India and which speak against the country's retail market. The Indian (retail) market provides both opportunities and challenges for Western retailers on a massive scale. This book starts with an overview of the opportunities of the Indian (retail) market such as growing consumption and a demographic advantage. The study also describes the challenges of the Indian market such as the weak infrastructure and the challenges the Indian culture provides. Based on this knowledge, the second part of the book introduces strategic decisions. Necessary adaptations to the Indian market, e.g. when dealing with Indian personnel or communicating with Indian customers, are discussed. Moreover, guidelines, e.g. for choosing the appropriate form of market entry and for choice of location, are presented as well. Finally, recommendations for Western retailers planning to enter the Indian retail market sum up the main results.
Author: Janine R”ssiger
Publisher: Diplomica Verlag
ISBN: 3836668459
Category : Business & Economics
Languages : en
Pages : 115
Get Book Here
Book Description
In 2010 the Indian market is estimated to be as big as the European Union. The latest Global Retail Development Index ranks India as the top destination for Western retailers even before rising stars like China or Russia. The purchasing power is rising in India. Hence, the Indian market has huge potential for foreign investment. The Indian market is a market multi-national companies should not miss because of its future importance. But India is also a country with a very unique and complex culture. Indianizing a retail company's assortment and strategy is key to succeed in India. Knowledge of the unique characteristics of the Indian market and culture is vital. When a Western retailers has to decide if the Indian market is a possible destination, the company has to asses which facts speak in favor of India and which speak against the country's retail market. The Indian (retail) market provides both opportunities and challenges for Western retailers on a massive scale. This book starts with an overview of the opportunities of the Indian (retail) market such as growing consumption and a demographic advantage. The study also describes the challenges of the Indian market such as the weak infrastructure and the challenges the Indian culture provides. Based on this knowledge, the second part of the book introduces strategic decisions. Necessary adaptations to the Indian market, e.g. when dealing with Indian personnel or communicating with Indian customers, are discussed. Moreover, guidelines, e.g. for choosing the appropriate form of market entry and for choice of location, are presented as well. Finally, recommendations for Western retailers planning to enter the Indian retail market sum up the main results.
Author: Rough Guides
Publisher: Penguin
ISBN: 0241296137
Category : Travel
Languages : en
Pages : 1234
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Book Description
The Rough Guide to India is the definitive travel guide to this captivating country. More a continent than a country, India is an overload for the senses. From the Himalayan peaks of Sikkim to the tropical backwaters of Kerala, the desert forts of Rajasthan to the mangroves of West Bengal, India's breathtaking diversity of landscapes is matched only by its range of cultures, cuisines, religions and languages. The Rough Guide to India gives you the lowdown on this beguiling country, whether you want to hang out in hyper-modern cities or explore thousand-year-old temples, track tigers through the forest or take part in age-old festivals, get a taste of the Raj or watch a cricket match. And easy-to-use maps, reliable transport advice, and expert reviews of the best hotels, restaurants, bars, clubs, and shops for all budgets ensure that you won't miss a thing. Make the most of your time with The Rough Guide to India.
Author: Joseph Marryat
Publisher:
ISBN:
Category :
Languages : en
Pages : 434
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Book Description
Author: Marc-Christian Riebe
Publisher: The Location Group
ISBN: 3952427918
Category :
Languages : en
Pages : 1503
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Book Description
The Retail Market Study 2014 of The Location Group is the one and only study of its kind with 150 of the most notable international cities of the fashion and retail world and 3'000 store openings on 1,500 pages. Over 1,000 retailers, 800 shopping streets and 500 shopping centers were analyzed. The study reached more than 100,000 readers worldwide so far.
Author: Jai B. P. Sinha
Publisher: SAGE Publications
ISBN: 8178298961
Category : Business & Economics
Languages : en
Pages : 447
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Book Description
Culture and Organizational Behaviour is a textbook for management studies that highlights the effect of the confluence of Western and Indian cultural influences. It adheres to the syllabi of the organizational behaviour courses followed in most major universities and management institutes. The book presents basic knowledge of organizational behaviour as developed in the West, adds to these the latest global research findings, and situates them in the Indian cultural perspective. It also highlights the issues that emanate from the interface of the Indian culture and organizational behaviour. Key Features: - Contains updated case studies from Indian organizations - Focuses on current and emerging strategies in organizational structures, leadership, power and politics - Covers topics like balancing work and other responsibilities, power and politics, and conflict and negotiation, which, though extremely crucial to organizational behaviour, have perhaps not got due attention in the existing literature - Presents the relatively unexplored effects of Indian culture on organizational behaviour. Provides a platform where both theoretical and practical issues can be addressed by managers, researchers, students and teachers alike.
Author: West India Planters and Merchants (London, England)
Publisher:
ISBN:
Category : Great Britain
Languages : en
Pages : 70
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Book Description
Author: Giri, Arunangshu
Publisher: PHI Learning Pvt. Ltd.
ISBN: 9390544246
Category : Business & Economics
Languages : en
Pages : 422
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Book Description
The book discusses the whole gamut of retail management emphasizing the changing retail environment in Indian and International context for conceptual clarity and mastery of retailing by the modern readers. It offers experiential learning through contextual case studies to render a better understanding of each functional area of retail management. Various aspects of retail management at the introductory level have been covered and explained lucidly, supported with examples, illustration and photographs to enable students to comprehend the subject matter with ease. The objective of the book is to give hands-on experience and learning of global retail practices to the students of management studies. Key Features • Thorough coverage of retailing in modern context, including e-retailing • Case-studies, caselets and examples to make students industry-ready • Bullet-point approach for key topics to highlight important information • Graphics to generate students’ interest and make learning easy Target Audience • MBA, PGDM and PGPBA • Marketing professionals and trainers
Author: Sandro Castaldo
Publisher: Edward Elgar Publishing
ISBN: 1789903661
Category : Business & Economics
Languages : en
Pages : 439
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Book Description
Now in its second edition, this updated text explores the contemporary trends in retail and channel marketing. Disentangling the complexity of channel marketing issues, it offers a systematic overview of the key concepts and intricacies of the subject and provides a holistic approach to retail and channel marketing.
Author:
Publisher:
ISBN:
Category : Rubber
Languages : en
Pages : 532
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Book Description
Author: Great Britain. West India Royal Commission, 1897
Publisher:
ISBN:
Category :
Languages : en
Pages : 444
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Book Description
