Author: David Hopen
Publisher: HarperCollins
ISBN: 0062974769
Category : Fiction
Languages : en
Pages : 531
Book Description
A NATIONAL JEWISH BOOK AWARDS FINALIST. “Powerful and stirring, like a 2020 Jewish version of The Catcher in the Rye.” —Good Morning America A Recommended Book from: The New York Times * Good Morning America * Entertainment Weekly * Electric Literature * The New York Post * Alma * The Millions * Book Riot A commanding debut and a poignant coming-of-age story about a devout Jewish high school student whose plunge into the secularized world threatens everything he knows of himself. Ari Eden’s life has always been governed by strict rules. In ultra-Orthodox Brooklyn, his days are dedicated to intense study and religious rituals, and adolescence feels profoundly lonely. So when his family announces that they are moving to a glitzy Miami suburb, Ari seizes his unexpected chance for reinvention. Enrolling in an opulent Jewish academy, Ari is stunned by his peers’ dizzying wealth, ambition, and shameless pursuit of life’s pleasures. When the academy’s golden boy, Noah, takes Ari under his wing, Ari finds himself entangled in the school’s most exclusive and wayward group. These friends are magnetic and defiant—especially Evan, the brooding genius of the bunch, still living in the shadow of his mother’s death. Influenced by their charismatic rabbi, the group begins testing their religion in unconventional ways. Soon Ari and his friends are pushing moral boundaries and careening toward a perilous future—one in which the traditions of their faith are repurposed to mysterious, tragic ends. Mesmerizing and playful, heartrending and darkly romantic, The Orchard probes the conflicting forces that determine who we become: the heady relationships of youth, the allure of greatness, the doctrines we inherit, and our concealed desires.
The Orchard
Author: David Hopen
Publisher: HarperCollins
ISBN: 0062974769
Category : Fiction
Languages : en
Pages : 531
Book Description
A NATIONAL JEWISH BOOK AWARDS FINALIST. “Powerful and stirring, like a 2020 Jewish version of The Catcher in the Rye.” —Good Morning America A Recommended Book from: The New York Times * Good Morning America * Entertainment Weekly * Electric Literature * The New York Post * Alma * The Millions * Book Riot A commanding debut and a poignant coming-of-age story about a devout Jewish high school student whose plunge into the secularized world threatens everything he knows of himself. Ari Eden’s life has always been governed by strict rules. In ultra-Orthodox Brooklyn, his days are dedicated to intense study and religious rituals, and adolescence feels profoundly lonely. So when his family announces that they are moving to a glitzy Miami suburb, Ari seizes his unexpected chance for reinvention. Enrolling in an opulent Jewish academy, Ari is stunned by his peers’ dizzying wealth, ambition, and shameless pursuit of life’s pleasures. When the academy’s golden boy, Noah, takes Ari under his wing, Ari finds himself entangled in the school’s most exclusive and wayward group. These friends are magnetic and defiant—especially Evan, the brooding genius of the bunch, still living in the shadow of his mother’s death. Influenced by their charismatic rabbi, the group begins testing their religion in unconventional ways. Soon Ari and his friends are pushing moral boundaries and careening toward a perilous future—one in which the traditions of their faith are repurposed to mysterious, tragic ends. Mesmerizing and playful, heartrending and darkly romantic, The Orchard probes the conflicting forces that determine who we become: the heady relationships of youth, the allure of greatness, the doctrines we inherit, and our concealed desires.
Publisher: HarperCollins
ISBN: 0062974769
Category : Fiction
Languages : en
Pages : 531
Book Description
A NATIONAL JEWISH BOOK AWARDS FINALIST. “Powerful and stirring, like a 2020 Jewish version of The Catcher in the Rye.” —Good Morning America A Recommended Book from: The New York Times * Good Morning America * Entertainment Weekly * Electric Literature * The New York Post * Alma * The Millions * Book Riot A commanding debut and a poignant coming-of-age story about a devout Jewish high school student whose plunge into the secularized world threatens everything he knows of himself. Ari Eden’s life has always been governed by strict rules. In ultra-Orthodox Brooklyn, his days are dedicated to intense study and religious rituals, and adolescence feels profoundly lonely. So when his family announces that they are moving to a glitzy Miami suburb, Ari seizes his unexpected chance for reinvention. Enrolling in an opulent Jewish academy, Ari is stunned by his peers’ dizzying wealth, ambition, and shameless pursuit of life’s pleasures. When the academy’s golden boy, Noah, takes Ari under his wing, Ari finds himself entangled in the school’s most exclusive and wayward group. These friends are magnetic and defiant—especially Evan, the brooding genius of the bunch, still living in the shadow of his mother’s death. Influenced by their charismatic rabbi, the group begins testing their religion in unconventional ways. Soon Ari and his friends are pushing moral boundaries and careening toward a perilous future—one in which the traditions of their faith are repurposed to mysterious, tragic ends. Mesmerizing and playful, heartrending and darkly romantic, The Orchard probes the conflicting forces that determine who we become: the heady relationships of youth, the allure of greatness, the doctrines we inherit, and our concealed desires.
The Orchard
Author: Kristina Gorcheva-Newberry
Publisher: Ballantine Books
ISBN: 0593356020
Category : Fiction
Languages : en
Pages : 401
Book Description
Four teenagers grow inseparable in the last days of the Soviet Union—but not all of them will live to see the new world arrive in this powerful debut novel, loosely based on Anton Chekhov’s The Cherry Orchard. “Spectacular . . . intensely evocative and gorgeously written . . . will fill readers’ eyes with tears and wonder.”—Minneapolis Star Tribune ONE OF THE BEST BOOKS OF THE YEAR: New York Post Coming of age in the USSR in the 1980s, best friends Anya and Milka try to envision a free and joyful future for themselves. They spend their summers at Anya’s dacha just outside of Moscow, lazing in the apple orchard, listening to Queen songs, and fantasizing about trips abroad and the lives of American teenagers. Meanwhile, Anya’s parents talk about World War II, the Blockade, and the hardships they have endured. By the time Anya and Milka are fifteen, the Soviet Empire is on the verge of collapse. They pair up with classmates Trifonov and Lopatin, and the four friends share secrets and desires, argue about history and politics, and discuss forbidden books. But the world is changing, and the fleeting time they have together is cut short by a sudden tragedy. Years later, Anya returns to Russia from America, where she has chosen a different kind of life, far from her family and childhood friends. When she meets Lopatin again, he is a smug businessman who wants to buy her parents’ dacha and cut down the apple orchard. Haunted by the ghosts of her youth, Anya comes to the stark realization that memory does not fade or disappear; rather, it moves us across time, connecting our past to our future, joys to sorrows. Inspired by Anton Chekhov’s The Cherry Orchard, Kristina Gorcheva-Newberry’s The Orchard powerfully captures the lives of four Soviet teenagers who are about to lose their country and one another, and who struggle to survive, to save their friendship, to recover all that has been lost.
Publisher: Ballantine Books
ISBN: 0593356020
Category : Fiction
Languages : en
Pages : 401
Book Description
Four teenagers grow inseparable in the last days of the Soviet Union—but not all of them will live to see the new world arrive in this powerful debut novel, loosely based on Anton Chekhov’s The Cherry Orchard. “Spectacular . . . intensely evocative and gorgeously written . . . will fill readers’ eyes with tears and wonder.”—Minneapolis Star Tribune ONE OF THE BEST BOOKS OF THE YEAR: New York Post Coming of age in the USSR in the 1980s, best friends Anya and Milka try to envision a free and joyful future for themselves. They spend their summers at Anya’s dacha just outside of Moscow, lazing in the apple orchard, listening to Queen songs, and fantasizing about trips abroad and the lives of American teenagers. Meanwhile, Anya’s parents talk about World War II, the Blockade, and the hardships they have endured. By the time Anya and Milka are fifteen, the Soviet Empire is on the verge of collapse. They pair up with classmates Trifonov and Lopatin, and the four friends share secrets and desires, argue about history and politics, and discuss forbidden books. But the world is changing, and the fleeting time they have together is cut short by a sudden tragedy. Years later, Anya returns to Russia from America, where she has chosen a different kind of life, far from her family and childhood friends. When she meets Lopatin again, he is a smug businessman who wants to buy her parents’ dacha and cut down the apple orchard. Haunted by the ghosts of her youth, Anya comes to the stark realization that memory does not fade or disappear; rather, it moves us across time, connecting our past to our future, joys to sorrows. Inspired by Anton Chekhov’s The Cherry Orchard, Kristina Gorcheva-Newberry’s The Orchard powerfully captures the lives of four Soviet teenagers who are about to lose their country and one another, and who struggle to survive, to save their friendship, to recover all that has been lost.
Table in the Orchard, A
Author: Michelle Crawford
Publisher: Random House Australia
ISBN: 0857983628
Category : Biography & Autobiography
Languages : en
Pages : 322
Book Description
In the tradition of life-changing memoirs like Salvation Creek, a food-obsessed former city slicker creates her own slice of heaven in a rambling old country house on the Apple Isle. We've been there and done that with slow cooking gurus, celebrity cooks, master chefs and more than a few tree change books, and there are many pretty lifestyle books and blogs out there, but nothing is as instantly lipsmackingly appealing as Michelle Crawford's personal slice of heaven in Tasmania. Organising cocktail parties at the Opera House and drinking French champagne sounds perfectly glamorous, and for a long time it was for Michelle. But after the birth of her daughter, Elsa, the glamour started to fade and she developed a yearning for country life that could no longer be ignored. She wanted to grow her own food and, even better, learn how to cook it. She dreamed of wearing gum boots every day and creating a country childhood for her daughter - an Enid Blyton childhood filled with outdoor adventures, good things to eat and lashings of ginger beer. Just a glimpse at her hugoandelsa blog shows how she has made that dream a reality and her knack for finding beauty in the simple things of life. She inspires us to think maybe we could conjure some of the daily magic she performs so effortlessly while enjoying her better than good life in a rambling old farmhouse in the Huon Valley in Tasmania. Add glorious colour images and the sorts of recipes that have made Michelle's blog so popular and you have a beautiful colour book to treasure that reminds us all about how seductive a little bit of slow living might be. Thanks to Michelle, you can but dream from the safety of our armchairs- especially about the oodles of homemade cake - but in the meantime her story may help you take some baby steps and be inspired to make your own jam or hot crumpets ... or maybe move to Tasmania.
Publisher: Random House Australia
ISBN: 0857983628
Category : Biography & Autobiography
Languages : en
Pages : 322
Book Description
In the tradition of life-changing memoirs like Salvation Creek, a food-obsessed former city slicker creates her own slice of heaven in a rambling old country house on the Apple Isle. We've been there and done that with slow cooking gurus, celebrity cooks, master chefs and more than a few tree change books, and there are many pretty lifestyle books and blogs out there, but nothing is as instantly lipsmackingly appealing as Michelle Crawford's personal slice of heaven in Tasmania. Organising cocktail parties at the Opera House and drinking French champagne sounds perfectly glamorous, and for a long time it was for Michelle. But after the birth of her daughter, Elsa, the glamour started to fade and she developed a yearning for country life that could no longer be ignored. She wanted to grow her own food and, even better, learn how to cook it. She dreamed of wearing gum boots every day and creating a country childhood for her daughter - an Enid Blyton childhood filled with outdoor adventures, good things to eat and lashings of ginger beer. Just a glimpse at her hugoandelsa blog shows how she has made that dream a reality and her knack for finding beauty in the simple things of life. She inspires us to think maybe we could conjure some of the daily magic she performs so effortlessly while enjoying her better than good life in a rambling old farmhouse in the Huon Valley in Tasmania. Add glorious colour images and the sorts of recipes that have made Michelle's blog so popular and you have a beautiful colour book to treasure that reminds us all about how seductive a little bit of slow living might be. Thanks to Michelle, you can but dream from the safety of our armchairs- especially about the oodles of homemade cake - but in the meantime her story may help you take some baby steps and be inspired to make your own jam or hot crumpets ... or maybe move to Tasmania.
The Orchard
Author: Yochi Brandes
Publisher: Gefen Books
ISBN: 9789652299307
Category : Fiction
Languages : en
Pages : 392
Book Description
Yochi Brandes is one of the top authors in Israel. The Orchard, her eighth book, is considered the most daring and ambitious of her novels. Critics went so far as to call it a cultural phenomenon after it eclipsed the Fifty Shades of Grey trilogy on the Israeli bestseller lists. The novel depicts the beginnings of modern Judaism and Christianity (in the first and second centuries) and the historical circumstances and tumultuous disputes that accompanied their births. The heroes of that generation (such as Rabbi Eliezer, Rabbi Ishmael, Rabban Gamaliel, Paul of Tarsus, and many others) become flesh and blood in this stunning interweaving of biblical and Talmudic lore into a page-turning read. At the heart of the book is Rabbi Akiva and his complicated relationship with his wife, Rachel, who met him when he was a forty-year-old illiterate shepherd, married him against her fathers wishes, and compelled him to study the Torah until he became the nation of Israels greatest sage. His novel method of interpreting Scripture provides his people with a life-giving elixir, but also gives them a lethal injectionthe Bar Kokhba Revolt (the second rebellion against the Romans), which brought a terrible holocaust upon the nation of Israel that nearly caused its end. The Orchard offers a brilliant narrative solution to the riddle of the Bar Kokhba Revolt by tying the rebellion to one of the most fascinating stories in the Jewish tradition, the story of four sages who entered a metaphysical orchard: one died, one lost his mind, one became a hater of God, and one, Rabbi Akiva, made it out unscathed. Or did he?
Publisher: Gefen Books
ISBN: 9789652299307
Category : Fiction
Languages : en
Pages : 392
Book Description
Yochi Brandes is one of the top authors in Israel. The Orchard, her eighth book, is considered the most daring and ambitious of her novels. Critics went so far as to call it a cultural phenomenon after it eclipsed the Fifty Shades of Grey trilogy on the Israeli bestseller lists. The novel depicts the beginnings of modern Judaism and Christianity (in the first and second centuries) and the historical circumstances and tumultuous disputes that accompanied their births. The heroes of that generation (such as Rabbi Eliezer, Rabbi Ishmael, Rabban Gamaliel, Paul of Tarsus, and many others) become flesh and blood in this stunning interweaving of biblical and Talmudic lore into a page-turning read. At the heart of the book is Rabbi Akiva and his complicated relationship with his wife, Rachel, who met him when he was a forty-year-old illiterate shepherd, married him against her fathers wishes, and compelled him to study the Torah until he became the nation of Israels greatest sage. His novel method of interpreting Scripture provides his people with a life-giving elixir, but also gives them a lethal injectionthe Bar Kokhba Revolt (the second rebellion against the Romans), which brought a terrible holocaust upon the nation of Israel that nearly caused its end. The Orchard offers a brilliant narrative solution to the riddle of the Bar Kokhba Revolt by tying the rebellion to one of the most fascinating stories in the Jewish tradition, the story of four sages who entered a metaphysical orchard: one died, one lost his mind, one became a hater of God, and one, Rabbi Akiva, made it out unscathed. Or did he?
The Orchard
Author: Peter Heller
Publisher: Scribd, Inc.
ISBN: 1094400041
Category : Fiction
Languages : en
Pages : 222
Book Description
“Like Mark Twain and Toni Morrison, Peter Heller has a rare talent that hooks both literary and commercial readers.” –Elle magazine From the bestselling author of The Dog Stars and The River, The Orchard is an unforgettable coming of age tale reminding us that, even during the hardest of times, love, friendship, and the enduring power of nature will prevail. Hayley and her seven-year-old daughter, Frith, live in a rustic cabin with no electricity in the foothills of Vermont’s Green Mountains. One of the world’s most renowned translators of poetry from China’s Tang dynasty, Hayley walked away from her career and her drug-addicted husband to raise Frith alone in a land populated not by ambition-fueled academics but by hawks, beavers, and other wild things—including their exuberant Bernese mountain mutt, Bear. They get by on what little they earn from their overgrown apple orchard and the syrup they make from their maple trees. Frith—precocious, homeschooled, and a voracious reader—considers herself queen of this backwoods paradise. She is too young to understand the pain and regret that have followed her mother here. Season after season, it is the three of them—mother, daughter, and dog—until the sunny spring day when Rose Lattimore appears at their door. Rose is an artist and kindred spirit whose unexpected friendship upends Hayley and Frith’s solitary existence. Rosie takes the edge off the worries of day-to-day survival and encourages the playful aspects of living in nature: fishing, picnics, swimming in a quarry. Frith thrives under the loving care of Hayley and Rosie and, with a child’s innocence, assumes their happiness will last forever. Instead, their lives are shattered by unexpected tragedy and Frith must come to terms with heartbreak and fear. Peter Heller is unique in his ability to capture the beauty and nuance of the natural world and its pull on women and men. In The Orchard, he pairs evocative storytelling with jewel-like poems—Hayley’s translations of her most beloved Tang poet, Li Xue—that echo Hayley and Frith’s life in the wilderness and tell their own tale of mother and daughter. By turns joyful and searing, The Orchard examines the fragility of childhood, motherhood, romantic love, and friendship, and celebrates the enduring solace of nature. At a time when so many of us are gripped by fear and uncertainty, Heller’s story is like a calming deep breath.
Publisher: Scribd, Inc.
ISBN: 1094400041
Category : Fiction
Languages : en
Pages : 222
Book Description
“Like Mark Twain and Toni Morrison, Peter Heller has a rare talent that hooks both literary and commercial readers.” –Elle magazine From the bestselling author of The Dog Stars and The River, The Orchard is an unforgettable coming of age tale reminding us that, even during the hardest of times, love, friendship, and the enduring power of nature will prevail. Hayley and her seven-year-old daughter, Frith, live in a rustic cabin with no electricity in the foothills of Vermont’s Green Mountains. One of the world’s most renowned translators of poetry from China’s Tang dynasty, Hayley walked away from her career and her drug-addicted husband to raise Frith alone in a land populated not by ambition-fueled academics but by hawks, beavers, and other wild things—including their exuberant Bernese mountain mutt, Bear. They get by on what little they earn from their overgrown apple orchard and the syrup they make from their maple trees. Frith—precocious, homeschooled, and a voracious reader—considers herself queen of this backwoods paradise. She is too young to understand the pain and regret that have followed her mother here. Season after season, it is the three of them—mother, daughter, and dog—until the sunny spring day when Rose Lattimore appears at their door. Rose is an artist and kindred spirit whose unexpected friendship upends Hayley and Frith’s solitary existence. Rosie takes the edge off the worries of day-to-day survival and encourages the playful aspects of living in nature: fishing, picnics, swimming in a quarry. Frith thrives under the loving care of Hayley and Rosie and, with a child’s innocence, assumes their happiness will last forever. Instead, their lives are shattered by unexpected tragedy and Frith must come to terms with heartbreak and fear. Peter Heller is unique in his ability to capture the beauty and nuance of the natural world and its pull on women and men. In The Orchard, he pairs evocative storytelling with jewel-like poems—Hayley’s translations of her most beloved Tang poet, Li Xue—that echo Hayley and Frith’s life in the wilderness and tell their own tale of mother and daughter. By turns joyful and searing, The Orchard examines the fragility of childhood, motherhood, romantic love, and friendship, and celebrates the enduring solace of nature. At a time when so many of us are gripped by fear and uncertainty, Heller’s story is like a calming deep breath.
The Orchard
Author: Brigit Pegeen Kelly
Publisher: BOA Editions, Ltd.
ISBN: 1938160428
Category : Poetry
Languages : en
Pages : 99
Book Description
Richly allusive, the poems in Brigit Pegeen Kelly’s The Orchard evoke elements of myth in distinctive aural and rhythmic patterns. Her poetic strength lies in her ability to cast poems as modern myths and allegories. Propelled by patterned repetitions and lush cadences, the poems move the reader through a landscape where waking and dream consciousness fuse. Brigit Pegeen Kelly teaches creative writing at the University of Illinois at Urbana-Champaign. Her poetry collections are Song (BOA Editions), the 1994 Lamont Poetry Selection of The Academy of American Poets and a finalist for the 1995 Los Angeles Times Book Award, and To the Place of Trumpets, selected by James Merrill for the 1987 Yale Series of Younger Poets Prize.
Publisher: BOA Editions, Ltd.
ISBN: 1938160428
Category : Poetry
Languages : en
Pages : 99
Book Description
Richly allusive, the poems in Brigit Pegeen Kelly’s The Orchard evoke elements of myth in distinctive aural and rhythmic patterns. Her poetic strength lies in her ability to cast poems as modern myths and allegories. Propelled by patterned repetitions and lush cadences, the poems move the reader through a landscape where waking and dream consciousness fuse. Brigit Pegeen Kelly teaches creative writing at the University of Illinois at Urbana-Champaign. Her poetry collections are Song (BOA Editions), the 1994 Lamont Poetry Selection of The Academy of American Poets and a finalist for the 1995 Los Angeles Times Book Award, and To the Place of Trumpets, selected by James Merrill for the 1987 Yale Series of Younger Poets Prize.
In the Orchard, the Swallows
Author: Peter Hobbs
Publisher: House of Anansi
ISBN: 1770892117
Category : Fiction
Languages : en
Pages : 121
Book Description
A Guardian Book of the Year and Chapters/Indigo Best Book In the foothills of a mountain range in northern Pakistan is a beautiful orchard. Swallows wheel and dive silently over the branches, and the scent of jasmine threads through the air. Pomegranates hang heavy, their skins darkening to a deep crimson. Neglected now, the trees are beginning to grow wild, their fruit left to spoil on the branches. Many miles away, a frail young man is flung out of prison gates. Looking up, scanning the horizon for swallows in flight, he stumbles and collapses in the roadside dust. His ravaged body tells the story of fifteen years of brutality. Just one image has held and sustained him through the dark times -- the thought of the young girl who had left him dumbstruck with wonder all those years ago, whose eyes were lit up with life. A tale of tenderness in the face of great and corrupt power, In The Orchard, The Swallows is a heartbreaking novel written in prose of exquisite stillness and beauty.
Publisher: House of Anansi
ISBN: 1770892117
Category : Fiction
Languages : en
Pages : 121
Book Description
A Guardian Book of the Year and Chapters/Indigo Best Book In the foothills of a mountain range in northern Pakistan is a beautiful orchard. Swallows wheel and dive silently over the branches, and the scent of jasmine threads through the air. Pomegranates hang heavy, their skins darkening to a deep crimson. Neglected now, the trees are beginning to grow wild, their fruit left to spoil on the branches. Many miles away, a frail young man is flung out of prison gates. Looking up, scanning the horizon for swallows in flight, he stumbles and collapses in the roadside dust. His ravaged body tells the story of fifteen years of brutality. Just one image has held and sustained him through the dark times -- the thought of the young girl who had left him dumbstruck with wonder all those years ago, whose eyes were lit up with life. A tale of tenderness in the face of great and corrupt power, In The Orchard, The Swallows is a heartbreaking novel written in prose of exquisite stillness and beauty.
Rubies in the Orchard
Author: Lynda Resnick
Publisher: Crown Currency
ISBN: 0385529422
Category : Business & Economics
Languages : en
Pages : 226
Book Description
NATIONAL BESTSELLER POM Wonderful. FIJI Water. Teleflora. The Franklin Mint. Lynda Resnick's marketing triumphs read like an encyclopedia of branding. She is the smartest and hardest-working marketing brain in the business - the kind of marketer who can sell "ice sculptures to Eskimos." But her brilliant ideas aren't simply the result of random inspiration; they're the products of a systematic approach to marketing that any company -- large or small -- can adapt to achieve success. In RUBIES IN THE ORCHARD, she divulges her secrets for creating some of the world's most memorable and iconic brands, and the bull's-eye strategies to sell them. Resnick believes that every company can find "rubies" in its orchard, elements of intrinsic value that consumers will desire. Here, she shows how every successful marketing campaign begins with uncovering these hidden gems, and communicating their value honestly and transparently to the consumer. Through Resnick's behind-the-scenes narrative, we learn the secrets of her extraordinary successes, including: POM Wonderful, the wildly popular 100% pomegranate juice that created an entirely new product category out of a fickle and obscure fruit; and FIJI Water, a fledgling brand she transformed into the #1 premium bottled water in America, with sales that have increased 300% since 2004. A born marketer, Resnick shares tales from a remarkable life, from opening her own ad agency at age 19 to the time she famously overpaid for Jackie Kennedy's pearls at auction, then transformed her "mistake" into tens of millions in sales for the Franklin Mint. Here for the first time, Resnick reveals her systematic approach to breaking through marketplace clutter and consumer cynicism, and creating blockbuster brands with true staying power.
Publisher: Crown Currency
ISBN: 0385529422
Category : Business & Economics
Languages : en
Pages : 226
Book Description
NATIONAL BESTSELLER POM Wonderful. FIJI Water. Teleflora. The Franklin Mint. Lynda Resnick's marketing triumphs read like an encyclopedia of branding. She is the smartest and hardest-working marketing brain in the business - the kind of marketer who can sell "ice sculptures to Eskimos." But her brilliant ideas aren't simply the result of random inspiration; they're the products of a systematic approach to marketing that any company -- large or small -- can adapt to achieve success. In RUBIES IN THE ORCHARD, she divulges her secrets for creating some of the world's most memorable and iconic brands, and the bull's-eye strategies to sell them. Resnick believes that every company can find "rubies" in its orchard, elements of intrinsic value that consumers will desire. Here, she shows how every successful marketing campaign begins with uncovering these hidden gems, and communicating their value honestly and transparently to the consumer. Through Resnick's behind-the-scenes narrative, we learn the secrets of her extraordinary successes, including: POM Wonderful, the wildly popular 100% pomegranate juice that created an entirely new product category out of a fickle and obscure fruit; and FIJI Water, a fledgling brand she transformed into the #1 premium bottled water in America, with sales that have increased 300% since 2004. A born marketer, Resnick shares tales from a remarkable life, from opening her own ad agency at age 19 to the time she famously overpaid for Jackie Kennedy's pearls at auction, then transformed her "mistake" into tens of millions in sales for the Franklin Mint. Here for the first time, Resnick reveals her systematic approach to breaking through marketplace clutter and consumer cynicism, and creating blockbuster brands with true staying power.
The Orchard
Author: Beverly Lewis
Publisher: Baker Books
ISBN: 1493439103
Category : Fiction
Languages : en
Pages : 240
Book Description
"She realized there was peace right here in the midst of this heavenly sort of place, despite the unpredictable storm churning around her family." For generations, Ellie Hostetler's family has tended their Lancaster County orchard, a tradition her twin brother, Evan, will someday continue. Yet when Evan's draft number is called up in the lottery for the Vietnam War, the family is shocked to learn he has not sought conscientious objector status, despite their Old Order Amish belief in non-resistance. The faraway war that has caused so much turmoil and grief among their Englisher neighbors threatens too close to home. As Evan departs for boot camp, Ellie confides her disappointment to Sol Bontrager, the brother of her best friend and cousin to her new beau, Menno. In contrast to Evan, Sol is a conscientious objector. Despite Ellie's attraction to Menno, she finds herself drawn to Sol's steady presence as they work together in the orchard. Suddenly, it feels as if everything in Ellie's world is shifting, and the plans she held so dear seem increasingly uncertain. Can she and her family find the courage to face a future unlike any they could have imagined?
Publisher: Baker Books
ISBN: 1493439103
Category : Fiction
Languages : en
Pages : 240
Book Description
"She realized there was peace right here in the midst of this heavenly sort of place, despite the unpredictable storm churning around her family." For generations, Ellie Hostetler's family has tended their Lancaster County orchard, a tradition her twin brother, Evan, will someday continue. Yet when Evan's draft number is called up in the lottery for the Vietnam War, the family is shocked to learn he has not sought conscientious objector status, despite their Old Order Amish belief in non-resistance. The faraway war that has caused so much turmoil and grief among their Englisher neighbors threatens too close to home. As Evan departs for boot camp, Ellie confides her disappointment to Sol Bontrager, the brother of her best friend and cousin to her new beau, Menno. In contrast to Evan, Sol is a conscientious objector. Despite Ellie's attraction to Menno, she finds herself drawn to Sol's steady presence as they work together in the orchard. Suddenly, it feels as if everything in Ellie's world is shifting, and the plans she held so dear seem increasingly uncertain. Can she and her family find the courage to face a future unlike any they could have imagined?
The Orchard Book
Author: Wade Muggleton
Publisher:
ISBN: 9781856232951
Category :
Languages : en
Pages : 160
Book Description
Wonderlands of bounty and beauty, orchards offer an abundance of fruit in a wildlife haven full of diversity. A well-managed orchard works with nature to provide maximum harvest for minimal effort. Wade Muggleton has distilled 20 years of orchard know-how into this practical handbook to help you plan, plant and manage your orchard, whatever your garden size or budget. With his expert guidance you can have an orchard on any plot--garden, yard, allotment or smallholding--and both maximise your harvest and minimise your outlay. The book covers: Rootstocks and fruit varieties Planting plans Maintenance strategies Pruning Propagation Eco-friendly pest and disease management Harvesting Storing Preserving the harvest The diversity, history and heritage of apples and other fruit trees is fascinating, and Wade's passion for them is infectious. Let him draw you into a world of apples and pears, walnuts and cobnuts, cherries and plums; of ancient varieties such as quince, medlar and mulberry; and even of juicy apricots, figs and peaches. Imagine having organic fruit all year round from your own little nature haven and use Wade's tried and tested experience to create your perfect orchard.
Publisher:
ISBN: 9781856232951
Category :
Languages : en
Pages : 160
Book Description
Wonderlands of bounty and beauty, orchards offer an abundance of fruit in a wildlife haven full of diversity. A well-managed orchard works with nature to provide maximum harvest for minimal effort. Wade Muggleton has distilled 20 years of orchard know-how into this practical handbook to help you plan, plant and manage your orchard, whatever your garden size or budget. With his expert guidance you can have an orchard on any plot--garden, yard, allotment or smallholding--and both maximise your harvest and minimise your outlay. The book covers: Rootstocks and fruit varieties Planting plans Maintenance strategies Pruning Propagation Eco-friendly pest and disease management Harvesting Storing Preserving the harvest The diversity, history and heritage of apples and other fruit trees is fascinating, and Wade's passion for them is infectious. Let him draw you into a world of apples and pears, walnuts and cobnuts, cherries and plums; of ancient varieties such as quince, medlar and mulberry; and even of juicy apricots, figs and peaches. Imagine having organic fruit all year round from your own little nature haven and use Wade's tried and tested experience to create your perfect orchard.